Name

Stellum Spirits

Legal name

Stellum Spirits

Website

https://stellum.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft American Whiskey

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Craft whiskey production
• American bourbon whiskey
• Cask strength whiskey
• Single barrel whiskey
• Whiskey blending house

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Spirits Product Sales: Stellum Spirits generates revenue primarily from selling its portfolio of American whiskey products — including Stellum Bourbon, Stellum Rye, and specialty releases (Stellum Black Bourbon, Stellum Black Rye, Equinox, Fibonacci, Hunter's Moon, The Lone Cypress) — through its own webstore and third-party retail and distributor channels.
2. Merchandise Sales: The company sells branded merchandise including flannel shirts, t-shirts, hoodies, hats, glassware, stickers, pins, dog toys, and tote bags through its online store, generating additional revenue from its customer community.
3. Single Barrel Program: Stellum offers exclusive single barrel selections to retailers, bars, clubs, and private gatherings, creating a B2B revenue stream through store picks and private bottling programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stellum Spirits is a whiskey blending house that sources bourbon and rye barrels from Indiana, Kentucky, and Tennessee and produces cask-strength, non-chill-filtered American whiskeys. Its portfolio includes core expressions (Stellum Bourbon, Stellum Rye), a Stellum Black specialty line of cask-strength releases, and an exclusive Single Barrel Program, sold via its own webstore and through retail distributors.

Product overview

Stellum Spirits is an American whiskey company offering a portfolio of cask-strength bourbon and rye whiskeys alongside specialty releases and single barrel selections. The core products are Stellum Bourbon and Stellum Rye, which are premium cask-strength American whiskeys created through multi-step blending processes combining Indiana, Kentucky, and Tennessee barrels. The Stellum Black Specialty line includes elevated expressions (Black Bourbon, Black Rye, Black Equinox, Black Fibonacci, Black Hunter's Moon, The Lone Cypress, and Red Fox Sparrow) that layer older reserve barrels into the original blends for enhanced complexity. The Single Barrel Program offers exclusive cask-strength selections with celestial-themed names. The company also sells branded merchandise including apparel, glassware, and accessories through its webstore.

Differentiator

Problem solved

Functional benefit

Brands

• Stellum Black Bourbon: Cask-strength bourbon expression that is an evolution of Stellum Bourbon, incorporating reserve barrels for enhanced complexity and robust flavor.
• Stellum Black Rye
• Stellum Fibonacci
• Stellum Equinox
• Stellum Hunter's Moon
• The Lone Cypress

Products and services

• Stellum Bourbon A cask-strength American bourbon created from three Indiana Bourbon mash bills (two high-rye and one corn-dominant), enhanced with older reserve barrels from Kentucky and Tennessee through a multi-step blending process. Targeted at craft whiskey enthusiasts seeking non-chill-filtered, premium bourbon.
• Stellum Rye A cask-strength rye whiskey rooted in a 95% rye Indiana mash bill, enhanced with barley-forward rye and barrels from Kentucky and Tennessee for a full, round mouthfeel with buttery sweetness. Targeted at craft whiskey enthusiasts seeking premium non-chill-filtered rye.
• Stellum Black Bourbon A cask-strength bourbon expression that is an evolution of Stellum Bourbon, incorporating reserve barrels for enhanced complexity and robust flavor while remaining familiar to existing fans of the core expression.
• Stellum Black Rye A cask-strength rye evolution of Stellum Rye, layering older reserve barrels into the original blend to create a surprisingly mellow cask-strength rye with deep complexity and iconic rye spice.
• Stellum Black Equinox An inaugural specialty bourbon release created using Stellum Bourbon with rare sets of bourbon barrels layered step by step until the Vernal Equinox, honoring changing seasons. Designed for collectors and enthusiasts seeking limited seasonal releases.
• Stellum Black Fibonacci A specialty rye blend celebrating the Fibonacci sequence, combining six separate rye blends in accordance with the mathematical sequence to deliver balanced and complex results. Targeted at collectors and enthusiasts seeking limited, mathematically-inspired releases.
• Stellum Black Hunter's Moon A warm, oak-driven bourbon inspired by October's Hunter's Moon, marked by high rye spice and robust woodiness for the season when days shorten and nights lengthen. Targeted at collectors and seasonal release buyers.
• Stellum The Lone Cypress A savory and delicate rye blend defined by notes of dried herbs and pine with a hint of salt-air salinity, named for the famous tree on the Monterey Peninsula coast. Wine & Spirits Magazine selected it as Best American Rye Whiskey of the Year.
• Stellum Red Fox Sparrow A specialty whiskey release in Stellum's Black Specialty line, recognized at the ASCOT Awards. Targeted at collectors seeking limited-edition cask-strength expressions.
• Stellum Single Barrel Program A program offering exclusive single barrel selections bottled at true cask strength as unfiltered individual expressions of one specific aging rather than a blend. Named releases include Cygnus, Lyra, Vega, Serpens, Rigel, Leo, Perseus, Pollux, and Castor. Sold to liquor retailers, whiskey clubs, and private gatherings.
• Stellum Spirits Merchandise Branded merchandise including apparel (flannel shirts, t-shirts, hoodies, beanies, hats), glassware (Glencairn glasses, pint glasses, old fashioned glasses), accessories (tote bags, sticker packs, pin packs), and novelty items (dog toys). Sold directly to consumers through the Stellum online shop.

Quantifiable outcome

• Stellum Bourbon named 'Best High-End Craft Bourbon' by Gear Patrol, calling it 'one of the best new whiskeys of 2021'
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered critical, standard, minor and core.

• SquarecriticalOthersSquare is used as the payment processor for the Stellum Spirits webstore. All credit card information is handled by Square, and Stellum never accesses or stores payment data directly.
• MailChimpstandardTechnology or IntegrationMailChimp is used to deliver and manage Stellum's email marketing list, handling newsletter distribution and marketing communications to subscribers.
• Mash and Grape / BarcartcriticalChannel Partner/ Reseller/ DistributorMash and Grape operates the Barcart eCommerce platform that handles alcohol purchase fulfillment for Stellum Spirits' webstore. They manage compliance, shipping, and delivery of spirits products.
• Google AnalyticsstandardTechnology or IntegrationGoogle Analytics is used as a third-party data processor to track user interaction on the Stellum website, providing data collection and reporting services.
• DoubleClick.netminorGTM or Marketing PartnerDoubleClick.net is used to measure engagement with Stellum's online advertisements, helping optimize advertising performance.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook tools are used to improve advertising and customer relationship management on social media platforms.
• Topflight Series by ReserveBarcoreChannel Partner/ Reseller/ DistributorTopflight Series by ReserveBar is a key retail partner that selects and sells exclusive Stellum single barrel expressions. Multiple Stellum single barrel picks (Perseus, Leo) have been featured prominently in UPROXX rankings and Top 100 bourbon lists through this partnership.
• K&L MerchantscoreChannel Partner/ Reseller/ DistributorK&L Merchants is a retailer that has produced exclusive Stellum single barrel selections, including the Stellum Leo F3 K&L Exclusive Cask Strength Single Barrel Indiana Straight Bourbon Whiskey.
• Barn8 Farm Restaurant + Bourbon BarminorGTM or Marketing PartnerBarn8 Farm Restaurant + Bourbon Bar in Goshen, Kentucky, features Stellum spirits in original cocktail recipes created by their beverage director, Randi Densford. Cocktails include Season of Mists (Stellum Rye) and La Lune 75 (Stellum Hunter's Moon Bourbon).
• Barrell Craft SpiritscoreOthersBarrell Craft Spirits is the parent company of Stellum Spirits. Stellum operates as a brand under the Barrell Craft Spirits umbrella, sharing distribution, blending expertise, and infrastructure. The Barrell Craft Spirits website is linked on the Stellum homepage.

Scale indicators2 records

Direct peers

• Smooth Ambler: West Virginia-based craft distiller/blender known for Old Scout sourced-whiskey blends. Closely aligned with Stellum's blending-house model and craft positioning.
• High West Distillery: Utah-based craft distiller and blender known for sourced-barrel blends and finished whiskeys. Comparable blending-led portfolio and DTC/retail distribution mix.
• New Riff Distilling: Kentucky craft distillery producing bourbon, rye, and malted rye with strong enthusiast following. Comparable in craft bourbon/rye portfolio and award recognition strategy.
• Koval Distillery: Chicago-based craft distillery producing single-barrel whiskey, bourbon, and rye with organic-grain positioning. Comparable in craft whiskey focus and single barrel programs.
• WhistlePig: Premium rye-focused American whiskey brand built on sourced barrels and finishing innovation. Comparable in cask-strength rye positioning, single barrel programs, and premium price points.
• Barrell Craft Spirits: Stellum's parent company and a fellow blending-focused American whiskey brand sourcing and blending cask-strength bourbon and rye. Closest comparable in business model (blending house, multi-source barrels, specialty releases) and customer base.
• Wilderness Trail Distillery: Kentucky craft bourbon and rye producer with strong focus on cask-strength, non-chill-filtered expressions. Directly comparable in product specs and craft positioning.
• Old Elk: Colorado-based craft whiskey brand producing bourbon, rye, and single barrel releases with similar premium positioning and specialty release cadence.
• Redemption Whiskey: Rye-focused craft whiskey brand built on sourced barrels with strong mixology and enthusiast positioning. Comparable in rye specialization and bar/hospitality channel emphasis.

Others

• MGP Ingredients: Major supplier of distilled spirits including bourbon and rye whiskeys used by many craft brands. Relevant as a primary upstream source of Indiana-distilled whiskey barrels that Stellum uses in its blends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stellumspirits
• YouTubeyoutube.com/@stellumspirits
• Facebookfacebook.com/stellumspirits
• LinkedInlinkedin.com/company/stellum-spirits
• Instagraminstagram.com/stellumspirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellum Spirits