Grands Moulins de Paris S.A.
Grands Moulins de Paris is a century-old French flour miller that launched a B2B e-commerce marketplace in 2023, connecting professional artisan bakers across France with approximately 50 vetted merchant partners offering over 10,000 products for bakery procurement.
- Company typePrivate
- Founded1919
- HeadquartersIvry-sur-seine, France
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Grands Moulins de Paris S.A. does
Grands Moulins de Paris S.A. (GMP) is a French flour milling company founded in 1919, headquartered in Ivry-sur-Seine, and serving professional artisan bakers and baker-pâtissiers across France. The company operates a B2B e-commerce marketplace, launched in 2023 and powered by Mirakl infrastructure, that aggregates over 10,000 products from approximately 50 vetted merchant partners. Marketplace categories span flour and baking ingredients, viennoiserie, pâtisserie and decorations, ice creams and sorbets, snacking and charcuterie, beverages, production equipment, and packaging and takeaway solutions, with 24/7 ordering and consolidated delivery across mainland France and Corsica.
The core technology is a multi-vendor marketplace platform with integrated e-commerce storefront, account management, order tracking, and catalog management. GMP's revenue model combines direct sales of its own flour and ingredient portfolio with marketplace transaction fees (take rates) on third-party merchant sales facilitated through the platform. Pricing is login-gated and account-based, with promotional deals featured in a dedicated "Bonnes affaires" section. The platform is positioned as the first marketplace dedicated to French artisan bakers.
Complementary services include a recipe database (Recettes), a professional advice content section (Conseils), and a transaction and financing advisory service supporting bakers buying, selling, or taking over bakery establishments. The marketplace operates as a curated ecosystem where GMP curates merchant partners and bakers benefit from consolidated procurement, replacing fragmented multi-supplier logistics with a single-account workflow.
Grands Moulins de Paris S.A. firmographics
Firmographics- Name
- Grands Moulins de Paris S.A.
- Legal name
- Grands Moulins de Paris S.A.
- Website
- https://grandsmoulinsdeparis.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grands Moulins de Paris is a century-old French flour miller that launched a B2B e-commerce marketplace in 2023, connecting professional artisan bakers across France with approximately 50 vetted merchant partners offering over 10,000 products for bakery procurement.
- Ownership category
- akta.pro rank
Grands Moulins de Paris S.A. industry classification
Industry- Product category
- Flour Milling and B2B Bakery Marketplace
- NAICS
- Bread and Bakery Product Manufacturing (31181)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Bakery & Confectionery Wholesale (AFAIABAG), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)
Keywords
Where Grands Moulins de Paris S.A. is headquartered
LocationHeadquarters
- HQ city
- Ivry-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Grands Moulins de Paris S.A. business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Own Flour & Ingredients: Grands Moulins de Paris sells its own portfolio of flours, milling products, and prepared foods (e.g., pizzas, pastries) directly through the marketplace to artisan bakers.
- Marketplace Commission: The company operates a multi-vendor marketplace where third-party merchants (e.g., Sunfreeze, Loste, La Compagnie des Desserts) sell products to bakers through the platform. GMP earns a transaction fee or take rate on sales facilitated through the marketplace, a standard Mirakl marketplace revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing with login-required visibility |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grands Moulins de Paris S.A. product offering
Product offeringCore offering
Grands Moulins de Paris operates a B2B e-commerce marketplace platform (launched 2023, Mirakl-powered) targeting French artisan bakers and pastry shops, aggregating approximately 50 vetted third-party merchant partners offering over 10,000 products across flours, baking ingredients, charcuterie, pastries, ice creams, beverages, equipment, and packaging. In parallel, the company sells its own portfolio of flours, milling products, and prepared foods directly through the marketplace to professional baker accounts. The platform provides 24/7 ordering with account-gated pricing, bulk discounts, and consolidated delivery across France including Corsica.
Product overview
Grands Moulins de Paris is a B2B e-commerce marketplace platform operated by a century-old French flour miller since 1919. The platform connects professional artisan bakers with approximately 50 third-party merchant partners offering over 10,000 products. The core offering centers on the Mirakl-based marketplace where bakers can purchase flours, baking ingredients, charcuterie, pastries, ice creams, granitas, beverages, equipment, packaging, and point-of-sale materials. The platform integrates product categories including Boulangerie (flours and breads), Viennoiserie, Pâtisserie (pastries and decorations), Glaces & Desserts Glacés (ice creams and sorbets), Snacking & Traiteur (ready-to-eat foods), Boissons (beverages), Matériel & Outils de Production (equipment), and Emballage & Vente à Emporter (packaging). The ecosystem also includes complementary services such as a recipe database (Recettes), professional advice content (Conseils), and business transaction support for bakery acquisitions.
Differentiator
Problem solved
Functional benefit
Brands
- GMP.fr: The company's marketplace website domain and brand used for online B2B sales to professional bakers.
Products and services
- Grands Moulins de Paris Marketplace B2B e-commerce marketplace platform (Mirakl-powered) connecting French artisan bakers and baker-pâtissiers with multiple third-party merchant partners (approximately 50) to purchase ingredients, equipment, packaging, and supplies. Account registration is required to view pricing and place orders.
- Flours and Baking Ingredients Own-brand portfolio of flours and milling products including flours for daily breads, specialty breads, gourmet breads, improvers, cereal and seed breads, malts, and sourdoughs, sold directly through the marketplace to professional baker accounts in France.
- Packaging and Takeaway Solutions Bread bags, pastry boxes, snack packaging, disposable tableware, cups, straws, and festive packaging offered to professional bakery accounts through the marketplace.
- Transaction and Financing Advisory Services Advisory service supporting artisan bakers and pastry professionals in the buying, selling, creation, or takeover of bakery-pâtisserie establishments, with advisors available across France.
Quantifiable outcome
- 10,000+ products available from ~50 merchant partners on one platform
- +2 more outcomes
Companies that use Grands Moulins de Paris S.A.
Customer profileSegments2 records
Ideal customer profiles1 record
Grands Moulins de Paris S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grands Moulins de Paris S.A. partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered core and minor.
- SunfreezecoreSunfreeze is a French specialist in granités and Italian-style ice creams (founded 1996, based in Vitrolles, France). On the GMP marketplace, Sunfreeze sells ice cream preparations, syrups for granités, and granita machines. Delivery is offered free for orders over €400, with 5-day delivery in mainland France.
- Décors FinscoreDécors Fins is a French artisan company (founded 1975, based in Poix-du-Nord) specializing in chocolate decorations and food-grade chocolate transfers. The company manufactures over 2,000 m² of production space and offers custom decoration design. Products are sold through the GMP marketplace.
- Maison BissardoncoreMaison Bissardon is a French artisan juice and nectar maker established 25 years ago, sourcing from 250+ family orchards in the Jarez region. They produce fruit juices, nectars, and fruit desserts. Products are sold through the GMP marketplace with a minimum order of €150.
- La Maison du Bon CafécoreLa Maison du Bon Café is a French family business founded in 1958 in Châteaurenard, Provence, specializing in artisan coffee, tea, infusions, and sweet treats. Four generations of expertise. Products sold through the GMP marketplace include coffees, iced teas, maté beverages, and biscuits.
- Loste Tradi-FrancecoreLoste Tradi-France is a French charcutier-boucher artisan manufacturer (operating since 1866, based in Paris) with 150+ years of heritage. They supply premium fresh charcuterie, snacks, prepared salads, and antipasti to bakeries and food service. Over 200 product references available through the GMP marketplace.
- La Compagnie des DessertscoreLa Compagnie des Desserts is a French manufacturer of artisan ice creams and pastries (founded 1983, based in Lézignan-Corbières, Aude). They produce sorbets, ice creams, macarons, and frozen desserts for professionals including bakers and pastry shops. Products are sold through the GMP marketplace.
- Centrale BoissonsminorCentrale Boissons (a brand of Centrale Ethnique, founded in 2012, based in Vitrolles) is a food purchasing central and specialist in rapid-service restaurant supplies. They offer beverages including Coca-Cola and other soft drinks through the GMP marketplace. Minimum order €500, free delivery over €750.
- GilacminorGilac supplies 100% recyclable food containers made in France. Products include dough bins, divider bowls, and bakery storage containers sold through the GMP marketplace.
- Interface PLVminorInterface PLV specializes in point-of-sale marketing materials including sidewalk signs (stop trottoir), flags, and display boards for bakeries. Products are sold through the GMP marketplace.
- DoopsminorDoops manufactures frozen gourmet donuts made in France. Products are available through the GMP marketplace for bakeries to resell.
- CrocellaminorCrocella is a roaster of seeds and nuts, supplying these ingredients to bakeries and pastry professionals through the GMP marketplace.
- RietmannminorRietmann specializes in dietary baking mixes and is featured in the GMP marketplace's bakery and viennoiserie category.
- Déco ReliefminorDéco Relief is an expert in food colorants and other pastry ingredients, listed in the GMP marketplace's pastry section.
- Aquitaine SpécialitésminorAquitaine Spécialités specializes in Canelé de Bordeaux for professionals, with preservative-free, colorant-free, and non-GMO recipes. Available through the GMP marketplace.
- Color FoodsminorColor Foods is an expert in dried fruits, dried produce, and nut shells, available in the GMP marketplace.
- Lili's BrowniesminorLili's Brownies produces American-style pastries made in France, available through the GMP marketplace.
- Pellorce et JullienminorPellorce et Jullien specializes in premium chestnuts and related products, available in the GMP marketplace.
- Leman DécorationsminorLeman Décorations offers chocolates in various forms for pastry decoration, available through the GMP marketplace.
- Premium ChefminorPremium Chef specializes in vanilla and vanilla-based products for professionals, listed in the GMP marketplace's pastry section.
- Centrale EthniqueminorCentrale Ethnique is a food distributor specializing in fast-food and rapid-service restaurant supplies, offering snacks, seasonings, oils, and specialty ingredients through the GMP marketplace.
- Donups SASminorDonups SAS specializes in raw materials for caterers, available through the GMP marketplace.
- ScaritechminorScaritech supplies small bakery equipment including De Buyer products, available through the GMP marketplace.
- ChometteminorChomette is a leading French equipment supplier serving bakeries and food service, with products available through the GMP marketplace.
- GuéryminorGuéry manufactures and distributes equipment for bakery, pastry, and food service professionals, available through the GMP marketplace.
- PantexminorPantex specializes in bakery textiles, available through the GMP marketplace.
- CrumblerminorCrumbler produces professional bread crushers that transform unsold bread into breadcrumbs, available through the GMP marketplace.
- PromoshopminorPromoshop specializes in large and small equipment for professionals, available through the GMP marketplace.
- Maison PatayminorMaison Patay is a French manufacturer of stainless steel furniture, available through the GMP marketplace.
- Boutique PetitminorBoutique Petit is a French manufacturer of professional plastic molds for pastry and bakery, available through the GMP marketplace.
- First PackminorFirst Pack specializes in disposable packaging and tableware, available through the GMP marketplace.
- Etiq'ÉtalminorEtiq'Étal produces professional labeling and price tag solutions for bakery display cases, available through the GMP marketplace.
- JoridéalminorJoridéal supplies food packaging, baking molds, baking paper, pastry boxes, containers, bags, trays, verrines, and display supports, available through the GMP marketplace.
- LebharminorLebhar offers a wide range of packaging solutions, available through the GMP marketplace.
- PaniboisminorPanibois specializes in wooden baking molds, available through the GMP marketplace.
- ValerominorValero offers innovative packaging solutions, including outdoor furniture for café terraces, available through the GMP marketplace.
- SoliaminorSolia provides packaging solutions, available through the GMP marketplace.
- Création TalbotminorCréation Talbot produces professional attire made in Bourges, including aprons, tabards, T-shirts, and trousers for bakery staff, available through the GMP marketplace.
- P'tit ClownminorP'tit Clown offers a wide selection of costumes, accessories, decorations, and party supplies, including French national colors merchandise for bakeries, available through the GMP marketplace.
- CovrminorCovr is a French distributor of food packaging and consumables, available through the GMP marketplace.
- ThouyminorThouy specializes in cleaning, hygiene, and food packaging products, available through the GMP marketplace.
- Comptoir du CacaominorComptoir du Cacao produces artisan-made chocolates for resale in bakeries, available through the GMP marketplace.
- DupleixminorDupleix is an expert wholesaler in confectionery and chocolate, offering products for bakeries to resell, available through the GMP marketplace.
- La Mie-BièreminorLa Mie-Bière produces bread-based beer, available through the GMP marketplace for bakeries to resell.
- Coeur de Pom'minorCoeur de Pom' produces fruit juices and sparkling fruit juices, available through the GMP marketplace for bakery resale.
- La Maison MercierminorLa Maison Mercier offers chocolates for resale in bakeries, available through the GMP marketplace.
- KookabarraminorKookabarra is the French specialist in fresh pressed fruit juice, available through the GMP marketplace for bakery resale.
- La Maison de VincentminorLa Maison de Vincent produces fruit pastes with incomparable flavors, available through the GMP marketplace for bakery resale.
- La Rose de TunisminorLa Rose de Tunis offers oriental pastries for bakery resale, available through the GMP marketplace.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Grands Moulins de Paris S.A. competitors and assessment
Company assessmentDirect peers
- Bridor: French premium bakery brand (frozen viennoiserie, breads, pastries) supplying B2B customers including independent bakeries and foodservice. Direct competitor in the artisan bakery supply channel in France.
- Lesaffre: French yeast and bakery ingredients manufacturer (also founded on similar heritage timescale) supplying bakers and industrial bakeries with essential baking ingredients. Highly comparable B2B customer base and category overlap (bakery inputs).
- Vandemoortele: Belgian B2B manufacturer of frozen bakery products, margarines, and culinary oils serving bakers and foodservice operators. Comparable customer segment and route-to-market.
- Meneba: Dutch flour milling company supplying flours, mixes, and bakery ingredients to industrial and artisan bakeries across Europe. Direct operational analogue to GMP's core milling business.
- Délifrance: French B2B bakery operator (frozen and finished bakery products) supplying independent bakers and foodservice. Comparable French-market B2B bakery supply positioning.
- Dawn Foods: US-headquartered global manufacturer of bakery ingredients, fillings, toppings, and finished bakery products serving professional bakers. Comparable product breadth and B2B distribution model.
- Puratos: Belgian-headquartered global supplier of bakery, patisserie, and chocolate ingredients serving professional bakers B2B. Closest comparable in terms of customer segment (artisan and industrial bakers), ingredient portfolio, and B2B go-to-market.
Broad incumbents
- Sysco: Largest US broadline foodservice distributor serving restaurants and food operators with broad assortment. Same B2B foodservice distribution logic as GMP's marketplace, but at portfolio scale far exceeding bakery specialization.
- Transgourmet: European B2B foodservice distributor operating cash-and-carry and delivery across France and neighboring countries. Comparable multi-vendor foodservice B2B model with overlapping customer base in HoReCa and artisanal retail.
- METRO AG: Large European B2B cash-and-carry foodservice operator (including METRO France) offering broad assortment to HoReCa customers. Overlapping capability as a multi-vendor B2B foodservice marketplace but at much broader scale and category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grands Moulins de Paris S.A. social profiles
Digital presenceGrands Moulins de Paris S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grands Moulins de Paris S.A. leadership team
Management profileNumber of profiles
Grands Moulins de Paris S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grands Moulins de Paris S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grands Moulins de Paris S.A.
What does Grands Moulins de Paris S.A. do?
Grands Moulins de Paris operates a B2B e-commerce marketplace platform (launched 2023, Mirakl-powered) targeting French artisan bakers and pastry shops, aggregating approximately 50 vetted third-party merchant partners offering over 10,000 products across flours, baking ingredients, charcuterie, pastries, ice creams, beverages, equipment, and packaging. In parallel, the company sells its own portfolio of flours, milling products, and prepared foods directly through the marketplace to professional baker accounts. The platform provides 24/7 ordering with account-gated pricing, bulk discounts, and consolidated delivery across France including Corsica.
Is Grands Moulins de Paris S.A. a public or private company?
Grands Moulins de Paris S.A. is a private company. It is classified as unknown and is currently operating.
When was Grands Moulins de Paris S.A. founded?
Grands Moulins de Paris S.A. was founded in 1919. It employs 1,001 to 5,000 people.
Where is Grands Moulins de Paris S.A. based?
Grands Moulins de Paris S.A. is headquartered in Ivry-sur-seine, France, in the Europe region.
How does Grands Moulins de Paris S.A. make money?
Two revenue lines are on record. Product Sales - Own Flour & Ingredients are the primary driver. The others are marketplace Commission.
Who are Grands Moulins de Paris S.A.'s main competitors?
Direct peers on record are Bridor, Lesaffre, Vandemoortele, Meneba, Délifrance, Dawn Foods and Puratos. Broad incumbents are Sysco, Transgourmet and METRO AG.
Does Grands Moulins de Paris S.A. have an API?
No public API is recorded for Grands Moulins de Paris S.A..
What industry is Grands Moulins de Paris S.A. in?
Grands Moulins de Paris S.A.'s product category is Flour Milling and B2B Bakery Marketplace. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAIABAG, Bakery & Confectionery Wholesale. Its NAICS code is 31181 and its SIC code is 5141.