Insideoutleadership
Inside Out Leadership is a privately held, faith-based leadership development company serving women professionals, executives, and entrepreneurs through a tiered offering of monthly coaching membership, a $10,000 six-week intensive, an annual executive incubator, and a flagship in-person retreat.
- Company typePrivate
- Founded1999
- HeadquartersGrinnell, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Insideoutleadership does
Inside Out Leadership is a privately held, faith-based leadership development company founded in 1999 and led by CEO Nona Jones, operating from Grinnell, United States with a global digital footprint. It serves primarily women in significant leadership roles — professionals, executives, and entrepreneurs — who have achieved external success but seek internal healing, purpose clarity, and community support. The company markets itself around a trauma-informed, Biblically-grounded methodology that addresses inner beliefs (heart and mind) and outer execution (structure and strategy), differentiating from traditional skills-based leadership programs.
Insideoutleadership firmographics
Firmographics- Name
- Insideoutleadership
- Legal name
- Inside Out Leadership
- Website
- https://insideoutleadership.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Out Leadership is a privately held, faith-based leadership development company serving women professionals, executives, and entrepreneurs through a tiered offering of monthly coaching membership, a $10,000 six-week intensive, an annual executive incubator, and a flagship in-person retreat.
- Ownership category
- akta.pro rank
Insideoutleadership industry classification
Industry- Product category
- Leadership Development Coaching
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), High-Potential & Succession Coaching (EDABANAC), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)
Keywords
Where Insideoutleadership is headquartered
LocationHeadquarters
- HQ city
- Grinnell
- HQ country
- United States
- HQ region
- North America
Markets served
Insideoutleadership business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Success Circle Monthly Membership: Monthly group coaching membership providing bi-weekly video teachings, community meetings, and access to a digital community platform. Members receive ongoing mentorship, training, and coaching to pursue their purpose.
- Intentional Leadership Program: Six-week personal growth and development journey priced at $10,000 per enrollment. Includes monthly 1:1 coaching with Nona Jones, weekly video teachings, lunch-n-learns, Hot Seat Co-Labs, 1-day in-person kick-off, and digital community access. Offered twice per year.
- ASCEND Executive Incubator: Annual cohort-based personal growth incubator for women of faith in significant leadership positions. Limited to 12 spots per year. Tuition includes coaching sessions, in-person kick-off retreat, monthly sessions with faculty, and annual retreat registration.
- Success from the Inside Out Retreat: Annual in-person retreat held September 8-11, 2026 at Terranea Resort in Palos Verdes, CA. VIP Experience includes 4 days/3 nights accommodation (~$1,500+ value), all sessions, meals, and exclusive gift bag. Guest Experience (without lodging) available when VIP sells out. Space limited to 50 women.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Intentional Leadership - Six-Week Program at $10,000 per enrollment |
| One time/ perpetual license | Pay-as-you-go | VIP Experience Retreat - Four days, three nights with lodging |
| Subscription | Monthly | Success Circle - Monthly Membership (pricing not publicly disclosed) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Insideoutleadership product offering
Product offeringCore offering
Inside Out Leadership delivers trauma-informed, Biblically-grounded leadership development programs for women professionals, executives, and entrepreneurs. Its core sellable offerings include a recurring monthly group coaching membership (Success Circle), a six-week intensive personal growth program (Intentional Leadership, priced at $10,000), an annual executive incubator limited to 12 participants (ASCEND), and an annual in-person retreat (Success from the Inside Out) capped at 50 attendees.
Product overview
Inside Out Leadership offers a multi-tiered leadership development ecosystem with four core programs: Success Circle (monthly group coaching membership), Intentional Leadership (twelve-week intensive program), ASCEND (annual executive incubator limited to 12 participants), and Success from the Inside Out Retreat (annual in-person event). The company also provides a Podcast and Blog as content platforms. All offerings are trauma-informed and Biblically-grounded, designed to help leaders develop from the inside out by combining spiritual disciplines, emotional well-being, and practical leadership strategies. Programs are structured as either ongoing memberships, cohort-based intensives, or annual events.
Differentiator
Problem solved
Functional benefit
Products and services
- Success Circle Monthly group coaching membership community providing bi-weekly video teachings, community meetings, and access to a digital community platform, designed to deliver ongoing mentorship, training, and coaching for professionals seeking purpose and improved individual effectiveness.
Companies that use Insideoutleadership
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Insideoutleadership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insideoutleadership partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Cynt MarshallcoreCynt Marshall is featured at the retreat presenting on the 'UNLEASHING THE BOSS' theme. She is a business executive, leadership coach, and Former CEO of the Dallas Mavericks who has spent her life helping people discover their God-given potential.
- Dr. Nicole MartincoreDr. Nicole Martin is featured as a keynote speaker at the retreat. She is a business executive, minister of the gospel, and author who bridges the gap from corporate to calling through her dynamic ministry.
- Dr. Caroline LeafflagshipDr. Caroline Leaf is a featured speaker at the retreat, presenting on the 'HEALED TO HEAL' theme. She is a neuroscientist, bestselling author, and trauma expert who has helped millions reprogram the way they think to improve the way they live. Her expertise in neuroscience and trauma informs the company's trauma-informed approach.
- Christine CaineflagshipChristine Caine is a featured keynote speaker at the annual Success from the Inside Out Retreat. She is a global speaker, New York Times bestselling author, and Founder of A21 who has dedicated her life to equipping and empowering women to lead. Her participation as a keynote speaker brings significant credibility and audience reach to the retreat.
- Naomi RainecoreNaomi Raine is featured as an artist at the retreat. She is a Grammy-Award winning singer/songwriter and worship leader who is reinventing the sound of Christian music.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Insideoutleadership competitors and assessment
Company assessmentDirect peers
- Marie Forleo (MarieTV / B-School): Marie Forleo built a personal-brand coaching business around online programs, content platforms, and premium cohort offerings for women entrepreneurs. Comparable to Inside Out Leadership as a founder-led, premium-priced women-focused coaching and program business with similar GTM mechanics.
- Chief: Chief is a private membership community for women executives and C-suite leaders, offering peer networking, leadership development programming, and curated events. It directly mirrors Inside Out Leadership's positioning as a premium, women-leader-focused membership with annual in-person gatherings.
- Ellevate Network: Ellevate Network is one of the largest women's professional networks, providing community, mentorship, and leadership resources for women in business. It shares Inside Out Leadership's target customer (women leaders seeking community and growth) and subscription/community business model.
- Dreamers // Doers: Dreamers // Doers is a membership community for ambitious women entrepreneurs and leaders, offering curated connections, events, and content. Comparable to Inside Out Leadership's women-leader cohort model with community-led engagement and in-person retreat-style experiences.
- Female Founders Alliance: Female Founders Alliance serves women entrepreneurs and leaders through community programming, retreats, and peer learning experiences. Its cohort-based retreats and women-leader community directly parallel Inside Out Leadership's annual retreat and Success Circle model.
- Bumble (Bumble Bizz): Bumble Bizz operates a women-empowered professional networking mode within the Bumble platform, targeting professional connection and women's career advancement. While technology-led rather than coaching-led, it competes for the same women-leader audience seeking professional growth and community.
Broad incumbents
- YPO (Young Presidents' Organization): YPO is the premier global peer community for CEOs and senior executives, offering forums, leadership development, and events. While not women-specific, it operates a comparable executive peer-coaching and leadership development membership model at significantly larger scale.
- Vistage Worldwide: Vistage is the largest CEO peer-advisory and executive coaching organization, serving thousands of executives through peer groups and 1:1 coaching. It represents the broader-incumbent version of the executive-coaching-and-peer-group model that Inside Out Leadership operates in a niche format.
Emerging players
- Girlboss: Girlboss is a media and community brand for women leaders and entrepreneurs offering content, events, and programming. It overlaps with Inside Out Leadership's women-leader audience and content/community-led engagement model, though with a broader mainstream (non-faith-based) positioning.
- Mindvalley: Mindvalley is a personal transformation education platform offering cohort-based programs, masterclasses, and events in leadership, mindfulness, and growth. Comparable to Inside Out Leadership as a premium-priced cohort-based transformation education provider, though at significantly larger scale and broader audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Insideoutleadership social profiles
Digital presenceInsideoutleadership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insideoutleadership leadership team
Management profileNumber of profiles
Profiles5 records
Insideoutleadership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insideoutleadership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insideoutleadership
What does Insideoutleadership do?
Inside Out Leadership delivers trauma-informed, Biblically-grounded leadership development programs for women professionals, executives, and entrepreneurs. Its core sellable offerings include a recurring monthly group coaching membership (Success Circle), a six-week intensive personal growth program (Intentional Leadership, priced at $10,000), an annual executive incubator limited to 12 participants (ASCEND), and an annual in-person retreat (Success from the Inside Out) capped at 50 attendees.
Is Insideoutleadership a public or private company?
Insideoutleadership is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insideoutleadership founded?
Insideoutleadership was founded in 1999. It employs 11 to 50 people.
Where is Insideoutleadership based?
Insideoutleadership is headquartered in Grinnell, United States, in the North America region.
How does Insideoutleadership make money?
Four revenue lines are on record. Success Circle Monthly Membership is the primary driver. The others are intentional Leadership Program, ASCEND Executive Incubator and success from the Inside Out Retreat.
Who are Insideoutleadership's main competitors?
Direct peers on record are Marie Forleo (MarieTV / B-School), Chief, Ellevate Network, Dreamers // Doers, Female Founders Alliance and Bumble (Bumble Bizz). Broad incumbents are YPO (Young Presidents' Organization) and Vistage Worldwide. Emerging players are Girlboss and Mindvalley.
Does Insideoutleadership have an API?
No public API is recorded for Insideoutleadership.
What industry is Insideoutleadership in?
Insideoutleadership's product category is Leadership Development Coaching. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 61143 and its SIC code is 8200.