Ganga Hogar
Ganga Hogar is a Spain-based direct-to-consumer e-commerce retailer selling home furniture, relaxation armchairs, mattresses, kitchen and fitness equipment, and wellness products to Spanish consumers via its own website.
- Company typePrivate
- Founded1994
- HeadquartersBorriana, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
Ganga Hogar firmographics
Firmographics- Name
- Ganga Hogar
- Legal name
- Ganga Hogar
- Website
- https://gangahogar.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ganga Hogar is a Spain-based direct-to-consumer e-commerce retailer selling home furniture, relaxation armchairs, mattresses, kitchen and fitness equipment, and wellness products to Spanish consumers via its own website.
- Ownership category
- akta.pro rank
Ganga Hogar industry classification
Industry- Product category
- Home Furniture and Goods Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
- akta.pro secondary industries
- Kitchen Countertop Appliances Retail (CRACADAA), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)
Keywords
Where Ganga Hogar is headquartered
LocationHeadquarters
- HQ city
- Borriana
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ganga Hogar business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Product Sales: Direct retail sales of home goods including furniture, mattresses, appliances, and fitness equipment through e-commerce platform. Offers financing options through Cetelem for purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with discount offers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Ganga Hogar product offering
Product offeringCore offering
Ganga Hogar is a Spanish direct-to-consumer e-commerce retailer selling home goods including furniture, mattresses, relaxation/lift chairs, modular kitchens, large and small kitchen appliances, home fitness equipment, and wellness products (magnetotherapy, pressotherapy, ozone generators). The company operates its own online storefront gangahogar.com, ships within Spain with free delivery, and offers installment financing through Cetelem and a points-based loyalty program (Club Gangahogar).
Product overview
Ganga Hogar is a Spanish e-commerce home goods retailer offering a diverse portfolio of furniture, appliances, wellness, and sports products. The core product lines include relaxation armchairs (Sillones Relax) available in manual, massage, and electric lift-chair configurations; bedroom products including mattresses, bed frames, and storage solutions; modular furniture for living rooms, bedrooms, bathrooms, and offices; complete modular kitchens (Cocinas en Kit); large and small appliances; fitness equipment; and home wellness products. The company operates as a single unified e-commerce platform without modular software architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Sillones Relax (Relaxation Armchairs) Relaxation armchairs available in manual, massage, and electric lift-chair (levantapersonas) configurations, with wall-zero systems and various upholstery options (fabric, synthetic leather) for elderly and mobility-limited consumers.
- Colchones y Descanso (Mattresses and Sleep Products) Mattresses including viscoelastic, HR core, and pocket spring models, accompanied by bed bases, box springs (canapés), pillows, and headboards.
- Muebles de Salón (Living Room Furniture) Living room furniture including TV units, display cabinets, shelves, and modular compositions.
- Dormitorios (Bedroom Furniture) Bedroom furniture including wardrobes, dressers, nightstands, and bed frames in various compositions.
- Muebles Juveniles (Youth/Children's Furniture) Youth/children's bedroom furniture including bunk beds, compact beds, trundle beds, and study desks.
- Cocinas en Kit (Modular Kitchen Kits) Modular kitchen units available as complete kitchens or individual modules (BASIC line with low, high, and column units), plus doors, sides, and accessories.
- Electrodomésticos de Cocina (Kitchen Appliances) Kitchen appliances including induction cooktops, vitroceramic plates, ovens, microwaves, hoods, refrigerators, dishwashers, washing machines, sinks, and faucets.
- Muebles de Baño (Bathroom Furniture) Bathroom furniture including modular bathroom vanities in kit form.
- Mueble Oficina (Office Furniture) Office furniture including desks, shelves, and office chairs.
- Sofás Cama (Sofa Beds) Sofa beds available in clic-clac/book mechanism and Italian opening styles, with or without storage chest, in 1, 2, or 3-seat configurations.
- Mesas (Tables) Tables including dining tables (fixed and extensible), center tables, auxiliary tables, office desks, and kitchen tables.
- Sillas (Chairs) Chairs including dining chairs, kitchen chairs, armchairs, garden chairs, office/gaming chairs, and stools.
- Deporte/Fitness (Home Fitness Equipment) Home fitness equipment including treadmills, ellipticals, rowing machines, static bikes, spinning bikes, and mini electric ellipticals for seated use.
- Iluminación (Lighting) Lighting products including floor lamps, table lamps, and ceiling lamps.
- Mantas Eléctricas (Electric Blankets) Electric blankets/heated throws with 3 heat levels, automatic shut-off (90-180 min), detachable controller for washing, Oeko-Tex Standard 100 certified.
- Ozonos/Purificadores (Ozone Generators and Air Purifiers) Ozone generators and air purifiers for home air quality improvement.
- Magnetoterapia (Magnetotherapy Equipment) Magnetotherapy equipment for health and wellness.
- Masaje y Relax (Massage and Relaxation Equipment) Massage and relaxation equipment and furniture.
- Presoterapia (Pressotherapy Equipment) Pressotherapy equipment for health and wellness.
- Gran Electrodoméstico (Large Home Appliances) Large home appliances including induction cooktops, ovens, microwaves, hoods, refrigerators, dishwashers, and washing machines.
- Pequeño Electrodoméstico (Small Appliances) Small kitchen appliances and cookware including food preparation tools, grills, pots, and vacuum sealers.
- Climatización (Climate Control) Climate control products including air conditioners and heating solutions.
- Mobiliario Jardín (Garden/Outdoor Furniture) Garden/outdoor furniture including tables and folding chairs.
- Mueble Roble (Solid Oak Furniture) Solid oak furniture including dining tables, center tables, desks, high tables, entryway tables, shelves, and stools.
- Packs Ahorro (Value Bundle Packs) Pre-configured value bundles combining related products for savings.
- Paneles Acústicos (Acoustic Panels) Decorative acoustic panels for sound absorption.
Companies that use Ganga Hogar
Customer profileSegments1 record
Ideal customer profiles1 record
Ganga Hogar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ganga Hogar partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Ganga Hogar competitors and assessment
Company assessmentBroad incumbents
- Worten: Leading Iberian electronics and home appliance retailer with strong online presence. Directly competes with Ganga Hogar's major and small appliance categories, kitchen appliances, and home electronics offerings.
- Conforama: Major Spanish/European furniture and home furnishings retailer with both physical stores and e-commerce. Competes across Ganga Hogar's furniture, mattress, kitchen, and home accessory categories at substantially larger scale.
- El Corte Inglés Hogar: Spain's largest department store with a dedicated home goods division offering furniture, mattresses, kitchens, and appliances. Significantly larger scale and broader catalog make it the dominant Spanish home goods incumbent that Ganga Hogar competes with online.
- IKEA Spain: Global furniture and home goods giant operating in Spain with showrooms and online sales. Overlaps directly with Ganga Hogar's bedroom, living room, kitchen, and storage furniture categories at much larger scale and lower price points.
- Amazon Spain: Spain's largest e-commerce platform offering furniture, mattresses, appliances, fitness equipment, and home goods. The dominant pricing and selection benchmark that any Spanish home goods e-commerce retailer must compete against.
Direct peers
- Muebles La Fábrica: Spanish furniture retailer offering bedroom, living room, and modular furniture. Closely comparable to Ganga Hogar's furniture catalog and Spanish market focus, with similar target customer demographics.
- Westwing Spain: Online-only home furnishings and decor retailer operating in Spain. Closely comparable to Ganga Hogar's e-commerce-only model and home goods focus, though with a more curated, design-led positioning.
- Mil Ideas: Spanish online retailer specializing in affordable home goods, kitchen kits, and small furniture. Closely comparable e-commerce-only model, value-price positioning, and home goods catalog overlap with Ganga Hogar.
Emerging players
- Don Colchón: Spanish specialist mattress and sleep products retailer with online and physical stores. Directly comparable to Ganga Hogar's mattress, bed base, and headboard categories, with deeper specialist expertise.
Regional players
- Keria Bricolage: Spanish home improvement and decoration retailer with lighting, mirrors, and home accessories. Partially overlaps with Ganga Hogar's lighting, mirror, and home decoration categories under a similar Spanish value-price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Ganga Hogar social profiles
Digital presenceGanga Hogar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ganga Hogar leadership team
Management profileNumber of profiles
Ganga Hogar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ganga Hogar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ganga Hogar
What does Ganga Hogar do?
Ganga Hogar is a Spanish direct-to-consumer e-commerce retailer selling home goods including furniture, mattresses, relaxation/lift chairs, modular kitchens, large and small kitchen appliances, home fitness equipment, and wellness products (magnetotherapy, pressotherapy, ozone generators). The company operates its own online storefront gangahogar.com, ships within Spain with free delivery, and offers installment financing through Cetelem and a points-based loyalty program (Club Gangahogar).
Is Ganga Hogar a public or private company?
Ganga Hogar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ganga Hogar founded?
Ganga Hogar was founded in 1994. It employs 1 to 10 people.
Where is Ganga Hogar based?
Ganga Hogar is headquartered in Borriana, Spain, in the Europe region.
How does Ganga Hogar make money?
One revenue line is on record: product Sales.
Who are Ganga Hogar's main competitors?
Broad incumbents on record are Worten, Conforama, El Corte Inglés Hogar, IKEA Spain and Amazon Spain. Direct peers are Muebles La Fábrica, Westwing Spain and Mil Ideas. Don Colchón is listed as an emerging player. Keria Bricolage is listed as a regional player.
Does Ganga Hogar have an API?
No public API is recorded for Ganga Hogar.
What industry is Ganga Hogar in?
Ganga Hogar's product category is Home Furniture and Goods Retail. Its primary akta.pro industry code is CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact), with a secondary code of CRACADAA, Kitchen Countertop Appliances Retail. Its NAICS code is 449 and its SIC code is 3630.