Momentum Truck Group

Name

Momentum Truck Group

Legal name

Momentum Truck Group

Website

https://momentumtruckgroup.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (33612), Truck Trailer Manufacturing (336212)

SIC

Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)

Keywords

• Commercial truck dealership
• Truck parts supply
• Truck repair services
• Collision repair services
• Truck leasing

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: Sales of new Freightliner and Western Star trucks as a premier dealer, along with used semi-trucks from all major manufacturers. New truck models include Freightliner Cascadia and Western Star 49X.
2. Parts Sales: Sale of OEM and aftermarket truck parts with over $2 million in inventory. Stocking dealer for Freightliner OEM parts and over 75 other vendors. Private label Momentum Premium Parts also available.
3. Service and Repair: Diesel engine repair, heavy-duty truck service, preventive maintenance, DOT inspections, and fleet service across 22 service bays in St. Cloud and 8 in Brainerd.
4. Collision Repair: Full collision center with 23 bays, 51,000 sq. ft. facility, 80-foot downdraft paint booth for Class 8 trucks, RVs, buses, and motor coaches. Includes truck cab rebuilding, custom painting, and frame repair.
5. Truck Leasing: Truck Power Leasing Program with 12, 24, and 36-month lease terms on new and used Freightliner and Western Star trucks (Day Cabs and Box Trucks). TAP Leasing Program for owner-operators.
6. Extended Warranties: Extended truck warranty programs including Extended OPTIMUM, Detroit Extended Next, Truck Master Warranty, and Premium 2000 series (Ultimate, Supreme, Elite, Elite MD for gas/diesel). Starting prices from $979 for 3-month plans up to 48-month coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Momentum Truck Group is a full-service commercial truck dealership selling new Freightliner and Western Star trucks and used semi-trucks from all major manufacturers, backed by financing through Daimler Truck Financial. The company operates parts distribution, diesel engine repair and preventive maintenance, a 23-bay collision repair center with custom paint, multi-term truck leasing programs, and extended warranty offerings across three Minnesota locations. OEM factory-trained technicians service Freightliner, Western Star, Detroit, CAT, and Cummins-powered vehicles, with over $2 million in parts inventory representing the largest such stock in Central Minnesota.

Product overview

Momentum Truck Group operates as a full-service commercial truck dealership with a multi-product, multi-service platform architecture. The core offerings include new Freightliner and Western Star truck sales (divisions of Daimler Trucks North America LLC), used truck sales, and truck leasing programs (Truck Power Leasing and TAP Leasing). These sales and leasing products are supported by integrated financing services through Daimler Truck Financial. The service infrastructure encompasses diesel repair and maintenance across three locations with 30 total service bays, the largest truck parts inventory in Central Minnesota ($2 million+), and a comprehensive collision repair center with custom paint capabilities. The company extends its product portfolio through private label parts (Momentum Premium Parts) and the Alliance Truck Parts aftermarket brand, supported by the Excelerator e-commerce platform for online parts ordering. Additional offerings include extended warranties, mobile app services, and specialized support programs like Elite Truck Support and Oasis Service Network for Freightliner Custom Chassis. The ecosystem is anchored by partnerships with major engine and component manufacturers (Detroit Diesel, Cummins, Thomas Built Buses) and backed by Daimler Truck Financial for financing.

Differentiator

Problem solved

Functional benefit

Brands

• Momentum Premium Parts: Private label semi truck parts line offering quality components for all makes and models with no core program, no return headaches, and no extra fees.
• Excelerator
• Truck Power Leasing
• TAP Leasing Program

Products and services

• Freightliner Trucks New Freightliner truck sales including the Cascadia model, with full-service maintenance and parts support. Freightliner is a division of Daimler Trucks North America LLC.
• Western Star Trucks New Western Star truck sales including the 49X model, offering rugged trucks for vocational and on-highway applications. Western Star is a division of Daimler Trucks North America LLC.
• Used Truck Sales Full range of used semi-trucks from all makes and models available for purchase, with sales team assistance to match trucks to buyer budget and business needs.
• Truck Financing Truck financing options backed by Daimler Truck Financial including competitive interest rates, low down payments, longer finance terms, and multiple payment structures for fleet, municipal, vocational, and owner-operator customers.
• Truck Power Leasing Truck leasing program with 12, 24, and 36-month terms on Day Cabs and Box Trucks. Features new and used Freightliner and Western Star trucks with full maintenance options available.
• TAP Leasing Program Leasing program specifically designed for owner-operators providing low-priced new and used trucks with comprehensive warranties on all major components.
• Truck Repair and Service Diesel engine repair and maintenance services for all makes and models, including 22 service bays in St. Cloud and 8 in Brainerd. Technicians certified in Detroit, CAT, and Cummins engines.
• Fleet Maintenance Programs Preventive maintenance and fleet service programs including computerized diagnostics, tractor/trailer alignment, DOT certifications, and maintenance planning for fleets of any size.
• Truck Parts Sales Largest semi-truck parts inventory in Central and North Central Minnesota with over $2 million in diesel truck parts in stock. Stocking dealer for Freightliner OEM parts and over 75 other vendors.
• Momentum Premium Parts Private label semi-truck parts line covering suspension and steering, brakes and wheel ends, driveline and chassis, engine and exhaust, electrical and HVAC, body and exterior, and trailer components. Backed by Momentum Truck Group with no core program.
• Excelerator Online Parts Ordering Online parts ordering e-commerce tool for Freightliner, Western Star, Detroit, Thomas Bus, and Alliance aftermarket parts. Features optimized search by VIN, part number, description, VMRS, customer-specific pricing, real-time availability with 138,000 parts catalog.
• Alliance Truck Parts Aftermarket truck parts brand by Daimler Trucks of North America for all makes and models of heavy and medium duty trucks. Covers accessories, aftertreatment, brakes, cab and body, cooling, drivetrain, electrical, engine, fuel, and HVAC categories.
• Collision Repair Center Collision repair services in a 51,000 sq. ft. facility with 23-bay body shop, including truck cab rebuilding, fiberglass and gel coat repair, frame shortening/lengthening, and full-scale wreck repairs. Includes custom paint shop capabilities.
• Class 8 Truck Collision Repair Heavy-duty collision center services for Class 8 trucks with 23 bays, certified technicians, and access to over $2 million in OEM and aftermarket parts.
• Bus Repair Services Motor coach and commercial bus repair services including transit, school, and coach buses with 24 body shop bays and 80-foot downdraft paint booth.
• RV and Motorhome Collision Repair RV and motorhome collision repair including Filon side wall repair, fiberglass and gel coat repair, custom paint work, with free pick-up and delivery services.
• Custom Paint Shop Custom paint department with 80-foot downdraft paint booth accommodating all sizes of medium and heavy-duty trucks, buses, and RVs. Uses Acquire Quantum EFX camera and Axalta Coatings ColorNet software for exact color matching.
• Extended Truck Warranty Extended warranty options including Extended OPTIMUM, Detroit Extended Next, Truck Master Warranty, Premium 2000 ULTIMATE, Supreme, Elite, and Elite MD packages for gas and diesel vehicles. Coverage ranging from 3 months to 48 months starting at $979.
• Elite Truck Support Certification Program Certified customer service program delivering top-notch service with expert technicians, consistent communication, efficient turnaround times, and strong parts availability. Available at the I-94 location.
• Momentum Truck Group Mobile App Mobile application for inventory alerts, service scheduling, parts ordering, chat with team members, notifications, and access to specials and coupons. Available on iOS App Store and Google Play.

Quantifiable outcome

• Minimizes vehicle downtime through largest in-stock parts inventory in the region
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• WISSOTAminorGTM or Marketing Partner · 16 February 2024Momentum Truck Group entered into an agreement with WISSOTA and Structural Buildings to become the Powered By sponsor of the WISSOTA Challenge Series racing for the 2024 season. The series was officially renamed the Structural Buildings Powered By Momentum Truck Group Challenge Series.
• Structural BuildingsminorGTM or Marketing Partner · 16 February 2024Co-sponsor with Momentum Truck Group for the WISSOTA Challenge Series 2024 racing season.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Daimler Truck North America: Daimler Truck North America is the manufacturer of Freightliner and Western Star trucks and Momentum's principal OEM partner. As the franchisor rather than a competitor, it shapes Momentum's economics, allocation, and access to Daimler Truck Financial — making it the most strategically relevant ecosystem counterparty.

Direct peers

• Truck Country: Truck Country is a Freightliner and Western Star dealer group operating in the upper Midwest, including locations in Wisconsin and surrounding states. Its geographic proximity and shared Daimler brand focus make it the most direct regional competitor to Momentum.
• FleetPride: FleetPride is the largest independent distributor of heavy-duty truck parts and provider of service in North America, with 300+ locations. Its heavy-duty parts and service focus — including online ordering platforms — directly competes with Momentum's parts and service business.
• Velocity Vehicle Group: Velocity Vehicle Group (formerly Velocity Truck Centers) is a Daimler dealer network operating Freightliner and Western Star dealerships across the western and southwestern U.S. Like Momentum, it focuses on Daimler brands with full sales, parts, service, and collision capabilities — the closest large-scale direct peer in franchise mix.
• Worldwide Equipment: Worldwide Equipment is a regional commercial truck dealer group with multiple full-service locations offering sales, parts, service, and leasing. Its multi-brand full-service dealership structure parallels Momentum's Central Minnesota operating model.
• SelecTrucks: SelecTrucks is Daimler Truck North America's official used commercial truck retail network, offering used Freightliner and Western Star vehicles alongside financing and warranties. Momentum's used truck sales channel competes directly with this Daimler-aligned used-truck network.
• Premier Truck Group: Premier Truck Group is a multi-location full-service commercial truck dealer group selling and servicing Freightliner and Western Star trucks across the central U.S. Its integrated sales, leasing, parts, and service platform makes it a near-direct comparable to Momentum in operating model.
• Rush Enterprises: Rush Enterprises is the largest commercial truck dealer network in North America, operating more than 150 locations across the U.S. and Canada. It sells new Peterbilt, International, and Ford trucks and provides parts, service, and collision repair — directly mirroring Momentum's full-service dealership model at vastly larger scale.
• Inland Truck Parts & Service: Inland Truck Parts & Service is a regional heavy-duty parts and service network operating across the Midwest, including Minnesota. As a service-and-parts-focused competitor in the same geography, it is a relevant direct comparable for Momentum's service operations.

Broad incumbents

• RYDER System: Ryder System is a major commercial fleet services and truck leasing company operating its own service network and used truck sales channels (Ryder Vehicle Sales). While primarily a leasing and fleet management incumbent, its full-service commercial vehicle support overlaps with Momentum's leasing, parts, and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/momentumtruckgroup
• LinkedInlinkedin.com/company/momentumtruckgroup
• Instagraminstagram.com/momentumtruckgroup

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momentum Truck Group