What Safety For Life does

Safety for Life Pty Ltd is a privately held Occupational Health and Safety consulting and software company headquartered in Brisbane, Queensland, Australia. Founded in December 2008 by Caroline Kingston, a Chartered Professional Member of the Safety Institute of Australia who serves as Director and Principal Consultant, the firm offers two complementary lines: (i) professional OHS consulting (audits, risk management, management system development, traffic management packages) and (ii) Sherm, its proprietary cloud-based safety management SaaS platform. The Sherm platform comprises 12 integrated modules covering HR management, OHS document management, hazard and risk management, incident reporting and management, injury management, workplace safety inspections, legal register, safety planning, safety registers, safety auditing, safety training, and safety reporting/dashboards, with a free companion mobile app for iOS and Android. The software was developed in partnership with Rishabh Software (engaged circa 2012) and operates on a subscription model with no significant upfront licensing or infrastructure costs.

The company targets primarily Australian small-to-medium enterprises in manufacturing, construction, mining, healthcare, transport, education and professional services, with some international reach via Australian clients operating in New Zealand, the United Kingdom and the United States. Sherm is positioned for Australian WHS legislation, ISO 9001 and ISO 45001 compliance, multi-site deployment, and ease of implementation for non-technical safety teams. Customer evidence is thin — one detailed case study (Vital Chemical, achieving ISO recertification in under six weeks with nil nonconformances) and a small number of unidentified logos (including HIL) appear on the website. GTM combines direct enterprise sales via 'Request a Demo'/'Schedule a Demo' CTAs with PLG-style adoption through the free mobile app and a separate SaaS login domain (shermsoftware.com.au), supported by a content marketing blog and organic LinkedIn presence. No public API, ecosystem of third-party integrations, AI/ML features, external funding, patents, awards or regulatory actions are disclosed.

Operationally, Safety for Life remains a micro-entity (1-10 employees), profitable or self-sustaining without external capital, structured as a proprietary limited company with no parent or subsidiaries. Stated global expansion plans from 2015 target India, Thailand, Hong Kong, Singapore, Malaysia, China, Japan, Indonesia and Taiwan, but the input data provides no evidence of executed entry into those markets beyond the existing ANZ/UK/US footprint. Revenue, headcount trend and detailed pricing are not publicly disclosed.

Name

Safety For Life

Legal name

Safety for Life Pty Ltd

Website

https://safetyforlife.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety for Life is a Brisbane-based OHS consulting and software firm offering Sherm, a cloud-based safety management SaaS platform with 12 integrated modules plus a free mobile app. It serves primarily Australian small-to-medium enterprises across manufacturing, construction, mining, healthcare and other regulated industries.

Ownership category

akta.pro rank

Product category

Workplace Safety Management Software

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industries

Compliance, Risk & EHS Management (BPABAAAK), EHS Training, Competency & Culture Programs (BPAHAJAL)

Keywords

• Workplace safety software
• Occupational health compliance
• Risk management platform
• OHS consulting services
• Cloud safety management

Headquarters

HQ city

Wynnum North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Sherm Software Subscription (SaaS): Sherm is offered as a cloud-based subscription service with no significant upfront licensing fees, no server hardware costs, and no network infrastructure upgrades required. Costs are based on a subscription customised for the company's specific needs, so clients pay only for the services they use. This is a recurring revenue model with annual or multi-year subscription billing.
2. OHS Consulting Services: Safety For Life provides a range of OHS consulting services including OHS Audits, OHS Risk Management, OHS Management System development, and Traffic Management Packages. These are professional services engagements, typically one-time or project-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Safety For Life provides Sherm, a proprietary cloud-based occupational health and safety (OHS) management software platform comprising 12 integrated modules covering HR management, hazard and risk management, incident reporting, injury management, safety inspections, legal register, safety planning, safety registers, auditing, training, document management, and safety reporting dashboards. The company also delivers professional OHS consulting services including audits, risk management, management system development, and traffic management packages.

Product overview

Safety for Life is an Occupational Health and Safety (OHS) Consulting and Software company based in Brisbane, Australia. Their primary offering is Sherm, a comprehensive cloud-based safety management software platform featuring 12 integrated modules. The Sherm platform includes Human Resource Management, OHS Document Management, Hazard and Risk Management, Incident Reporting & Management, Injury Management, Workplace Safety Inspections, Legal Register, Safety Planning, Safety Registers, Safety Auditing, Safety Training, and Safety Reports Management modules. Additional offerings include the Safety Dashboard for real-time metrics and a free Mobile App for iOS and Android. The company also provides OHS consulting services including audits, risk management, and management system development. The software is delivered as a SaaS subscription model with cloud deployment, no upfront licensing fees, and no server hardware requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Sherm: Web-based risk and compliance software platform featuring 12 integrated modules for occupational health and safety management, including hazard reporting, incident management, safety auditing, training management, and document control.

Products and services

• Sherm Safety Management Software A proprietary cloud-based occupational health and safety (OHS) management software platform delivered as SaaS. Sherm (Safety, Health, Employee, Risk Management) provides 12 integrated modules for risk management, ISO 9001/ISO 45001 compliance, incident reporting, hazard management, safety auditing, training tracking, contractor management, and compliance reporting. Available via web browser and free iOS/Android mobile app, designed for SMEs and larger Australian organisations across multi-site deployments.
• OHS Consulting Services Professional OHS consulting engagements including OHS Audits, OHS Risk Management assessments, OHS Management System development, and Traffic Management Packages. Project-based and one-time engagements for Australian organisations needing expert safety advisory support, audit preparation, and WHS system implementation.
• Sherm Mobile App Free companion mobile application for the Sherm platform available on iOS and Android devices. Enables workers to report incidents and hazards, access safety documents, view safety data, and receive notifications from the field.

Quantifiable outcome

• Recertification to ISO 9001 quality and ISO 45001 OHS standards achieved in less than six weeks for Vital Chemical
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Rishabh SoftwarecoreTechnology or IntegrationRishabh Software has been the preferred supplier for Safety For Life's Sherm software development since day one (circa 2012). They developed the Sherm cloud-based safety management platform according to Safety For Life's specifications and design.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Assignar: Australian-headquartered construction workforce, compliance, and safety management platform — directly comparable to Sherm within the Australian construction market, though Assignar is heavier on field operations and scheduling.
• SafeSite (by WorkPro): Australian contractor compliance and safety verification platform covering inductions, credential tracking, and site access — overlapping with Sherm's contractor management, training, and legal register modules in the Australian market.

Direct peers

• SafetyCulture: Australian-headquartered mobile-first workplace safety and inspection platform (iAuditor) serving similar SME and enterprise customers across industries including manufacturing, construction, and mining — the most direct competitive overlap to Sherm in the Australian WHS software market.
• HammerTech: Cloud-based safety and compliance management software purpose-built for construction contractors, offering onboarding, incident, training, and audit workflows — directly comparable to Sherm's contractor management and multi-site safety modules.
• 1Breadcrumb: Australian construction-industry safety management software providing pre-qualification, worker onboarding, and site compliance — overlapping with Sherm's contractor management and training register capabilities within a similar geographic and vertical focus.

Broad incumbents

• KPA: EHS and compliance software vendor serving automotive, construction, and industrial markets with safety, training, and audit functionality — closely comparable to Sherm's audit and training modules and its vertical focus on higher-risk industries.
• VelocityEHS: Established North American EHS software suite covering safety, industrial hygiene, ergonomics, and chemical management — overlapping Sherm's incident, hazard, training, and chemical register modules but serving a much broader global footprint.
• Cority: Enterprise-grade EHS and quality management platform with modules for incidents, audits, training, and compliance — competing for the larger end of Sherm's customer base and adjacent to its ISO 45001 management system positioning.
• Procore: Large, publicly listed construction management platform with embedded quality and safety modules. Competes with Sherm for enterprise construction customers seeking a broader operational suite rather than a dedicated WHS tool.

Emerging players

• SafetyTek: Cloud-based EHS software for mid-market organisations offering safety, incident, inspection, and training modules — a comparable scope to Sherm but positioned primarily for North American customers, representing an indirect overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/in/safetyforlife
• Facebookfacebook.com/ohssoftwareconsultant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety For Life