Skroutz.gr
- Company typePrivate
- Founded2005
- HeadquartersAthens, Greece
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Skroutz.gr firmographics
Firmographics- Name
- Skroutz.gr
- Legal name
- Skroutz Α.Ε.
- Website
- https://skroutz.gr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Skroutz.gr industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Grocery & Specialty Food Marketplaces (CRAFABAE), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Skroutz.gr is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Skroutz.gr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Skroutz generates revenue by charging merchants a commission on sales transactions processed through the platform. The platform serves as an intermediary between consumers and approximately 9,000 merchant partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Skroutz.gr product offering
Product offeringCore offering
Skroutz.gr operates Greece's leading online e-commerce marketplace and price comparison engine, connecting approximately 2.5 million active consumers with roughly 9,000 merchants offering over 12 million products across categories such as technology, fashion, home, health and beauty, sports, and groceries. The platform enables cross-border sales and delivery to all 27 EU member states through its logistics infrastructure, and includes sub-offerings such as Skoop (used goods), Skroutz Hub (warehouse delivery), a supermarket section, gift cards, and Skroutz for Business (B2B procurement).
Product overview
Skroutz.gr is a vertically integrated e-commerce marketplace platform operating as Greece's leading online shopping destination, connecting approximately 2.5 million active users with approximately 9,000 merchants offering over 12 million products. The platform serves as both a marketplace (Skroutz Marketplace) and a direct sales channel (Skroutz Hub), expanded across multiple European markets including Cyprus, Romania, Bulgaria, and Germany with localized domain extensions. The core product ecosystem includes the main marketplace for product listings and merchant transactions, Skoop for used goods, Skroutz Hub for direct warehouse delivery, a dedicated supermarket section, gift cards, and Skroutz for Business B2B services. Supporting features include short-form video content, daily deals, and buying guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Skroutz Marketplace Greece's leading online e-commerce marketplace connecting approximately 2.5 million active users with approximately 9,000 merchants offering over 12 million products across multiple categories including technology, fashion, home appliances, health and beauty, sports, and more.
- Skoop
Companies that use Skroutz.gr
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Skroutz.gr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Skroutz.gr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cosmos Health (Sky Premium Life)coreCosmos Health's proprietary brand Sky Premium Life is now available for shipment across all 27 European Union member states through Skroutz. 96 nutraceutical and wellness products are accessible to consumers throughout Western Europe, Northern Europe, and Central and Eastern Europe. The expansion leverages Skroutz's cross-border infrastructure.
- Doers SummitminorSkroutz is a partner/sponsor of the Doers Summit (formerly Reflect Festival), an event taking place on 21-22 May 2026 in Limassol, Cyprus, expected to draw over 10,000 participants including founders, investors, and executives.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Skroutz.gr competitors and assessment
Company assessmentDirect peers
- Ceneo: Ceneo is Poland's leading price comparison engine and one of Skroutz.gr's closest direct analogs. It allows shoppers to compare prices across thousands of merchants and operates an almost identical comparison-shopping + marketplace business model in Central Europe.
- Heureka Group: Heureka is the dominant price comparison platform in the Czech Republic, Slovakia, Hungary, and other CEE markets, and a sister property of the same comparison-shopping category. Skroutz's expansion into Romania and Bulgaria puts it in direct overlap with Heureka's CEE footprint.
- PriceRunner: PriceRunner is a leading price comparison platform in the Nordics and UK, recently acquired by Klarna. It mirrors Skroutz's core product (price comparison + marketplace transactions) and is relevant given Skroutz's stated cross-border ambition.
- Kelkoo Group: Kelkoo operates a pan-European price comparison and shopping platform covering multiple EU markets. It is a direct comparison-shopping peer to Skroutz and one of the few platforms with established cross-country EU presence in this category.
- Twenga: Twenga is a European price comparison and shopping platform with a multi-country footprint. It is a direct category peer to Skroutz in the comparison-shopping engine segment, with a similar monetization model based on merchant referrals.
- idealo: idealo is Germany's leading price comparison engine and one of the largest in Europe. It is highly comparable to Skroutz in product (price comparison + marketplace) and is the most relevant benchmark for Skroutz's planned pan-EU expansion into Germany.
Broad incumbents
- Amazon EU: Amazon operates marketplaces across all major EU markets including Greece, Germany, France, and Italy. It is the dominant global incumbent that frames the competitive ceiling for Skroutz in every market it expands into.
- bol.com: bol.com is the leading generalist marketplace in the Netherlands and Belgium, operating a multi-category platform. It is a relevant incumbent benchmark for Skroutz's multi-product marketplace strategy (Hub, B2B, Skoop, supermarket).
- Allegro: Allegro is Poland's largest online marketplace and owns Ceneo (a direct Skroutz analog). It is a broad incumbent in CEE e-commerce and a relevant benchmark for what a scaled CEE marketplace can become.
Regional players
- eMAG: eMAG is the leading e-commerce marketplace in Romania and a major Southeast European platform. It directly competes with Skroutz in the Romanian market (skroutz.ro) and represents the most important regional incumbent for Skroutz's international expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Skroutz.gr social profiles
Digital presenceSkroutz.gr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skroutz.gr leadership team
Management profileNumber of profiles
Profiles5 records
Skroutz.gr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skroutz.gr M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skroutz.gr
What does Skroutz.gr do?
Skroutz.gr operates Greece's leading online e-commerce marketplace and price comparison engine, connecting approximately 2.5 million active consumers with roughly 9,000 merchants offering over 12 million products across categories such as technology, fashion, home, health and beauty, sports, and groceries. The platform enables cross-border sales and delivery to all 27 EU member states through its logistics infrastructure, and includes sub-offerings such as Skoop (used goods), Skroutz Hub (warehouse delivery), a supermarket section, gift cards, and Skroutz for Business (B2B procurement).
Is Skroutz.gr a public or private company?
Skroutz.gr is a private company. It is classified as private equity controlled and is currently operating.
When was Skroutz.gr founded?
Skroutz.gr was founded in 2005. It employs 501 to 1,000 people.
Where is Skroutz.gr based?
Skroutz.gr is headquartered in Athens, Greece, in the Europe region.
How does Skroutz.gr make money?
One revenue line is on record: marketplace Commission.
Who are Skroutz.gr's main competitors?
Direct peers on record are Ceneo, Heureka Group, PriceRunner, Kelkoo Group, Twenga and idealo. Broad incumbents are Amazon EU, bol.com and Allegro. eMAG is listed as a regional player.
Does Skroutz.gr have an API?
Yes. Skroutz.gr exposes a public API. Developer documentation is at developer.skroutz.gr.
What industry is Skroutz.gr in?
Skroutz.gr's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 455 and its SIC code is 5961.