SdH Design
SdH Vormgeving is a privately held Dutch graphic design studio, founded in 1986 and based in Stroet, North Holland, serving small and medium businesses and primary schools across Kop van Noord-Holland with logos, websites (Ziber platform), print, signage, and corporate films, plus the Team4School education initiative.
- Company typePrivate
- Founded1986
- HeadquartersStroet, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SdH Design does
SdH Vormgeving (operating under the working name SdH Design) is a privately held graphic design studio founded in 1986 by Friso Scheltema de Heere and headquartered in Stroet, North Holland, Netherlands. The studio delivers end-to-end visual communications for small and medium-sized businesses (MKB) and primary schools, spanning digital design (websites, narrow casting, corporate films, digital presentations) and tangible design (logos, corporate identities, print materials, vehicle lettering, facade signage, flags, packaging, mailings). The website business is built on the Ziber platform, offering CMS, hosting, support, and automatic updates through a subscription bundle that includes sub-products such as Webbly, Sitehand, Sitecup, Schoolkrijtje, and Shoplin.
SdH operates as a Ziber Gold Partner and is the founder and driving force behind Team4School, a collective of creative professionals (concept makers, designers, trainers, writers, photographers, and a printing partner) that bundles services for the primary education sector on the Ziber Education platform, including the Fiep parent app and Senseview TV channels. The sub-brand Team4School is positioned as the only creative agency in the Netherlands offering a comprehensive school design package with on-site training.
The business model combines one-time project fees (graphic design, print, signage, film) with recurring annual subscriptions for website hosting, CMS, and support. Go-to-market is sales-led and relationship-driven: customers reach out via phone, email, online quote forms, or in-studio visits in Stroet, with on-site consultations across the Kop van Noord-Holland region (Heerhugowaard, Schagen, Den Helder, Alkmaar, Middenmeer, Hoorn). Marketing is conducted through a portfolio website, organic social channels (Facebook, Twitter, LinkedIn), referrals, and the Ziber partner network. The firm has created and manages over 100 websites cumulatively since 1986 and operates as an owner-managed micro-studio with no external investors, parent company, or disclosed subsidiaries.
SdH Design firmographics
Firmographics- Name
- SdH Design
- Legal name
- SdH Vormgeving
- Website
- https://sdhvormgeving.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SdH Vormgeving is a privately held Dutch graphic design studio, founded in 1986 and based in Stroet, North Holland, serving small and medium businesses and primary schools across Kop van Noord-Holland with logos, websites (Ziber platform), print, signage, and corporate films, plus the Team4School education initiative.
- Ownership category
- akta.pro rank
SdH Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where SdH Design is headquartered
LocationHeadquarters
- HQ city
- Stroet
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SdH Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Graphic Design Services: One-time project-based design services including logos, branding, house styles, print materials, signage, and promotional items.
- Website Design and Hosting: Website design services with bundled CMS, hosting and support. Fixed friendly rates with no surprises. Automatic updates included throughout the year.
- Corporate Film Production: Production of promotional videos, corporate films, and digital presentations. Collaboration with filmmakers and animation specialists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Website design with full service package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SdH Design product offering
Product offeringCore offering
SdH Vormgeving is a graphic design studio active since 1986 that designs logos, corporate identities, websites (on the Ziber platform with CMS, hosting and support), print materials, signage, vehicle lettering, corporate films, digital presentations, and narrow casting digital signage (Ziber Senseview). Through its Team4School initiative, the studio delivers specialized school websites on the Ziber Education platform with parent communication tools and on-site training for primary schools.
Product overview
SdH Vormgeving is a graphic design studio active since 1986, serving small and medium enterprises and primary schools in North Holland, Netherlands. The company operates under two main brands: SdH Vormgeving for general business design services and Team4School for specialized school website design. Their offerings include logo and corporate identity design, website design (using Ziber, Jimdo, and DoDo Internet platforms), print design (annual reports, magazines, packaging), signage and vehicle lettering, business films, digital presentations, and narrow casting systems (Ziber Senseview). Team4School provides complete school websites on the Ziber Education platform, including the Fiep parent app and on-site training services. The company has created and manages over 100 websites and is a partner of Ziber for education and narrow casting solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Team4School: An initiative of SdH Vormgeving - a collective of creative professionals bundling forces for primary education. Creates websites, Senseviews, newsletters, and conversation planners for primary schools on the Ziber Education Platform.
Products and services
- Logo and Huisstijl (Logo and Corporate Identity Design) Custom logo design and comprehensive corporate identity systems, including letterhead, business cards, signage applications, and brand guidelines, designed for small and medium businesses, primary schools, and local organizations.
- Website Ontwerp (Website Design) Professional website design services built on Ziber platforms (and historically Jimdo and DoDo Internet), bundled with CMS, hosting, support, and SEO options. Provided on an annual subscription with fixed rates and automatic updates throughout the year.
- Drukwerk (Print Design) Design for printed materials including annual reports, magazines, mailings, brochures, flyers, and packaging, for businesses, schools, and local organizations.
- Belettering (Signage Design) Design for vehicle lettering, facade signage, flags, and advertising boards, coordinated with the corporate identity for cohesive brand expression across physical assets.
- Bedrijfsfilm and Digitale Presentatie (Corporate Film and Digital Presentation)
Quantifiable outcome
- Over 100 websites created and managed
- +2 more outcomes
Companies that use SdH Design
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
SdH Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SdH Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ZibercoreOfficial Ziber partner offering websites, Senseview narrow casting, and Ziber Education platform solutions. Provides CMS, hosting, support, and automatic updates through Ziber systems. SdH is a Ziber Gold Partner and one of their most active design partners in the education sector.
- Team4SchoolcoreInitiative founded and driven by SdH Vormgeving. Collective of creative professionals including concept makers, designers, trainers, writers, photographers, and a printing company serving primary education. Only creative agency in Netherlands offering on-site training for school clients.
- Drukkerij SpringeruitminorPrinting partner that produces high-quality work and employs adults with intellectual disabilities, aligning with SdH's values on social responsibility.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SdH Design competitors and assessment
Company assessmentDirect peers
- VandeJong: Dutch creative agency delivering branding, design, and digital services to corporate and SMB clients. Comparable in offering scope and Dutch-market focus, though typically at a larger client scale than SdH's regional SMB base.
- VBAT: Amsterdam-based creative agency providing branding, corporate identity, packaging, and digital design. Closely comparable to SdH in offering scope (logo, house style, print, packaging), though operating at a larger scale and serving bigger national clients.
- Lust: Dutch design and branding agency delivering identity design, editorial, packaging, and digital work. Comparable creative-agency model with a strong design pedigree, competing for the same Dutch SMB and institutional clients at a more premium positioning.
- DoDo Internet: Dutch web design and hosting agency referenced by SdH as one of the platforms it designs on. Comparable regional Dutch web design and hosting provider competing for the same SMB customer base in the Netherlands.
Broad incumbents
- Canva: Global self-serve design platform for logos, marketing materials, presentations, and simple websites. Competes with SdH for the same small-business and self-employed customers by offering low-cost, template-based alternatives to SdH's project-based graphic design services.
- Studio Dumbar: Established Dutch design agency offering brand identity, graphic design, and digital design services. Comparable as a Netherlands-based full-service design studio, but operating at significantly larger scale and with a national/international client base.
- DEPT: Large Dutch-headquartered digital agency offering web design, content production, and creative services. Overlaps with SdH on website design and content creation, but competes at enterprise scale and price points well above SdH's regional SMB focus.
- Total Design: Long-standing Amsterdam design agency (founded 1963) with broad corporate identity, print, and digital capabilities. Comparable in service mix to SdH but operating at substantially larger scale and with enterprise/government clients.
Others
- Jimdo: DIY website builder platform listed alongside Ziber as a technology option for SdH website projects. Comparable as an enabling platform that serves the same Dutch SMB and self-employed customer base, and competes for SdH's project-based web design spend.
- Ziber: Technology partner and platform provider for SdH's websites, Senseview digital signage, and the Ziber Education (formerly Schoolkrijtje) platform. SdH is a Ziber Gold Partner and resells/implements these platforms to SMB and primary-school clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SdH Design social profiles
Digital presenceSdH Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
SdH Design leadership team
Management profileNumber of profiles
Profiles1 record
SdH Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SdH Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SdH Design
What does SdH Design do?
SdH Vormgeving is a graphic design studio active since 1986 that designs logos, corporate identities, websites (on the Ziber platform with CMS, hosting and support), print materials, signage, vehicle lettering, corporate films, digital presentations, and narrow casting digital signage (Ziber Senseview). Through its Team4School initiative, the studio delivers specialized school websites on the Ziber Education platform with parent communication tools and on-site training for primary schools.
Is SdH Design a public or private company?
SdH Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SdH Design founded?
SdH Design was founded in 1986. It employs 1 to 10 people.
Where is SdH Design based?
SdH Design is headquartered in Stroet, Netherlands, in the Europe region.
How does SdH Design make money?
Three revenue lines are on record. Graphic Design Services are the primary driver. The others are website Design and Hosting and corporate Film Production.
Who are SdH Design's main competitors?
Direct peers on record are VandeJong, VBAT, Lust and DoDo Internet. Broad incumbents are Canva, Studio Dumbar, DEPT and Total Design. Others are Jimdo and Ziber.
Does SdH Design have an API?
No public API is recorded for SdH Design.
What industry is SdH Design in?
SdH Design's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 7330.