G Mobile

What G Mobile does

G Mobile is a Greek multi-channel consumer electronics retailer that has operated continuously under the same brand since 2006, selling mobile phones, tablets, computers, accessories, spare parts, wearables, audio/video equipment, gaming products, and home/office appliances. Its core technology is a Magento-based e-commerce platform (gmobile.gr) offering 24/7 product browsing, account management, order tracking, and newsletter sign-up, complemented by company-owned physical retail stores in Athens (Εμμανουήλ Μπενάκη 10) and the Piraeus area, plus a franchise network branded as G Mobile Points that extends physical reach across Greece. The platform integrates standard payment rails (Viva, PayPal, Greek bank transfers), ships nationwide via ACS Courier with 1-3 business day delivery, and surfaces on Greek price comparison platforms Skroutz.gr and Bestprice.

The company addresses two customer segments: individual consumers purchasing electronics for personal use (primary segment) and business customers purchasing in bulk with invoicing support. Revenue is generated through one-time unit sales of both new and pre-owned/refurbished products under a pay-as-you-go pricing model in Euros, with deals on selected items and a MAP policy that prevents public display of prices below manufacturer minimums. A modest competitive advantage is derived from own-brand imports of spare parts carrying direct in-house warranty and technical support, and from the G Games sub-brand in gaming. The Data Protection Officer function is outsourced to WebO2.gr, the same partner that develops and hosts the storefront.

The business model is fundamentally a commodity retail operation differentiated by distribution breadth (digital + physical + franchise), tenure of the brand in the Greek market, and trade-in / pre-owned device services. No AI capabilities, proprietary technology stack beyond standard Magento, external funding, M&A activity, or public listing are evidenced. The company appears to be independently and privately held, with no documented investors or ownership changes across its operating history.

Name

G Mobile

Legal name

G Mobile

Website

https://gmobile.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

G Mobile is a Greek multi-channel consumer electronics retailer (since 2006) serving both individual consumers and B2B buyers with mobile phones, tablets, computers, accessories, spare parts, and home electronics through its Magento e-commerce site, physical stores in Athens/Piraeus, and the G Mobile Points franchise network across Greece.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Retail Sales: G Mobile generates revenue through direct retail sales of consumer electronics and technology products including mobile phones, tablets, computers, audio/video equipment, wearables, accessories, spare parts, gaming products, and home/office appliances. Both new and pre-owned/refurbished products are sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

G Mobile is a Greek multi-channel retailer of consumer electronics and technology products, operating an e-commerce store (gmobile.gr), company-owned physical stores in Athens and Piraeus, and a franchise network (G Mobile Points). It sells mobile phones, tablets, computers, audio/video equipment, wearables, accessories, spare parts, gaming products, and home/office appliances from brands such as Apple, Samsung, Xiaomi, Huawei, Nokia, and Realme, alongside its own G Games sub-brand and pre-owned/refurbished devices.

Product overview

G Mobile is a Greek e-commerce retailer operating since 2006, offering a comprehensive multi-category product portfolio through both its online store (gmobile.gr) and a network of franchise G Mobile Points stores across Greece. The core offering centers on mobile phones and tablets (with brands including Apple, Samsung, Xiaomi, Huawei, Nokia, and others), complemented by protective cases and screen protectors, audio/video electronics (headphones, speakers, TVs), wearable technology (smartwatches, activity trackers), computers and accessories, gaming products (under their own G Games brand), spare parts with their own import warranty support, and home/office appliances. The business model combines new products with pre-owned/refurbished device options, and they provide their own in-house warranty support for their imported products alongside manufacturer warranties through official distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones & Tablets Smartphones and tablets from major brands including Apple iPhone, Samsung, Xiaomi, Huawei, Nokia, Realme, Oppo, TCL, Ulefone, and Powertech, plus Apple iPad and Samsung Tablets. Sold to individual consumers and business buyers across Greece via online store and physical locations.
• Cases & Protectors Protective cases, screen protectors, and camera protectors for Apple, Samsung, Xiaomi, Sony, LG, Nokia, Microsoft, HTC, Huawei, Alcatel, Motorola, Lenovo, iPad, and Samsung Galaxy Tab devices. Sold to consumers shopping for mobile/tablet accessories.
• Audio & Video Electronics Consumer audio and video equipment including wireless headphones, wired headphones, speakers, televisions, TV accessories, cameras, camcorders, projectors, and portable audio/video devices. Sold to home entertainment consumers across Greece.
• General Accessories Mobile and tablet accessories including USB flash drives, batteries, and luggage/bags/travel accessories. Sold to general consumers.
• Wearable Technology Smartwatches, activity trackers, and wearable accessories. Sold to consumer buyers interested in fitness and connected wearables.
• Spare Parts Replacement parts for mobile phones, iPads, tablets, and computers. Includes G Mobile's own imported items with direct warranty and technical support. Sold to consumers and repair technicians.
• Computers & PC Accessories Laptops, notebooks, desktops, all-in-one computers, PC components, peripherals, accessories, and networking equipment. Sold to consumers and business buyers in Greece.
• G Games (Gaming Products & Toys) G Mobile's own branded gaming products and toys sub-brand. Includes video game consoles, video games, gaming accessories, and toys/games/collectibles. Sold to gaming consumers.
• Pre-Owned & Refurbished Devices Pre-owned and refurbished mobile phones and electronic devices. Sold to cost-conscious consumers seeking lower-priced alternatives to new devices.
• Health & Wellness Products Health and beauty products including health care devices and personal care/beauty items. Sold to general consumers.
• Home & Office Appliances Home appliances and office equipment including kitchen appliances, laundry/garment care, vacuum cleaners, heating/cooling/air quality, appliance parts/accessories, lighting, and telephones. Sold to households and small offices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ACS CouriercoreChannel Partner/ Reseller/ DistributorACS Courier is the primary shipping and delivery partner for G Mobile orders across Greece. Handles package delivery to customers with 1-3 business day delivery times depending on destination. Additional fee for remote areas and Saturday delivery.
• Skroutz.grminorGTM or Marketing PartnerPopular Greek price comparison and product discovery platform. G Mobile uses Skroutz.gr cookies for statistical analysis and sales performance tracking.
• Best priceminorGTM or Marketing PartnerGreek price comparison platform. G Mobile uses Best price cookies for statistical and sales performance measurement.
• WebO2.grcoreTechnology or IntegrationWebO2.gr is the web development and hosting partner responsible for the e-commerce platform. Also designated as the Data Protection Officer (DPO) for GDPR compliance. Contact: [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Public Stores (Public.gr): Leading Greek omnichannel electronics and entertainment retailer with a broad assortment of mobile phones, tablets, audio/video, gaming, and home appliances, competing head-to-head with G Mobile across the same product categories and customer base.
• Kotsovolos: Greek consumer electronics and home appliance retailer owned by Dixons, with physical stores and e-commerce selling the same mobile, computing, and AV categories that anchor G Mobile's catalog.
• Electroholic.gr: Smaller Greek online consumer electronics and mobile phone retailer, closely comparable to G Mobile in scale, channel mix (pure e-commerce plus price-comparison listings), and product focus on phones, tablets, and accessories.
• You.gr (NorthStar): Greek electronics and technology e-commerce retailer with overlapping product mix in mobile devices, tablets, computing, and accessories; competes with G Mobile for the same online, price-comparison-driven Greek consumer.
• Plaisio: One of the largest Greek consumer electronics, computer, and telecom retailers, operating a multi-channel store and e-commerce platform that directly overlaps with G Mobile's assortment of phones, tablets, computers, and accessories.
• MediaMarkt Hellas: Greek arm of the pan-European big-box consumer electronics chain, offering a comparable assortment of smartphones, tablets, computers, gaming, and home appliances through physical stores and a strong e-commerce site.

Broad incumbents

• Amazon Greece: Global e-commerce incumbent now operating a localized Greek storefront, offering the same consumer electronics, computing, and gaming categories as G Mobile with far broader assortment and delivery infrastructure.

Others

• Best Price Greece: Greek price-comparison platform alongside Skroutz on which G Mobile is listed; functions as a marketing and price-discovery channel rather than a retailer, but directly influences traffic and pricing for Greek electronics merchants.
• Skroutz.gr: Greece's dominant price-comparison and marketplace platform on which G Mobile is listed; it is a channel partner and traffic source rather than a direct retailer, but it is the principal funnel shaping competitive pricing dynamics for all Greek electronics sellers.

Regional players

• Euronics Greece: Greek arm of the European electronics buying group Euronics, combining independent local stores with a shared assortment of consumer electronics, mobile, and home appliances, mirroring G Mobile's multi-store, multi-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gmobilegr
• Facebookfacebook.com/gmobile.gr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G Mobile