Minoterie Roche

What Minoterie Roche does

Minoterie Roche is a family-owned French flour mill founded in 1830 by the Roche family, operating from the historic Moulin des Joncs location in Tréban, Allier (Auvergne-Rhône-Alpes region). The company produces a comprehensive range of flours for artisan bakers, anchored by the La 1830 flagship line (Classique, Chef, Chef aux Graines, Label Rouge) and the La Gustive premium baguette sub-brand. Its portfolio spans panifiable flours (T65, T80), traditional French flours, specialty breads (multi-grain, rye Bavarois, spelt, kamut, chestnut, corn), organic/bio flours, pastry and pizza flours, and seed/bran additions. All wheat is sourced 100% from France, with significant volumes from the Limagne region (Puy-de-Dôme), and the company holds Label Rouge certification (since October 2006) and Agriculture Biologique certification. Products are primarily sold in 25 kg bags, with bulk options on select lines.

The company serves artisan bakers and bakery-pastry shops primarily across the Auvergne-Rhône-Alpes and Centre-Val de Loire regions of France through a sales-led go-to-market model featuring dedicated commercial representatives organized by department (Creuse, Allier, Puy-de-Dôme, Loire, Haute-Loire, Rhône). Distribution combines field sales, an in-house delivery fleet (chauffeurs-livreurs), third-party carriers, and the proprietary Philoche online portal for account management, product process access, and ordering. Revenue is generated principally through unit-priced sales of flour and milling by-products to artisan bakers, with a secondary intermediation stream for connecting buyers with partner bakeries for bakery sale transactions. Pricing is set per order in euros ex-VAT, with cash-on-delivery terms by default.

The company operates as a société anonyme under the legal name MINOTERIES ROCHE - MOULIN DES JONCS (RCS Moulins 334 501 699), with a registered capital of €106,800. It is led by Jean Roche (President) and his son Philippe Roche (Director General), with a management team that includes an Administrative and Financial Director, a Commercial Manager, a Marketing Manager, and multiple regional commercial representatives. The company is a member of the La Gustive network of 10 independent French millers and operates the 25-year De la Graine au Pain local supply chain partnership connecting farmers, millers, and bakers.

Name

Minoterie Roche

Legal name

MINOTERIES ROCHE - MOULIN DES JONCS

Website

https://minoterieroche.com

Company type

Private

Founded year

1830

Operating status

Operating

Headcount range

11–50 employees

Short description

Minoterie Roche is a family-owned French flour mill founded in 1830 in Tréban, Allier, producing artisan flours including the La 1830 and La Gustive lines for artisan bakers across the Auvergne-Rhône-Alpes and Centre regions of France.

Ownership category

akta.pro rank

Product category

Flour Milling & Bakery Supplies

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Premium/Artisanal Bakery Wholesale (AFAIAFAG)

Keywords

• Artisan flour milling
• Bakery flour supply
• Wheat flour production
• Specialty bread flours
• Organic flour manufacturing

Headquarters

HQ city

Tréban

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flour and milling products sales: Sale of wheat flour, composed flour, and milling by-products to artisan bakers. Products sold include panifiable flours, traditional French flours, special breads, organic flours, pastry flours, and various mixes, seeds, and grains. Payment terms are cash on delivery unless otherwise stipulated on invoice.
2. Bakery business intermediation: The company acts as an intermediary connecting potential buyers with partner bakeries for sale, earning referral/intermediation fees from the transaction facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Minoterie Roche is a family-owned flour mill founded in 1830 in Treban, Allier, France, that produces a comprehensive range of wheat flours for artisan bakers. Its portfolio includes the flagship La 1830 brand (Classique, Chef, Saveur variants), the Label Rouge-certified Tradition Française La 1830, organic (Agriculture Biologique) flours, specialty flours (rye, spelt, kamut, chestnut, corn, multi-grain), pastry and pizza flours, and the La Gustive premium baguette sub-brand. The company sources 100% French wheat, primarily from the Limagne region, and sells to artisan bakeries mainly in the Auvergne-Rhône-Alpes and Centre regions of France.

Product overview

Minoterie Roche is a family-owned flour mill founded in 1830, located in Treban, Allier, France. The company produces a comprehensive range of flours for artisan bakers, centered on the La 1830 flagship line (including Classique, Chef, Label Rouge variants) and the La Gustive premium baguette sub-brand. Product portfolio spans panifiable flours (T65, T80), Traditional French flours, specialty breads (multi-grain, rye, spelt, kamut, chestnut, corn), organic/bio flours, pastry and pizza flours, and seed/bran additions. The company operates the Philoche online customer portal for process access and order management, and participates in the De la Graine au Pain 25-year local supply chain partnership. Products are sold primarily in 25kg bags with vrac (bulk) options available for select lines.

Differentiator

Problem solved

Functional benefit

Brands

• La Gustive: A baguette brand under the La Gustive network of independent millers, featuring products such as La Gustive (Prestige baguette), La Gustive Chef (Character baguette), La Gustive Graines (Grain baguette), Gustive Croissant, and La Brioche de Mon Boulanger.

Products and services

• La 1830 Flour Line The company's flagship flour line available in variants including Classique, Chef, Chef aux Graines, and Saveur, delivered in 25kg bags, designed for artisan bakers producing traditional breads, baguettes, and viennoiseries.
• La 1830 Label Rouge Premium flour certified Label Rouge since October 2006, made from 100% French wheat cultivated in Limagne (Puy-de-Dôme), representing the highest quality standard of the mill. Wheat is stored without storage insecticide.
• Tradition Française Flour Traditional French flour meeting strict baguette-making standards, including Heritage and Roche Ambrée variants, intended for artisan bakers producing classic French baguettes and traditional breads.
• Farine Bio T65 (Organic Flour) Organic flour made from wheat grown without synthetic fertilizers and preserved without pesticides, certified under the Agriculture Biologique standard and compliant with EU organic farming regulations.
• La Gustive Baguette Range Premium baguette line featuring La Gustive (Prestige baguette, butter hazelnut taste, golden crispy crust), La Gustive Chef (Character baguette with fruity notes and elegant appearance), and La Gustive Graines (with sunflower, sesame, brown linseed, buckwheat, malted rye flakes, and quinoa seeds).
• Gustive Croissant Premium croissant product from the La Gustive line featuring a soft texture, balanced butter content, persistent flavors, attractive yellow color for appealing lamination, and ease of production for artisan bakers.
• Specialty Flour Blends (Rye, Spelt, Kamut, Multi-grain) Specialty flour range for artisan bakers including Seigle Bavarois (rye, with lemon variant), Pain de Campagne, 6 Céréales, 10 Céréales Plus, Farine Complète T150, stone-milled Farine de Meule T110, Pain d'Épeautre (spelt), Kamut (Khorasan wheat), Farine de Châtaigne (chestnut), Farine de Maïs (corn), Farine Panettone, and Farine à Pizza Segreti Del Grano.
• La Brioche de Mon Boulanger Mix Flour mix specifically formulated for brioche production, delivering a buttery taste and a golden, fluffy texture for artisan bakers producing traditional French brioche.
• Graines et Sons (Seeds and Bran) Range of seeds (poppy, sesame, millet, sunflower, brown linseed, yellow linseed, pumpkin, chia) and bran products (gros and fin) sold as add-ons for bread enrichment and formulation by artisan bakers.
• Philoche Online Customer Platform Proprietary online customer portal that gives commercial clients access to product processes, personalized pricing, and order management for Minoterie Roche flour products. Login credentials are issued by the company's commercial representatives.

Quantifiable outcome

• 100% French wheat sourcing with traceability from Limagne region
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• La Gustive NetworkcoreStrategic or Co-development PartnerMinoterie Roche is a member of La Gustive, a network of 10 independent millers across France united to promote local, responsible milling practices and preserve artisanal milling traditions. The network enables member millers to offer local flours throughout France while maintaining human, individualized service for artisan bakers. La Gustive products include La Gustive Classique (Prestige Baguette), La Gustive Chef (Character Baguette), La Gustive Graines (Pleasure Baguette), Brioche de Mon Boulanger, and Gustive Croissant.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minoterie Calvet: Family-owned French mill focused on traditional and specialty flours for artisan bakers. Similar scale, similar heritage positioning, and similar customer base as Minoterie Roche.
• Minoterie de Brasseuil: Independent regional French flour mill producing a broad range of bread, pastry, and specialty flours for artisan and traditional bakers. Similar size, regional coverage, and B2B bakery model.
• Minoterie du Pays de Bray: Regional French mill producing a wide range of flours (T45, T55, T65, T80, T110, T150, specialty) for artisan bakers and food professionals. Closely comparable product range and B2B channel.
• Les Moulins Paul Dupuy: Independent French family mill supplying artisan and traditional bakeries with bread, pastry, and specialty flours across regional France. Comparable on B2B artisan-bakery GTM and product breadth.
• Minoterie Forest: Family-owned French flour mill of comparable size, also serving artisan bakers with traditional and specialty flours under a multi-generational brand. Most direct comparable on business model (B2B artisan bakery channel, regional coverage, heritage positioning).
• Moulins d'Huisseau: French family mill producing traditional French flours including Label Rouge products for artisan bakeries. Comparable heritage, regional B2B focus, and premium quality positioning.

Broad incumbents

• Nutrixo (Meunerie Hubers): French milling group (parent of Francine flour brand) producing bread and specialty flours for both retail and B2B bakery channels. Overlaps on end-market (French bakeries) but operates at significantly larger scale.
• Grands Moulins de Paris: One of France's largest industrial flour millers with broad artisan and industrial bakery coverage. Overlaps with Minoterie Roche on bread and specialty flours, but operates at much larger scale across France.
• InVivo / Moulins Soufflet (Soufflet Group, now InVivo): Major French grain and milling group (InVivo acquired Soufflet in 2024) operating industrial flour mills nationwide. Comparable end market (bakers, food industry) but at industrial scale and across multiple grain categories.
• Axiane Meunerie: Cooperative-backed French milling group serving both industrial and artisan bakers across France. Broader scale, but overlapping product portfolio (bread, pastry, specialty flours) and similar customer types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5FuU1GDxeepijPvOWuGNCw
• Xx.com/MinoterieRoche
• LinkedInlinkedin.com/company/minoterie-roche

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoterie Roche