Senior Marketing Specialists
- Company typePrivate
- Founded1978
- HeadquartersColumbia, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Senior Marketing Specialists firmographics
Firmographics- Name
- Senior Marketing Specialists
- Website
- https://smsteam.net
- Company type
- Private
- Founded year
- 1978
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Senior Marketing Specialists industry classification
Industry- Product category
- Medicare Insurance Distribution
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO) (HLAEADAD), Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)
Keywords
Where Senior Marketing Specialists is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Markets served
Senior Marketing Specialists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Senior Marketing Specialists product offering
Product offeringCore offering
Senior Marketing Specialists is a Field Marketing Organization (FMO) that operates in the Medicare market, connecting insurance carriers with insurance agents who sell Medicare-related products such as Medicare Advantage, Medicare Supplement, and Part D prescription drug plans to senior consumers. The company was founded in 1991 and is based in Columbia, United States, supporting agents with product offerings, carrier appointments, and marketing support for the senior insurance segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Insurance Distribution Services Field Marketing Organization services connecting insurance carriers with agents selling Medicare Advantage, Medicare Supplement, and Part D plans to senior consumers in the United States.
Companies that use Senior Marketing Specialists
Customer profileIdeal customer profiles1 record
Senior Marketing Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Marketing Specialists partnerships and signals
Strategic signalRecent moves2 records
Senior Marketing Specialists competitors and assessment
Company assessmentBroad incumbents
- GoHealth: Public Medicare-focused insurance distribution platform with proprietary technology and large carrier partnerships. Comparable end market but operates with a technology-driven, omni-channel model rather than an independent FMO structure.
- eHealth: Long-standing Medicare and individual health insurance marketplace with national reach. Comparable in serving the same Medicare buyer, but operates as a direct-to-consumer online brokerage rather than an agent-based FMO.
- SelectQuote: Large, publicly-traded direct-to-consumer Medicare distribution platform. Comparable in serving the same Medicare customer base but operates at vastly greater scale and through a digital-first, consumer-direct model rather than independent agent distribution.
- AmeriLife: Large diversified insurance distribution platform with significant Medicare FMO and IMO subsidiaries. Comparable as a Medicare distribution peer but with a much broader portfolio of life, health, and annuity products.
Direct peers
- Brokers International: Insurance marketing organization serving agents with a strong focus on senior market products including Medicare. Comparable as a peer in the Medicare distribution and agent support ecosystem.
- Ritter Insurance Marketing: One of the largest independent FMOs in the U.S. focused on Medicare and senior market distribution. Directly comparable as a Medicare-focused FMO recruiting and supporting independent agents selling Medicare Advantage and Medigap products.
- HOP Financial Group: Independent FMO specializing in Medicare Advantage, Medigap, and ancillary senior products. Comparable as a similarly-sized independent FMO operating in the same Medicare distribution vertical.
- American Senior Benefits: Independent Medicare-focused FMO recruiting agents across multiple states. Comparable in business model and target market as a Medicare-dedicated independent distribution organization.
- Premier Marketing: Independent FMO providing Medicare products and agent support services. Directly comparable in scope: Medicare-focused distribution, agent recruiting, and carrier appointment management.
- PHP Insurance Services: Independent FMO focused on Medicare and senior health products with agent recruiting and training services. Directly comparable as an independent Medicare-focused FMO with similar agent-support business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Senior Marketing Specialists social profiles
Digital presenceSenior Marketing Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Marketing Specialists leadership team
Management profileNumber of profiles
Profiles2 records
Senior Marketing Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Marketing Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Marketing Specialists
What does Senior Marketing Specialists do?
Senior Marketing Specialists is a Field Marketing Organization (FMO) that operates in the Medicare market, connecting insurance carriers with insurance agents who sell Medicare-related products such as Medicare Advantage, Medicare Supplement, and Part D prescription drug plans to senior consumers. The company was founded in 1991 and is based in Columbia, United States, supporting agents with product offerings, carrier appointments, and marketing support for the senior insurance segment.
Is Senior Marketing Specialists a public or private company?
Senior Marketing Specialists is a private company. It is classified as founder individual operated bootstrapped.
When was Senior Marketing Specialists founded?
Senior Marketing Specialists was founded in 1978. It employs 51 to 100 people.
Where is Senior Marketing Specialists based?
Senior Marketing Specialists is headquartered in Columbia, United States, in the North America region.
Who are Senior Marketing Specialists's main competitors?
Broad incumbents on record are GoHealth, eHealth, SelectQuote and AmeriLife. Direct peers are Brokers International, Ritter Insurance Marketing, HOP Financial Group, American Senior Benefits, Premier Marketing and PHP Insurance Services.
Does Senior Marketing Specialists have an API?
No public API is recorded for Senior Marketing Specialists.
What industry is Senior Marketing Specialists in?
Senior Marketing Specialists's product category is Medicare Insurance Distribution. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HLAEADAD, Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO). Its NAICS code is 541613 and its SIC code is 6411.