Le Grand Rex

What Le Grand Rex does

Le Grand Rex operates a single-site cinema and live entertainment complex at 1 Boulevard Poissonnière in central Paris, anchored by the 2,702-seat Grande Salle — the largest cinema auditorium in Europe — and supported by six additional screens including the 300+ m² Grand Large (the largest cinema screen in Europe excluding Imax) and the Salle Infinite. The venue, housed in a 1932 Art Deco building inscribed on the French Inventory of Historical Monuments, runs a multi-product entertainment model that combines standard and premium film screenings (2D, 3D, 70mm), live concerts and cine-concerts, the seasonal Féeire des Eaux aquatic spectacle, the Rex Studios interactive behind-the-scenes tour, an escape game ("Sauvez le Cinéma!"), and guided/VIP tours of the historic building. The company also sells branded merchandise, prepaid subscription cards, and rents the venue for private corporate events and premieres.

The business operates as a SAS (Société par Actions Simplifiée) registered in Paris with share capital of €2,189,700, privately held with no identified parent company, institutional investors, or funding rounds disclosed. Distribution is primarily direct-to-consumer through the on-site box office, the legrandrex.com website (tickets powered by cotecine.fr), and a mobile app, supplemented by third-party resellers (Fnac, Talticket.com) and an e-commerce boutique. Pricing is fragmented across formats, seat categories, and customer segments (full, reduced, student, senior, child, CE groups), with premium VIP experiences reaching €50 and standard cinema tickets ranging €7-€18. Marketing leverages social media (Facebook, Instagram, TikTok, Snapchat, YouTube, X), email newsletters, and partnerships with major media and entertainment brands. Strategic product launches over 2024-2026 have progressively expanded the experiential and cine-concert calendar, signaling a deliberate evolution from a single-format cinema into a diversified cultural-entertainment destination.

Name

Le Grand Rex

Legal name

Sas Le grand rex Paris

Website

https://legrandrex.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Grand Rex operates Europe's largest cinema auditorium (2,702 seats) in a 1932 Art Deco Parisian landmark, offering film screenings, live concerts and cine-concerts, the Féeire des Eaux water show, immersive tours, and an escape game to the general public, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Cinema and Live Entertainment

NAICS

Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Cinema exhibition
• Live entertainment venue
• Cine-concerts
• Immersive cinema tours
• Escape game attractions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cinema Ticket Sales: Primary revenue stream from movie screenings across 7 theaters. Tickets priced by format (2D, 3D), time of day (morning, full price), and seat location. Additional fees apply for premium formats like 70mm and VIP experiences.
2. Concert and Show Tickets: Revenue from live performances including concerts, cine-concerts, comedy shows, and special events. Tickets sold at varying price points depending on event prestige and seat location.
3. Subscription Cards: 5-seat card at €45.50 (valid 60 days) and 10-seat card at €80 (from first use). Includes complimentary popcorn and 3D glasses; 10-seat card adds drink.
4. Guided Tours and Experiences: Revenue from Rex Studios interactive tours (€12 full price, €10 reduced), guided tours (€13.50-€18), VIP experiences (€50), and escape games (€20).
5. Merchandise and E-commerce: Online shop selling gift cards, merchandise including textiles (t-shirts, sweatshirts), accessories (bottles, socks), popcorn, and perfumes.
6. Venue Rental: Private event rentals for corporate events, premieres, and special occasions through dedicated rental platform.
7. Féerie des Eaux Package Sales: Combined tickets for the water show plus feature film, with pricing from €10 to €45 depending on date and experience level (VIP with champagne).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Le Grand Rex operates a multi-auditorium cinema and live entertainment complex in Paris, screening films across seven theaters (including Europe's largest cinema auditorium, the 2,702-seat Grande Salle, and the Grand Large with its approximately 300 m² screen). Beyond cinema exhibition, the venue produces live entertainment including the seasonal Férie des Eaux water spectacle, cine-concerts, concerts, and theatrical shows, and operates immersive experiences such as the Rex Studios behind-the-scenes tour and the "Sauvez le Cinéma!" escape game.

Product overview

Le Grand Rex operates as a multi-venue cinema and live entertainment complex in Paris. Its core cinema product spans several auditoriums: the Grande Salle (Great Hall) with 2,702 seats—the largest cinema in Europe—the Grand Large with a 300 m² screen, and Salle Infinite, plus additional Rex 1–7 classic halls. Beyond standard and premium film screenings, the venue offers live entertainment through its Shows & Concerts program in the Great Hall, the seasonal Féerie des Eaux water spectacle, and specialty experiences including Rex Studios (interactive behind-the-scenes cinema tours) and the "Sauvez le Cinéma!" escape room developed with Team Break. Supporting services include guided tours of the historic Art Deco building, VIP tour packages, an online ticketing platform, prepaid cinema subscription cards, and a merchandise boutique.

Differentiator

Problem solved

Functional benefit

Brands

• Rex Studios: Interactive audio-guided tour behind the scenes of the cinema, exploring sets, projection booth, director's office, and special effects.
• Féerie des Eaux
• Grand Large
• Salle Infinite

Products and services

• Grande Salle Cinema Screenings
• Grand Large Premium Screenings
• Salle Infinite Screenings

Quantifiable outcome

• Largest cinema auditorium in Europe (2,702 seats)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UGC (UGC Illimité, UGC Solo, UGC Blue)coreChannel Partner/ Reseller/ DistributorMajor cinema card partner accepting UGC subscription cards for screenings. Cards can be used 1 hour before sessions at the box office, subject to availability. Additional fees apply for special events like Féerie des Eaux.
• Ciné ChèquesminorChannel Partner/ Reseller/ DistributorAccepted as payment for cinema tickets with a €5 supplement for the Féerie des Eaux show.
• Grévin MuseumcoreStrategic or Co-development PartnerCombined ticket packages available for visiting both Rex Studios and the Grévin wax museum, two iconic Parisian attractions located in the same area.
• Choco Story MuseumminorStrategic or Co-development PartnerCombined 'Découverte' package (2 hours) offering both Rex Studios tour and Chocolate Museum visit, creating a family-friendly cultural package.
• Yellow Socks OrchestracoreStrategic or Co-development PartnerFrench symphony orchestra specializing in film music that regularly performs cine-concerts at Le Grand Rex, including Harry Potter, Jurassic Park, Star Wars, and other major film scores.
• uGo&PlaycoreStrategic or Co-development PartnerProduction company behind numerous cine-concert events at Le Grand Rex, including Harry Potter, Azur et Asmar, Whiplash, and Edward aux mains d'argent concerts.
• Overlook EventscoreStrategic or Co-development PartnerEvent production company producing John Williams and Hans Zimmer symphonic concert events at Le Grand Rex.
• Team BreakminorStrategic or Co-development PartnerEscape game collaboration partner for 'Sauvez le Cinéma!' - an original cinematic escape game experience within the Grand Rex venue.
• RMC SportminorGTM or Marketing PartnerOfficial media partner for UFC events broadcast at Le Grand Rex, including Benoît Saint Denis UFC 329 fan zone event.
• Kadeos, AMEX, Credit Cards, ANCV, Cheque CultureminorChannel Partner/ Reseller/ DistributorVarious payment and voucher partners accepted at the venue for tickets and services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaumont: Historic French cinema chain and film distributor with flagship Parisian sites. Closely comparable in combining theatrical exhibition with premium and heritage positioning.
• CGR Cinémas: French cinema chain operating multiplexes across France. Direct competitor in mainstream exhibition with similar programming of blockbusters and event cinema.
• Pathé: Major French cinema exhibitor and film producer/distributor. Competes directly for Paris cinema audiences and operates premium-format and event programming comparable to Le Grand Rex.
• MK2: Paris-focused cinema operator with strong cultural/event programming. Comparable as a boutique-style cinema operator blending film exhibition with cultural and event-led revenue.
• UGC: France's largest cinema chain with ~50 multiplexes. Direct competitor in French theatrical exhibition and active partner of Le Grand Rex via UGC Illimité/Solo/Blue card acceptance.

Others

• Imax Corporation: Large-format cinema technology licensor. Le Grand Rex competes adjacent to IMAX with the 300 m² Grand Large screen; relevant technology and premium-format comparable.

Broad incumbents

• Odeon Cinemas: Pan-European cinema chain (part of AMC). Comparable as a heritage/exhibition operator in European markets with multiplex and event programming.
• Cineworld Group: One of the world's largest cinema operators. Comparable as a broad incumbent in theatrical exhibition with overlapping premium-format and event-cinema capabilities.
• AMC Theatres: Largest cinema chain in the US/Europe (operator of Odeon). Broad incumbent comparable in scale, premium-format (IMAX) deployment, and event programming.

Regional players

• L'Olympia: Iconic Parisian concert hall hosting live music and special events. Comparable as a Paris-based historic entertainment venue operating concerts and live events at premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LeGrandRex
• YouTubeyoutube.com/channel/UC5wZWyvC4FWjx2KaM75M5Ag
• Facebookfacebook.com/GrandRexParis
• Instagraminstagram.com/legrandrex
• TikTokvm.tiktok.com/ZST6HjLQ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Grand Rex