Energy Market Solutions

What Energy Market Solutions does

Energy Market Solutions (EMS) is a Berlin-based energy technology company that operates as a wholly-owned subsidiary of ENTEGA AG, a Darmstadt-headquartered regional utility majority-owned by the City of Darmstadt with roughly 2,300 employees and approximately EUR 850M invested in renewables expansion. Founded in 2020 and employing 40+ people, EMS develops and operates the EMS Enabler Plattform — a modular, digital infrastructure enabling non-energy enterprises to launch and run electricity products across the household, heat, and mobility sectors — and combines this platform play with proprietary retail electricity supply under its own and partners' brands. The company's product portfolio spans five revenue streams: retail electricity supply under the SimplyGreen consumer brand and co-branded offerings (ENTEGA Ökostrom Dynamisch, ViShare with Viessmann, BMW Charging Package, JOST ENERGY green, Telekom Strom/Get Charge with Deutsche Telekom); B2B platform and solution fees for white-label deployments; THG quota (Treibhausgasminderungsquote) marketing for EV owners and fleets (up to EUR 270 per vehicle per year); rlmSTROM products for commercial customers with load-curve metering; and ancillary services for generators including direct marketing, Redispatch 2.0 compliance, and balance group management.

EMS monetizes through a combination of recurring platform and supply subscriptions, transaction-based THG handling fees, inquiry-based commercial pricing, and D2C fixed- and dynamic-price tariffs billed at the hourly day-ahead exchange price. Distribution spans direct-to-consumer online channels (simplygreen.de, German price comparison portals), white-label and co-branding partnerships with blue-chip enterprises across automotive (BMW), telecommunications (Deutsche Telekom), HVAC (Viessmann, Stiebel Eltron), real estate (Jost Group, ad hoc), and municipal mobility (HEAG mobilo), plus self-serve B2B and B2C portals for THG quota registration. EMS's technology stack is built on third-party platforms — Eliq (Sweden) provides the data insights and recommendation layer powering the ENTEGA and SimplyGreen Cockpit Apps, and Emulate (Sweden) provides the optimization service for AI-driven Smart Charging and Smart Heating — while EMS retains proprietary ownership of the Enabler Platform orchestration, dynamic tariff engine, and end-to-end customer management across the full electricity value chain.

Customer-facing AI features (recommendation engine, anomaly detection, price-optimized load scheduling) were rolled out in 2024–2025 alongside the Cockpit apps, reaching a four-digit dynamic-tariff customer base within six months of launch. The company holds TÜV Nord certification for 100% renewable electricity supply and operates entirely within the German market.

Name

Energy Market Solutions

Legal name

Energy Market Solutions GmbH

Website

https://energymarket.solutions

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Market Solutions (EMS) is a Berlin-based B2B energy technology platform and electricity retailer, wholly-owned by ENTEGA AG. It enables non-energy enterprises to launch electricity products via the modular Enabler Platform and sells consumer-facing renewable tariffs under the SimplyGreen brand.

Ownership category

akta.pro rank

Product category

Green Electricity Retail and Energy Services

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)

akta.pro secondary industries

Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), Microgrid & BTM EMS (Site/Facility Energy Optimization) (EUAFAKAD), Market Bidding, Scheduling & Ancillary Services Optimization (Auto-bidder) (EUAFAKAG)

Keywords

• Green electricity retail
• Energy enabler platform
• Dynamic electricity tariffs
• White-label energy solutions
• THG quota marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Electricity Sales (Retail): EMS generates revenue through the sale of 100% renewable electricity to end customers under its own brands (SimplyGreen, STROM von EMS) as well as via white-label and co-branding arrangements with partners. Revenue is recurring from contracted electricity supply agreements.
2. THG-Quote (GHG Reduction Quota) Marketing: EMS acts as intermediary for electric vehicle owners and fleet operators, registering their vehicles with the Umweltbundesamt and selling their CO2 reduction certificates to obligated fuel suppliers. EMS retains a handling fee and passes the premium to the vehicle owner. Revenue is transaction-based and scales with the number of vehicles registered.
3. B2B Platform & Solution Fees: EMS charges partners (new market entrants, hardware manufacturers, real estate developers, automotive companies) for access to and use of the EMS Enabler Platform, as well as for the development of bespoke energy market solutions (co-branding, white-label electricity products). Revenue includes setup fees and ongoing platform/service fees.
4. rlmSTROM (Registered Capacity Measurement Electricity): EMS supplies electricity to commercial and industrial customers with load-curve metered installations (rlm), offering index spot pricing and fixed-price products. Revenue is recurring based on electricity consumption and procurement optimization services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Energy Market Solutions (EMS) develops and operates a modular B2B Enabler Platform that enables non-energy companies to launch and operate electricity products (white-label and co-branded), while also retailing 100% renewable electricity directly to households and commercial customers through its SimplyGreen brand and co-branded offerings with parent ENTEGA. The company sells dynamic and fixed-price electricity tariffs, rlmSTROM for commercial customers with load-curve metering, THG-Prämie EV quota monetization services, and AI-powered Cockpit Apps for consumption monitoring, Smart Charging, and Smart Heating optimization.

Product overview

Energy Market Solutions operates a modular B2B platform (EMS Enabler Plattform) that enables the development, launch, and operation of electricity products across the sectors of power, heat, and mobility. The consumer-facing portfolio spans multiple branded and co-branded offerings: SimplyGreen (the rebranded consumer electricity brand covering household, heating, and EV charging electricity as fixed or dynamic exchange-price tariffs), ENTEGA Ökostrom Dynamisch (dynamic tariff co-branded with parent company ENTEGA), ViShare Energy Community (co-branded with Viessmann), JOST ENERGY green, and white-label solutions for Deutsche Telekom (TELEKOM STROM, GET CHARGE) and BMW (Charging Package). The EMS Cockpit Apps (for ENTEGA and SimplyGreen) add AI-powered consumption monitoring, Smart Charging, and Smart Heating optimization capabilities. Commercial offerings include rlmSTROM for load-measured customers, THG-Prämie for electric vehicle quota monetization, and sector-coupling electricity products, direct marketing, and Redispatch 2.0 services for generators.

Differentiator

Problem solved

Functional benefit

Brands

• SimplyGreen: 100% renewable electricity brand for private and commercial customers offering household, heating, and electric mobility electricity tariffs
• ENTEGA Cockpit App
• SimplyGreen Cockpit App
• autoSTROM THG-Prämie

Products and services

• SimplyGreen Ökostrom Consumer electricity brand of Energy Market Solutions offering 100% green electricity tariffs for household, heating (Wärmestrom), and EV charging (Autostrom) applications, available as fixed-price or dynamic exchange-price tariffs for private and commercial customers in Germany.
• ENTEGA Ökostrom Dynamisch Dynamic green electricity tariff that bills customers at the hourly exchange price, available with or without a Smart Meter. Developed and operated by EMS for parent company ENTEGA as a co-branded offering for household and commercial customers in the ENTEGA market area.
• rlmSTROM

Quantifiable outcome

• App deployed to a four-digit number of dynamic tariff customers within 6 months of launch
• +3 more outcomes

Named customers8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered key, core and minor.

• Emulate (Sweden)keyTechnology or Integration · 1 January 2025Emulate provides the optimization web service integrated into the ENTEGA Cockpit App for smart charging of electric vehicles and smart heating via heat pumps. The solution analyzes stock market price signals to automatically schedule optimal charging/heating times.
• ENTEGA AGcoreStrategic or Co-development Partner · 1 August 2023ENTEGA AG is the parent company and sole shareholder of Energy Market Solutions. ENTEGA is one of Germany's leading energy and infrastructure service providers and largest green electricity providers. EMS develops and operates energy products for ENTEGA including the ENTEGA Ökostrom dynamisch tariff and ENTEGA Cockpit App. ENTEGA, headquartered in Darmstadt with ~2,300 employees, serves customers primarily in Darmstadt, Südhessen, and Mainz.
• Eliq ABkeyTechnology or Integration · 1 January 2023Eliq (Sweden/UK/Lithuania) is the provider of the Eliq Energy Insights Platform, which serves as the foundation for the ENTEGA Cockpit App and SimplyGreen Cockpit App developed by EMS. Eliq adapted its platform for the specific requirements of the German energy market, including support for non-Smart Meter customers using standard load profiles. Ongoing joint development roadmap for additional features.
• Håkan Ludvigson (CEO, Eliq)minorOthersCEO of Eliq AB publicly endorsed the EMS-Eliq partnership for the German market app development.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tibber: Digital energy retailer offering dynamic exchange-price tariffs with an app for smart EV charging and consumption optimization, directly overlapping with EMS's SimplyGreen/ENTEGA dynamic tariffs and Cockpit apps.
• gridX: German energy management platform provider offering white-label EMS software for EV charging, heat pumps and home optimization, overlapping with EMS's Enabler Platform and flexibility optimization.
• Ostrom: Berlin-based digital green-electricity provider with dynamic tariffs and a mobile app, competing directly with EMS in Germany's app-based dynamic-tariff retail segment.
• Rabot Charge: German dynamic-tariff provider focused on exchange-price electricity and smart EV charging optimization, closely comparable to EMS's SimplyGreen dynamic + Smart Charging offering.
• powercloud: German cloud platform enabling energy suppliers and new entrants to launch and operate electricity products (billing, customer management), directly comparable to the EMS Enabler Platform.
• Lition Energie: German digital green-electricity retailer serving households and commercial customers, comparable to EMS's SimplyGreen retail supply.

Emerging players

• 1KOMMA5°: Energy company bundling PV, storage, heat pumps and its Heartbeat energy manager with dynamic tariffs, intersecting EMS's prosumer/sector-coupling and optimization propositions.
• Elli (Volkswagen): VW's energy/charging brand offering green electricity tariffs and EV charging services, overlapping with EMS's automotive-oriented white-label and e-mobility electricity products.

Broad incumbents

• Octopus Energy (Kraken): Large energy retailer whose Kraken platform is licensed white-label to other utilities and offers dynamic tariffs, overlapping with both EMS's retail and enabler-platform businesses at far greater scale.

Others

• Eliq: Swedish energy insights platform that provides the underlying data/analytics layer for EMS's Cockpit apps; an enabling technology partner rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Market Solutions