JDRM

What JDRM does

JDRM Dental Care is a UK-based dental practice network operating 7 clinics across Leicestershire and Rutland, including locations in Leicester, Westcotes, Loughborough, Melton Mowbray, Oakham, Coalville, and Hinckley. The company delivers a full range of general dentistry (routine exams, hygiene appointments, scale and polish, root canal, extractions, dentures), cosmetic dentistry (teeth whitening, veneers, smile makeovers, composite bonding), dental implants (including All-on-4), orthodontics (Invisalign), and facial aesthetic treatments. Service delivery is split between NHS-funded care (priced under NHS England frameworks) and private-pay treatments, with a recurring Damira Payment Plan membership tier that supplements the per-appointment revenue model.

The business is sales-led and clinic-based: patients access care through physical locations, with marketing conducted via NHS waiting list sign-ups, patient referrals, a find-a-practice locator tool, and newsletters. JDRM holds General Dental Council (GDC) and Care Quality Commission (CQC) registrations, which are prerequisites for delivering NHS dentistry and operating dental practices in England, and has earned industry recognition through the Dental Industry Awards (2023, 2024) and The Dental Awards (2024). Headcount is reported in the 11–50 range, with a meaningful portion of clinicians likely operating as self-employed contractors under the UK dental practice model.

JDRM Dental Care was acquired by Damira Dental Studios (date reported as 2026-04 in source material), a multi-region UK dental group operating practices across Berkshire, Hampshire, Greater London, Oxfordshire, Suffolk, Surrey, and other counties. The acquisition added JDRM's 7 practices and approximately 3,000 additional NHS appointment slots to the Damira network, marking the group's expansion into Leicestershire and Rutland. JDRM's practices now operate as acquired brands under the Damira umbrella, retaining local identifiers (e.g., 'JDRM Leicester, Part of Damira Dental').

Name

JDRM

Legal name

JDRM Dental Care

Website

https://jdrmdentalcare.co.uk

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

JDRM Dental Care operates 7 dental practices across Leicestershire and Rutland in the UK, delivering NHS and private general, cosmetic, and implant dentistry to local patients, now part of the Damira Dental Studios network.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• NHS dental care
• Cosmetic dentistry
• Dental implant treatment
• Preventative dental care

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. NHS Dental Services: Revenue generated from National Health Service dental treatments provided to NHS patients.
2. Private Dental Care: Revenue from private dental treatments including cosmetic dentistry, restorative procedures, and other private-pay services.
3. Damira Payment Plan: Recurring payment plan membership providing predictable revenue stream and patient loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

JDRM Dental Care operates a network of 7 dental practices across Leicestershire and Rutland in the UK, providing general dentistry, routine check-ups, hygiene appointments, preventative treatments, cosmetic dentistry, restorative dental treatment, and dental implants. Services are delivered under both NHS-funded and private payment models, including a recurring Damira Payment Plan membership. Following its acquisition by Damira Dental Studios in April 2026, JDRM practices now operate as part of the Damira Dental network.

Product overview

JDRM Dental Care is a dental service provider consisting of a network of local dental practices across Leicestershire and Rutland. Following its acquisition by Damira Dental Studios, JDRM operates as a brand under Damira Dental Studios, offering a comprehensive range of dental treatments including routine check-ups, hygiene appointments, NHS and private dental care, preventative treatments, cosmetic dentistry, and restorative dental treatment. Services are delivered through multiple practice locations including Leicester, Westcotes, Loughborough, Melton Mowbray, Oakham, Coalville, and Hinckley.

Differentiator

Problem solved

Functional benefit

Products and services

• NHS Dental Care NHS-funded dental treatments provided to NHS patients, including routine examinations, hygiene appointments, preventative treatments, and NHS emergency dental care. Prices set by NHS England, billed per appointment.
• Private Dental Care Private dental treatments for patients seeking care outside NHS coverage, including cosmetic procedures, restorative treatments, and flexible appointment scheduling. Paid per treatment on a one-off or financed basis.
• Damira Payment Plan Recurring membership-based payment plan providing patients with predictable dental care costs and access to treatments across the Damira network, while generating subscription recurring revenue for the practice.
• Cosmetic Dentistry Treatments Cosmetic dental treatments including teeth whitening, smile makeovers, veneers, composite bonding, crowns and bridges, and SmileFast, aimed at patients seeking aesthetic dental improvements.
• Dental Implants and All-on-4 Implants Restorative dental implant treatments including single dental implants and All-on-4 full-arch implants for patients requiring tooth replacement.
• Orthodontics (Invisalign) Teeth straightening treatment using Invisalign clear aligners for adults and Invisalign for Teens, offered through the Damira Children and general treatment lines.
• General Dentistry Services Routine dental services including dental exams, scale and polish, white fillings, dentures, root canal treatment, tooth removal, gum care, mouthguards, snoring devices, and sedation for nervous patients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Damira Dental StudioscoreStrategic or Co-development PartnerDamira Dental Studios acquired JDRM Dental Care, marking an expansion into Leicestershire and Rutland. This acquisition brings JDRM's 7 established dental practices into the Damira network, creating additional capacity of 3,000 NHS appointments. The partnership combines local community trust with larger group resources and clinical excellence focus.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Portman Dental Care: UK DSO operating a large network of predominantly private-focused mixed practices with similar treatment offerings. Its multi-site, mixed-payor model is structurally aligned with JDRM's positioning post-Damira integration.
• Together Dental: UK DSO combining NHS and private dentistry across multiple regions, with a similar group-purchase, multi-practice operating model and similar treatment set as JDRM.
• Rodericks Dental Partners: One of the largest UK dental groups and DSOs, with a comparable mix of NHS and private practices, multi-region roll-up strategy, and similar service menu (general dentistry, cosmetic, hygiene). Competes directly for associate recruitment and acquisition targets.
• MyDentist: Largest UK dental chain with a high NHS weighting, broad geographic coverage, and identical NHS-led access strategy. Acts as the primary competitor for NHS contracts, associate hiring, and patient footfall in any region JDRM or Damira enters.
• Riverdale Healthcare: PE-backed UK DSO pursuing the same acquisition-led roll-up strategy in mixed NHS/private dentistry. Closely comparable on business model, growth playbook, and target market, making it a like-for-like competitor for both acquisitions and patients.
• Damira Dental Studios: Parent acquirer of JDRM and the most direct peer: a UK-based DSO operating 50+ mixed NHS/private practices across multiple regions with the same general dentistry, cosmetic, and NHS-access-led model that JDRM now operates under.
• Genix Healthcare / Inspired Dental Care: Multi-practice UK dental operator with an NHS-heavy model and broadly similar general dentistry and cosmetic service offering. Competes for NHS contracts and patient access in overlapping UK regions.

Broad incumbents

• Bupa Dental Care: Large incumbent healthcare-owned dental chain offering a similar NHS/private mix across many UK sites. Does not specialise in JDRM's regional group-practice niche but overlaps meaningfully on patient, payor, and service dimensions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JDRMCare
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/jdrm-dental-care-loughborough

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JDRM