What Crosswater London does

Crosswater London is a privately held luxury bathroom products brand founded around 2000 in Europe and now operating as a subsidiary of The Bathroom Brands Group. The company designs, manufactures, and distributes a comprehensive portfolio of bathroom brassware, fixtures, furniture, and showering solutions under multiple named collections (Ressa, UNION, MPRO, Heir, Fenmore, Winsome, Taos, Smith, Belgravia, Waldorf, Darby, Leyden, Berea, Wisp). It serves the North American and UK markets through a US operating entity (Bathroom Brands US, LLC, headquartered in Milford, MA) and a UK entity (Crosswater Limited, Dartford, Kent).

The company's product platform rests on proprietary material and finishing technologies, including the ClearStone engineered material (used in basins and bathtubs for stain resistance and heat retention), PVD coatings, powder-coat finishes, electroplating, and immersion plating. Its Ressa smart-toilet line integrates electronics (bidet functionality, heated seats, deodorizers, UV disinfection, motion-activated lids), and key brassware lines (e.g., MPRO) carry IAPMO certification for water efficiency and safety. The company emphasizes solid brass construction, ceramic disc cartridges, and ADA-compliant universal-height bowl designs on the spa-toilet line. Limited lifetime warranties cover mechanical parts and ceramics.

Crosswater London generates revenue through one-time product sales priced at MSRP, ranging from approximately $50 for accessories to over $9,000 for premium freestanding bathtubs (e.g., Leyden 6' at $5,280; Winsome 66" from $5,267; Ressa X3 Spa Toilet at $2,850; MPRO 24" Vanity at $2,460). Its go-to-market combines a network of authorized luxury plumbing showrooms across North America, an e-commerce site that primarily drives showroom referrals, and a Trade Partner Program serving architects, interior designers, and installers with CAD files and high-resolution imagery. There is no subscription, licensing, or recurring revenue component. Customer segments include luxury homeowners, architects and interior designers, showroom partners, and hospitality designers, with case-study references including the Dorsett Hotel (London), South Bank Tower, and various designer-led residential projects.

Name

Crosswater London

Legal name

Bathroom Brands US, LLC

Website

https://crosswaterlondon.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Crosswater London is a privately held luxury bathroom products brand (part of The Bathroom Brands Group) that designs and distributes premium brassware, fixtures, furniture, and smart toilets across 14+ collections to homeowners, architects, designers, and hospitality clients in North America and the UK through showroom partners and trade accounts.

Ownership category

akta.pro rank

Product category

Luxury Bathroom Fixtures

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

Keywords

• Luxury bathroom fixtures
• Designer brassware
• Bathroom faucets
• Spa toilets
• Shower systems

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Crosswater London generates revenue through the one-time sale of luxury bathroom products including brassware (faucets, shower systems), bath furniture (vanities), ceramics (basins, toilets, bathtubs), and accessories. Products are sold at fixed MSRP prices through retail showrooms and e-commerce. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Crosswater London designs, manufactures, and distributes luxury bathroom products spanning brassware (faucets, showers, valves), bath furniture/vanities, basins, toilets including smart spa toilets with bidet functionality, bathtubs, and bathroom accessories. Offerings are organized into 14+ design collections (Ressa, UNION, MPRO, Heir, Fenmore, Winsome, Taos, Smith, Belgravia, Waldorf, Wisp, Darby, Leyden, Berea) across modern, traditional, and transitional aesthetics, utilizing proprietary ClearStone material, solid brass construction, PVD finishes, and Durocoat surface treatment.

Product overview

Crosswater London is a luxury bathroom products company offering a comprehensive portfolio of bathroom brassware, fixtures, furniture, and showering solutions. The product range includes: Ressa Spa Toilet Collection (smart toilets with bidet functionality, heated seats, and dual-flush systems); UNION Collection (Italian artisan precision-machined brassware with advanced thermostatic valve technology); MPRO Collection (established brassware engineering with complete mixers, valves, showerheads, and vanities); Heir Collection (solid brass multi-faceted design); Fenmore Collection (coastal industrial design); Winsome Collection (American industry-inspired); Taos Collection (mid-century modern inspired); Smith Collection (ClearStone material basins); and complete ranges of bath furniture/vanities, basins, toilets, shower systems, faucets, bathtubs, and bath accessories. Materials include ClearStone, solid brass, stainless steel, Vitreous China, Fireclay, and MDF with lacquer finish. Available in over 12 finish types including Polished Chrome, Brushed Nickel, Matte Black, Brushed Brass, and Brushed Gold. Products are IAPMO certified and backed by limited lifetime warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Ressa: Luxury spa toilet collection featuring bidet functionality with Scandinavian design; includes Ressa X1, X2, and X3 models
• Winsome
• Fenmore
• MPRO
• UNION
• Smith
• Heir
• Taos
• Waldorf
• Belgravia
• Darby
• Leyden
• Berea
• Wisp

Products and services

• Bathtubs Freestanding, back-to-wall, and footed bathtubs in Modern, Traditional, and Transitional styles. Materials include proprietary ClearStone engineered for stain resistance and heat retention, with integrated overflow options. Notable models include the Leyden 72" and Winsome 66" freestanding tubs.
• Basins Wide range including countertop basins, pedestal basins, undermount basins, console sets, and vanity basins. Materials include ClearStone, Vitreous China, and Fireclay across Modern and Traditional styles.
• Toilets Complete toilet range including one-piece, two-piece, and wall-hung options. Features include dual-flush, soft-close seats, and ADA-compliant models, with the Ressa Spa Toilet collection offering smart bidet functionality, heated seats, warm air drying, deodorizer, UV disinfection, and motion-activated lid.
• Shower Systems Complete shower solutions including exposed showers, handshowers, shower arms, shower heads, and shower valves. Various flow rates from 1.75 GPM to 13 GPM with thermostatic valve technology available in select collections such as UNION and MPRO.
• Faucets Basin faucets and bathtub faucets with various installation types (deck mount, floor mount, wall mount) and handle styles (cross, lever, top lever). Solid brass construction across collections including UNION, MPRO, Heir, Fenmore, Taos, Smith, Belgravia, Waldorf, Wisp, Darby, Leyden, and Berea in finishes such as Polished Chrome, Brushed Brass, Matte Black, Satin Nickel, Polished Nickel PVD, and Brushed Black Chrome.
• Bath Furniture / Vanities Wall-hung vanities with double drawers and matching Smith basin tops. MDF with lacquer finish in White, Storm Grey, and Coffee colors. Features SlowClose hardware for soft, quiet closing and includes mounting brackets.
• Bath Accessories Complete bathroom accessories including paper holders, robe hooks, towel bars, and mirrors. Available in multiple finishes designed to coordinate with Crosswater London faucet collections.
• Ressa Spa Toilet Collection Premium smart toilet collection featuring bidet functionality, heated seats with 6 customizable temperatures, 6 spray temperatures with multiple pressure and position combinations, warm air drying, deodorizer, UV spray head disinfection, night light, motion-activated lid, and dual-flush water-saving system. Ressa is a registered trademark of Crosswater London. Models include Ressa X1, Ressa X2 (wall-hung), and Ressa X3.

Quantifiable outcome

• MAP flushing performance score of 800 grams for Ressa X3 Spa Toilet
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• The Bathroom Brands GroupparentOthersCrosswater London is a part of The Bathroom Brands Group of companies. The parent group handles data protection responsibilities and sets privacy policies governing Crosswater London's data practices. Crosswater Limited (UK entity within the group) is the data controller under GDPR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brizo: Brizo is Delta Faucet's luxury line offering high-end faucets, showers, and accessories. Comparable to Crosswater's MPRO, UNION, and other premium brassware collections in designer-channel distribution, finishes variety, and luxury positioning.
• Hansgrohe: Hansgrohe is a German premium brassware manufacturer with strong design heritage and global presence. Directly comparable to Crosswater's luxury brassware (faucets, showers), award-winning collections, and designer/specifier channel approach.
• Waterworks: Waterworks is a US-based luxury bath and kitchen brand offering premium faucets, fittings, and fixtures through company-owned showrooms. Directly comparable to Crosswater's luxury positioning, showroom-led distribution strategy, designer partnerships, and curated collection approach.
• Grohe: Grohe is a leading European premium bathroom brassware brand offering faucets, showers, and smart bathroom solutions. Closely comparable to Crosswater's German-engineering-quality positioning, designer-focused collections, and global trade distribution model.
• Villeroy & Boch: Villeroy & Boch is a European premium bathroom brand with heritage dating back centuries, offering complete bathroom solutions including ceramics, brassware, bathtubs, and furniture. Directly comparable to Crosswater London's European design heritage, full-bathroom suite approach, and premium positioning.
• Toto: Toto is the dominant smart toilet brand globally and specifically in North America with its Washlet line. Directly competes with Crosswater's Ressa X1/X2/X3 smart toilet collection on bidet functionality, heated seats, and water efficiency, with similar premium positioning.
• Rohl: Rohl is a premium bathroom fixture brand offering luxury faucets, fixtures, and accessories with European design heritage. Directly comparable to Crosswater London's Italian artisan brassware positioning, multiple collections spanning traditional to modern, and designer/specifier channel.
• Duravit: Duravit is a German premium bathroom manufacturer specializing in ceramics, bathtubs, and wellness products with a strong design heritage. Closely comparable to Crosswater's premium bathroom positioning, designer collaborations, and complete-solution strategy across basins, toilets, and bathtubs.

Emerging players

• Robern: Robern is a premium bath furniture and vanity brand known for lighted mirrors and modular storage. Comparable to Crosswater London's MPRO vanity line in the premium bath furniture category, though Robern specializes in furniture while Crosswater offers a full-suite approach.

Broad incumbents

• Kohler: Kohler is the largest US-based bathroom fixture manufacturer offering luxury faucets, bathtubs, toilets, and vanities. Directly comparable to Crosswater London's complete-bathroom solution strategy and luxury positioning, but with vastly greater scale and broader product portfolio across price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crosswaterlondon
• Xx.com/crswtr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosswater London