And You Creations
- Company typePrivate
- Founded1989
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
And You Creations firmographics
Firmographics- Name
- And You Creations
- Legal name
- And You Creations
- Website
- https://andyoucreations.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
And You Creations industry classification
Industry- Product category
- Adventure Tour Services
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)
- akta.pro secondary industries
- Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
Where And You Creations is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
And You Creations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Guided Tour Bookings: The company generates revenue primarily through direct sales of guided tour experiences to tourists visiting Oahu. Customers book tours online via FareHarbor or in-person at the Waikiki office. Each tour category (ocean, land, private) has distinct pricing based on duration, inclusions, and seasonality.
- Third-Party Distribution: Revenue also flows through third-party marketplace listings on GetYourGuide, TripAdvisor, and other travel platforms. These channels typically charge commissions on bookings.
- Retail Sales: The adjacent souvenir shop 'Treasures & You' sells Kona coffee and other Hawaiian products, complementing the tour business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dolphins and You - Premium dolphin watching tour |
| Unit Pricing | Pay-as-you-go | Turtles and You - Waikiki turtle snorkeling tour |
| Unit Pricing | Pay-as-you-go | Whales and You - Humpback whale watching tour |
| Unit Pricing | Pay-as-you-go | Ocean and You - Waikiki sunset booze cruise |
| Unit Pricing | Pay-as-you-go | Island and You - Circle island tour |
| Unit Pricing | Pay-as-you-go | Nature and You - Waimea Valley waterfall hike |
| Unit Pricing | Pay-as-you-go | Nature and You - Manoa Valley waterfall hike |
| Unit Pricing | Pay-as-you-go | Pearl Harbor Shuttle - Round trip from Waikiki |
| Unit Pricing | Pay-as-you-go | Passport to Pearl Harbor |
| Unit Pricing | Pay-as-you-go | Pearl Harbor and Historic Honolulu City Tour |
| Unit Pricing | Pay-as-you-go | Private boat charter |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
And You Creations product offering
Product offeringCore offering
And You Creations is an eco-certified tour operator on Oahu, Hawaii, selling guided ocean tours (dolphin watching, turtle snorkeling, whale watching, sunset cruises), land tours (circle island, waterfall hikes), Pearl Harbor historical tours, private boat charters, and Pearl Harbor shuttle services. Customers book directly online via the FareHarbor platform, by phone, or in-person at the Waikiki office. The company also operates an adjacent retail shop, Treasures & You, selling Kona coffee and souvenirs.
Product overview
And You Creations (AYC) is a locally trusted, eco-certified tour provider offering a portfolio of experiential tours on Oahu, Hawaii. The core offering consists of ocean tours (Dolphins and You, Turtles and You, Whales and You, Ocean and You) and land tours (Island and You, Nature and You in Waimea Valley and Manoa Valley), supplemented by Pearl Harbor historical tours (including Passport to Pearl Harbor and Pearl Harbor & Historic Honolulu City Tour), private boat charters, and Pearl Harbor shuttle services. All tours are bookable online through FareHarbor and include various combinations of equipment rental, meals, transportation, and cultural performances.
Differentiator
Problem solved
Functional benefit
Brands
- Dolphins and You: Wild Hawaiian spinner dolphin watching and snorkeling tour departing from Waianae Harbor, Oahu. Includes water slide, kayaks, stand-up paddle boards, hula performance, and complimentary lunch.
- Turtles and You
- Whales and You
- Ocean and You
- Island and You
- Nature and You
- Pearl Harbor Tours
- Treasures & You
Products and services
- Dolphins and You (Dolphin Watch & Snorkel) A dolphin watching and snorkeling tour departing from Waianae Harbor to see wild Hawaiian spinner dolphins, followed by snorkeling with sea turtles and tropical fish. Includes water slide, kayaks, stand-up paddle boards, complimentary lunch, and onboard hula performance. Targeted at tourists visiting Oahu.
- Turtles and You (Snorkel Turtle Canyon) A Waikiki snorkeling cruise to Turtle Canyon where participants swim with Hawaiian Green Sea Turtles. Includes live hula performance, snorkel gear, soft drinks, snacks, and shuttle service. Departs from Kewalo Basin Harbor. Targeted at tourists visiting Oahu.
- Whales and You (Whale Watching) A seasonal humpback whale watching tour from December to March. Departs from Kewalo Basin Harbor with expert narration, live hula, Hawaiian snacks, and real-time whale songs via underwater hydrophone. Includes complimentary return trip if no whales are sighted. Targeted at winter-season tourists visiting Oahu.
- Ocean and You (Sunset Waikiki Booze Cruise) A 2-hour Waikiki sunset party cruise with live DJ, bartender, dance floor, and Friday night fireworks. Features Diamond Head views and is limited to adults 21+. Targeted at adult tourists and special occasion travelers.
- Island and You (Oahu Circle Island Tour) An Oahu circle island tour including the famous North Shore garlic shrimp plate, with stops at scenic locations, historical sites, and cultural landmarks. Expert guides share insights into Hawaiian culture and traditions. Targeted at tourists seeking a comprehensive Oahu experience.
- Nature and You — Waimea Valley Waterfall Hike A Waimea Waterfall hike and swim tour including coffee and pastry at Greenworld Coffee Farm, scenic hike through Waimea Valley, swimming under a 45-foot waterfall, and visit to Dole Plantation. Lunch included. Targeted at tourists visiting Oahu.
- Nature and You — Manoa Falls Waterfall Hike
Quantifiable outcome
- 4.9/5 average rating across 1,221 Google reviews
Companies that use And You Creations
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
And You Creations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
And You Creations partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FareHarborcorePrimary booking and reservation platform integrated into the And You Creations website. Handles online payments, scheduling, and customer booking management.
- Sustainable Tourism Association of Hawai'i (STAH)coreAwarded Sustainable Tour Operator Partner certification, demonstrating commitment to environmentally responsible tourism practices in Hawaii.
- GooglecoreGoogle reviews platform displaying 4.9/5 rating from 1,221 reviews. Google Maps integration for location verification.
- TripAdvisorcoreTripAdvisor attraction listing with 303 reviews. Platform for reviews and booking referrals.
- YelpminorYelp business listing with 179 reviews and 'People Love Us' badge.
- GetYourGuideminorThird-party marketplace distribution for international tourist bookings.
- Treasures & YouminorAdjacent souvenir shop selling Kona coffee and Hawaiian products. Same ownership, complementary retail offering near the AYC tour desk.
- Liliha BakeryminorSupplier of poi mochi donuts served on morning whale watching tours.
- Honolulu Festival FoundationminorAnnual cultural festival in Honolulu. AYC offers special Nagaoka Fireworks cruise as part of the festival events.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
And You Creations competitors and assessment
Company assessmentDirect peers
- North Shore Shark Adventures: Oahu adventure tour operator running Circle Island, shark cage, and snorkel tours. Direct competitor in the land tour and snorkeling categories where AYC's Island and You and Turtles and You compete.
- Wild Side Specialty Tours: Oahu-based eco-tour operator offering dolphin watching, whale watching, and snorkeling tours. Directly competes with AYC's Dolphins and You, Whales and You, and Turtles and You products, with similar sustainability positioning and small-group focus.
- Dolphin Excursions Hawaii (Dolphin Star): Waikiki-based operator running dolphin watching and snorkeling cruises from Kewalo Basin Harbor. Shares AYC's departure location and overlaps heavily on turtle and dolphin encounter products targeting Oahu tourists.
- Hawaii Ocean Tours: Oahu departure-point operator offering dolphin watching, whale watching, and sunset cruises. Competes head-to-head with AYC's ocean tour portfolio with similar pricing tiers and tour durations.
Regional players
- Snorkel Bob's: Hawaii-based snorkel equipment rental and tour referral company. Adjacent peer offering self-service equipment rental typically used by tourists who opt out of guided tours, but overlapping on the same snorkeling customer base.
Broad incumbents
- Roberts Hawaii: Largest established Hawaii tour and transportation operator offering Pearl Harbor shuttles, circle island tours, and group excursions across multiple islands. A broad incumbent whose Pearl Harbor shuttle and circle island products directly overlap with AYC's portfolio.
- Atlantis Adventures: Submarine and marine tour operator offering shared experiences in Hawaii and other destinations. A broader incumbent with overlapping marine excursion category, particularly for visitors seeking premium underwater experiences.
- Polynesian Adventure Tours: Established Hawaii multi-island tour operator running Pearl Harbor tours, circle island tours, and airport shuttles. Competes with AYC's Pearl Harbor shuttle, Passport to Pearl Harbor, and Island and You offerings.
Others
- FareHarbor: Booking platform used by AYC and most other tour operators in Hawaii. Not a competitor but a critical technology infrastructure peer that defines the operational standard for direct online booking in the tour industry.
- GetYourGuide (marketplace): Global third-party tour marketplace that distributes AYC's bookings alongside direct competitors. A channel partner that shapes the competitive landscape by enabling price comparison across tour operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
And You Creations social profiles
Digital presenceAnd You Creations financial estimates
Financial estimateRevenue estimate
Valuation estimate
And You Creations leadership team
Management profileNumber of profiles
And You Creations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
And You Creations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about And You Creations
What does And You Creations do?
And You Creations is an eco-certified tour operator on Oahu, Hawaii, selling guided ocean tours (dolphin watching, turtle snorkeling, whale watching, sunset cruises), land tours (circle island, waterfall hikes), Pearl Harbor historical tours, private boat charters, and Pearl Harbor shuttle services. Customers book directly online via the FareHarbor platform, by phone, or in-person at the Waikiki office. The company also operates an adjacent retail shop, Treasures & You, selling Kona coffee and souvenirs.
Is And You Creations a public or private company?
And You Creations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was And You Creations founded?
And You Creations was founded in 1989. It employs 11 to 50 people.
Where is And You Creations based?
And You Creations is headquartered in Honolulu, United States, in the North America region.
How does And You Creations make money?
Three revenue lines are on record. Guided Tour Bookings are the primary driver. The others are third-Party Distribution and retail Sales.
Who are And You Creations's main competitors?
Direct peers on record are North Shore Shark Adventures, Wild Side Specialty Tours, Dolphin Excursions Hawaii (Dolphin Star) and Hawaii Ocean Tours. Snorkel Bob's is listed as a regional player. Broad incumbents are Roberts Hawaii, Atlantis Adventures and Polynesian Adventure Tours. Others are FareHarbor and GetYourGuide (marketplace).
Does And You Creations have an API?
No public API is recorded for And You Creations.
What industry is And You Creations in?
And You Creations's product category is Adventure Tour Services. Its primary akta.pro industry code is THAAAIAB, Guided Diving & Snorkeling Excursions (boat/shore trips), with a secondary code of THAJAJAA, Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching). Its NAICS code is 48721 and its SIC code is 7900.