Palmetto Smiles

What Palmetto Smiles does

Palmetto Smiles is a privately owned, single-location dental practice operating as "Palmetto Smiles: Dr. Sang and Associates" out of 1260 Celebration Blvd., Florence, SC. The practice is led by owner Dr. Brian Sang, a Dawson Academy senior faculty member and West Virginia University-trained dentist who specializes in cosmetic dentistry, dental implants, and TMJ therapy, with Dr. Adam Secret serving as an associate dentist following residency training at Cleveland Clinic Mercy Hospital. It serves patients of all ages in Florence and Darlington, SC, including a strong cosmetic dentistry sub-segment drawn from across the broader Pee Dee region.

The practice delivers a full-spectrum dental offering organized into three core categories: cosmetic dentistry (porcelain veneers, tooth bonding, Opalescence Boost in-office whitening, Six Month Smiles), general dentistry (cleanings, fillings, extractions), and restorative dentistry (dental implants, crowns, bridges, dentures, fixed hybrid dentures, inlays/onlays, TMJ treatment). Specialty services include sleep apnea oral appliance therapy, sedation dentistry for anxious patients, and anti-aging dentistry. Clinical operations are supported by CBCT 3D imaging and digitally guided implant technology that enable full-service implant treatment in-house, and the practice applies the Dawson Academy's "Complete Dentistry" methodology evaluating the entire chewing system (teeth, muscles, joints) rather than treating symptoms in isolation.

Revenue is generated on a fee-for-service basis across general, cosmetic, and restorative procedures, supplemented by third-party financing (Care Credit) and a broad in-network insurance posture (unrestricted provider with most plans, excluding Medicaid). Go-to-market is direct-to-consumer through the practice website, online appointment requests, phone scheduling, and Google reviews/word-of-mouth, with no external marketing infrastructure beyond content marketing, video testimonials, and a smile gallery. The team comprises roughly two dentists and 14-16 clinical and administrative staff with multi-decade tenure, and the practice carries an aggregate Google rating of 5.0 across 804 reviews.

Name

Palmetto Smiles

Legal name

Palmetto Smiles: Dr. Sang and Associates

Website

https://palmettosmiles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palmetto Smiles is a privately owned, single-location dental practice in Florence, SC, led by Dr. Brian Sang and Dr. Adam Secret, offering comprehensive general, cosmetic, and restorative dentistry plus TMJ and sleep apnea therapy to families and individuals in the Pee Dee region of South Carolina.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant procedures
• Restorative dentistry care
• Preventive dental care

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: The practice generates revenue through comprehensive dental services including preventive care, cosmetic dentistry (porcelain veneers, tooth bonding, teeth whitening), restorative dentistry (dental implants, crowns, bridges, dentures, TMJ treatment), and general dentistry (cleanings, fillings, extractions). Services are provided to patients of all ages on a fee-for-service basis.
2. Insurance and Payment Processing: The practice accepts most insurance plans (unrestricted dental provider with all insurance plans) and various payment methods including Mastercard, Visa, Discover, ATM cards, cash, Care Credit, and personal checks. They do not accept Medicaid.
3. Financing Services: Third-party financing arrangements are available through Care Credit for patients who need payment plan options for dental treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Palmetto Smiles is a private dental practice in Florence, SC that delivers comprehensive dental services covering preventive care, cosmetic dentistry, restorative dentistry, dental implants, TMJ therapy, sleep apnea treatment, and orthodontics. All clinical services are performed in a single office by Dr. Brian Sang, Dr. Adam Secret, and supporting hygienists and assistants, with fees billed on a fee-for-service basis supplemented by insurance claim processing and Care Credit financing.

Product overview

Palmetto Smiles is a dental practice offering a comprehensive suite of dental services organized into three core categories: Cosmetic Dentistry (porcelain veneers, tooth bonding, tooth whitening, Six Month Smiles), General Dentistry (dental cleanings, fillings, extractions), and Restorative Dentistry (dental implants, bridges, crowns, dentures, fixed hybrid dentures, inlays/onlays, TMJ treatment). The practice also provides specialized services including sleep apnea treatment via oral appliance therapy, sedation dentistry for anxious patients, and anti-aging dentistry. Services range from preventive care and routine maintenance to advanced surgical procedures and smile makeovers, all delivered under one roof by Dr. Brian Sang and Dr. Adam Secret in Florence, SC.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Comprehensive category of aesthetic dental treatments including porcelain veneers, tooth bonding, and tooth whitening designed to enhance smile appearance for adult patients in Florence, SC.
• General Dentistry Preventive dental care services including routine dental exams, teeth cleanings, dental fillings, and tooth extractions for patients of all ages seeking to maintain oral health.
• Restorative Dentistry Advanced dental treatments to repair and replace damaged or missing teeth, including dental bridges, crowns, implants, dentures, and TMJ therapy for patients requiring functional restoration.
• Porcelain Veneers Custom-made ceramic shells bonded to teeth to close gaps, reshape teeth, whiten discoloration, adjust crooked teeth, and repair cracked or broken teeth for adult cosmetic patients.
• Tooth Bonding Composite resin material applied to teeth to address gaps, discoloration, chips, cracks, and misshapen teeth; an economical alternative to porcelain veneers for cosmetic patients.
• Tooth Whitening (Opalescence Boost) Professional in-office teeth whitening using Opalescence Boost gel for quick, effective results lasting about 60 minutes per treatment session for adult cosmetic patients.
• Dental Cleanings Professional teeth cleanings performed by dental hygienists to remove plaque and tartar buildup, prevent gum disease, and maintain oral health for patients of all ages.
• Dental Fillings Treatment for tooth decay using cosmetic white resin fillings or traditional amalgam fillings to restore damaged tooth structure for general dentistry patients.
• Tooth Extraction Simple tooth extractions and wisdom tooth removal performed with local anesthetic and optional sedation dentistry for patients requiring surgical removal.
• Dental Bridges Porcelain tooth restorations that replace single or consecutive missing teeth, available as traditional or implant-supported bridges for restorative patients.
• Dental Crowns Custom-designed porcelain dental restorations that cap damaged teeth or attach to implants, functioning like natural teeth for restorative patients.
• Dental Implants Titanium posts surgically implanted into the jawbone to replace missing tooth roots, supporting crowns, bridges, or dentures with full-service in-house treatment for patients with missing teeth.
• Dentures & Partials Custom-designed dentures replacing full arches of missing teeth, available as removable or implant-supported options for edentulous patients.
• Fixed Hybrid Dentures (All-On-Four) Custom cosmetic dentures permanently secured using four or more dental implants, providing stable, lasting tooth replacement without daily adhesives for full-arch restoration patients.
• Inlays & Onlays Custom dental restorations (partial crowns) used to treat advanced tooth decay or damage that dental fillings cannot address for restorative patients.
• TMJ Treatment Comprehensive diagnostics and treatment for temporomandibular joint disorders and teeth grinding, including custom night guards and splint therapy for patients with TMJ/TMD and orofacial pain.
• Sleep Apnea Treatment (Oral Appliance Therapy) Custom-fitted oral sleep appliances designed to hold the jaw in proper alignment and keep the airway open during sleep for obstructive sleep apnea patients seeking a CPAP alternative.
• Six Month Smiles Clear, discreet braces system designed to straighten crooked teeth in approximately six months, targeted at adults seeking quick orthodontic correction.
• Sedation Dentistry Sedation options to help patients with dental anxiety receive necessary treatments, allowing multiple procedures in one visit for anxious patients.
• Anti-Aging Dentistry Cosmetic and restorative procedures designed to combat effects of aging on teeth and gums, including teeth whitening, veneers, crowns, bridges, implants, and orthodontics for adult patients seeking age-related dental rejuvenation.

Quantifiable outcome

• 804 patient reviews with 5-star ratings reflecting patient satisfaction with staff professionalism, gentle care, and compassionate approach
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Smile Brands: PE-backed DSO supporting general, orthodontic, and specialty dental practices across multiple states — a comparable comprehensive offering at significantly larger scale.
• Heartland Dental: Largest US dental support organization supporting affiliated general and specialty practices nationwide — a comparable comprehensive care model delivered via a different ownership and scale architecture.
• Pacific Dental Services: Dental support organization backing practices across general, specialty, and implant dentistry — comparable service portfolio to Palmetto Smiles but operated at enterprise scale.
• Aspen Dental: Large DSO-backed dental chain offering general, cosmetic, and implant services through owned offices nationwide — comparable broad service mix, though delivered at much greater scale.
• Bright Now! Dental: National DSO-affiliated general and specialty dental chain offering general dentistry, orthodontics, and specialty services — comparable patient segments and service breadth to Palmetto Smiles.
• U.S. Dental Partners: PE-backed dental support organization with a strong Southeast US presence, affiliating general and specialty practices under a shared services model comparable to Palmetto Smiles' full-service positioning.

Direct peers

• ClearChoice Dental Implant Centers: Network of implant-focused dental centers offering full-service implant treatment in-house — a direct comparison to Palmetto Smiles' guided-implant and All-On-Four offering.
• Affordable Dentures & Implants: National chain focused on dentures and dental implants, directly competing with Palmetto Smiles' full-arch and implant service lines across similar patient demographics.

Regional players

• CarolinasDentist: Regional Carolinas dental group providing general, cosmetic, and restorative dentistry in suburban communities — directly comparable geography and service portfolio to Palmetto Smiles.
• Lane & Associates Family Dentistry: Carolinas-based family and cosmetic dental group with a similar comprehensive service mix (general, cosmetic, restorative, implants) and multi-doctor practice model serving analogous patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrBrianSang
• LinkedInlinkedin.com/company/drs.-moss-and-sang-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto Smiles