What Protect All does

Thetford is a privately held manufacturer founded in 1963 that designs, produces, and distributes sanitation, waste management, cleaning, and refrigeration products for the RV (recreational vehicle) and marine markets. The company operates across five core product categories: portable, permanent, and cassette toilets (including the Aqua-Magic line); RV tank treatments and consumables such as Aqua-Kem Toss-Ins using a Bronopol-based formula; all-surface interior, exterior, and maintenance cleaning products; RV sanitation infrastructure including Titan portable totes, sewer hoses, and the Sani-Con Turbo macerator; and DC and LP gas refrigerators for mobile applications. Its technology foundation rests on specialized chemical formulations (waste treatment chemistry), mechanical engineering of sanitation hardware, and energy-efficient refrigeration designs suitable for off-grid mobile use.

The business model is a one-time-sale hardware and consumables operation monetized through an authorized global dealer network supported by a B2B dealer portal. Distribution spans at least 13 country-specific markets across Europe, North America, Oceania, and Asia, with marketing and brand-building executed via a company website, an inspiration content blog, and the Camper Crew community/newsletter program. Pricing is not publicly disclosed and is managed through the dealer channel. Customer segments include individual RV owners and marine vessel owners as end consumers, and authorized RV/marine dealers as channel partners, with an implied OEM specification relationship for built-in products. No public revenue, headcount, funding, parent-company, or ownership details are disclosed in the available data, and Thetford appears to operate as an independent privately held company with multiple international subsidiary entities.

Name

Protect All

Website

https://protectall.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Thetford is a privately held, 60-year-old manufacturer of RV and marine sanitation systems, tank treatments, cleaning products, and DC/LP gas refrigerators, distributed through an authorized global dealer network spanning Europe, North America, Australia, and Asia.

Ownership category

akta.pro rank

Product category

RV and Marine Sanitation Products

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Refrigeration & Service Industry Machinery (3580), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• RV sanitation systems
• Marine sanitation equipment
• Holding tank treatments
• RV waste management
• RV cleaning products

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales: Sale of RV and Marine sanitation products including toilets, tank treatments, cleaning products, portable totes, sewer hoses, and refrigeration units

Distribution channels2 records

Marketing channels4 records

Core offering

Thetford manufactures and sells RV and marine sanitation products, waste management solutions, cleaning supplies, and refrigeration units. Its portfolio covers toilets (permanent, portable, and cassette), holding tank treatments and RV-safe toilet paper, all-surface cleaning and maintenance products, sanitation infrastructure (portable totes, sewer hoses, macerator systems), and RV and marine refrigerators. Products are distributed through an authorized global dealer network serving RV owners and boat owners.

Product overview

Thetford is a manufacturer of RV (Recreational Vehicle) and Marine sanitation systems, refrigeration, and cleaning products. The product portfolio is organized around five core product categories: (1) Portable and RV Toilets including permanent, portable, and cassette toilet options along with the featured Aqua-Magic® VI lightweight toilet; (2) RV Tank Treatments covering waste treatments like the popular Aqua-Kem Toss-Ins®, maintenance products, and specialized toilet paper; (3) All-Surface Care for interior and exterior RV cleaning and maintenance; (4) RV Sanitation including Titan® Portable Totes with industry-leading low fill height, sewer hoses, and Sani-Con Turbo macerator systems; and (5) Refrigeration products including DC refrigerators and LP Gas refrigerators. The company serves both the RV and marine markets with a comprehensive ecosystem of sanitation, cooling, and care products designed for mobile living and travel.

Differentiator

Problem solved

Functional benefit

Brands

• Thetford Marine: Marine-specific sanitation products and solutions
• Aqua-Kem
• Aqua-Magic
• Titan
• Sani-Con Turbo

Products and services

• Portable and RV Toilets Complete line of toilets for RVs and marine applications, including permanent toilets installed in vehicles, portable toilets for flexible use, and cassette toilets with integrated holding tanks.
• Aqua-Magic VI Toilet Lightweight RV toilet designed to bring home toilet comfort to travels, featuring easy cleaning and low maintenance for recreational vehicle use.
• RV Tank Treatments Chemical and biological treatments for RV waste tanks, including waste breakdown formulas, tank maintenance products, and specialized RV-safe toilet paper.
• Aqua-Kem Toss-Ins Holding tank treatment with Bronopol-based formula that liquefies waste, breaks down tissue, and provides superior odor control for RV and marine applications.
• All-Surface Care Cleaning and care products for all RV surfaces, covering interior cleaning, exterior cleaning, and exterior maintenance including rubber roof care and fiberglass maintenance.
• RV Sanitation Equipment Sanitation infrastructure products for RVs including portable waste containers, sewer hoses, and macerator systems for connecting RV waste systems to dump stations.
• Titan Portable Totes Premium portable waste holding tanks with industry lowest fill height, allowing easy emptying even for low RV waste valves.
• Refrigeration RV and marine refrigerators including DC-powered models operating on battery power and LP gas absorption models providing cooling without electrical power, for mobile cooling solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dometic Group: Largest direct competitor in RV and marine sanitation, refrigeration, and climate systems. Overlaps almost entirely with Thetford's product portfolio and serves the same OEMs, dealers, and end consumers globally.
• Valterra Products: Manufacturer of RV plumbing, waste management, and sanitation fittings including sewer hoses and fittings. Overlaps with Thetford's RV Sanitation category (hoses, fittings, valves).
• Camco: US-based supplier of RV chemicals (holding tank treatments, toilet paper), water filters, and accessories. Directly competes with Thetford's tank-treatment and cleaning-product lines at RV dealers and mass retail.
• Raritan Engineering: Manufacturer of marine sanitation systems including marine toilets, holding tanks, and waste treatment. Direct competitor to Thetford Marine in the boat-owner segment.
• Truma: German manufacturer of RV appliances including heating, water heating, and sanitation accessories. Competes with Thetford across the European RV channel and shares the OEM and dealer-based go-to-market.
• Whale (Munster Simms Engineering): Marine plumbing, pumps, and sanitation systems supplier. Directly comparable to Thetford Marine on holding tank, pump, and galley sanitation products in the marine channel.

Broad incumbents

• Lippert Components: Large diversified RV parts supplier (chassis, furniture, electrical, plumbing). Touches Thetford's category through broader RV plumbing and sanitation OEM relationships, but operates as a much wider portfolio supplier.
• Xylem (Jabsco): Xylem's Jabsco brand is a long-established marine pump, toilet, and sanitation equipment maker. Competes with Thetford in marine toilets and pumps through OEM and aftermarket channels.
• SHURflo (Pentair): Pentair's SHURflo brand supplies RV and marine water pumps and water system components. Adjacent competitor in mobile water systems that overlap with Thetford's sanitation infrastructure.
• Furrion: Broader RV and marine electronics, appliances, and replacement parts supplier. Competes with Thetford's refrigeration line and adjacent categories but with a more appliance/electronics-led mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/protect_all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect All