What Klostermann does

Klostermann Group, headquartered in Gelsenkirchen, Germany and founded in 1911, is a manufacturer and full-service provider of illuminated advertising, wayfinding, and steel construction systems. The group operates through three legal entities: Klostermann GmbH (manufacturing), Klostermann Service GmbH (maintenance, logistics, civil engineering, and project management), and Klostermann Nederland B.V. (Benelux operations). The product portfolio covers illuminated advertising systems (Leuchtwerbung), advertising pylons, steel and metal substructures, wayfinding systems for train stations and airports, digital signage, and — more recently — installation and maintenance services for electric vehicle charging stations across Europe. Manufacturing is conducted entirely in-house and spans CNC-controlled metalworking (sawing, welding, edging, milling, laser cutting, bending, punching), vinyl plotting and lamination, vacuum-forming of plastics, painting, and electrical installation.

The commercial model is project-based and enterprise-oriented. Klostermann sells through dedicated industry-vertical contacts covering Automotive, E-Mobility, Gastronomy & Entertainment, Banks & Insurance, Wholesale & Retail, Mineral Oil, Wayfinding Systems, and Steel Constructions, executing turnkey contracts that span survey, visualization, permitting, manufacturing, assembly, and after-sales maintenance. A digital project management platform with tablet-based survey apps and a customer login portal supports multi-site brand conversion programs; the company states a capacity to retrofit 50+ locations per week, which is central to its mineral oil and retail rollouts. Pricing is quote-based and not publicly disclosed; revenue derives from one-time project contracts (signage, steel constructions, wayfinding, digital signage) plus recurring service and EV charging installation work.

Customer evidence spans blue-chip German and European enterprises — Mercedes-Benz, Volkswagen, Commerzbank, Allianz, IKEA, Shell, Aral, Burger King, Deutsche Bahn, Flughafen Düsseldorf — and concentration is diversified across at least seven verticals, though mineral oil and banking engagements show the deepest multi-site cadence. The group is privately held and family-controlled (Managing Directors Ludger Klostermann and Wilhelm Nierhoff), has grown to over 200 employees, and maintains ISO 9001, ISO 14001, SCC, and EcoVadis certifications together with E.ON Climate Protection Certificates (2022, 2025, 2026-2027) for use of 100% renewable electricity.

Name

Klostermann

Legal name

Klostermann GmbH

Website

https://klostermann-group.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Klostermann Group, founded in 1911 in Gelsenkirchen, Germany, manufactures and installs illuminated advertising, wayfinding systems, and steel constructions. It serves enterprise customers across automotive, finance, retail, mineral oil, gastronomy, and transportation sectors with turnkey in-house manufacturing, installation, and maintenance across Germany and Benelux.

Ownership category

akta.pro rank

Product category

Illuminated Advertising and Signage Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Illuminated advertising systems
• Wayfinding signage
• Digital signage solutions
• Steel metal construction
• Advertising technology

Headquarters

HQ city

Gelsenkirchen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Illuminated advertising systems: Manufacturing and installation of illuminated advertising, advertising pylones, and signage systems. Custom manufacturing from individual pieces to large-scale conversions.
2. Steel and metal constructions: Steel-glass constructions for waiting areas at railway stations, roof structures at petrol stations, and office buildings. Includes design, technical elaboration, and assembly.
3. Wayfinding systems: Signage solutions for train stations, airports, and other transportation hubs. Design, production, and installation of wayfinding elements.
4. E-Mobility charging station installation: Installation and maintenance of EV charging stations including project management, civil engineering, installation and maintenance throughout Europe.
5. Assembly and maintenance services: Assembly teams for installation and electrical connection, nationwide network of service technicians, and maintenance services for completed projects.
6. Digital Signage: Digital signage solutions for various industries including illuminated shop-window systems and façade advertisements.
7. Project management: Comprehensive project management for brand conversions including surveys, visualizations, commercial documents, planning applications, scheduling, and coordination.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Klostermann Group manufactures and installs illuminated advertising systems (Leuchtwerbung), advertising pylons, wayfinding signage for transport hubs, steel and metal constructions, and digital signage installations. The company also provides full project management, assembly, installation, and maintenance services, plus E-Mobility charging station installation across Europe. All production is done in-house via CNC metal processing, plastics vacuum-forming, vinyl plotting, and electrical installation.

Product overview

Klostermann Group is a German-based advertising technology company founded in 1911, operating as a manufacturer and service provider for illuminated advertising and signage systems. The company offers a portfolio of interconnected products including illuminated advertising systems (Leuchtwerbung), steel and metal constructions, wayfinding systems for transportation hubs, and digital signage solutions. The group has expanded into e-mobility charging station installation services. The product portfolio is supported by in-house manufacturing capabilities (CNC metalworking, plastic processing, painting, vinyl work) and comprehensive project management services covering the full lifecycle from design through installation to maintenance. The group operates through three main subsidiaries: Klostermann GmbH (manufacturing), Klostermann Service GmbH (maintenance and logistics), and Klostermann Nederland B.V. (Benelux operations).

Differentiator

Problem solved

Functional benefit

Products and services

• Illuminated Advertising (Leuchtwerbung)
• Steel and Metal Constructions
• Wayfinding Systems (Wegeleitsysteme)
• Digital Signage
• E-Mobility Charging Station Installation
• Project Management Services
• Assembly, Installation, and Maintenance Services

Quantifiable outcome

• Retrofitting capability of 50+ service stations per week for brand conversions
• +2 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Lichtwerber Deutschland e.V.minorOthersIndustry association membership for illuminated advertising companies in Germany. Provides networking, standards, and industry representation.
• Long-affiliated partner companiescoreChannel Partner/ Reseller/ DistributorNetwork of partner companies that collaborate with Klostermann on assembly and service delivery. Enables flexible response and quick execution across Germany. Long-term relationships ensure consistent quality and reliability.
• Cooperation partners for international projectsminorStrategic or Co-development PartnerPartnership network enabling execution of international projects beyond Germany and Benelux.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Zumtobel Group AG: Austrian lighting manufacturer serving commercial, industrial and outdoor applications. Comparable as a European lighting-equipment manufacturer whose products overlap with Klostermann's architectural and commercial lighting installations.
• Clear Channel Outdoor Holdings: Global outdoor advertising operator with extensive illuminated billboard and transit-hub signage portfolios. Comparable as a broad incumbent competing for transportation-hub and urban signage contracts in Europe.
• JCDecaux SE: Global leader in outdoor advertising and street furniture, operating illuminated signage and digital displays across transportation hubs and urban environments. Comparable as a broad incumbent with overlapping capabilities in wayfinding and illuminated installations at airports and rail stations.
• Wall AG: German outdoor advertising company specializing in premium illuminated advertising spaces (e.g., Berlin illuminated columns) and digital out-of-home networks. Comparable as a German-language outdoor-advertising incumbent.
• Signify N.V. (Philips Lighting): Global lighting equipment manufacturer and lighting-services provider. Comparable as an upstream supplier/adjacent incumbent whose lighting products often integrate into illuminated signage installations like Klostermann's.
• Ströer SE & Co. KGaA: Germany's largest outdoor advertising company with a portfolio spanning static billboards, digital out-of-home and integrated advertising solutions. Comparable as a broad incumbent in German outdoor/illuminated advertising, though significantly larger and more diversified.

Direct peers

• Winkler Werbetechnik GmbH: German signage and advertising-technology manufacturer producing illuminated signs, pylons and digital signage. Comparable as a mid-sized direct competitor focused on enterprise brand-conversion projects.
• Lichtwerber Deutschland e.V. member companies: Trade association of German illuminated-advertising companies (Klostermann is a member). Individual member firms compete for the same enterprise signage contracts and operate similar in-house production models.
• DWI Lichtwerbung GmbH: German manufacturer of illuminated advertising systems and signage with similar in-house production capabilities. Directly comparable as a mid-sized Lichtwerbung specialist serving enterprise customers across Germany.

Emerging players

• ChargePoint / EV charging installers: EV charging infrastructure operators and installers (e.g., ChargePoint, Allego, Ionity) that compete with Klostermann's e-mobility installation services for the same European charging-station deployment contracts with mineral-oil and utility customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klostermann-group
• Facebookfacebook.com/KlostermannNederlandBV

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klostermann