ElectronicSales

What ElectronicSales does

ElectronicSales GmbH is a privately held German software company, founded in 2004 by Martin Pfisterer and headquartered in Parsberg, Bavaria, that develops and markets a B2B e-commerce platform branded as ElectronicSales Commerce Solution (NEXOWARE Shop). The platform is targeted at IT system houses, wholesale distributors, manufacturers, and trading businesses in the DACH region, and is designed to function as the digital sales front-end while the customer's ERP system remains the system of record. The product is sold through a direct, sales-led motion with a small, regionally focused team.

The platform is built on a PHP/MySQL stack and exposes a REST API for bidirectional data exchange. Through the NEXOWARE Connect integration layer it connects to ERP systems including Microsoft Dynamics, eNVenta, Prodatic, Mention, and c-entron, and to eProcurement platforms such as SAP Ariba, Coupa, and Unite, supporting the OCI, cXML, BMEcat, and OpenTrans protocols. The product is modular, with add-on capabilities including es:powersearch (search), es:config (product configurator for PC systems), topi Miete/DaaS (device rental), Genehmigungsworkflow (approval workflows), Shop-in-Shop multi-tenant capability, and the 2025-launched NEXOWARE PageBuilder.

Revenue is generated through tiered monthly SaaS subscriptions (CORE, PRO, ULTIMATE), one-time setup service packages (BRONZE, SILVER, GOLD with 6, 20, and 40 hours respectively), and modular add-on fees. The customer base is diversified across DACH industries, with named references including OMEGA HG (Austria's largest domestic IT distributor), ACP TEKAEF, Frings IT Solutions, LAYER-Grosshandel, Söhner, Samaco, Corpet Cork, HELRO, torautomation24, Hügli, Wiedenmann, and PreiswertePC. The company is bootstrapped, profitable, founder-controlled alongside second Managing Director Dr. Oliver Mauss, and operates with 11-50 employees, making it a classic German SMB SaaS business with a long operating history and a defensible regional niche.

Name

ElectronicSales

Legal name

ElectronicSales GmbH

Website

https://electronicsales.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ElectronicSales GmbH is a German SaaS provider of a B2B e-commerce platform (NEXOWARE Shop) for IT system houses, wholesalers, manufacturers, and distributors, offering ERP integration, eProcurement connectivity, and modular add-ons via tiered subscription plus setup-service pricing across the DACH region.

Ownership category

akta.pro rank

Product category

B2B E-commerce Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• B2B e-commerce software
• EProcurement integration
• ERP integration platform
• Wholesale shop software
• IT system house solutions

Headquarters

HQ city

Parsberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Core/Pro/Ultimate): Monthly subscription fees for shop software access including hosting, security, maintenance, and support. Three tiers: CORE (basic), PRO (advanced features), ULTIMATE (premium with dedicated server).
2. Setup & Professional Services: Implementation services including Bronze (6 hours), Silver (20 hours), and Gold (40 hours) packages covering requirements analysis, design integration, training, and onboarding. Custom projects also available.
3. Additional Modules & Add-ons: Optional modules such as es:config Pro configurator, additional API interfaces, SSO via oAuth, and professional services hours can be added to base packages.
4. SSL Certificates: Additional revenue from SSL certificate provision at €15 monthly per certificate.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ElectronicSales develops and sells the ElectronicSales Commerce Solution (branded NEXOWARE Shop), a B2B e-commerce SaaS platform purpose-built for IT system houses, manufacturers, wholesalers, and distributors. The software is delivered as a hosted subscription with server operation, security, and maintenance included, and integrates with customers' existing ERP/Warenwirtschaft systems and eProcurement platforms via REST API, OCI, cXML, BMEcat, and OpenTrans. The platform also supports customer-specific pricing, role-based approval workflows, multi-store operation, and modules for product configuration, intelligent search, rental/DaaS, and drag-and-drop page building.

Product overview

ElectronicSales Commerce Solution is a unified B2B e-commerce platform offered as SaaS with modular architecture. The core product is the ElectronicSales/NEXOWARE Shop system, which digitally connects sales, customer service, and procurement for B2B businesses. The platform includes es:powersearch (intelligent search), es:config pro (product configurator), NEXOWARE PageBuilder (drag-and-drop content creation), and CMS Pro (integrated website/shop content management). Additional modules include topi Miete/DaaS (rental model), Shop-in-Shop (multi-store), Genehmigungsworkflow (approval workflows), and eProcurement integrations (SAP Ariba, Coupa, OCI, cXML). The solution is available in CORE, PRO, and ULTIMATE pricing tiers with professional setup packages (BRONZE/SILBER/GOLD). The platform is hosted in Germany with comprehensive security management and integrates with major ERP systems including Microsoft Dynamics, eNVenta, and via REST API.

Differentiator

Problem solved

Functional benefit

Products and services

• ElectronicSales Commerce Solution (NEXOWARE Shop) B2B e-commerce SaaS platform (branded NEXOWARE Shop) offered as a hosted subscription including server operation, security, maintenance, and support. Designed for IT system houses, manufacturers, wholesalers, and distributors, it digitally connects sales, customer service, and procurement with customer-specific pricing, role-based permissions, approval workflows, ERP integration via REST API, and eProcurement connectivity (OCI, cXML, BMEcat, OpenTrans) to SAP Ariba, Coupa, and Unite.
• Professional Setup Services (BRONZE / SILVER / GOLD packages)

Quantifiable outcome

• Digital transformation reduces manual sales coordination and customer inquiry volume
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• c-entroncoreTechnology or Integrationc-entron uses Nexoware Connect for particularly deep integration with ElectronicSales Commerce Solution. This partnership enables seamless ERP connectivity for IT system houses using c-entron systems.
• Microsoft DynamicscoreTechnology or IntegrationElectronicSales provides pre-built integration with Microsoft Dynamics 365 Business Central, allowing customers to connect their ERP systems for seamless data exchange.
• eNVenta (Nissen Velten)coreTechnology or IntegrationPre-built integration with eNVenta ERP system, enabling control of all operational core processes and intelligent automation for recurring tasks.
• ALSO DE/AT/CHminorChannel Partner/ Reseller/ DistributorDistribution partnership with ALSO for DE/AT/CH regions, enabling product distribution through their channel network.
• itscopeminorChannel Partner/ Reseller/ Distributoritscope marketplace integration enabling product discovery and distribution through their platform.
• egisminorChannel Partner/ Reseller/ Distributoregis distribution partnership for product catalog availability and distribution services.
• SAP AribacoreTechnology or IntegrationElectronicSales shop integrates with SAP Ariba through OCI and cXML protocols, enabling customers to order directly from their SAP procurement system.
• CoupacoreTechnology or IntegrationIntegration with Coupa eProcurement platform via standard protocols, allowing seamless ordering from customer Coupa systems.
• UnitecoreTechnology or IntegrationIntegration with Unite procurement platform to enable direct ordering from customer procurement systems.
• HändlerbundminorImplementation/ SI/ Consulting PartnerLegal compliance partnership for e-commerce legal security (Händlerbund certification).
• JanolawminorImplementation/ SI/ Consulting PartnerLegal compliance partnership for automated legal text generation and compliance checking.
• ProtectedShopsminorImplementation/ SI/ Consulting PartnerLegal compliance partnership for e-commerce legal security and consumer protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sana Commerce: ERP-integrated B2B commerce platform (close ties to Microsoft Dynamics and SAP). Highly comparable: positioning the customer's ERP as system of record, PunchOut/eProcurement support, and B2B-specific pricing/approval workflows — a near-direct analog to ElectronicSales' value proposition.
• novomind: Hamburg-based commerce and customer service platform provider serving enterprise B2B and B2C. Same DACH footprint, similar mid-market to enterprise go-to-market, and a comparable product portfolio spanning shop, PIM, and customer engagement.
• Shopware: Leading German open-source commerce platform with a strong B2B edition (Shopware 6 B2B). Same DACH DNA, similar mid-market target, and an overlapping customer profile of manufacturers, wholesalers, and retailers — making it one of the closest local comparables.
• Spryker: Enterprise B2B commerce platform with deep ERP/PIM integration and composable architecture. Directly comparable as a German-headquartered B2B commerce specialist targeting enterprise and mid-market, although Spryker skews upmarket and API-first/headless vs. ElectronicSales' packaged SaaS approach.
• commercetools: Headless/composable commerce platform with German origins and large global enterprise footprint. Same B2B adjacency (especially via SAP/ERP integration) but operates at a much larger scale and a fundamentally different (API-first, headless) technical paradigm.
• Oxid eSales: German-headquartered e-commerce platform with B2B capabilities serving mid-market retailers and manufacturers. Comparable DACH target customer base and packaged-software heritage, though more often associated with B2C retail than niche B2B.
• Virto Commerce: Enterprise B2B and B2C commerce platform built on .NET with deep ERP/PIM integration, customization, and B2B-specific features (price lists, quotes, approvals). Comparable business model and target segment of manufacturers/distributors running complex B2B catalogues.

Broad incumbents

• BigCommerce: Large US-listed SaaS commerce platform with growing B2B feature set (price lists, company accounts, B2B Edition). Broader portfolio than ElectronicSales but competes for the same mid-market B2B/manufacturing accounts and at significantly larger scale.
• Shopify (Plus / B2B): Global SMB and mid-market commerce incumbent with Shopify Plus B2B capabilities (wholesale channels, price lists, net terms). Extremely well-capitalized; competes less on deep ERP/eProcurement integration but increasingly on ease-of-use and ecosystem.

Emerging players

• ChannelEngine: Dutch-based marketplace integration and channel management platform. While not a direct storefront competitor, it overlaps with ElectronicSales' distribution/itscope/ALSO integrations and serves the same manufacturer/wholesaler cohort managing multi-channel digital sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElectronicSales