What Silberball does

Silberball is a privately held, founder-led brand management and consulting agency headquartered in Bregenz, Austria, with a second operating entity, Silberball Digital GmbH, in Bludenz. Founded in 1993 by Dr. Michael Casagranda, the firm operates across six service divisions: strategic brand development, branding (corporate identity and visual design), human resources and culture, business strategy and business models, digitalization, and brand experience. Its core methodology is a proprietary "Markenmodell" (Brand Model) framework developed and refined over many years, which the firm applies across client engagements to ensure systematic, holistic brand leadership. The company is positioned as an integrated strategy-plus-execution house rather than a pure creative shop.

Silberball serves primarily B2B clients in the DACH region (Austria, Germany, Switzerland), with a customer base spanning industrial manufacturing, ropeways (Doppelmayr since 2012), electronics (Omicron), financial services (Alpen Privatbank), boat manufacturing (Frauscher), building technology (Kermi), education (FH Vorarlberg), confectionery (Kaiser), and consumer brands. The firm employs a sales-led, professional services go-to-market with project-based and retainer engagements, multi-year contracts, and direct consultation-led selling; pricing is quote-based and not publicly disclosed, with reference to Austrian Wirtschaftskammer and AGD fee guidelines and a 15% agency fee on advertising budgets.

Silberball Digital operates as a parallel subsidiary delivering digital transformation, e-commerce, performance marketing, and automation services, including ChatGPT integration and machine-learning-driven data extraction. In August 2025, Silberball announced a partnership with AI platform Inno-verse to develop AI-Brand-Intelligence capabilities, signaling an intent to layer AI-native services onto the legacy brand management offering. The firm does not have disclosed external funding and remains under founder/partner ownership.

Name

Silberball

Legal name

Silberball Brand Management GmbH

Website

https://silberball.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Silberball is a privately held, founder-led brand management agency headquartered in Bregenz, Austria, serving B2B clients in the DACH region across manufacturing, financial services, tourism, and education using a proprietary brand model framework and an integrated digital subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Bregenz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Management Consulting: Project-based and retainer-based consulting services for strategic brand development, positioning, and management.
2. Digital Services: Digital transformation, web design, and digital marketing services delivered through Silberball Digital subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Silberball is a brand management agency that positions, designs, and manages brands holistically for B2B clients in the DACH region. The firm delivers strategic brand development, corporate identity and visual branding, business strategy and innovation, employer branding, digital transformation (via its Silberball Digital subsidiary), and brand experience services including performance marketing and customer journey design, all guided by its proprietary Markenmodell framework.

Product overview

Silberball Brand Management is a brand management agency offering a comprehensive portfolio of services organized into six service divisions: Strategische Markenentwicklung (strategic brand development), Branding (corporate identity and visual design), Mensch und Kultur (human resources and culture), Strategie und Geschäftsmodelle (business strategy and innovation), Digitalisierung (digital transformation via Silberball Digital subsidiary), and Brand Experience (marketing campaigns and customer engagement). The agency operates a proprietary brand model as its systematic methodology and serves clients across industries including industry/manufacturing, tourism, retail, healthcare, and education. Silberball Digital handles all digital-focused services including automation, AI integration, and e-commerce solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategische Markenentwicklung (Strategic Brand Development) Strategic brand development services including brand positioning, brand strategy development, and systematic brand modeling using Silberball's proprietary brand model framework, targeted at companies seeking to define or refine their brand strategy.
• Branding (Corporate Identity & Visual Design) Corporate identity and visual branding services including logo design, corporate design systems, corporate literature, and brand visual identity creation for companies seeking to establish or refresh their visual identity.
• Mensch und Kultur (Human Resources & Culture) Human resources and organizational culture services including employer branding, internal branding, and human resource brand alignment, targeted at organizations seeking to strengthen their employer brand and internal culture.
• Strategie und Geschäftsmodelle (Business Strategy & Innovation) Business strategy and business model development services including strategy development, innovation management, performance improvement, and green transformation consulting for companies seeking strategic advisory.
• Digitalisierung (Digital Transformation) Digital transformation services delivered through the Silberball Digital subsidiary including digital business consulting, digital infrastructure setup, online presence management, and e-commerce and sales automation for companies undergoing digital change.
• Brand Experience Brand experience and customer engagement services including performance marketing (SEA, Paid Social, Programmatic), customer journey mapping, touchpoint management, and campaign development for clients seeking to activate their brand across channels.

Quantifiable outcome

• Comprehensive brand management from strategy to execution across all touchpoints

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, and identity services to enterprise clients. Overlaps directly with Silberball's strategic brand development and branding divisions but at significantly greater scale and geographic reach.
• Serviceplan Group: Largest independent agency group in Europe, offering integrated brand, digital, and communications services. Overlaps with Silberball's full-stack strategy-plus-execution model but at significantly greater scale and breadth.
• Jung von Matt: Leading European creative agency with brand strategy, advertising, and digital capabilities. Comparable in delivering integrated brand and digital work to enterprise clients across DACH and beyond.
• Landor & Fitch: Global brand consulting and design firm specializing in brand strategy, identity, and experience. Overlaps with Silberball's strategic brand development and branding services but with much broader international presence.
• Scholz & Friends: Major German creative and brand agency group offering brand strategy, advertising, and digital services. Comparable service portfolio but operates at significantly larger scale across multiple offices.

Direct peers

• Strichpunkt: Stuttgart-based brand and design agency focused on corporate identity, brand systems, and visual communication. Closely comparable in scale, methodology, and DACH enterprise client focus.
• MetaDesign: German-founded brand consultancy with a similar holistic positioning-strategy-to-design offering for European enterprise clients. Directly comparable in service mix, methodology-led approach, and DACH market focus.
• Studio Dumbar: Independent brand design studio known for identity work and design systems. Comparable in offering specialized branding and corporate identity services to premium enterprise clients.
• KMS Team: Munich-based brand consultancy focused on brand strategy, corporate identity, and transformation work for European industrial and consumer clients. Closely matches Silberball's positioning, methodology, and enterprise mid-market focus.

Regional players

• Uebermarkt: Hamburg-based brand consultancy working on brand strategy, positioning, and design for European clients. Comparable in boutique scale and methodology-led approach, though primarily serves the German market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/silberball

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silberball