Registry
Registry Australia is a Melbourne-based, direct-to-consumer business registration services provider that helps Australian small businesses, sole traders, and new business owners register and renew ASIC business names, ABNs, companies, domain names, and web hosting through its online portal.
- Company typePrivate
- Founded2005
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Registry does
Registry Australia Pty Ltd (ABN 34 625 637 023) is a Melbourne-based, direct-to-consumer business registration services provider that has operated the registry.com.au platform since 2005, serving Australian small and medium businesses, sole traders, and first-time entrepreneurs. The company's core proposition is a single online portal aggregating ASIC-related lodgement and compliance workflows — business name registration and renewal, ABN registration, company establishment, and ASIC registered agent services — alongside complementary digital-asset services including .com.au, .au, .net.au, .org.au, and .id.au domain name registration, Australian-hosted WordPress web hosting with SSL, and productised add-ons such as Business Insurance, Discretionary Trusts, Shelf Companies, and GST Registration Support.
Underlying technology is described as a web-based business registration portal integrated with ASIC systems for direct lodgement; no proprietary stack, application programming interfaces, AI/ML components, or mobile applications are disclosed. The platform emphasises operational simplicity and retention mechanics: automated email and SMS renewal notifications, compliance-date monitoring, ASIC form preparation, and an Australian-based phone support line operating weekdays 9am–5pm AEST with average wait times reported under 30 seconds. The company employs a content-marketing engine via a business news blog, organic search optimisation around Australian business-registration keywords, and review accumulation across Google Reviews, ProductReview, and TrustPilot — collectively achieving a 4.6/5 average rating across approximately 5,000+ clients.
Revenue derives from a mix of one-time transactional fees (business name registration, ABN applications) and recurring subscription streams (company annual reviews, domain subscriptions, web hosting, registered agent services). Go-to-market is direct-to-consumer via self-serve web portal and phone-based inside sales, with no disclosed enterprise channel, no integrations, and no funding history. On 22 July 2026 ASIC revoked the company's registered agent status (Agent Number 42185) for breaches of ASIC's Registered Agent Terms and Conditions, following an earlier suspension; on 5 June 2026 ASIC cancelled the registered agent status of two related entities (Registration Pty Ltd and Biz Australia Pty Ltd) for similar reasons. These regulatory actions affect the company's ability to lodge ASIC registrations on behalf of customers — its foundational service — though the website remains active and customer service operations continue.
Registry firmographics
Firmographics- Name
- Registry
- Legal name
- Registry Australia Pty Ltd
- Website
- https://registry.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Registry Australia is a Melbourne-based, direct-to-consumer business registration services provider that helps Australian small businesses, sole traders, and new business owners register and renew ASIC business names, ABNs, companies, domain names, and web hosting through its online portal.
- Ownership category
- akta.pro rank
Registry industry classification
Industry- Product category
- Business Registration Services
- SIC
- Services-Management Services (8741), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Issuer Services & Registry (Transfer Agency/Shareholder Records) (FSACAKAC)
Keywords
Where Registry is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Registry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Business Name Registration and Renewal: Fees charged for registering and renewing ASIC business names on behalf of customers. Payments are due immediately on successful submission. Subject to 30-day money back guarantee.
- Company Registration Services: Services for establishing companies with ASIC, including company name registration and ongoing annual review compliance management.
- ABN Registration: Assistance with Australian Business Number registration applications.
- Domain Name Registration: Registration and transfer of domain names including .com.au, .au, .net.au, .org.au, and .id.au domains.
- Web Hosting: Website hosting services with WordPress Easy Setup, SSL certificates included with hosting plans, and 100% Australian hosting.
- Registered Agent Services: ASIC Registered Agent services including receiving official ASIC correspondence, notifying customers of annual review dates, and assisting with ASIC form preparation and lodgement. Available as part of Company Annual Review Service.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Registry product offering
Product offeringCore offering
Registry Australia is a business registration services company that helps Australian small businesses and entrepreneurs register, renew, and manage ASIC-registered business names, ABNs, companies, and domain names through a unified online portal. It also provides registered agent services, web hosting, business insurance, discretionary trust setup, shelf companies, and GST registration support as ancillary offerings.
Product overview
Registry Australia is a business registration services platform offering a unified online portal for Australian business compliance needs. The core product suite includes Business Names registration and renewal, ABN Registration, Companies registration (with ASIC registered agent services), Domain Names, and Web Hosting. Additional add-on services include Business Insurance, Discretionary Trusts setup, Shelf Companies, and GST Registration Support. The platform operates as a one-stop hub where businesses can register, renew, and manage their ASIC-related obligations alongside digital asset management including domains and web hosting.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Names Register, renew, and manage ASIC-registered business names through Registry's online business portal, with email and SMS service notifications for renewals. Targeted at Australian small businesses and sole traders needing to establish or maintain an ASIC business name registration.
- ABN Registration Australian Business Number (ABN) registration service that simplifies the ABN application process for new and existing Australian businesses, with phone support for questions.
- Companies Company registration service that establishes companies with ASIC and maintains renewal and reporting obligations, including ASIC registered agent services covering official correspondence, annual review notification, and ASIC form preparation and lodgement.
- Domain Names Domain name registration and transfer service covering .com.au, .au, .net.au, .org.au, and .id.au domains, designed to help Australian businesses protect their online identity.
- Web Hosting Secure, locally hosted web hosting service offering generous storage, custom email addresses, fast server response times, SSL certificates, and WordPress Easy Setup for Australian businesses.
- Business Insurance Affordable and flexible business insurance service designed to help Australian businesses manage risks and protect their assets.
- Discretionary Trusts Discretionary trust setup and management service including trust deed drafting, asset protection guidance, and tax benefit guidance for Australian businesses.
- Shelf Companies Ready-made companies that have been registered with ASIC and are fully compliant but have not traded, available for purchase to enable quick business setup.
- GST Registration Support Guidance and support service for GST registration, including information on the GST threshold and ongoing compliance requirements for Australian businesses.
Quantifiable outcome
- Average call wait time under 30 seconds for customer support
- +1 more outcomes
Companies that use Registry
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Registry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Registry partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Registry competitors and assessment
Company assessmentDirect peers
- NetRegistry: Australian SMB-focused domain, hosting, and email services provider; comparable on the digital asset side of Registry's offering for the same Australian SMB customer base.
- doola: US company formation, registered agent, and compliance platform targeting international founders and SMBs; closely mirrors Registry's bundle of incorporation + ongoing compliance + tax/registration add-ons.
- Incfile (now Bizee): US online incorporation and registered agent service targeting SMBs; directly comparable service bundle and recurring compliance model.
- BizFilings: Long-standing US incorporation and registered agent services provider; directly comparable in business model, SMB target, and recurring compliance renewals.
- Firstbase: All-in-one US business formation and compliance platform offering registered agent service, EIN, and ongoing filings — comparable to Registry's ASIC registered agent plus annual review bundle.
- Swyft Filings: US-based online incorporation and registered agent services platform serving SMBs with business formation, compliance, and registered agent offerings — the same core use cases Registry provides in the Australian context.
- Crazy Domains: Australian domain registration, web hosting, and SMB website services provider — overlaps directly with Registry's domain names and web hosting product lines for Australian SMBs.
Emerging players
- Clerky: Specialized online incorporation and legal paperwork platform for startups; partial overlap with Registry's company formation and registered agent services, focused on the higher end of the SMB/startup segment.
Broad incumbents
- LegalZoom: Large US legal-document and incorporation platform with overlapping business formation and registered agent capabilities; broader portfolio (legal documents, estate planning) but core SMB-formation offering is comparable.
- Melbourne IT (InMotion Group): Established Australian-origin domain and hosting provider with broader hosting and SMB web services — comparable on Registry's domain and hosting lines within the Australian SMB market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Registry social profiles
Digital presenceRegistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Registry leadership team
Management profileNumber of profiles
Registry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Registry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Registry
What does Registry do?
Registry Australia is a business registration services company that helps Australian small businesses and entrepreneurs register, renew, and manage ASIC-registered business names, ABNs, companies, and domain names through a unified online portal. It also provides registered agent services, web hosting, business insurance, discretionary trust setup, shelf companies, and GST registration support as ancillary offerings.
Is Registry a public or private company?
Registry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Registry founded?
Registry was founded in 2005. It employs 11 to 50 people.
Where is Registry based?
Registry is headquartered in Melbourne, Australia, in the Oceania region.
How does Registry make money?
Six revenue lines are on record. Business Name Registration and Renewal is the primary driver. The others are company Registration Services, ABN Registration, domain Name Registration, web Hosting and registered Agent Services.
Who are Registry's main competitors?
Direct peers on record are NetRegistry, doola, Incfile (now Bizee), BizFilings, Firstbase, Swyft Filings and Crazy Domains. Clerky is listed as an emerging player. Broad incumbents are LegalZoom and Melbourne IT (InMotion Group).
Does Registry have an API?
No public API is recorded for Registry.
What industry is Registry in?
Registry's product category is Business Registration Services. Its primary akta.pro industry code is FSACAKAC, Issuer Services & Registry (Transfer Agency/Shareholder Records). Its SIC code is 8741.