The Morgan Law Group

What The Morgan Law Group does

The Morgan Law Group, P.A. is a privately held plaintiff-side law firm founded circa 1998 and headquartered at 1600 Ponce de Leon Blvd., Suite 1205, Coral Gables, Florida. The firm operates a hub-and-spoke model with headquarters in Coral Gables and 38+ satellite offices across six southeastern U.S. states — Florida, Georgia, Louisiana, Mississippi, North Carolina, and Texas — employing between 101 and 250 people, including approximately 20+ attorneys led by Founding Partner Thomas J. Morgan Jr., Partner Thomas J. Morgan Sr., and Managing Partner Daniel Frank Lopez.

The firm focuses on three core practice areas: (1) property damage insurance claims, covering hurricanes, storms, fire, water, mold, hail, sinkholes, and bad-faith denials; (2) personal injury, including auto, truck, motorcycle, boat, bus, rideshare, slip-and-fall, negligent security, wrongful death, and swimming pool drowning cases; and (3) business litigation, including breach of contract, partnership disputes, LLC and shareholder disputes, construction litigation, condominium/HOA disputes, intellectual property, and trust and estates. The firm claims cumulative client recoveries exceeding $1 billion across its 25+ year history, with disclosed sample results including a $4.6M property damage claim, a $2.5M property damage settlement, and a $1.13M personal injury recovery.

The business model is primarily contingency-fee based for personal injury and insurance claim matters, with clients paying no legal fees unless the firm successfully recovers compensation, supplemented by business litigation engagements and free initial consultations. Client acquisition is sales-led through direct attorney engagement, free case evaluations via a centralized 888-904-2524 number, and a multi-channel digital marketing apparatus spanning a website (policyadvocate.com), blog, hurricane center, social media (Facebook, X, Instagram, LinkedIn, YouTube, TikTok), and the 'Trial & Heir' podcast. The firm uses HelpVy as a client support resource and offers bilingual English/Spanish service. Underlying technology consists of standard legal practice management and case management systems; no proprietary AI/ML capabilities, external integrations, or technology differentiators are disclosed.

Name

The Morgan Law Group

Legal name

The Morgan Law Group, P.A.

Website

https://policyadvocate.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

The Morgan Law Group is a multi-state contingency-fee plaintiff law firm specializing in property damage insurance claims, personal injury, and business litigation, operating 38+ offices across six southeastern U.S. states.

Ownership category

akta.pro rank

Product category

Legal Services — Insurance Claims, Personal Injury, and Business Litigation

NAICS

Offices of Lawyers (541110), Legal Services (5411), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industries

Business Valuation & Litigation Support (BPAHABAK), Legal Collections & Litigation Support (Judgments, Garnishments) (FSAKAJAD), Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Property damage claims
• Personal injury law
• Business litigation services
• Insurance claim representation
• Bad faith insurance claims

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fees: The firm operates primarily on a contingency fee basis for personal injury and insurance claim cases. Clients pay no legal fees unless the firm successfully recovers compensation on their behalf. This aligns the firm's interests with client outcomes and provides access to legal representation without upfront costs.
2. Business Litigation Services: The firm handles business litigation matters including breach of contract, business formation, partnership disputes, and other commercial legal matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

The Morgan Law Group is a plaintiff-side law firm that provides legal representation in three core areas: (1) property damage insurance claims (hurricane, storm, fire, water, mold, hail, wind, roof, sinkhole, and similar claims against insurance carriers), (2) personal injury (auto, truck, motorcycle, boat, bus, rideshare, slip-and-fall, wrongful death, negligent security), and (3) business litigation (breach of contract, partnership and shareholder disputes, LLC membership disputes, business torts, construction litigation, IP, trust and estates). The firm handles these cases primarily on a contingency fee basis, meaning clients pay no legal fees unless the firm recovers compensation.

Product overview

The Morgan Law Group is a national law firm offering three core service lines: Property Damage Claims (handling insurance disputes for hurricanes, storms, fire, water, mold, and other property damages), Personal Injury (representing accident victims in auto, boat, truck, and other injury cases), and Business Litigation (disputes involving contracts, partnerships, and business formations). The firm operates across Florida, Louisiana, Georgia, Mississippi, North Carolina, and Texas, with attorneys having over 25 years of combined experience. Additional offerings include a podcast (Trial & Heir) and resource centers for hurricane and legal information.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Damage Claims Legal representation for policyholders and property owners who have suffered property damage and whose insurance carriers have denied, delayed, or underpaid valid claims. Covers hurricane, storm, fire, water, mold, hail, wind, roof, sinkhole, earthquake, tornado, tropical storm, broken pipe, leak, boat, business property, and condominium damage. Intended for homeowners, condo owners, and business property owners pursuing recovery against insurance carriers.
• Personal Injury Legal representation for individuals injured in accidents caused by the negligence of others, pursuing compensation for medical bills, lost wages, pain and suffering, and other damages. Covers auto, truck, motorcycle, boat, bus, rideshare, slip and fall, negligent security, swimming pool drowning, and wrongful death cases. Intended for injured individuals and family members of wrongful death victims.
• Business Litigation Legal representation for business owners and companies facing commercial disputes, including breach of contract, business torts, business formation, partnership disputes, LLC membership disputes, shareholder disputes, construction litigation, condominium/HOA disputes, intellectual property, contract litigation, and trust and estates matters. Intended for businesses, business owners, partners, shareholders, and LLC members involved in commercial disputes or governance issues.
• Bad Faith Insurance Claims Specialized legal representation for policyholders when insurance companies wrongfully deny, delay, or underpay valid claims. Focused on first-party bad faith claims against insurance carriers as a distinct cause of action under the firm's Property Damage Claims practice.
• Hurricane Damage Claims Specialized legal representation for property owners seeking compensation from insurance companies for hurricane-related property damage. A regionally concentrated sub-practice reflecting the firm's footprint across hurricane-exposed southeastern and Gulf Coast states.

Quantifiable outcome

• Over $1 billion in compensation recovered for clients
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Haggard Law Firm: Florida-based trial firm handling catastrophic personal injury and insurance bad-faith cases on a contingency basis. Closely comparable in geography (FL), practice mix (PI + insurance disputes), and trial-driven positioning.
• Merlin Law Group: Specialty insurance litigation firm focused on property insurance disputes, bad-faith claims, and coverage litigation across multiple states. Direct peer in The Morgan Law Group's core property-damage insurance claim practice.
• Morgan & Morgan: The largest plaintiff personal injury and consumer protection firm in the U.S., with a similar contingency-fee model, multi-state Southeast footprint, and heavy TV/digital marketing presence. Direct head-to-head competitor in personal injury and many property damage matters.
• Frank, Hearn & Hearn: Property insurance and first-party claims firm representing homeowners and businesses against insurance carriers in Florida and the Southeast. Highly comparable in property-damage specialization and contingency model.
• The Schiller Kessler Group: Florida-based property insurance dispute and bad-faith litigation firm. Direct peer in the property-damage claims practice, serving similar homeowners and business property owners against the same insurance carrier counterparties.

Emerging players

• Leighton Law: Florida plaintiff firm with property damage, hurricane, and personal injury practices. A comparable contingency-fee Southeast competitor, smaller in scale but overlapping on hurricane and water-damage claims.

Regional players

• Colombo & Kent: Multi-state plaintiff firm with a focus on insurance bad-faith and catastrophic injury cases, primarily in Florida, Louisiana, and Texas. Overlaps directly with two of Morgan Law Group's six operating states.
• The Law Offices of Aaron Engle: Florida-based plaintiff firm focused on property insurance claims and personal injury cases. Comparable practice and regional overlap, though smaller scale and footprint than The Morgan Law Group.
• Politis & Mathews: Florida property insurance litigation firm representing homeowners in denied or underpaid claims. Comparable specialty and Southeast focus, with overlapping demand events (hurricanes, storms).
• The Stinnett Law Firm: Plaintiff-side insurance dispute and personal injury firm operating in the Southeast. Comparable contingency-fee model with overlap on property damage and bodily injury claims in shared geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morganlawgroup
• YouTubeyoutube.com/@themorganlawgroup1
• Facebookfacebook.com/MorganLawGroupPA
• LinkedInlinkedin.com/company/morgan-law-group-p-a-
• Instagraminstagram.com/themorganlawgroup
• TikToktiktok.com/@themorganlawgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Morgan Law Group