Wayne Safety

What Wayne Safety does

Wayne Safety is a privately held Canadian distributor and wholesaler of personal protective equipment (PPE) and workplace safety products, founded in 1947 and headquartered in Toronto with a second office in Calgary to serve the Canadian market coast to coast. The company curates a broad PPE catalog spanning respirators, eye protection, hearing protection, hand protection, fall protection, apparel, and related consumables, sourced from tier-1 manufacturers including 3M, Honeywell, Ansell, DuPont, Showa, Baffin, and ISOtunes. Its product portfolio highlights branded technologies such as 3M's NIOSH-approved respiratory systems, AirWave® filter surface technology, Dura-Mesh® shell construction, HandyStrap® buckles, and Tempro® burn-resistant garment fabrics, though Wayne Safety does not manufacture these technologies itself.

The business operates a sales-led B2B go-to-market model, combining account-representative relationships with a self-service e-commerce website and phone-based quoting (Toronto: 1-800-387-3713, Calgary: 1-800-315-4866). Pricing is quote-based and transactional rather than subscription-based, with no public price list. Revenue is generated through one-time distribution sales of curated PPE SKUs into four primary verticals: medical and healthcare, construction and industrial, food processing and janitorial, and research and laboratories, plus adjacent segments such as automotive, welding, roofing, pharmaceutical, restaurant, and agriculture.

Operationally, Wayne Safety employs 11–50 people and has invested in internal modernization, including a 2024 ERP implementation and 2023 WSIB Health and Safety Excellence Program certification. The company holds long-tenured distribution partnerships, evidenced by Showa Platinum Partner status (2021) and three Balpex Supplier of the Year awards (2016, 2017, 2019), and customer testimonials document 20+ year supply relationships with industrial buyers such as G.T. French, supporting a sticky but diversified revenue base.

Name

Wayne Safety

Legal name

Wayne Safety

Website

https://waynesafety.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne Safety is a privately held Canadian PPE distributor founded in 1947, operating from Toronto and Calgary to supply respirators, hearing, hand, eye, and fall protection from brands such as 3M, Honeywell, Ansell, DuPont, and Showa to medical, construction, food processing, and laboratory customers across Canada.

Ownership category

akta.pro rank

Product category

Personal Protective Equipment Distribution

SIC

Wholesale-Chemicals & Allied Products (5160), Chemicals & Allied Products (2800)

akta.pro primary industry

PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

akta.pro secondary industries

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF), Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

Keywords

• Safety equipment distribution
• Personal protective equipment
• Workplace safety supplies
• PPE wholesaler
• Industrial safety products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. PPE Product Distribution: Wayne Safety generates revenue through distribution of personal protective equipment (PPE) products including respirators, hand protection, eye protection, hearing protection, fall protection, and apparel. The company operates as an import and procurement partner offering competitive pricing. Products are sold as one-time purchases with SKU-based inventory management serving industrial, medical, construction, and food processing customers across Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wayne Safety is a Canadian distributor and wholesaler of personal protective equipment (PPE) and workplace safety products, established in 1947. The company curates and supplies PPE from leading brands including 3M, Honeywell, Ansell, DuPont, Showa, Baffin, and ISOtunes across categories such as respirators, hearing protection, hand protection, eye protection, fall protection, and apparel. The company serves Canadian industries including medical, construction, janitorial, food processing, research laboratories, and manufacturing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• ISOtunes Link 2.0 Bluetooth Earmuff Bluetooth-enabled over-ear hearing protection earmuffs featuring ISOtunes technology. SKU 40119: IT-48. Designed for industrial workers needing hearing protection with audio connectivity in noisy environments.
• ISOtunes Pro 2.0 Bluetooth Earbud Bluetooth-enabled in-ear hearing protection earbuds featuring ISOtunes technology. SKU 40117: IT-21. Designed for workers needing discreet hearing protection with audio connectivity.
• ISOtunes Pro Aware Bluetooth Earbud Bluetooth-enabled in-ear hearing protection earbuds with awareness/ambient sound features. SKU 40118: IT-38. Designed for workers needing hearing protection while maintaining situational awareness of their environment.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• 3McoreTechnology or Integration3M is a major supplier partner whose respirators, particulate filters, fit test solutions, and hearing protection products are distributed by Wayne Safety. The partnership provides access to 3M's NIOSH-approved respiratory protection technology including full facepiece respirators, half facepiece respirators, cartridges, filters, and fit test apparatus.
• HoneywellcoreTechnology or IntegrationHoneywell is featured as a brand partner whose safety products are distributed through Wayne Safety's Canadian distribution network.
• AnsellcoreTechnology or IntegrationAnsell is a featured brand partner specializing in hand protection and safety gloves, distributed through Wayne Safety's Canadian network.
• DuPontcoreTechnology or IntegrationDuPont is a brand partner whose protective apparel and safety products are distributed through Wayne Safety.
• ShowacoreTechnology or IntegrationShowa is a hand protection partner that recognized Wayne Safety as a Platinum Partner in 2021 for outstanding sales achievement. The partnership includes exclusive distribution and strong sales collaboration.
• ISOtunescoreTechnology or IntegrationISOtunes is a featured brand specializing in Bluetooth hearing protection earmuffs and earbuds. Wayne Safety distributes ISOtunes Link 2.0, Pro 2.0, and Pro Aware products as featured items on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levitt-Safety: Canadian safety equipment distributor offering PPE, fall protection, gas detection, and respiratory products across industrial, construction, and oil & gas verticals — a direct competitor to Wayne Safety in the Canadian safety distribution market.
• Safety Express: Canadian distributor specializing in PPE, workplace safety supplies, and janitorial products serving industrial and healthcare customers — directly comparable product mix and customer overlap with Wayne Safety.
• Atlas Graham Furniture Co. Canadian janitorial, sanitation, and PPE distributor serving institutional, commercial, and industrial customers — comparable as a B2B safety/cleaning supplies distributor in Canada with overlapping customer segments.
• Acklands-Grainger (Grainger Canada): Canada's largest industrial safety and PPE distributor operating nationally with deep catalogs across respirators, gloves, fall protection, and apparel — directly comparable to Wayne Safety's product portfolio and customer base, though at significantly larger scale.
• ULINE: North American distributor of industrial and safety supplies including PPE, packaging, and janitorial products operating in Canada — directly competes with Wayne Safety through transparent online pricing and rapid shipping.

Broad incumbents

• Global Industrial Company: Multi-category industrial and safety product distributor serving businesses across North America with PPE, janitorial, and material handling — overlapping product mix and customer types with Wayne Safety at a much larger scale.
• MSC Industrial Direct: Major North American industrial distributor with extensive PPE and safety product offerings — broader portfolio than Wayne Safety but competes in the same MRO and industrial safety categories.
• Fastenal Canada: North American industrial supply distributor with growing safety/PPE offerings through its on-site vending and supply programs — overlapping with Wayne Safety in industrial safety distribution with much larger scale and digital infrastructure.
• Safety-Kleen (Clean Harbors): Large North American environmental and industrial services company offering PPE, cleaning chemicals, and parts washing — competes broadly with Wayne Safety in industrial safety supplies distribution but as part of a much wider services portfolio.

Emerging players

• Safetyware Group: Safety equipment manufacturer and distributor with PPE products reaching North American markets — partial overlap with Wayne Safety's product categories, with manufacturing capabilities Wayne Safety lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/wayne-safety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Safety