What Furrion does

Furrion is a US-based manufacturer of appliances and electronic systems purpose-built for the recreational vehicle (RV) and outdoor living markets, founded in 2002 and headquartered in South Bend, Indiana. The company designs and sells RV-specific heating, cooling, water-heating, refrigeration, cooking, and observation-camera products engineered for mobile applications, alongside residential outdoor entertainment (full-sun outdoor TVs, soundbars) and awnings. Its technology portfolio is anchored by the proprietary Chill Cube variable-speed compressor (claimed 90% faster cooling, 40% lower energy consumption), Vibrationsmart and Climatesmart durability platforms, the Vision S wireless observation-camera system, and the Aurora full-sun outdoor TV line. The portfolio is organized under registered sub-brands including Chill®, Aurora®, Vision S®, Greystone®, Arctic®, Everchill®, Chef Collection®, and Lumina™.

Furrion operates as a wholly-owned subsidiary of Lippert Companies (NASDAQ: LCI1), sharing corporate infrastructure, dealer networks, and the South Bend headquarters. It sells through a dual-channel model combining direct-to-consumer e-commerce on furrion.com (with shipping calculated at checkout and a $1,000 free-shipping threshold) and a dealer-locator network covering RV product dealers and outdoor-living retailers, with parallel listings on lippert.com. Pricing is one-time/perpetual across all SKUs (no subscription component), with products ranging from approximately $80 replacement parts to $7,999.99 commercial-grade Aurora outdoor TVs. Revenue is generated entirely from hardware sales — air conditioners, water heaters, refrigerators, ovens, cooktops, microwaves, dishwashers, observation cameras, outdoor TVs, audio equipment, awnings, and replacement parts — to two primary customer segments: RV owners/enthusiasts (primary) and residential outdoor-living consumers (secondary). Furrion ships domestically within the US and to Canada, the UK, Germany, France, and Australia per its stated operating geographies.

The business is led by founder and CEO Aaron Fidler, co-founder and CMO Matt Fidler, and VP of North America Operations Matt Petrill, with 101–250 total employees. No independent funding rounds, M&A, regulatory actions, or AI/ML capability disclosures are present in the source material.

Name

Furrion

Legal name

Furrion

Website

https://furrion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Furrion manufactures RV-specific appliances (air conditioners, water heaters, refrigerators, kitchen equipment, observation cameras) and outdoor living electronics (full-sun TVs, soundbars, awnings), operating as a subsidiary of Lippert Companies and selling via DTC e-commerce and RV/outdoor-living dealer networks to RV owners and residential consumers.

Ownership category

akta.pro rank

Product category

RV Appliances and Outdoor Electronics

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Household Audio & Video Equipment (3651)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• RV appliances
• RV air conditioners
• Outdoor televisions
• RV observation systems
• Outdoor living products

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Furrion generates revenue through the direct sale of physical RV appliances, outdoor entertainment products, and replacement parts. Products are sold as one-time purchases with no recurring subscription component. Revenue comes from the initial sale of air conditioners, water heaters, refrigerators, ovens, cooktops, microwaves, dishwashers, observation cameras, outdoor TVs, audio equipment, and associated accessories/replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Furrion designs, manufactures, and sells appliances and electronic systems purpose-built for recreational vehicles (RVs) and outdoor living environments. The portfolio spans RV heating and cooling (rooftop air conditioners, tankless water heaters, fireplaces, vent fans), RV kitchen appliances (refrigerators, ovens, cooktops, microwaves, range hoods, dishwashers), RV observation camera systems, and outdoor living products (full-sun/partial-sun/full-shade outdoor TVs, outdoor soundbars, and retractable home awnings).

Product overview

Furrion is a manufacturer of appliances and electronic systems for the RV (recreational vehicle) and outdoor living markets. The product portfolio consists of multiple distinct product lines: (1) RV Heating & Cooling including Chill® Cube and Chill® HE variable-speed and standard rooftop air conditioners, tankless gas water heaters, roof vent fans, and fireplace products; (2) RV Kitchen including Arctic® and Everchill® branded refrigerators, Chef Collection® and Greystone® branded ovens, cooktops, rangehoods, and microwaves with air fryer options; (3) RV Observation Systems under the Vision S® brand including complete observation camera systems with monitors, rear cameras, side cameras, and replacement parts; (4) Outdoor Living including Aurora® full-sun outdoor TVs with 4K UHD, partial sun and full shade TV series, outdoor audio soundbars, and home awnings under the Lumina™ brand. The company operates as a subsidiary of Lippert and sells primarily through dealer networks. The product architecture is organized around series brands (Aurora®, Chill®, Vision S®, Lumina™, Chef Collection®, Greystone®, Everchill®, Arctic®) that span multiple individual products within product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora®: Full-Sun Pro Series outdoor TV product line
• Lumina™
• Vision S®
• Chill®
• Greystone®
• Everchill®
• Arctic®
• Chef Collection®

Products and services

• Chill Cube 18K Variable Speed RV Rooftop Air Conditioner Variable-speed compressor-based rooftop air conditioner delivering up to 90% faster cooling with 40% less energy for smoother, quieter RV performance.
• Chill HE RV Roof Air Conditioner (R32) High-efficiency RV rooftop air conditioner using R32 refrigerant for improved environmental performance.
• RV Roof Vent Fan 14-inch roof vent fan with lid install kit for RV ventilation.
• RV Tankless Gas Water Heater Propane-powered tankless water heater providing unlimited on-demand hot water at 2.4 GPM flow rate, with retrofit compatibility for standard RV cutouts and optional antifreeze protection.
• Greystone Built-In RV Electric Fireplace Built-in RV electric fireplace with LED flame technology for ambiance and supplemental heat, available in curved and large-format sizes.
• Furrion Arctic 12V RV Refrigerators Arctic series 12V RV refrigerators available in 8, 10, 10.7, and 16 cu. ft. capacities with residential-style and compact configurations, including side-by-side and bottom-drawer freezer variants.
• Everchill 12V RV Refrigerators and Coolers Everchill sub-brand 12V RV refrigerators in 10.7 cu. ft. capacity plus portable 40-quart 12V electric cooler for off-grid refrigeration.
• Furrion Chef Collection Built-in Gas RV Ovens and Ranges Chef Collection premium RV kitchen appliances including a 21-inch built-in gas oven with LED knobs and 24-inch 3-burner gas ranges in stainless steel and black finishes.
• Furrion Gas RV Cooktops Gas RV cooktops in 20-inch and 24-inch 3-burner configurations with glass covers and push-button ignition.
• Furrion 12V RV Range Hoods 12V ductless and ducted RV range hoods with charcoal filters, available in 24-inch and standard sizes in black and stainless steel finishes.
• Furrion RV Microwaves RV microwave ovens in standard, over-the-range convection, and built-in convection with integrated air fryer, in 0.9 to 1.5 cu. ft. capacities.
• Furrion RV Countertop Dishwasher 18-inch countertop dishwasher designed for RV kitchens, available in black and silver finishes.
• Furrion Vision S+ RV Observation Systems Complete RV observation systems with 5-inch or 7-inch monitors, wireless side cameras with LED marker lights, sharkfin camera, and rear camera with LED marker light for 360-degree visibility.
• Furrion Aurora Full-Sun Pro Series Outdoor Smart TV 4K UHD LED outdoor smart TV with ultra-high brightness, anti-glare screen, and adaptive picture technology, designed for full sun exposure and weatherproof against dust, humidity, salt air, and extreme temperatures.
• Furrion Outdoor TV Series (Full Sun, Partial Sun, Full Shade) Weatherproof outdoor TVs available in Full Sun, Partial Sun, and Full Shade variants, engineered for outdoor exposure with weatherproof sealing.
• Furrion Outdoor Audio Soundbars Outdoor-rated soundbars designed for pairing with Furrion outdoor TVs in patio and outdoor living installations.
• Lumina Home Awnings Retractable home awnings designed for outdoor living spaces and patios under the Lumina brand.

Quantifiable outcome

• Variable-speed compressor delivers up to 90% faster cooling with 40% less energy consumption
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lippert CompaniescoreOthersFurrion is a brand and product line owned by Lippert Companies, a publicly traded company (LCI1 on NASDAQ). Lippert provides corporate infrastructure, distribution channels, and manufacturing scale. Furrion products are sold through both furrion.com and Lippert.com e-commerce platforms. Lippert's corporate website hosts Furrion's privacy policy, cookie policy, investor relations, and corporate information. The company's headquarters (1902 W Sample St., South Bend, IN 46619) is also the Lippert Companies headquarters.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Dometic Group: Dometic is the leading global manufacturer of RV appliances, climate systems, refrigeration, sanitation, and cooking products. Direct head-to-head competitor to Furrion across Chill AC, Arctic refrigerators, kitchen appliances, and observation-adjacent categories.
• Truma Gerätetechnik: Truma specializes in RV heating, air conditioning, hot water systems (Combi, AquaGo), and gas regulators used by European and international RV OEMs. Directly competitive with Furrion's Chill AC line and tankless water heaters.
• Airxcel (Suburban/Atwood): Airxcel owns Suburban (RV furnaces and water heaters) and Atwood (cooking and refrigeration), providing direct competition across RV HVAC, water heating, cooking, and refrigeration—Furrion's core product categories.
• SunBriteTV: SunBriteTV specializes in weatherproof outdoor TVs across full-sun, partial-sun, and full-shade tiers for residential and commercial use. Directly competes with Furrion's Aurora outdoor TV lineup at the premium outdoor-display tier.
• Carefree of Colorado: Carefree is a leading manufacturer of RV awnings, covers, and patio accessories. Directly comparable to Furrion's Lumina awning product line within the RV channel.
• Séura: Séura designs and manufactures premium outdoor TVs, lighted mirrors, and weatherproof displays for residential and commercial applications. A direct competitor in the premium outdoor TV category alongside Furrion's Aurora line.

Others

• Lippert Components: Lippert is Furrion's parent company and a major manufacturer of RV chassis, windows, doors, furniture, and other components. Related ecosystem participant rather than direct competitor, providing distribution and manufacturing scale that benefits Furrion.

Broad incumbents

• GE Appliances: GE Appliances (a Haier subsidiary) is a major appliance manufacturer with selective presence in RV refrigeration and cooking. A broad incumbent whose OEM and aftersales offerings overlap with parts of Furrion's kitchen appliance portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/furrion
• LinkedInlinkedin.com/company/furrion/posts/?feedView=all
• Instagraminstagram.com/furrion
• Xx.com/furrion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furrion