MEDIATICA

What MEDIATICA does

MEDIATICA is a full-service advertising and communications agency founded in 1998 in Miami Platja, Spain, by Marcel Aragonès. It is structured as a Spanish private limited company (Sociedad Limitada) with a reported headcount of 1–10 employees, operating from offices in Miami Platja, Cambrils, and Reus. Its service offering spans corporate identity, graphic design, advertising campaigns, communications planning, digital services (web design, SEO, Google AdWords, social media management), large-format printing, and editorial services, with the firm also publishing the regional lifestyle title Costa Magazine since 2003.

The agency's client base spans enterprise and public-sector accounts including MediaMarkt, Cadena SER, PortAventura, El Corte Inglés, Generalitat de Catalunya, Universitat Rovira i Virgili (URV), Med Group, and La Figuerola, alongside a long tail of regional SMBs. The go-to-market is sales-led and relationship-driven, with project-based fees across creative, media, digital, and print production; the firm has also introduced packaged 'Special Packs for New Businesses' aimed at startups and SMEs and a dedicated tourism-sector marketing vertical.

The underlying technology stack is conventional agency tooling with no proprietary platform, APIs, AI/ML components, or data assets described in the available sources. Revenue mechanics rely on per-project and retainer fees across creative production, media planning/buying, and physical large-format print work. With no disclosed funding, no technology moat, and a sub-10-person team, MEDIATICA is best characterized as a long-standing, founder-led regional agency whose competitive position rests on local relationships, longevity, and in-house print production rather than scale or technology.

Name

MEDIATICA

Legal name

Mediatica, Publicitat i Comunicació Multimedia, SL

Website

https://mediatica.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDIATICA is a founder-led, full-service advertising and communications agency based in Miami Platja, Spain, established in 1998. It serves enterprise, public-sector, and SMB clients in the Costa Daurada region with creative, digital, media-buying, and large-format print services, and publishes Costa Magazine.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Advertising agency services
• Graphic design services
• Corporate branding
• Digital marketing
• Large format printing

Headquarters

HQ city

Cambrils

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Creative and Advertising: Project-based and retainer-based fees for creative services including corporate image, graphic design, advertising campaigns, communication plans, digital services, large format printing, and editorial services. Services are customized ('a mida') per client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MEDIATICA is a full-service advertising and communication agency offering corporate image, graphic design, advertising campaigns, communication plans, digital services, large format printing, and editorial services. The firm delivers integrated creative and production services from a single office in Miami Platja, Spain, supporting clients from small businesses to large enterprises, public institutions, and the tourism sector.

Product overview

MEDIATICA is a full-service advertising and communication agency offering a comprehensive portfolio of creative and marketing services. The company provides corporate branding, graphic design, advertising campaigns, communication planning, digital services (web design, SEO, social media), large format printing, offset/digital printing, editorial publishing, and tourism marketing. Founded in 1998, the agency operates as a single integrated service offering rather than discrete product modules, serving clients from small businesses to large multinationals.

Differentiator

Problem solved

Functional benefit

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Despensa: Madrid-based independent advertising agency offering creative, strategy, and production across traditional and digital channels. Comparable as a Spanish independent full-service agency with similar service bundle to MEDIATICA.
• Havas Spain: Spanish operations of Havas offering creative, media, and health communications services. Comparable as a multi-disciplinary Spanish advertising and communication agency competing for similar brand and government clients.
• DDB Spain: Spanish office of DDB (Omnicom) providing advertising, branding, and integrated communications services. Comparable as a full-service creative/advertising agency serving Spanish brands across creative, digital, and media planning.
• Shackleton: Madrid-based independent creative and advertising agency offering integrated branding, campaigns, and content production. Comparable as a Spain-based full-service creative agency with similar client mix of brands, public institutions, and SMEs.
• McCann Spain: Spanish branch of McCann Worldgroup providing advertising, branding, and integrated marketing services. Comparable as a full-service advertising agency in Spain with deep enterprise client rosters.
• Good Rebels: Spanish digital and creative agency offering branding, advertising, content, and digital transformation services. Comparable as an independent Spanish agency with overlapping creative + digital capabilities.
• Bungalow25: Spanish independent advertising and digital agency specializing in branding, creativity, and digital campaigns. Comparable as a mid-sized independent Spanish agency competing for similar brand and SMB clients.
• TBWA\Spain: Spanish arm of the TBWA global network, offering full-service advertising and creative services to Spanish and multinational brands. Directly comparable as a full-service creative agency operating in Spain, though at significantly larger scale and with international network backing.

Regional players

• Estudio Creativo Uniqpunt: Catalan/Spanish creative design and advertising studio offering branding, graphic design, and digital services to regional SMEs and institutions. Comparable as a similarly-sized, design-led Spanish/Catalan agency targeting the same SMB and institutional client base.

Broad incumbents

• Ogilvy Spain: Spanish office of Ogilvy (WPP) providing advertising, PR, consulting, and experience services. Comparable as a large multi-disciplinary communications player serving the same enterprise and government clients MEDIATICA targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CF1eeATl7CW

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIATICA