What Serviceplan France does

Serviceplan France is the French-market subsidiary of Serviceplan Group SE & Co. KG, the largest independent creative agency group in Europe, founded on a partnership model and consistently ranked in the TOP 3 of international agency rankings for over a decade. Headquartered in Paris, the entity operates through four wholly-owned agency brands — Serviceplan (creativity and content), Mediaplus (media and data), Plan.Net (digital experience and technology), and Serviceplan Make (content and asset production) — collectively branded as a "House of Communication." Its offerings are organized into four service pillars: Strategy & Consulting, Creation & Content, Media & Data, and Platform & Technology, delivered under a proprietary "ÜberCréativité" model that integrates creative, technology, and media talent working together daily.

The company serves enterprise clients across multiple verticals, with disclosed engagements spanning pharmaceuticals (Biogaran, Arkopharma), automotive (BMW Motorrad, Renault Trucks), consumer goods (Rowenta/Groupe SEB, Desperados), retail (C&A, Manutan), insurance (Swiss Life/Jouvence), toys (Melissa & Doug), industry bodies (VALHOR), and nonprofit causes (Règles Élémentaires). Go-to-market is B2B enterprise sales via competitive pitches, retainers, and campaign mandates — there are no resale or intermediary channels. Pricing is quote-based (project fees, retainers, campaign mandates) with no public disclosure. Revenue is generated as professional services fees across the integrated brand portfolio. Recent leadership refresh (Stéphane Perrot as President since July 2025, Marion Fusil as executive director since September 2025) and a group-level "record year 2024/2025" indicate active organizational scaling. The agency's strategic emphasis on AI is expressed primarily through thought-leadership content (CMO Barometer, AI-themed TWELVE Mail issues, a dedicated AI solutions page) rather than disclosed proprietary AI technology.

Name

Serviceplan France

Legal name

Serviceplan Group SE & Co. KG

Website

https://serviceplan.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Serviceplan France is the French operations of Europe's largest independent creative agency group, delivering integrated brand strategy, creative, media, and technology services through four agency brands to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Serviceplan France generates revenue through professional creative services, including brand strategy, campaign ideation, design, content creation, and digital experience. Revenue is derived from project-based fees, retainer contracts, and ongoing campaign mandates with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serviceplan France is a full-service creative communications agency that delivers integrated brand campaigns across four service pillars: Strategy & Consulting, Creation & Content, Media & Data, and Platform & Technology. The agency operates through a multi-brand structure (Serviceplan, Mediaplus, Plan.Net, Serviceplan Make) providing end-to-end services from brand strategy and creative ideation through content production, media planning, and digital platform development for enterprise clients.

Product overview

Serviceplan France operates as a multi-brand communication agency group offering integrated services across four main brands: Serviceplan (creativity and content), Mediaplus (media and data), Plan.Net (digital experience and technology), and Serviceplan Make (content and asset production). The group provides a comprehensive suite of services organized into four pillars: Strategy & Consulting, Creation & Content, Media & Data, and Platform & Technology. The agency differentiates through 'ÜberCréativité' — a model that combines creative, tech, and media talents working together daily. Serviceplan is positioned as the largest independent creative agency in Europe, built on a partnership model.

Differentiator

Problem solved

Functional benefit

Brands

• Mediaplus: Expert in Media & Data services
• Plan.Net
• Serviceplan Make
• CMS Mediaplus

Products and services

• Serviceplan (Creative Brand) The main creative agency brand of Serviceplan Group, specializing in creativity and content. Positioned as the largest independent creative agency in Europe, consistently ranked in the TOP 3 of international rankings. Provides integrated brand strategy and creative campaign services for enterprise clients.
• Mediaplus Expert in media and data services, offering performance marketing, media planning, and data-driven advertising solutions for enterprise clients.
• Plan.Net Specializes in digital experience and technology, providing digital transformation, platform development, and technology solutions for enterprise clients.
• Serviceplan Make Expertise in content and asset production, offering full-service production and post-production capabilities including CGI and content adaptation for enterprise clients.
• Stratégie & Conseil (Strategy & Consulting) Strategy and consulting services including brand strategy and strategic advisory for enterprise clients.
• Création & Contenu (Creation & Content) Creation and content services encompassing ideation, campaigning, design, UX/visual design, public relations, social media, content creation, event marketing, and content production for enterprise clients.
• Media & Data Media and data services including performance marketing and data analytics for enterprise clients.
• Plateforme & Technologie (Platform & Technology) Platform and technology services including commerce platforms and technological infrastructure solutions for enterprise clients.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Manutan GroupcoreStrategic or Co-development Partner · 1 March 2026Mediaplus (a Serviceplan Group agency) partnered with the Manutan Group and media brand Brut. to create an editorial campaign promoting circular economy and second-life professional furniture. The collaboration combined Mediaplus's media expertise, Manutan's B2B marketplace, and Brut.'s editorial reach.
• Règles ÉlémentairesminorStrategic or Co-development Partner · 1 September 2025Serviceplan Paris and Règles Élémentaires (a menstrual health NGO) launched the joint operation 'Le poids des règles' to raise awareness about menstrual precarity across Europe. Serviceplan contributed creative strategy and campaign execution.
• C&AminorGTM or Marketing Partner · 1 June 2024Mediaplus (part of Serviceplan Group) partnered with retailer C&A for a marketing campaign, leveraging Mediaplus's media planning and data capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BETC Paris: Paris-based independent creative agency consistently ranked among France's top creative shops. BETC competes directly with Serviceplan France for French enterprise brand campaigns, with a similarly strong creative reputation and similar client base in luxury, retail and consumer goods.
• Jung von Matt: Hamburg-headquartered independent European creative agency network. Jung von Matt is the closest structural peer to Serviceplan — independent, European, multi-brand with integrated creative, digital and production capabilities — and a direct competitor on pan-European enterprise mandates.
• Havas: French-founded global creative, media and communications network now under Vivendi. Havas competes directly with Serviceplan France in integrated creative campaigns for European enterprise brands, with comparable service breadth across creative, media and content production.
• Dentsu France: French operations of Japanese-owned global advertising network Dentsu. Dentsu France competes directly with Serviceplan on integrated enterprise mandates, particularly leveraging media buying and data analytics capabilities comparable to Serviceplan's Mediaplus.
• Publicis Groupe: Paris-headquartered global advertising and communications group. Publicis is the most direct competitor to Serviceplan France given shared French heritage, full-service model spanning creative, media, data and technology, and enterprise B2B client overlap across automotive, consumer goods and pharma.
• TBWA\France: French operations of TBWA Worldwide (Omnicom). TBWA\France is a direct competitor on creative-led enterprise pitches in France, offering the same combination of creative campaigns, media planning and brand strategy that Serviceplan France provides.

Broad incumbents

• Omnicom Group: Global advertising holding company (parent of TBWA, BBDO, DDB, Omnicom Media Group). Omnicom's French operations compete with Serviceplan France across the same enterprise verticals but within a much broader holding-company portfolio rather than as a focused integrated agency.
• WPP: World's largest advertising holding company, with significant French operations including Ogilvy, VMLY&R, GroupM and Hogarth. WPP is a broad incumbent competing with Serviceplan France on global enterprise pitches, though its network model and broader portfolio make it a less focused competitor on integrated mid-market European mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ServiceplanFR
• YouTubeyoutube.com/channel/UCnMo1R4txcAK68DLAPfSNQQ
• Facebookfacebook.com/ServiceplanIN
• LinkedInlinkedin.com/company/serviceplan-france
• Instagraminstagram.com/serviceplan.fr
• TikToktiktok.com/@serviceplangroupfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serviceplan France