What Pasali does

Pasali is associated with the Avek Grubu corporate family, a privately held Turkish diversified conglomerate headquartered at Avek Plaza in the Esenler district of Istanbul. The group's commercial activities began in the second half of the 1970s, with international construction experience gained in Libya during the 1980s and a corporate headquarters relocation to Istanbul in 1991 marking key milestones in its development. Today the group operates through wholly-owned subsidiaries across six sectors: automotive (Avek Otomotiv, Avek Oto), car rental (AVEC Rent a Car), construction (Gürtaş Yapı, Kare İnşaat), tourism and hospitality (Avec Hotel and Carne Restaurant), nanotechnology and hygiene (Kleentech), and defense industry (Avek Savunma).

The group's flagship automotive subsidiary, Avek Otomotiv, operates as an authorized dealer for a Fortune 500 automotive OEM, ranks 119 in the Fortune 500 Turkey 2025 list, and reports a footprint spanning all 81 provinces of Turkey. Each subsidiary maintains its own brand, digital presence, and dedicated customer-facing channels, while the Avek Grubu corporate website (avekgrubu.com) serves as the group-level portal. Notable completed construction projects include Kadir Has Stadium in Kayseri, Taksim Training and Research Hospital in Istanbul, and Sancaktepe Municipal Service Building, alongside an international project at Al-Anbar Stadium in Iraq, signaling capacity for both domestic public-sector and cross-border work.

The business model is a horizontal diversified holding: revenue is generated across vehicle sales and aftersales, short- and long-term rental, construction contracting for government and private clients, hospitality (accommodation and dining), nano-technology-based hygiene product sales, and defense industry products and services. Pricing, contract terms, and unit economics are not publicly disclosed. The group is privately held with no disclosed parent company or external investors, and no funding rounds, M&A activity, or leadership changes are reported in the available source material.

Name

Pasali

Legal name

Avek Grubu

Website

https://pasaligrubu.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasali is the entry name for a privately held Turkish diversified conglomerate, operating through wholly-owned subsidiaries in automotive retail, car rental, construction, tourism, hygiene technology, and defense. Headquartered in Istanbul, it serves B2B and B2C customers across all 81 provinces of Turkey.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate (Automotive, Construction, Hospitality, Defense, Hygiene)

NAICS

Automobile Dealers (4411), Passenger Car Rental (532111), Restaurants and Other Eating Places (7225)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Eating Places (5812)

akta.pro primary industry

Automotive Aftermarket & Service POS Financing (Repairs, Tires, Service) (FSAKAFAM)

Keywords

• Automotive dealership services
• Car rental services
• Construction contracting
• Hospitality services
• Diversified conglomerate operations

Headquarters

HQ city

Esenler

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Pasali operates as Avek Grubu, a Turkish diversified conglomerate that sells and services passenger and commercial vehicles through authorized dealerships, rents vehicles short- and long-term, executes construction and building projects, runs a hotel and restaurant operation, supplies nanotechnology-based hygiene products, and delivers defense industry products and services through its wholly-owned subsidiaries Avek Otomotiv, AVEC Rent a Car, Gürtaş Yapı, Kare İnşaat, Avec Hotel & Carne Restaurant, Kleentech, Avek Oto, and Avek Savunma.

Differentiator

Problem solved

Functional benefit

Brands

• Avek Otomotiv: Automotive dealership and sales operations
• AVEC Rent a Car
• Gürtaş Yapı
• Avec Hotel & Carne Restaurant
• Kleentech
• Avek Oto
• Avek Savunma

Products and services

• Avek Otomotiv Authorized dealership for a Fortune 500 automotive principal, providing vehicle sales and automotive services to individual and business customers across Turkey.
• AVEC Rent a Car Short- and long-term vehicle rental services offered through direct subsidiary rental outlets across Turkey for transportation needs.
• Gürtaş Yapı Construction and building services for government and private sector clients, with a track record including Kadir Has Stadium in Kayseri, Taksim Training and Research Hospital in Istanbul, and Sancaktepe Municipal Service Building in Istanbul.
• Kare İnşaat Construction subsidiary providing building and infrastructure services as part of the group's construction business area, including international projects such as Al-Anbar Stadium in Iraq.
• Avec Hotel & Carne Restaurant Tourism and hospitality operations offering accommodation and dining services to hotel guests and restaurant patrons under the Avek Grubu umbrella.
• Kleentech Nano technology-based hygiene and sanitation solutions supplied by the group's Kleentech subsidiary to customers seeking advanced hygiene products.
• Avek Oto Automotive operations subsidiary supporting the group's vehicle-related business activities in the automotive sector.
• Avek Savunma Defense industry subsidiary delivering defense products and services to customers in the Turkish defense sector.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Doğuş Otomotiv: Major Turkish automotive distributor and authorized dealer for multiple global OEMs; comparable to Avek Otomotiv as a large multi-brand domestic auto retail platform competing for the same authorized-dealer economics and customer base.
• BMC Otomotiv Sanayi ve Ticaret A.Ş. Turkish commercial vehicle manufacturer and seller with broad automotive operations; comparable to Avek Otomotiv/Avek Oto as a domestic automotive platform with dealership and B2B sales channels in Turkey.
• Avis Türkiye: Leading passenger car rental operator in Turkey; directly comparable to AVEC Rent a Car in customer segments, fleet composition, and rental revenue model.
• Enterprise Rent-A-Car (Türkiye): International passenger car rental brand with active Turkish operations; comparable to AVEC Rent a Car across both consumer short-term and corporate leasing use cases.
• Gürtaş İnşaat (peer of Gürtaş Yapı subsidiary): Listed here as a peer for the Gürtaş Yapı construction subsidiary; Turkish construction firm with overlapping stadium, hospital, and public-sector infrastructure project profiles comparable to those delivered by Gürtaş Yapı.

Broad incumbents

• Çalık Holding: Diversified Turkish conglomerate with construction, energy, textiles, finance, and telecom holdings; comparable to Avek Grubu as a privately controlled multi-sector Turkish group pursuing cross-sector synergies.
• ASELSAN: Turkey's largest defense electronics company; comparable to Avek Savunma as a domestic Turkish defense industry supplier serving Turkish Armed Forces and export markets.
• Doğan Holding: Diversified Turkish conglomerate with media, energy, tourism, automotive, and finance subsidiaries; comparable to Avek Grubu as a long-standing diversified Turkish group with parallel automotive, hospitality, and construction exposure.

Emerging players

• Baykar: Turkish defense industry leader in UAVs and growing platform breadth; comparable to Avek Savunma as a domestically-rooted Turkish defense player competing for indigenous defense contracts and export opportunities.
• Türk Traktör: Turkey-listed automotive manufacturer with domestic dealership and after-sales footprint; comparable to Avek Otomotiv/Avek Oto in terms of Turkish automotive market positioning and OEM-aligned operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasali