What MOAB Training International does

MOAB Training International, Inc. is a Pennsylvania-incorporated, privately held professional services company founded in 1983 that delivers de-escalation and aggressive behavior management training programs to organizations and individuals across North America. The company's core offering is the MOAB (Management of Aggressive Behavior) methodology, a copyrighted curriculum covering verbal, nonverbal, and optional physical intervention techniques, with a stated emphasis on trauma-informed care. The product portfolio is organized into four pillars: MOAB Basic Training (2 to 16-hour foundational courses for end-user employees), MOAB Instructor Training (1-Day, 3-Day, and Public Safety instructor certification programs), MOAB Public Safety Training (specialized for law enforcement, security, and military personnel), and MOAB E-Learning (the MOAB Academy platform offering 65-minute on-demand certification and 50-minute refresher modules with LMS integration). Supplementary products include student manuals, certificate packs, physical training aids, branded apparel, and public-safety-specific materials sold through the MOAB Store e-commerce site.

The company monetizes through four revenue streams: enterprise on-site training priced per session or per day (e.g., $2,100-$6,400 per session), instructor certification and recertification programs ($1,295-$1,995 per person for initial certification, $825 per person for recertification), subscription-based enterprise e-learning through MOAB Academy, and unit-priced training materials and apparel. Delivery is hybrid: a direct enterprise sales motion for on-site programs, open enrollment public classes across multiple US cities and virtual sessions, self-serve e-learning for individuals and SMBs, and an e-commerce store for ancillary products. MOAB serves seven verticals, with healthcare identified as the dominant segment (75% of training time), followed by retail, education, entertainment, hospitality, law enforcement, and private security.

MOAB operates through a network of 3,600+ active instructors delivering 450+ classes per month, training more than 50,000 professionals annually for a cumulative 5,000+ organizations since founding. The curriculum is explicitly aligned with regulatory and accreditation frameworks including OSHA, Joint Commission, CMS, ANA, ENA, IAHSS, NIOSH, NFPA, ASIS International, and IFPO, positioning the offering as a compliance-grade solution for healthcare, public sector, and security buyers. The company is headquartered in Royersford, Pennsylvania, with no disclosed subsidiaries, parent company, external funding, or public market presence.

Name

MOAB Training International

Legal name

MOAB Training International, Inc.

Website

https://moabtraining.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MOAB Training International, founded in 1983, delivers proprietary de-escalation and aggressive behavior management training programs through a 3,600+ instructor network to healthcare, retail, education, law enforcement, and security organizations across North America, monetizing via enterprise on-site sessions, instructor certification, and an e-learning platform.

Ownership category

akta.pro rank

Product category

Workplace Violence Prevention Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)

akta.pro secondary industries

Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), General Occupational Safety & OSHA Compliance (EDABAEAA)

Keywords

• Workplace violence prevention
• De-escalation training
• Aggressive behavior management
• Professional certification training
• OSHA compliance training

Headquarters

HQ city

Kulpsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. On-Site Training Programs: Enterprise organizations pay per session or per day for on-site MOAB Basic Training courses delivered at their facilities. Pricing varies by course type (de-escalation only vs. de-escalation with physical skills) with unlimited class sizes for basic courses and 20-participant limits for physical intervention courses.
2. Instructor Training Programs: Individuals and organizations pay per-person fees for instructor certification programs (1-Day: $1,295, 3-Day: $1,995) and recertification courses ($825). Minimum class sizes apply for on-site delivery.
3. E-Learning and On-Demand Courses: Self-guided online de-escalation certification (65 minutes) and refresher training (50 minutes) available through MOAB Academy. Enterprise options with LMS integration available for organizations.
4. Training Materials and Certificates: Sale of student manuals ($14.25-$24.00 depending on course type) and certificate packs ($30.00 for 25 certificates) to training participants and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

MOAB Training International develops and delivers non-lethal force, de-escalation, and aggressive behavior management training programs to organizations and individuals. Its core commercial offerings are four training pillars — MOAB Basic Training, MOAB E-Learning (via the MOAB Academy platform), MOAB Instructor Training (with recertification), and MOAB Public Safety Training — sold through enterprise on-site seminars, open-enrollment public classes, and on-demand online courses, with ancillary revenue from training manuals, certificates, physical training aids, and branded apparel.

Product overview

MOAB Training International offers a comprehensive suite of de-escalation and aggressive behavior management training programs. The core offerings consist of four main training pillars: MOAB Basic Training (foundational de-escalation courses), MOAB E-Learning (online self-paced certification), MOAB Instructor Training (certification to teach MOAB programs internally), and MOAB Public Safety Training (specialized training for law enforcement and security). These programs are complemented by supplementary products including training manuals, certificates, physical training aids (rubber knives, hand targets), branded apparel, and PSI-specific materials. The company operates the MOAB Academy platform for e-learning delivery and serves organizations across healthcare, education, retail, hospitality, law enforcement, entertainment, and private security industries.

Differentiator

Problem solved

Functional benefit

Brands

• MOAB Academy: Online e-learning portal for MOAB courses including on-demand de-escalation certification and refresher training modules

Products and services

• MOAB Basic Training Foundational de-escalation training covering verbal and non-verbal techniques for recognizing and managing aggressive behavior, with optional physical intervention skills modules; sold to organizations and individuals across in-person and virtual formats.
• MOAB E-Learning (MOAB Academy) Self-guided online de-escalation certification course (65 minutes) and refresher training (50 minutes) accessed through the MOAB Academy platform, with enterprise LMS integration available for organizations.
• MOAB Instructor Training Certification programs that authorize individuals to teach MOAB courses within their organizations, including 1-Day, 3-Day, and Public Safety Instructor tracks with periodic recertification.
• MOAB Public Safety Training Specialized de-escalation and crisis intervention training for law enforcement, security, and military personnel, focused on interactions with civilians, victims, and potentially violent aggressors.
• MOAB Training Manuals and Certificates Printed student manuals and certificate packs sold through the MOAB Store to course participants and organizations conducting MOAB training.
• MOAB Training Products Physical training aids sold individually through the MOAB Store for hands-on practice during MOAB courses, including the Rubber Training Knife and Macho Square Hand Target.
• MOAB Apparel Branded clothing sold to certified MOAB instructors, including long-sleeve and short-sleeve polo shirts.
• MOAB PSI Products Public Safety-specific training materials sold alongside MOAB Public Safety Training, including the Strategies for Preventing and Diffusing Aggressive Behavior for Public Safety Officers manual and matching certificates.

Quantifiable outcome

• 50000+ professionals trained every year
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Handle with Care Behavior Management System: Handle with Care is a crisis intervention and physical restraint training program widely used in healthcare and behavioral health. It competes with MOAB's physical intervention and de-escalation courses for hospital and mental health facility contracts.
• Vistelar: Vistelar provides Universal Behavior Management and conflict resolution training for healthcare, security, education, and customer service. It overlaps significantly with MOAB's trauma-informed de-escalation methodology across similar instructor-led delivery channels.
• Crisis Prevention Institute (CPI): CPI is the most directly comparable competitor to MOAB, offering the well-known Nonviolent Crisis Intervention training program for healthcare, education, and human services. Both companies compete head-to-head in healthcare de-escalation certification and instructor training programs.
• ALICE Training Institute: ALICE (Alert, Lockdown, Inform, Counter, Evacuate) provides active shooter and workplace violence response training to schools, healthcare, and businesses. While more focused on active assailant response, it competes with MOAB in the broader workplace violence prevention category across overlapping verticals.
• Verbal Judo Institute: Verbal Judo offers tactical communication and de-escalation training for law enforcement, healthcare, education, and customer service professionals. It directly competes with MOAB's verbal de-escalation curriculum and instructor certification framework.
• The Mandt System: Mandt provides relational, trauma-informed de-escalation and physical intervention training for healthcare, behavioral health, and human services organizations. It competes directly with MOAB in healthcare and intellectual/developmental disabilities markets with a similar curriculum-plus-certification model.

Broad incumbents

• Axon Enterprise (TASER) Training Division: Axon (formerly TASER International) is a broad incumbent in less-lethal weapons and law enforcement training. Its training programs and TASER Conducted Energy Weapon certification intersect with MOAB's Public Safety Training for agencies seeking integrated less-lethal and de-escalation curricula.
• Tactical Medical Solutions / NAEMT: NAEMT and similar organizations provide broader public safety and EMS training programs that overlap with MOAB's Public Safety Training offering. They serve as incumbent training bodies whose curricula may include de-escalation components for law enforcement and EMS personnel.

Emerging players

• SafeSchools (Ally Safety): SafeSchools (now part of Ally Safety) provides online compliance and safety training for K-12 schools, including workplace violence prevention modules. It competes with MOAB Academy's e-learning offering in the education vertical with a SaaS-first delivery model.
• Rave Mobile Safety (Raptor Technologies): Raptor Technologies provides school and workplace safety technology including emergency management, visitor management, and training/notification systems. It is an emerging digital competitor to MOAB in the education vertical, offering software-first safety solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moab-training-international-inc-
• Xx.com/MOABTraining

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOAB Training International