Sherrill Insurance Brokerage

What Sherrill Insurance Brokerage does

Sherrill Insurance Brokerage, Inc. is a privately held, family-owned wholesale insurance brokerage founded in 1987 by Robert E. Sherrill, LUTCF, and currently led by President & CEO David M. Sherrill following a 2016 ownership succession. The firm operates from a single headquarters at 498 Palm Springs Dr, Suite 270, Altamonte Springs, Florida, and distributes life insurance, annuities, Medicare products, long-term care, short-term medical, international travel, and individual dental and vision products to independent brokers and agencies across Florida and Georgia. Its product portfolio spans Level Term, Universal Life (Traditional, No-Lapse, and Indexed UL), Single Premium UL and WL, Whole Life, Survivorship Life, Fixed and Indexed Annuities (SPDA, FPDA, SPIA), Guaranteed Issue and Final Expense, Critical Illness, Disability Income, Group Disability, Group Life, and Individual and Group Dental, with carrier representation across Humana, Aetna/Coventry, Cigna, UnitedHealthcare, WellCare, MetLife, PIVOT Health, HCC International, National General, and others.

The business model is commission-based wholesale distribution: Sherrill Insurance earns carrier commissions on policies placed through its contracted brokers and agencies, with no direct-to-consumer sales. Its technology footprint is non-proprietary and leans on iPipeline's suite (LTSearch for term quoting, FormsPipe for forms management, ProdInfo for product and underwriting information) to deliver a 24-hour self-service portal to brokers. Go-to-market is exclusively through its independent broker and agency network — no enterprise sales motion, no API, no mobile app, and no direct end-consumer channel are evidenced. Marketing is limited to the corporate website, a monthly email briefing, and direct phone contact.

Revenue is undisclosed; the firm is privately held with no institutional investment, no M&A history, and a stated headcount of 1-10 employees operating across two states. The company is materially exposed to regulatory and carrier-side risk (e.g., prior regulatory changes affecting short-term plan sales and MetLife's life-insurance sunset), and depends on the continuing availability of carrier appointments and the loyalty of its independent broker network for revenue stability.

Name

Sherrill Insurance Brokerage

Legal name

Sherrill Insurance Brokerage, Inc.

Website

https://sherrillins.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherrill Insurance Brokerage is a family-owned wholesale insurance brokerage in Altamonte Springs, Florida, distributing life, annuity, Medicare, health, and supplemental products from multiple carriers to independent brokers and agencies across Florida and Georgia since 1987.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage services
• Life insurance distribution
• Health insurance products
• Medicare plan brokerage
• Annuity distribution

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance carriers on life insurance, health insurance, annuity, and Medicare products sold through their network of independent brokers. Brokers earn top commissions on a complete portfolio of products through proven insurance carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sherrill Insurance Brokerage is a full-service Life and Health insurance brokerage operating throughout Florida and Georgia since 1987. The firm distributes a complete portfolio of life insurance, health insurance, annuity, Medicare, long-term care, disability, dental, and short-term medical products sourced from proven insurance carriers, providing independent brokers and agencies with access to top commissions, quoting and forms technology, and knowledgeable support staff as a one-stop insurance depot.

Product overview

Sherrill Insurance Brokerage is a full-service Life and Health insurance brokerage operating in Florida and Georgia since 1987. Their product portfolio is organized across three main categories: (1) Life Insurance & Annuities including Level Term, Universal Life (Traditional, No-lapse Guarantee, and Indexed), Single Premium UL & WL, Whole Life, Survivorship Life, Fixed/Indexed Annuities (SPDA's, FPDA's, SPIA's), and Guaranteed Issue/Final Expense products; (2) Senior Care products covering Long Term Care, Medicare Advantage Plans, Medicare Supplements, and Final Expense Life; and (3) Health, Disability & Group Benefits including Critical Illness, Disability Income (individual and group), Group Life, and Individual & Group Dental. The company also offers Short-Term Medical, Limited Medical & International Plans through partners including PIVOT Health, HCC International, SASid Marketplace, and National General, as well as Individual Dental & Vision products through multiple carriers including Cigna and Ameritas. They serve independent brokers and agencies by providing access to a complete portfolio of insurance products from proven carriers with access to quoting, underwriting, and forms platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Life and Health Brokerage Distribution Services Full-service wholesale Life and Health insurance brokerage services providing independent brokers and agencies in Florida and Georgia with access to top commissions and a complete portfolio of products from proven insurance carriers, supported by quoting, underwriting information, and forms platforms.
• Term Life Insurance (Level Term) Term life insurance product offering coverage for a specified period at level premiums, distributed through broker network.
• Universal Life Insurance (Traditional & No-Lapse Guarantee) Flexible premium permanent life insurance with cash value accumulation, available in traditional and no-lapse guarantee variants.
• Indexed Universal Life Insurance Universal life insurance with cash value tied to a stock market index performance.
• Whole Life Insurance Permanent life insurance with guaranteed death benefit and cash value accumulation.
• Survivorship Life Insurance Second-to-die life insurance covering two lives with death benefit paid upon the second insured's death.
• Single Premium Universal Life & Whole Life Single premium payment life insurance products combining universal life and whole life features.
• Guaranteed Issue and Final Expense Life Insurance Simplified issue life insurance products designed for burial and funeral expenses with no medical exam requirements.
• Fixed and Indexed Annuities (SPDA, FPDA, SPIA) Retirement income products including Single Premium Deferred Annuities, Flexible Premium Deferred Annuities, and Single Premium Immediate Annuities in both fixed and indexed variants.
• Long Term Care Insurance Insurance coverage for extended care services including nursing home, assisted living, and in-home care.
• Medicare Advantage Plans Medicare health plans offered by private companies that contract with Medicare to provide Part A and Part B benefits, distributed through multiple carrier partners including Humana, Aetna/Coventry, UnitedHealthcare, Cigna HealthSpring, WellCare, Freedom Health, Optimum Healthcare, and CarePlus.
• Medicare Supplement Insurance Supplemental insurance policies sold by private carriers (e.g., Aetna/Coventry, Cigna, New Era Life Insurance) to cover costs not covered by Original Medicare.
• Critical Illness Insurance Lump-sum payment insurance product providing financial protection upon diagnosis of specified critical illnesses.
• Disability Income Insurance Insurance replacing a portion of income if the policyholder becomes unable to work due to illness or injury, offered on individual and group bases.
• Group Life Insurance Employer-sponsored life insurance coverage provided as part of a group benefits package.
• Individual and Group Dental Insurance Dental insurance coverage available for individuals and employer-sponsored group plans, offered through partners including SASid, Cigna, and Ameritas/Security Life.
• Short-Term Medical and International Health Plans Short-term medical insurance and international travel health insurance products distributed through carrier partners including PIVOT Health, HCC International (WorldTrips), SASid Marketplace, Tokio Marine HCC – MIS Group, and National General.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• iPipelinecoreTechnology or IntegrationTechnology platform provider for quoting (LTSearch), forms management (FormsPipe), and product/underwriting information (ProdInfo). Powers the company's digital distribution capabilities.
• PIVOT HealthcoreChannel Partner/ Reseller/ DistributorShort-term medical insurance carrier partner. Sherrill Insurance brokers can access PIVOT Health STM products through the company's platform.
• HCC International (WorldTrips)coreChannel Partner/ Reseller/ DistributorInternational travel and health insurance carrier partner providing coverage for international travelers.
• Tokio Marine HCC – MIS GroupcoreChannel Partner/ Reseller/ DistributorShort-term medical insurance carrier. Company experienced regulatory changes affecting short-term plan sales in 2017.
• United Health ProducerscoreChannel Partner/ Reseller/ DistributorMedicare insurance marketing organization representing UnitedHealthcare Medicare products.
• Humana MedicarecoreChannel Partner/ Reseller/ DistributorMedicare Advantage and Supplement insurance carrier partner.
• Aetna/CoventrycoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier offering Medicare and supplemental products.
• WellCare Health PlanscoreChannel Partner/ Reseller/ DistributorMedicare Advantage and prescription drug plan carrier partner.
• Cigna / Cigna HealthSpringcoreChannel Partner/ Reseller/ DistributorHealth insurance and Medicare carrier partner offering supplemental benefits and Medicare Advantage plans.
• Freedom HealthminorChannel Partner/ Reseller/ DistributorMedicare Advantage plan carrier partner.
• Optimum HealthcareminorChannel Partner/ Reseller/ DistributorMedicare Advantage plan carrier partner.
• CarePlus Health PlansminorChannel Partner/ Reseller/ DistributorMedicare Advantage plan carrier partner.
• New Era Medicare SupplementsminorChannel Partner/ Reseller/ DistributorMedicare Supplement insurance carrier partner.
• National GeneralcoreChannel Partner/ Reseller/ DistributorShort-term medical and health insurance carrier partner.
• SASid MarketplaceminorChannel Partner/ Reseller/ DistributorInsurance marketplace platform for short-term medical and limited benefit plans.
• MetLifeminorChannel Partner/ Reseller/ DistributorLife insurance carrier. Note: MetLife announced sunset of life insurance products in 2017.
• LIMRAminorOthersLife Insurance Marketing Research Association - industry research and professional development organization.
• MDRT - Million Dollar RoundtableminorOthersPremier association of life insurance and financial services professionals. CEO Dave Sherrill is a member.
• NAIC - National Association of Insurance CommissionersminorOthersU.S. standard-setting and regulatory support organization for insurance oversight.
• National Association of Health Underwriters (NAHU)minorOthersNational trade association for health insurance producers. CEO Dave Sherrill is actively involved.
• NAIFA FloridaminorOthersNational Association of Insurance and Financial Advisors state chapter. CEO Dave Sherrill serves on NAIFA Central Florida Board.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GoHealth: Public health insurance marketplace and brokerage distributing Medicare products via agents and direct-to-consumer. Operates the same carrier/agent intermediary position as Sherrill but at national scale with significant technology infrastructure.
• Integrity Marketing Group: Nation's largest independent distributor of life and health insurance products to consumers via agents. Operates an MGA/IMO platform that aggregates smaller agencies like Sherrill — a likely acquirer profile and competitive benchmark for the same agent channel.
• SelectQuote: Public insurance distributor specializing in life, senior health (Medicare), and auto/home, with both D2C and agent-led channels. Competes for the same carrier payouts and end-clients that Sherrill's broker network serves.
• Cigna Supplemental Benefits: Major health and Medicare carrier that distributes supplemental and dental products through independent agents and IMO partners. Sherrill is an active Cigna Supplemental agent; Cigna represents the upstream carrier-side counterpart with whom Sherrill's brokers are appointed.
• AmeriLife: Large, PE-backed insurance brokerage and distribution platform with a national agent network focused on life, health, annuity, and Medicare products. Same business model as Sherrill but at national scale via acquisition-driven roll-up.

Direct peers

• HOP Administration: Independent agency and brokerage serving the senior market with Medicare, life, and health products through independent agents. Closely aligned with Sherrill's Life and Health brokerage positioning in the Southeast.
• Senior Marketing Specialists (SMS): Insurance marketing organization distributing Medicare, life, and health products through independent agents. Operates as a wholesale intermediary with multi-carrier appointments — directly comparable channel and product mix to Sherrill.
• Ritter Insurance Marketing: Wholesale insurance brokerage and IMO specializing in Medicare, life, and senior market products distributed through independent agents in the mid-Atlantic and Southeast. Closest comp to Sherrill's Medicare-anchored, multi-carrier, agent-recruiting model.

Emerging players

• National Western Life Insurance Group: Specialty life and annuity carrier that distributes through independent agents and IMOs. Comparable in that it shares the same IA channel and senior-focused product mix as Sherrill, though it is a carrier rather than a brokerage.

Others

• United Health Producers: Captive Medicare marketing organization for UnitedHealthcare, distributing through independent agents. A direct carrier-side counterparty to Sherrill and a benchmark for what carrier-owned distribution looks like in the same FL/GA market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sherrill-insurance-brokerage-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherrill Insurance Brokerage