What PIC Co does

PIC Co (P.I.C. Co. Ltd.) is a Bulgarian-headquartered distributor of raw materials, functional ingredients, and industrial chemicals, founded in 1992 in Kazichane and headquartered in Sofia. The company supplies ingredients to a horizontal set of industries including food production (chocolate and sugar confectionery, milling and bakery, dairy, meat processing, canned goods, snacks, beverages, sports and healthy foods, dry blends), animal feed and pet food, cosmetics, pharmaceuticals, textiles, paper, leather, paints, construction, and agriculture. Since 2006 it has also operated a veterinary/biosecurity division focused on prophylaxis and therapy for infectious diseases in animals.

Its core operating model is that of a technical field-sales distributor representing leading international ingredient manufacturers for the Bulgarian market, combined with import/export trading activity on global markets. PIC Co runs dedicated technical sales teams organized by industry vertical, supported by an owned warehouse network and own transport fleet that covers all of Bulgaria, plus regional offices and warehouses in Macedonia, Serbia and Montenegro, and Romania. A notable proprietary product line is SCANPRO CE 40, a functional protein-compound mixture positioned as an alternative to soy isolates for food applications. Pricing is not publicly disclosed and quotes are negotiated per customer/order, consistent with a B2B specialty-ingredients distribution model. Revenue mechanics are transaction-based trading and distribution margins on the ingredients it resells.

The company is privately held with no disclosed funding rounds, no parent company, and no public listing. It has no management team disclosed publicly and relies on its representative agreements with global ingredient producers, its technical sales coverage, and its regional warehouse footprint as the structural assets behind the business. Marketing is limited to a bilingual company website and newsletter subscription; trade-show participation (e.g., Food Ingredients Istanbul 2013) and a 2017 sustainability partnership with Ecocollect round out its external-facing activity.

Name

PIC Co

Legal name

P.I.C. Co. Ltd.

Website

https://pic-co.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

PIC Co is a Bulgarian-headquartered distributor of raw materials, functional ingredients, and industrial chemicals for food, beverage, cosmetics, pharmaceutical, animal feed, and light-industry producers, serving Bulgaria and three neighboring countries via its own warehouse network.

Ownership category

akta.pro rank

Product category

Food and Industrial Ingredients Distribution

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Food ingredients distribution
• Raw materials supply
• Functional ingredients trading
• Industrial chemicals distribution
• Pharmaceutical cosmetics ingredients

Headquarters

HQ city

Kazichane

HQ country

Bulgaria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Raw Materials and Functional Ingredients Trading: Import, export and trading of raw materials, functional ingredients, and industrial chemicals on the Bulgarian market as well as various markets worldwide. The company serves as distributor/representative for leading world producers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

PIC Co is a Bulgarian-founded distributor and trader of raw materials and functional ingredients serving food, beverage, cosmetics, pharmaceutical, animal feed, and light industrial sectors. Operating since 1992, the company imports, exports, and resells ingredients on the Bulgarian market and worldwide, acting as the Bulgaria representative for leading global ingredient producers and providing application advice and technical support alongside the products. The company also runs a veterinary/biosecurity division established in 2006 for animal prophylaxis and therapy products.

Product overview

PIC Co is a raw materials and functional ingredients supplier established in 1992. The company's core offering consists of raw materials and functional ingredients for food production (including chocolate, confectionery, bakery, dairy, meat-processing, beverages, snacks, and sports foods), complemented by industrial chemicals for various industries. Key branded products include SCANPRO™ Intelligent Solutions (protein compound systems). The company also operates a veterinary/biosecurity division established in 2006. PIC Co serves as a representative for leading global ingredient producers and provides application support and technical expertise alongside their product sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Materials and Functional Ingredients Premium-quality raw materials and functional ingredients distributed to manufacturers across food, beverage, cosmetics, pharmaceutical, animal feed, paper, textile, leather, paint, construction, and agriculture industries. The company serves as the Bulgarian representative for leading global ingredient producers.
• Industrial Chemicals Wide range of industrial chemicals and chemical raw materials for import, export, and trading on Bulgarian and international markets, serving technical applications across multiple industries.
• SCANPRO™ Intelligent Solutions Branded functional protein compound systems formulated as intelligent ingredient solutions for the food industry, providing an alternative to traditional protein sources such as soy isolates.
• Veterinary and Biosecurity Products Animal feed, pet food, biosecurity products, prophylaxis, and therapeutic inputs for infectious diseases in animals, offered through a dedicated veterinary division established in 2006.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EcocollectminorOthersP.I.C. Co is part of the green business in Bulgaria through partnership with Ecocollect, demonstrating the company's commitment to environmental sustainability and responsible business practices.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manuchar: Mid-sized global distributor of specialty chemicals and food ingredients with strong presence in emerging markets and Latin America. Closest scale-and-footprint comparable to PIC — multi-region trading platform for raw materials and functional ingredients.
• IMCD: Global specialty distributor of food ingredients, pharmaceuticals, personal care, and industrial chemicals. Strong direct comparability with PIC's customer verticals (food, pharma, cosmetics); both act as value-added representatives for leading global principals and sell application support alongside product.
• DKSH: Market expansion services provider for specialty ingredients and chemicals across Europe and Asia-Pacific. Comparable as a "gateway" distribution model for Western principals entering regional markets — directly analogous to PIC's role as Bulgarian representative of global producers.
• Connell Bros (Wilbur-Ellis): Specialty ingredient distributor serving food, personal care, and industrial customers across Asia-Pacific and the Americas with a value-added distribution model. Comparable in role as exclusive distributor of principals providing technical sales and application support to manufacturers.
• Caldic: European specialty ingredients distributor across food, personal care, and pharma. Same business model of representing global principals with regional technical sales coverage and warehousing — direct functional analog to PIC's regional presence.
• Barentz: Pure-play specialty food and nutrition ingredients distributor serving pet food, human nutrition, and personal care customers across Europe. Highly comparable to PIC's food ingredient vertical in customer base and value-added distribution model.
• Azelis: European-headquartered specialty ingredients distributor serving food, personal care, pharma, and industrial markets. Closely comparable operating model: technical sales coverage by segment, exclusive representation of principals, application labs, and pan-European warehouse footprint.
• Biesterfeld: European specialty chemicals and food ingredient distributor with a long history of representing global principals across Central and Eastern Europe. Directly comparable model: principal representation, regional warehousing, and technical segment coverage.

Broad incumbents

• Univar Solutions: Large North American and EMEA chemical/ingredient distributor operating as a broad incumbent. Overlap with PIC's industrial chemicals and food ingredient categories, but at meaningfully larger scale and broader product breadth.
• Brenntag: Global market leader in chemical and ingredient distribution with established operations across Eastern Europe, including Bulgaria and the Balkans. Largest comparable by scale; PIC is a much smaller regional counterpart in the same distribution category, particularly in food and nutrition ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIC Co