Academia Mexicana de Creatividad

What Academia Mexicana de Creatividad does

Academia Mexicana de Creatividad (operating as "La Academia") is a Mexico-based graduate-level creative education institution co-founded in 2014 by Raúl Cardós, former President and General Director of DDB México, and Alejandro Norniella, a Spanish educator formerly with the Istituto Europeo di Design. The institution delivers short-format, professional development programs in creativity, strategic thinking, innovation, digital marketing, UX design, storytelling, and design thinking, structured as Diplomados (70 didactic hours, priced at $25,000 MXN + IVA), Cursos (40 hours), Laboratorios (24 hours), and Workshops (8 hours, priced at $4,000 MXN + IVA). Programs run in three annual academic cycles (January-April, May-August, September-December) and are delivered either in person at its Mexico City (Hipódromo Condesa) and Monterrey (del Valle) campuses or live online via Zoom.

The institution serves two primary customer segments: individual creative-industry professionals seeking career acceleration, and corporate enterprises commissioning customized in-Company training (Workshop In-House, Lab Innovación, Lab Creativo, Masterclass). Named enterprise clients include Liverpool, Coppel, and Nestlé México. Instruction is delivered by 40+ active industry practitioners drawn from senior and C-suite roles at leading regional and global agencies (Dentsu Creative, Ogilvy, Wieden+Kennedy, VMLY&R, GUT, LePub, Madwell, Coca-Cola, DoubleYou), with a "culture of the project" pedagogy that emphasizes multidisciplinary, project-based learning.

The business is founder-controlled with no disclosed external equity investors, no funding rounds, and no subsidiaries. The technology stack is conventional (Zoom video conferencing plus standard learning-management tooling); the institution does not develop or license proprietary platforms. Revenue is generated entirely through tuition and corporate training fees, with installment plans (up to 4 monthly payments), group discounts, and limited 100% scholarships for AMC Community members. The operating footprint covers Mexico physically and broader LATAM via online delivery, with no disclosed international expansion beyond remote enrollment.

Name

Academia Mexicana de Creatividad

Legal name

Academia Mexicana de Creatividad

Website

https://laacademia.mx

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Academia Mexicana de Creatividad is a Mexico-based graduate-level creative education institution offering short-format Diplomados, Cursos, Laboratorios, and Workshops in creativity, strategy, and digital disciplines, serving individual professionals and corporate clients from two campuses and via Zoom.

Ownership category

akta.pro rank

Product category

Creative Professional Education

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Creative education programs
• Professional training courses
• Corporate creative training
• Advertising skills workshops
• Digital marketing education

Headquarters

HQ city

Cuauhtémoc

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Diplomado Programs: 70-hour intensive programs covering strategic thinking, creativity, innovation, and digital disciplines. Priced at $25,000 MXN + IVA with payment facilities of up to 4 monthly installments.
2. Workshop Programs: 8-hour intensive workshops covering specific topics like creativity, strategy, digital, design thinking. Priced at $4,000 MXN + IVA.
3. Course Programs: 40-hour courses covering various creative and business topics.
4. Laboratory Programs: 24-hour laboratory sessions for hands-on creative experimentation.
5. In-Company Training: Customized corporate training programs delivered at client companies or academy facilities, covering workshops, innovation labs, creative labs, and masterclasses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Academia is a graduate-level creative education institution that sells professional development programs in creativity, strategy, and digital disciplines to individual creative professionals and corporate clients. Its portfolio includes 70-hour Diplomados, 40-hour Cursos, 24-hour Laboratorios, and 8-hour Workshops delivered online via Zoom and in-person at its Mexico City and Monterrey campuses, plus customized In-Company training for enterprises. Pricing for Diplomados starts at $25,000 MXN + IVA and Workshops at $4,000 MXN + IVA, with installment plans and group discounts available.

Product overview

Academia Mexicana de Creatividad is a graduate-level creative education institution offering a portfolio of professional programs structured by duration and depth: Diplomados (70 didactic hours, multi-workshop diploma programs), Cursos (40 hours), Laboratorios (24 hours), and Workshops (8 hours, single-topic intensives). Programs span creative strategy, digital marketing, UX design, innovation methodology, AI-powered creative processes, and business design. All programs are available in online (via Zoom) and in-person formats across two campuses in Mexico City and Monterrey. The institution also delivers customized In Company training programs for corporate clients, including Workshop In-House, Lab Innovación, Lab Creativo, and Masterclass formats. The school is led by industry professionals from top global agencies and technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Diplomados (70-hour Diploma Programs) 70 didactic hour diploma programs covering strategic thinking, creativity, innovation, and digital disciplines, including specific offerings in Creatividad e Innovación, Pensamiento Estratégico, Creatividad Estratégica, and Pensamiento Creativo. Priced at $25,000 MXN + IVA with up to 4 monthly installments. Delivered online via Zoom and in-person at the Mexico City and Monterrey campuses. Aimed at professionals seeking career transformation in creative and strategic disciplines.
• Cursos (40-hour Courses) 40-hour didactic courses offering intermediate-level training in creative and business topics, available in online and in-person formats. Designed for professionals seeking deeper capability building in specific creative disciplines.
• Laboratorios (24-hour Laboratory Programs) 24-hour intensive laboratory sessions providing hands-on, applied training in specific creative or digital topics. Delivered online and in-person as part of the academy's three annual academic cycles.
• Workshops (8-hour Intensive Workshops) 8-hour intensive single-topic workshops covering specific subjects such as Experience Mapping, Cultural Hacking, Design Thinking, Business Design, E-Commerce, Brand Strategy, UX Design, Social Media Intelligence, Storytelling, Creatividad Digital, Strategic Content, Design Futures, Creative Processes with AI, and Agilidad Sostenible. Priced at $4,000 MXN + IVA per workshop, delivered online and in-person. Targeted at individual professionals seeking short, focused upskilling.
• In-Company Training Programs Customized corporate training programs designed to address the specific needs of client companies, including Workshop In-House, Lab Innovación, Lab Creativo, and Masterclass formats. Delivered at the company's facilities or at the academy's campuses in Mexico City and Monterrey. Enterprise clients include Liverpool, Coppel, and Nestlé México.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Platzi: Platzi is a major Latin American online education platform for technology, business, marketing, and creative skills. It is comparable because it addresses professional upskilling in the same regional market, though it operates as a broader subscription-style online learning platform.
• CENTRO: CENTRO is a Mexico City institution focused on design, communication, film, and creative higher education. It is comparable because it serves Mexico’s creative talent market, but it is a broader degree-oriented institution rather than a short-format professional creativity academy.
• Domestika: Domestika is a large online marketplace for creative courses taught by practitioners. It is comparable as an alternative for Spanish-speaking creative professionals seeking practical training, though its self-paced marketplace model is broader and more scalable than Academia Mexicana de Creatividad’s cohort and in-company model.

Direct peers

• Crehana: Crehana is a Latin American online learning and corporate training platform focused on creative, digital, business, and technology skills. It is comparable because it competes for professional upskilling and enterprise training budgets in overlapping creative and digital domains.
• Coderhouse: Coderhouse offers live online courses across digital marketing, UX/UI, product, data, and technology topics for Latin American learners. It is comparable because it uses cohort-based online education to serve professionals seeking practical digital skills.
• Hyper Island: Hyper Island provides professional education in digital transformation, creativity, leadership, and business innovation. It is comparable because both organizations emphasize project-based learning, creative-business skills, and programs for professionals and corporate teams.
• Miami Ad School: Miami Ad School is a global portfolio and creative advertising school offering programs in copywriting, art direction, strategy, and digital creativity. It is highly comparable because Academia Mexicana de Creatividad also trains advertising, marketing, and creative professionals through practitioner-led programs.
• Brother Escuela de Creativos: Brother is a creative advertising school with a strong Spanish-speaking and Latin American presence. It is comparable because it targets aspiring and working creatives with practical, industry-led education in advertising, strategy, and creative craft.

Emerging players

• Collective Academy: Collective Academy is a Mexico-based alternative business school focused on professional, executive, and corporate learning. It is comparable because it targets working professionals and companies seeking practical business and innovation capabilities, although it is less specialized in creative advertising.

Regional players

• CEDIM: CEDIM is a Monterrey-based design and innovation school with programs spanning design, creativity, and business-oriented disciplines. It is comparable because Academia Mexicana de Creatividad also operates in Monterrey and trains professionals in creativity, innovation, and design-adjacent skills.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/laacademiamx
• YouTubeyoutube.com/channel/UCEdRb37b9AXIZrhfDAD8_Fw
• Facebookfacebook.com/LaAcademiaMX
• LinkedInlinkedin.com/company/academia-mexicana-de-creatividad
• Instagraminstagram.com/laacademiamx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academia Mexicana de Creatividad