Cilumine

What Cilumine does

Cilumine is a privately-held Swiss-domiciled (Société Anonyme, 100,000 CHF capital) natural cosmetics and nutricosmetics brand, founded by cosméologue Anne Morel, that develops and sells a portfolio of 100% natural-origin skincare and dietary supplement products targeting women seeking anti-aging, skin radiance, and hair care solutions. Its product portfolio spans 11 SKUs across two categories: cosmetics (AURA youth-activating serum, CYBÈLE youth-activating cream, CLÉO 4-in-1 eye contour, GALATÉE spot and glow serum, ÉOS SPF 30 sun oil) and nutritional supplements (STELLAIRE nutricosmetic, CALYPSO marine collagen drink, SÉLÉNÉ hair supplement, NYMPHÉA beauty and glycemia tea, HÉDONÉ gummies, OLYMPE). The formulations rely on a stack of patented proprietary ingredients — including doubly-patented SkinAx2, Bioecolia prebiotic, Fucogel polysaccharide, Naticol marine collagen, Matrixyl 3000, Eyeseryl, and Anagain Nu pea sprout extract — combined with plant-based actives such as a Bio-Retinol Complex from Brazilian Picão preto, supported by supplier-level clinical studies (e.g., 37% hair loss reduction with SÉLÉNÉ, 20% wrinkle reduction with Naticol).

The business operates as a direct-to-consumer e-commerce brand through www.cilumine.com, with secondary order intake by telephone and postal mail and a customer service/fulfillment center in Libourne, France. Revenue is generated through one-time purchases and subscription "cure" programs (monthly, quarterly, bi-annual, or annual) with preferential pricing, free delivery, automated renewals, and a FlexiMax guarantee allowing suspension or cancellation at any time without fees. The company underwrites its quality claims with a 365-day money-back guarantee — substantially longer than the typical 30-90 day industry standard — and covers return shipping costs. Distribution is exclusively DTC across France, French overseas territories, Germany, Belgium, Luxembourg, Spain, the Netherlands, and Portugal; there is no retail, marketplace, or wholesale presence. Ownership is founder-led with no disclosed venture capital, private equity, or institutional investment, and the company is administered by Pierre Tripet and Julien Hungerbühler alongside founder Anne Morel.

Name

Cilumine

Legal name

CILUMINE

Website

https://cilumine.com

Company type

Private

Operating status

Operating

Short description

Cilumine is a Swiss-domiciled, founder-led DTC brand selling 100% natural cosmetics and nutricosmetics (anti-aging serums, eye care, sun protection, marine collagen, hair and beauty supplements) directly to women through its own e-commerce site and subscription cures across Western Europe.

Ownership category

akta.pro rank

Product category

Natural Cosmetics and Nutricosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Natural skincare cosmetics
• Anti-aging serums
• Nutricosmetic supplements
• Marine collagen drinks
• Beauty dietary supplements

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Cosmetics and Dietary Supplements Sales: Direct product sales of cosmetics (serums, creams, eye care, sunscreen) and dietary supplements (collagen, nutricosmetics, hair supplements, herbal teas). Products sold as one-time purchases or subscription cures. Subscription model generates recurring revenue with automated renewals and preferential pricing.
2. Subscription Cure Programs: Monthly, quarterly, bi-annual or annual subscription programs for product cures with free delivery, preferential pricing, and FlexiMax guarantee allowing suspension or cancellation anytime without fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cilumine manufactures and sells a portfolio of 100% natural-origin cosmetics (anti-aging serums and creams, eye contour, spot serum, sunscreen oil) and nutricosmetic dietary supplements (marine collagen drinks, beauty capsules, hair supplements, beauty teas and gummies) directly to consumers through its own e-commerce website. Products are formulated with proprietary complexes including Bio-Retinol, SkinAx2, Phytoceramides, Naticol collagen, Anagain Nu, Bioecolia and Fucogel, sold either as one-time purchases or via subscription "cure en abonnement" programs with flexible cancellation, free delivery, and a 365-day money-back guarantee.

Product overview

Cilumine is a 100% natural cosmetics and nutritional supplements brand created by Anne Morel, a cosmetologist passionate about nature. The company offers a portfolio of 10 products spanning cosmetics (AURA, CYBÈLE, GALATÉE, CLÉO, ÉOS) and nutritional supplements (STELLAIRE, CALYPSO, SÉLÉNÉ, NYMPHÉA, HÉDONÉ). The cosmetics line includes serums and creams with anti-aging properties (AURA, CYBÈLE), a spot-correcting serum (GALATÉE), eye contour treatment (CLÉO), and sun protection oil (ÉOS). The supplement range includes nutricosmetics for skin glow (STELLAIRE), marine collagen drinks (CALYPSO), hair growth supplements (SÉLÉNÉ), beauty tea (NYMPHÉA), and beauty gummies (HÉDONÉ). The products are sold primarily through subscription cures with a 365-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• AURA (Sérum Activateur de Jeunesse) High-performance youth-activating serum that fights signs of skin aging with antioxidant action. Contains bio-retinol complex, barley leaf, angelica root, birch sap, and prebiotic Bioecolia for skin smoothing and firming. Targeted at women seeking anti-aging skincare.
• CYBÈLE (Crème Activatrice de Jeunesse) High-performance youth-activating cream elixir that fights signs of skin aging. Contains bio-retinol complex, barley leaf, angelica root, birch sap, and alga Jania rubens for smoothing, firming, and restoring skin suppleness. Targeted at women with mature skin.
• GALATÉE (Sérum Éclat et Taches) High-performance serum for skin glow and dark spots. Multi-action formula with patented bioactive peptide that reduces hyperpigmentation, increases resistance to new spots, and provides a homogeneous luminous complexion.
• CLÉO (Contour des yeux 4-en-1) 4-in-1 eye contour treatment that lifts, smooths, firms, and illuminates the eye area. Targets wrinkles, sagging, dark circles, and under-eye bags with Matrixyl 3000, Eyeseryl, and EPS Seafill.
• ÉOS (Huile Haute Protection Solaire) High-protection dry oil sunscreen with SPF 30 UVA/UVB protection, antioxidant action, and skin barrier reinforcement. Contains 3 organic filters and vitamin E.
• CALYPSO (Collagène Marin Supérieur) Superior marine collagen drink with 5g of hydrolyzed Naticol type 1 collagen peptides, combined with magnesium citrate and vitamin C for skin, hair, and nail beauty.
• STELLAIRE (Éclat et Barrière Cutanée) Nutricosmetic for skin glow and anti-aging with triple action: ceramides for hydration and wrinkles, SkinAx2 for luminosity, and vitamin E. Box of 30 capsules for one month.
• SÉLÉNÉ (Beauté des cheveux) Complete hair growth and fortification supplement with Anagain Nu, nettle, blueberry, zinc, and vitamins B6 and B8. Clinically proven to reduce hair loss by 37% in 2 months.
• NYMPHÉA (Tisane Beauté et Glycémie) Beauty and blood-sugar tea scientifically formulated to combat skin aging effects and maintain ideal weight. Combines Gymnema sylvestre, burdock root, rosemary, nettle, and calendula flower.
• HÉDONÉ (Beauty Gummies) Beauty gummies formulated as a nutricosmetic cure (per product portfolio listing) supporting skin radiance and anti-aging, sold as part of Cilumine's subscription cure programs.
• OLYMPE Product listed in the Cilumine portfolio navigation alongside AURA, CALYPSO, CLÉO, CYBÈLE, ÉOS, GALATÉE, HÉDONÉ, NYMPHÉA, SÉLÉNÉ and STELLAIRE.
• Subscription Cure Programs ("Cure en abonnement") Recurring subscription programs (monthly, quarterly, bi-annual or annual) bundling Cilumine cosmetics and supplements with preferential pricing, free delivery, automated renewals with email notifications, and FlexiMax flexibility to suspend or cancel anytime without fees.

Quantifiable outcome

• 37% reduction in hair loss after 2 months with SÉLÉNÉ (Anagain Nu ingredient)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Caudalie: French natural cosmetics brand built around vine-derived patented actives (e.g., resveratrol, polyphenols) with skincare, sun care, and dietary supplement lines including Vinosource and Polyphenol C15. Directly comparable to Cilumine on the 'natural origin + patented actives + beauty-from-within supplement' model, though at significantly larger scale and broader global reach.
• Absolution: French niche natural and organic cosmetics brand offering serums, creams, and targeted treatments with a similar founder-driven, formulation-led positioning. Comparable to Cilumine on portfolio (targeted serums + creams), natural positioning, and European boutique-scale distribution, though Absolution also extends into makeup.
• Klorane: Pierre Fabre-owned French botanical-led haircare brand with plant-based active ingredients (e.g., quinine, edelweiss, pea protein). Directly comparable to Cilumine on the botanical-active + clinical-claim approach for SÉLÉNÉ-type hair-loss products, and on French origin and natural positioning.
• Nuxe: French natural-origin dermo-cosmetic brand with a comparable mix of botanical-led skincare (serums, creams, sun care, hair). Closely comparable to Cilumine in positioning (natural + scientific), target customer (women seeking anti-aging and natural beauty), and European distribution footprint, but at materially larger scale and with global retail distribution.
• Ducray: Pierre Fabre-owned French dermo-cosmetic brand with targeted skincare and hair-loss treatments (Anaphase+, Neoptide, etc.). Closely comparable to Cilumine on the anti-aging and hair-loss treatment axes and on the use of botanical and clinically validated actives, though distributed primarily through pharmacies.
• Typology: French minimalist skincare brand founded in 2019, sold primarily D2C through its own website across Europe. Closely comparable to Cilumine on channel strategy (D2C-first), origin (natural ingredients with science-led formulation), and target consumer profile, though Typology's assortment is broader and its brand awareness materially higher.

Emerging players

• Patyka: French premium organic skincare house combining certified organic ingredients with clinically validated actives and offering a nutricosmetics line (e.g., collagen, hyaluronic acid supplements). Comparable to Cilumine on the dual cosmetics + ingestible beauty proposition and natural-origin positioning, though Patyka operates at a higher price point with selective retail.

Broad incumbents

• Avène (Pierre Fabre): French dermocosmetics brand owned by Pierre Fabre, focused on sensitive-skin and anti-aging skincare with thermal-spring-water-based formulations. Overlaps with Cilumine's anti-aging and skin-barrier positioning, but distributed primarily through pharmacies and dermatologist channels across more than 100 countries.
• La Roche-Posay: L'Oréal-owned dermocosmetics brand with a strong anti-aging and sensitive-skin portfolio (Retinol B3, Hyalu B5, etc.). Competes with Cilumine on the anti-aging skincare axis and clinical-claim positioning, but at global scale with deep pharmacy and dermatologist-channel distribution.
• L'Occitane en Provence: Large publicly listed French natural cosmetics group with botanical-led skincare, body care, and supplements (most notably through its Aromachologie and immortelle ranges, plus the nutricosmetics 'Nail & Cuticle' and 'Divine' lines). Highly comparable in natural-origin positioning but operates at vastly larger scale with global retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cilumine