Bird's Basement

What Bird's Basement does

Bird's Basement operates an intimate jazz supper-club venue in Melbourne, Australia, opened in March 2016 by musician-entrepreneur Albare with the public backing of saxophonist Ravi Coltrane. The venue combines nightly live jazz performances — drawn from a curated roster of local and international artists built through Albare's network — with full food and beverage service in a single small room of roughly 100 to 200 seats, positioning itself as Melbourne's dedicated counterpart to New York's Birdland.

Tickets are sold through a proprietary ticketing platform accessed via the venue's website, with cover charges in the $32 to $55+ range per guest. The business model layers several revenue streams on top of base ticket sales: dinner and bar service, premium table and VIP packages, group and event bookings of 20+ guests, gift vouchers distributed via the Gift Voucher Now partnership, and a tiered loyalty program called Jazz Miles Club that captures repeat-visit data. The venue sits directly below the Jazz Corner Hotel, and the two properties run co-marketing and bundled accommodation-and-show packages, giving Bird's Basement a structural distribution advantage few standalone jazz clubs possess.

Programming remains the core product and is booked out through approximately August 2026. Beyond its straight-ahead jazz core, Bird's Basement has expanded into tribute residencies such as a BeeGees Revival 10th Anniversary Tour and Beatles and Fleetwood Mac nights, broadening its audience without altering the physical footprint.

Name

Bird's Basement

Legal name

Bird's Basement Pty Ltd

Website

https://birdsbasement.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bird's Basement is a Melbourne jazz supper club that pairs nightly live performances with full food and beverage service, selling tickets, VIP packages, gift vouchers, and a tiered loyalty program to individual jazz fans, group bookers, and accommodation guests of the adjacent Jazz Corner Hotel.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industries

Adult Nightlife Venues (Strip Clubs) (THAFAEAK), Bars & Pubs (Non-Music) (MPAGAIAC), Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Live jazz venue
• Dinner show entertainment
• Live music performances
• Jazz club hospitality
• Music venue ticketing

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Show Ticket Sales: Primary revenue stream from advance ticket sales for jazz and live music shows. Tickets range from approximately $32-$55+ per person with booking fees. Dining-priority seating carries a $30 minimum food spend requirement.
2. Food and Beverage Sales: Separate food and beverage purchases from ticket sales. All ticket holders can order from 6pm. Dining-priority seating requires minimum $30 food spend; non-dining priority requires $15 minimum spend. Saturday 10% and Sunday/public holiday 15% surcharges apply.
3. Jazz Miles Club Membership: Tiered membership program with Bronze, Silver, Gold, and Platinum tiers. Silver accessible via $500/year subscription, Gold via $10,000/year subscription. Members earn points on spending and receive benefits including priority seating, discounts, and complimentary items.
4. Gift Vouchers: Gift vouchers sold through Gift Voucher Now platform, ranging from $50 to $500, redeemable for show tickets and food/beverage. No expiration date.
5. Premium Plus Table Packages: VIP table bookings for 2-4 persons with optional food packages including Entree+Main+Dessert ($79), Entree+Main ($65), Main+Dessert ($65), and NYE 5-course options ($110-$130).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bird's Basement operates an intimate live jazz music dinner show venue in Melbourne, Australia, where guests book tickets online for evening performances by Australian and international artists combined with restaurant and bar service. The venue sells tickets, food and beverage, VIP table packages, gift vouchers, and a tiered loyalty membership (Jazz Miles Club), supplemented by celebration add-ons and group booking services.

Product overview

Bird's Basement is a jazz club dinner show venue offering live jazz performances with combined restaurant and bar service. The portfolio includes: core live jazz show experiences featuring Australian and international musicians; an online ticketing platform for reservations and waitlists; a Jazz Miles Club loyalty program with tiered rewards (Bronze through Platinum); Premium Plus VIP tables; gift vouchers in $50-$500 denominations; celebration add-ons including cakes and champagne; and group booking services for events of 20+ guests. The venue positions itself as Melbourne's counterpart to New York's iconic Birdland.

Differentiator

Problem solved

Functional benefit

Brands

• Jazz Miles Club: A rewards program for guests offering points for spending at Bird's Basement and Jazz Corner Hotel, with tiered benefits including priority seating, discounts, and exclusive event access.

Products and services

• Live Jazz and Music Dinner Shows Combined live jazz and music performances with restaurant and bar service. Doors open at 6pm with shows typically starting at 7:30pm. Tickets purchased separately from food and beverage. Features performances by Australian and international jazz, blues, soul, rock, and tribute acts.
• Premium Plus VIP Tables VIP table bookings for 2-4 persons with priority central and elevated seating, complimentary bottle of mineral water, and express entry upon doors opening. Optional food packages include Entree+Main+Dessert ($79), Entree+Main ($65), Main+Dessert ($65), and NYE 5-course options ($110-$130). Sold as indivisible table tickets.
• Jazz Miles Club Loyalty Membership

Quantifiable outcome

• Doors open at 6pm, shows typically start at 7:30pm, allowing 1.5 hours for pre-dinner drinks and dining

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Ravi ColtraneflagshipOthers · 1 March 2016Internationally renowned jazz saxophonist who inaugurated Bird's Basement at its founding in March 2016, lending credibility and establishing the venue's connection to the global jazz community.
• Gift Voucher NowcoreGTM or Marketing PartnerGift Voucher Now is the designated gift voucher platform for Bird's Basement, enabling customers to purchase gift certificates ranging from $50 to $500 that can be redeemed for show tickets and food/beverage. Built on the Ubertas Group platform, offering customizable vouchers with no expiration date.
• Jazz Corner HotelcoreStrategic or Co-development PartnerJazz Corner Hotel is located directly above Bird's Basement at 352 William St. The hotel bar serves as the entrance to Bird's Basement and offers pre-show cocktails. Joint Jazz Miles Club membership offers benefits at both establishments including room bookings and show tickets.
• Jazz Miles ClubcoreGTM or Marketing PartnerTiered loyalty program co-branded with Bird's Basement and Jazz Corner Hotel. Members earn points on spending across both venues, with tiered benefits including priority seating, F&B discounts, room upgrades, and exclusive event access.
• Transmitter RecordsminorStrategic or Co-development PartnerRecord label presenting Dean Hilson & The Ska Vendors album launch at Bird's Basement, indicating a partnership for album release events and live recording performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dizzy's Jazz Club: Melbourne-based jazz venue offering live jazz performances with food and drinks. Direct competitor in the same geographic market with overlapping jazz programming and target audience.

Direct peers

• Ronnie Scott's Jazz Club: Legendary London jazz club offering nightly live jazz, food, and drinks in an intimate setting. Directly comparable business model combining headline international jazz acts with full dinner service and premium pricing.
• Minton's Playhouse: Historic Harlem jazz club revived as an intimate supper-club venue pairing live jazz with dining. Closely comparable intimate dinner-show jazz venue model with cultural heritage and premium positioning.
• The Jazz Corner: Intimate Savannah, Georgia jazz venue offering live jazz nightly with dinner service. Closely comparable intimate-venue dinner-show model targeting jazz enthusiasts and special-occasion diners.
• Pizza Express Jazz Club: London-based live jazz venue operating within a restaurant brand, offering nightly jazz performances with food and drinks. Direct comparable of jazz-club-inside-restaurant model with ticketed dinner-show economics.
• The Ellington Jazz Club: Perth-based Australian jazz club offering nightly live jazz in an intimate venue with food and beverage service. Operates with a similar intimate-venue dinner-show model and Australian jazz artist ecosystem.
• Birdland Jazz Club: Iconic New York jazz club that Bird's Basement explicitly positions itself as a counterpart to. Both operate as intimate jazz dinner-show venues with restaurant and bar service, targeting serious jazz enthusiasts with international artist lineups.

Broad incumbents

• Blue Note Jazz Club: Multi-location international jazz club brand (NYC, Tokyo, Milan, Napa and others) with similar dinner-show format, world-class artist bookings, and ticketed premium experiences. A scaled incumbent with comparable business model.
• Jazz at Lincoln Center: Major institutional jazz organization based in NYC that programs world-class jazz performances, education, and residencies. Comparable in curatorial quality and audience targeting, though operating at a much larger institutional scale.

Others

• Jazz Corner Hotel (Ubertas Group): Sibling/partner hotel entity physically co-located with Bird's Basement (above the venue) and integrated through the Jazz Miles Club loyalty program. Strategic partner rather than a direct competitor, but relevant for understanding the hotel-venue ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/birdsbasement
• Xx.com/BirdsBasement

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird's Basement