Scenari Immobiliari

What Scenari Immobiliari does

Scenari Immobiliari is an Italian independent research institute founded in 1990 by Mario Breglia, specializing in real estate market analysis, property valuations, and studies. The firm operates from Rome (headquarters) and Milan, with approximately 25 internal professionals supplemented by a national collaborator network. Its core product is Real Value, a subscription-based information platform that divides Italy into 2,232 micro-areas across 300 cities (212 micro-areas in Milan, 180 in Rome) and 7,601 macro-areas across all other municipalities, delivering property valuations, historical series from 2010, three-year forecasts for 104 provincial capitals, and yield/indicator data across residential, office, retail, logistics, and industrial sectors. The platform is offered in four tiers — Consumption (pay-per-query), Base, Premium, and Deluxe (with offline QGIS-integrable shapefiles) — and holds ISO 9001:2015 certification since 2008.

The company monetizes through three streams: recurring Real Value subscriptions, sale of annual sector reports (Real Estate Funds Report in its 48th edition in 2026, plus logistics, commercial, hospitality, rental, urban regeneration, and European outlook titles), and a calendar of industry events and training programs including Forum Scenari (34th edition), Hospitality Forum, Forum dell'Abitare, Forum Locazione, and the Scenari Academy. Customer segments span banks and credit institutions, independent valuers and large owners, public administrations (for IMU assessments), Italian and foreign real estate operators and investors, and NPL portfolio managers. Distribution is direct sales for enterprise tiers and self-serve for the online portal with a 30-day free trial.

Scenari Immobiliari is a privately held Srl with no disclosed external investors, parent company, funding rounds, or M&A activity. It holds ISO 9001:2015 certification continuously since October 2008 and obtained gender equality certification in March 2026. Recent strategic activity centers on expanding the publication portfolio across adjacent verticals, launching AI-themed training courses, and convening industry forums with named partners including Intesa Sanpaolo, COIMA SGR, DLA Piper, LCA Studio Legale, and FIVERS.

Name

Scenari Immobiliari

Legal name

Scenari Immobiliari Srl

Website

https://scenari-immobiliari.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Scenari Immobiliari is an independent Italian real estate research institute (founded 1990) that operates the subscription-based Real Value database covering microzone-level valuations, historical series, and forecasts for 300 Italian cities, alongside annual sector reports and industry forums serving banks, valuers, public administrations, and real estate operators.

Ownership category

akta.pro rank

Product category

Real Estate Information Services

NAICS

Offices of Real Estate Appraisers (531320), Portfolio Management and Investment Advice (523940), Offices of Real Estate Appraisers (53132)

SIC

Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)

Keywords

• Real estate research
• Property valuation
• Real estate market data
• Property market analysis
• Real estate consulting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscriptions and Database Access: Annual subscriptions to the Real Value database platform providing access to property valuations, market data, forecasts, and analytical reports. Tiers include Consumption (200/1000 queries), Base (unlimited), Premium (unlimited plus additional datasets), and Deluxe (Premium plus offline QGIS database). All subscriptions have 12-month validity.
2. Publications and Reports: Sale of specialized reports on real estate markets including: Rapporto Fondi Immobiliari (Real Estate Funds Report), logistics market reports, Forum dell'Abitare publications, Italia 3D Outlook, commercial real estate reports, hospitality market reports, rental market reports, large private real estate assets reports, real estate services reports, European real estate outlook, urban regeneration reports, and housing for future cities studies.
3. Events and Training: Revenue from events including Forum Scenari (34th edition), Hospitality Forum, Forum Locazione, Forum dell'Abitare, Scenari Academy courses (property valuation, AI for real estate), and seminars such as 'Un Anno di Real Estate in Una Mattina'. Training programs include first and second level property valuation courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Scenari Immobiliari is an independent real estate research institute that provides a subscription-based information platform (Real Value) covering Italian property valuations, historical series, forecasts, and yield data across residential, office, retail, logistics, and industrial segments. It complements the database with independent property valuations/appraisals, custom feasibility studies, annual research publications, training programs, and industry forums targeted at banks, institutional investors, large property owners, and public administrations.

Product overview

Scenari Immobiliari is an independent real estate research institute offering a portfolio of products and services focused on the Italian real estate market. The core product is the Real Value subscription platform, which provides property valuations, historical series, forecasts, and market indicators for residential, commercial, office, and logistics sectors. This platform is offered in four tiers: Pay-per-Consultation, Base (flat-rate unlimited queries), Premium (adds forecasts and databases), and Deluxe (offline georeferenced data integrable with QGIS). The company also produces extensive annual research publications including the Rapporto Fondi Immobiliari (now in its 48th edition), sector-specific reports on logistics, commercial, hotel, and rental markets, and observatory publications like Osservatorio Italia 3D and Osservatorio sull'Abitare. Training is delivered through Scenari Academy (property valuation courses and AI training). The company organizes multiple annual events including Forum Scenari, Hospitality Forum, Forum dell'Abitare, and Forum Locazione. All offerings are supported by the company's internal research office with 25 professionals operating from Rome and Milan.

Differentiator

Problem solved

Functional benefit

Brands

• Real Value: Real estate information platform providing property values, market analysis, historical series, forecasts, and yields for the Italian real estate market. Covers 300 cities divided into 2,232 homogeneous micro-areas.
• Real Value - Il portale dei valori immobiliari
• Forum Scenari
• Scenari Academy

Products and services

• Real Value Subscription-based online information platform providing Italian real estate valuations (prices and rents), historical series from 2010, 3-year forecasts, yields, and socioeconomic indicators for residential, office, retail, logistics, and industrial markets.
• Ricerca e Studi di Fattibilità (Research and Feasibility Studies) Bespoke research and feasibility studies with proprietary analysis procedures for real estate project design and monitoring, targeting developers, investors, and public administrations.
• Valutazioni e Perizie (Valuations and Appraisals) Independent real estate valuation and appraisal services for banks, investors, public administrations, and property owners across Italy.
• Ufficio Studi e Banche Dati (Research Office and Databases) Internal research office delivering Italian real estate market detection, monitoring, and methodological analysis adapted from international standards.
• Rapporto Fondi Immobiliari (Real Estate Funds Report) Annual flagship research publication covering Italian and international real estate funds, now in its 48th edition, tracking assets, performance, and market structure for institutional investors and asset managers.
• Rapporto sul Mercato della Logistica (Logistics Market Report)

Quantifiable outcome

• 144.5 billion euros in real estate fund assets tracked (+4% YoY)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Intesa SanpaolocoreStrategic or Co-development Partner · 5 February 2026Intesa Sanpaolo participates as a speaker at Scenari Immobiliari events, providing economic scenario analysis. Gregorio De Felice from Intesa Sanpaolo presented economic scenarios at the 'Un Anno di Real Estate in Una Mattina' seminar in February 2026.
• LCA Studio LegalecoreStrategic or Co-development Partner · 5 February 2026LCA Studio Legale participates as a speaker at Scenari Immobiliari events, providing legal perspective on investment opportunities. Carmen Leo presented asset class investment opportunities at the 2026 seminar.
• DLA PipercoreStrategic or Co-development Partner · 5 February 2026DLA Piper participates as a speaker at Scenari Immobiliari events, providing urban planning expertise. Carmen Chierchia presented urban planning updates at the 2026 seminar.
• FIVERScoreStrategic or Co-development Partner · 5 February 2026FIVERS participates as a speaker at Scenari Immobiliari events, providing fiscal analysis. Francesco Mantegazza presented tax developments at the 2026 seminar.
• COIMA SGRcoreStrategic or Co-development Partner · 5 February 2026COIMA SGR participates as a speaker at Scenari Immobiliari events, providing expertise on AI applied to real estate. Giulia Niccolai presented AI applications at the 2026 seminar.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Catella: European real estate investment and advisory firm with a research practice covering multiple European markets including Italy. Comparable in cross-border real estate research and fund advisory, but smaller European footprint than Scenari's domestic dominance.
• Cerved: Italian business information and data analytics provider serving banks, institutions, and corporates. Comparable in data-driven B2B information services and bank-focused distribution channels, with growing real estate and property intelligence capabilities.
• CRIF: Italian credit information and analytics company, including real estate collateral data and valuation services for banks. Comparable in serving banks with property data for credit and risk decisions, with broader credit bureau capabilities and increasing real estate data focus.

Broad incumbents

• Cushman & Wakefield Italy: Italian arm of the global real estate services firm, publishing Italian and European real estate market reports. Comparable research outputs but competes from a full-service brokerage position rather than as an independent data/research specialist.
• Knight Frank Italy: Italian operations of the global real estate consultancy, producing the Wealth Report and Italian market updates. Comparable as a real estate research and advisory provider serving HNW and institutional clients, but operates within a broader international network.
• CBRE Italy: Italian arm of the global commercial real estate services firm, producing CBRE Research reports on Italian and European real estate. Overlaps with Scenari Immobiliari in market data and valuation advisory but operates as part of a much larger global brokerage/services platform.
• JLL Italy: Italian operations of Jones Lang LaSalle, providing capital markets, valuation, and research services for Italian commercial real estate. Comparable in valuation and research outputs, but embedded in a global full-service platform rather than an independent research institute.

Direct peers

• Nomisma: Italian economic and real estate research institute founded in 1965, producing sector studies, market analyses, and forecasts for the Italian real estate market. Highly comparable as a domestic independent research house serving banks, institutions, and public administrations with subscription-based intelligence products.
• REAG (Duff & Phelps REAG): European independent real estate valuation and advisory firm with operations in Italy. Highly comparable in providing independent property valuations and market research for institutional clients in the Italian real estate market.

Regional players

• Tecnocasa Group: Italian real estate brokerage and financial services franchise with affiliated research publications on the Italian residential market. Comparable in domestic real estate market intelligence focus, but primarily distribution-driven rather than research-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenari Immobiliari