What CB Performance Products does

CB Performance Products, Inc. is a privately held manufacturer and distributor of high-performance parts exclusively for Aircooled Volkswagen vehicles, founded in 1959 and headquartered in a single facility at 1715 N. Farmersville Blvd., Farmersville, California. The company operates a direct-to-consumer e-commerce platform at www.cbperformance.com with a workforce of 11-50 employees, selling precision-engineered engine components including CNC-ported cylinder heads (the proprietary 044 line), camshafts, lifters, crankshafts, fuel injection systems, turbochargers, braking components, and suspension parts. It is also an authorized distributor of genuine Volkswagen OEM and NOS parts sourced from VW of Brazil, Mexico, and Germany for restoration of vintage Beetle, Bus, Ghia, and Type 3 vehicles.

The product portfolio spans a wide price spectrum from low-cost hardware (under $1) up to CNC Competition Eliminator cylinder heads and complete EFI systems exceeding $4,000, sold predominantly as one-time purchases via the company website or by phone. CB Performance owns five registered brand identities — 044 (cylinder heads), SUPERGRIP (valves), Race Master (valves), Builder's Choice (configurable engine kits), and CB Speed Shop (apparel) — and delivers complete fuel-system, ignition, and drivetrain solutions through a technology partnership stack with Weber, Dellorto, Solex, Holley Performance Products, TurboSmart, ARP, Centerforce, RAD Performance, and Outerwears. In-house CNC precision machining (CMI) supports both proprietary products and custom machine-shop services.

The business model is straightforward direct-to-consumer e-commerce serving three primary customer segments: performance-oriented Aircooled VW enthusiasts and racers building street or full-competition engines, vintage VW restorers seeking authentic OEM components, and the off-road/sand performance community building dune buggies and baja-style vehicles. Revenue streams consist of parts and accessories sales, OEM VW parts distribution, branded apparel, and machine shop services, with no subscription or recurring revenue model. Customer education is delivered through technical resources including calculators, installation guides, shop manuals, tech FAQs, and dyno charts, while community engagement occurs through event participation such as Buses By The Bridge and through branded apparel that doubles as organic community marketing.

Name

CB Performance Products

Legal name

CB Performance Products, Inc.

Website

https://cbperformance.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

CB Performance Products is a privately held, Farmersville, California-based manufacturer and distributor of precision CNC-machined performance parts for Aircooled Volkswagen vehicles. Operating since 1959 via direct-to-consumer e-commerce, it serves enthusiasts, racers, and restorers with cylinder heads, fuel injection, turbo kits, and genuine OEM VW components.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Brake System Manufacturing (336340), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industries

Performance, racing & tuning parts distribution (CRAOANAH), Automotive Accessories & Aftermarket DTC (CRAFACAK), Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

Keywords

• Aircooled VW parts
• Performance engine components
• Cylinder heads machining
• Carburetor and fuel injection
• Turbocharger kits

Headquarters

HQ city

Farmersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Parts and Accessories Sales: Direct product sales of high-performance Aircooled VW parts including engine components, cylinder heads, carburetors, fuel injection systems, turbo kits, brakes, suspension, and related accessories. Products sold as one-time purchases with varying price points from under $10 to over $2,700.
2. OEM VW Parts Distribution: Distribution of Genuine VW / OEM parts including clearance and NOS (New Old Stock) items. Includes vintage VW components for classic Beetle, Bus, Ghia, and Type 3 vehicles.
3. Performance Apparel: Branded merchandise including CB Performance t-shirts, hats, hoodies, jackets, stickers, and accessories.
4. Machine Shop Services: CNC precision machining and machine shop services for custom engine component work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CB Performance Products manufactures and distributes high-performance aftermarket parts specifically for Aircooled Volkswagen vehicles. The product portfolio includes CNC-ported cylinder heads (044 series), crankshafts, camshafts and lifters, fuel injection systems, turbocharger kits, carburetor kits (Weber, Dellorto, Solex), disc brake kits, and OEM/Genuine VW parts. The company also offers in-house CNC precision machining services and branded performance apparel, all sold direct-to-consumer through its own e-commerce website.

Product overview

CB Performance Products is a high-performance Aircooled VW parts manufacturer and distributor. The company operates as a single unified e-commerce platform offering an extensive portfolio of parts organized across multiple categories. The core product lines include CNC-machined engine components (cylinder heads, crankshafts, camshafts), fuel systems (carburetors, fuel injection systems, turbochargers), drivetrain parts (clutches, transmission components), and braking/suspension systems. The company also distributes Genuine VW/OEM parts and clearance/NOS inventory. Products range from individual components (valves, pistons, gaskets) to complete turnkey systems (engine kits, turbo kits, EFI systems). The product portfolio is primarily sold direct-to-consumer through their e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• 044: CNC Ported cylinder head product line featuring various configurations including Magnum, Magnum Plus, Special, CNC Wedge Ports, CNC Mini Wedge Ports, CNC Super Mag Round Ports, and CNC Ultra Mag Plus variants.

Products and services

• CNC Ported Cylinder Heads Precision CNC-machined cylinder heads for Aircooled VW engines, including the 044 series, CNC Street Fighter, and Competition Eliminator variants, designed for high-performance street and racing builds.
• Fuel Injection Systems Complete electronic fuel injection systems including Holley Sniper EFI, Holley Terminator X EFI with Bluetooth and digital dash integration, and CB Performance Gen4 EFI systems for Aircooled VW engines.
• Turbocharger Systems Complete turbo kits including Hide-Away and Blow-Through EFI Turbo Kits for Sedan/Buggy-Baja/Mid-Engine applications, with T03, T03/T04 Hybrid, and T04 turbochargers, TurboSmart wastegates, and headers.
• Builder's Choice Engine Kits Custom-configurable complete engine building kits that allow customers to select specific components for their Aircooled VW engine build, from internals through to complete turnkey assemblies.
• Dual Carburetor Kits Complete dual carburetor kits featuring genuine REDLINE Weber (IDF, IDA, ICT, MX series), Dellorto (DRLA, DHLA), and Solex carburetors in various configurations for Aircooled VW platforms.
• Crankshafts 4140 forged chromoly crankshafts in various strokes (69.5mm to 86mm) for VW and Chevy rod journals for high-performance Aircooled VW engine builds.
• Camshafts and Lifters Eagle Racing camshafts, BigFoot Super Lift Cams, lifters, rocker arms, and cam gears across multiple performance tiers from fuel-efficient street to drag race and off-road competition.
• Valve Train Parts Valve train components including SUPERGRIP proprietary valves, Competition Plus Titanium valves, Race Master valves, rocker arm kits, push rods, and push rod tubes for Aircooled VW engines.
• Genuine VW / OEM Parts Factory-original Volkswagen components including clearance and NOS (New Old Stock) parts sourced from VW of Brazil, VW Mexico, and VW Germany for vintage VW vehicles (Beetle, Bus, Ghia, Type 3, Thing).
• Disc Brake Kits Complete front and rear disc brake conversion kits including ball joint, link pin, and Super Beetle configurations for Aircooled VW vehicles.
• Performance Apparel and Accessories Branded clothing and accessories including T-shirts, hats, hoodies, jackets, ladies wear, stickers, and promotional items featuring CB Performance and CB Speed Shop logos, sold under the apparel category.
• CMI Precision Machining Services In-house CNC precision machining and machine shop services for custom Aircooled VW engine component work, offered to customers seeking bespoke or modified parts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WebercoreTechnology or IntegrationCB Performance carries and sells genuine Weber carburetors including IDF, IDA, ICT, and MX series. All Weber carburetors sold are genuine REDLINE and come pre-jetted and ready to bolt on with minimal setup.
• DellortocoreTechnology or IntegrationCB Performance stocks Dellorto carburetors and provides Dellorto parts locators for DRLA and DHLA series. Offers Dellorto update kits and rebuild components.
• SolexcoreTechnology or IntegrationCB Performance carries Solex carburetors and Solex carburetor kits including adapters for various Aircooled VW applications.
• Holley Performance ProductscoreTechnology or IntegrationCB Performance offers Holley Sniper EFI systems and Holley Terminator X EFI systems as part of their fuel injection product line. They sell Holley EFI components including ECUs, wiring harnesses, throttle bodies, and digital dashes.
• TurboSmartcoreTechnology or IntegrationCB Performance offers TurboSmart wastegates including GenV UltraGate38, boost tees, and related turbo components as part of their turbo kit offerings.
• Genuine VW / OEM (Volkswagen AG)coreTechnology or IntegrationCB Performance is an authorized distributor of Genuine Volkswagen parts including clearance and NOS (New Old Stock) components sourced from VW of Brazil, VW Mexico, and VW Germany for vintage VW vehicles including Beetle, Bus, Ghia, and Type 3.
• PayPalminorGTM or Marketing PartnerCB Performance accepts PayPal as a payment method, allowing customers to purchase using their PayPal accounts during checkout.
• RAD PerformancecoreTechnology or IntegrationCB Performance stocks RAD Performance 2-barrel and 4-barrel carburetors designed for Aircooled VW applications.
• ARP (Automotive Racing Products)coreTechnology or IntegrationCB Performance carries ARP hardware including rod bolts, flywheel bolts, and head studs for high-performance VW engines.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jbugs: Long-running VW parts retailer covering Beetle, Bus, Ghia, and Type 3 vehicles with restoration and performance SKUs comparable to CB Performance's vintage OE and performance aftermarket offering.
• Klassic Fab: Vintage VW restoration parts manufacturer known for brackets, pedals, and body-related components, sharing restoration customers with CB Performance.
• West Coast Metric: Major vintage VW parts distributor focused on restoration and OEM-style replacement parts for classic Beetles, Buses, and Ghias, sharing overlap with CB Performance's Vintage VW / OEM category.
• Cip1: Specialty Aircooled VW parts retailer offering reproduction and performance components, addressing an overlapping restoration and mild-performance customer base as CB Performance.
• Kaddiction Industries: Specialty Aircooled VW performance parts manufacturer offering cylinder heads, fuel systems, and engine components to overlapping VW enthusiast and racer customers.
• Mid-West Motor Sports: Direct competitor focused on air-cooled Volkswagen performance parts, with overlapping catalog of camshafts, clutches, and engine components serving the same enthusiast and racing customer.
• Type 1 Motorsports: Performance-focused VW parts specialist serving the same Aircooled VW build community, with direct competition in cylinder heads, exhaust, and engine dress components.

Broad incumbents

• Summit Racing: Large incumbent automotive aftermarket performance retailer offering far broader SKU range across multiple vehicle platforms, drawing similar performance enthusiasts and competing on discovery for overlapping customers.
• Holley Performance Products: Major performance EFI and components manufacturer and CB Performance partner; broader portfolio across muscle cars and other platforms but supplies overlapping fuel-injection and engine components used in VW builds.
• Edelbrock: Established performance aftermarket manufacturer of intake manifolds, fuel injection, and related components, competing indirectly via the same performance enthusiast procurement budget rather than the VW-specific niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cbperformance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Performance Products