What Online ID does

Online ID is a privately held Dutch performance marketing agency operating under the brand 'Digital Performers' from offices in Eindhoven and Utrecht. Founded in 2015 and part of the Blue Dragon Group, the agency employs approximately 30 specialists serving more than 1,000 cumulative clients, with roughly 80% concentrated in e-commerce. The company delivers a full-stack performance marketing offering across paid search (Google Ads, Microsoft Advertising), paid social (Meta, TikTok, Snapchat, Pinterest), SEO and GEO (Generative Engine Optimization), feed management via Channable (Gold Partner), marketplace advertising on Bol.com (one of ~40 Ambassadors in the Netherlands), email marketing through Klaviyo and Spotler, conversion rate optimization, and server-side measurement infrastructure including Google Consent Mode V2. A standalone AI Marketing service line wraps Custom GPT and AI Agent development around third-party foundation models.

The business is a recurring retainer model with 6-month minimum contracts and automatic renewal, with custom pricing tied to channel scope and account complexity. Custom-priced retainers are sold through consultative direct sales, monthly on-site strategy sessions, and a free Google Ads Quickscan lead magnet. The go-to-market targets ambitious Dutch and Benelux e-commerce companies seeking both domestic growth and international expansion into Germany, France, Spain, the UK, Belgium, and Denmark. Distribution is reinforced by top-tier platform partner statuses — Google Premier Partner 2026, Meta Business Partner 2026, Channable Gold Partner 2026, Microsoft Advertising Partner 2026, Shopify Partner, TikTok Marketing Partner, and Klaviyo Silver Partner — alongside membership in the Blue Dragon Group, which supplies complementary branding and creative services. Revenue is not publicly disclosed, no external funding rounds have been raised, and ownership rests with the Blue Dragon Group parent.

Name

Online ID

Legal name

Online ID

Website

https://online-id.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Online ID is a Dutch performance marketing agency ('Digital Performers') with 30 specialists across Eindhoven and Utrecht, serving 1,000+ e-commerce clients with retainer-based paid media, SEO/GEO, feed management, email, CRO, and AI marketing services, operating as part of the Blue Dragon Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Ongoing retainer-based performance marketing services for e-commerce companies, including SEA (Google Ads, Microsoft Advertising), Meta Ads, TikTok, Snapchat, SEO/GEO, email marketing, marketplaces (Bol), feed management, and CRO. Contracts typically run for a minimum of 6 months with automatic renewal. Pricing is customized based on scope, channels managed, and account complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Online ID is a strategic performance marketing agency delivering retainer-based digital marketing services primarily to e-commerce companies. Core services span SEA (Google Ads, Microsoft Advertising), Social Media Marketing (Meta, TikTok, Snapchat, Pinterest), Marketplaces (Bol), Feed Management (via Channable), SEO/GEO, CRO, E-mailmarketing, AI Marketing, Measurement, and E-commerce Strategy consulting. Services are sold as multi-channel retainer contracts with a minimum six-month term, supplemented by a free Google Ads Quickscan as a client acquisition entry point.

Product overview

Online ID is a strategic performance marketing agency ('Digital Performers') offering a comprehensive suite of digital marketing services. The core offering spans Performance & Acquisition services (SEA via Google Ads and Microsoft Advertising, Social Media Marketing on Meta/TikTok/Snapchat/Pinterest, Marketplaces including Bol, and Feed Management using Channable), Conversion & Experience services (SEO/GEO and CRO), and Lifetime Value & Retention services (E-mailmarketing via Klaviyo/Spotler). Additional services include Measurement with Server-Side Tagging and Consent Mode V2, AI Marketing with Custom GPTs and AI Agents, and E-commerce Strategie consulting. The agency also provides a free SEA Scan tool for Google Ads account assessment. All services are delivered by a team of 30 specialists across offices in Eindhoven and Utrecht, with international expansion expertise for European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• SEA (Search Engine Advertising) Managed Google Ads and Microsoft Advertising campaigns covering Search, Shopping, Display, and Performance Max formats. Delivers immediate visibility and conversions for e-commerce clients through keyword targeting, bidding strategies, and campaign optimization.
• Social Media Marketing Managed advertising campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and Pinterest, including AI-driven campaign optimization via Meta Advantage+ Shopping and Snapchat Smart+. Targets brand awareness and direct conversions for e-commerce brands.
• Marketplaces (Bol Advertising) Bol.com Sponsored Products campaigns, account setup, SEO optimization on Bol, and technical integrations for Dutch and Belgian e-commerce clients. Online ID is one of only 40 Bol partners in the Netherlands and serves as Bol Ambassador and Advertising Agency Partner.
• Feed Management Product feed optimization using Channable for Google Shopping, social advertising, and marketplaces. Includes automated product feed synchronization, bundling rules, localization for international markets, and CSS configuration across 3,000+ channels.
• SEO and GEO Search Engine Optimization for Google and Generative Engine Optimization for AI-powered search engines (ChatGPT, Gemini, AI overviews). Includes structured data optimization, technical SEO, content optimization, and marketplace SEO for visibility in traditional and AI-driven search results.
• CRO (Conversion Rate Optimization) Conversion Rate Optimization using data analysis, A/B testing, Hotjar analytics, and Customer Data Platform implementation to improve website conversion rates and customer journeys.
• E-mailmarketing Automated email flows, personalized newsletters, and AI-driven segmentation delivered via Klaviyo and Spotler platforms. Includes retention campaigns, customer lifecycle automation, and revenue attribution from email channels.
• Measurement Data tracking and analytics configuration including GA4 setup, Server-Side Tagging via Google Tag Manager, Google Consent Mode V2 implementation, Enhanced Conversion tracking, and privacy-compliant measurement infrastructure for reliable campaign insights.
• AI Marketing AI strategy and integration services including GEO optimization, Custom GPT development tailored to client organizations, AI Agents for process automation, AI-driven content creation, and structural organizational AI adoption consulting.
• E-commerce Strategie Strategic e-commerce consulting covering channel alignment, data integration, KPI definition, and scalable growth planning. Includes monthly on-location strategy sessions and channel roadmap development for sustainable growth.
• Gratis SEA Scan (Free Google Ads Quickscan) Free 40+ point Google Ads account analysis delivered within 2 business days, identifying missed opportunities and improvement recommendations. Used as a no-obligation lead-generation entry point for acquiring paying retainer clients.

Quantifiable outcome

• Case studies show: 128% revenue increase (HD-Tools, Google Ads), 440% revenue increase (LABFRESH, Google Ads), 144% revenue increase (Verpakgigant, Google Ads), 211% revenue increase (Green Bubble Germany, total shop), 177% revenue increase (ATEX Depot, Google Ads), 63% revenue increase (Micro Step, Google Ads)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ChannablecoreTechnology or Integration · 1 January 2026Channable Gold Partner 2026. Online ID uses Channable for feed optimization across Google Shopping, social advertising, and marketplaces. As a Gold partner, Online ID has direct lines with Channable, early access to new features, and deep platform knowledge. Supports feeds for 3,000+ channels and international localization.
• GooglecoreTechnology or Integration · 1 January 2026Google Premier Partner 2026. Certified in Google Ads, Google Analytics, Tag Manager, and server-side tagging. Enables advanced campaign management, Performance Max, and measurement services for clients.
• MetacoreTechnology or Integration · 1 January 2026Meta Business Partner 2026. Certified for Facebook and Instagram advertising, Meta Advantage+ Shopping campaigns, and cross-platform social media management.
• Bol.comcoreTechnology or Integration · 1 January 2026Bol Ambassador and Bol Advertising Agency Partner 2026. Online ID is one of only 40 Bol partners in the Netherlands. Provides Sponsored Products campaigns, account setup, SEO optimization on Bol, and technical integrations for Dutch and Belgian e-commerce clients.
• Blue Dragon GroupcoreStrategic or Co-development PartnerOnline ID is part of Blue Dragon Group, a group of mutually reinforcing marketing agencies with one shared goal: growing by helping others grow. The group covers the full spectrum from branding to performance marketing, with Blue Dragon handling the creative foundation (websites, design) while Online ID focuses on performance and results.

Scale indicators5 records

Recent moves7 records

Broad incumbents

• Dept Agency: Dept is a large, globally scaled digital agency with significant Benelux presence offering paid media, SEO, engineering and CRO across verticals. Comparable on capability breadth but operates at much larger scale across multiple service lines.

Direct peers

• Adwise: Adwise is a Dutch performance marketing agency specializing in e-commerce, paid search, social, and feed management — directly comparable to Online ID's SEA, social, marketplace and feed service mix for online retailers.
• Netprofiler: Netprofiler is a Dutch digital agency specialized in SEO, content and performance marketing for e-commerce and B2B — overlaps with Online ID's SEO/GEO and paid acquisition offerings.
• Happy Horizon: Happy Horizon is one of the largest independent Dutch performance marketing agencies with a strong e-commerce client base across paid media, SEO, and CRO — directly comparable in target customers, channels and Benelux focus.
• Conversion.nl: Conversion.nl is a Dutch e-commerce growth agency focused on CRO, paid acquisition, SEO and feed — comparable to Online ID's e-commerce vertical concentration and performance marketing stack.
• Greenhouse Group: Greenhouse Group is a Dutch digital performance group with expertise in paid search, social, programmatic and e-commerce — a comparable Dutch mid-market competitor in performance marketing services.
• Increase Media: Increase Media is a Dutch performance marketing agency focused on paid search, paid social and e-commerce growth — directly comparable on service mix and customer profile.
• Pinecone Group: Pinecone is a Dutch digital marketing and e-commerce agency offering paid media, SEO and CRO services to webshops — comparable in channel mix and Dutch e-commerce focus.
• Bravoure: Bravoure is a Dutch performance/e-commerce agency delivering paid media, SEO, marketplaces and feed management to online retailers — directly comparable in core service lines and target market.

Others

• Webpower: Webpower is a Dutch email marketing automation provider and Email Service Provider (Spotler). It is adjacent/thematic — a technology vendor in the same marketing ecosystem that Online ID competes with on tooling rather than on services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnlineID.nl
• LinkedInlinkedin.com/company/online-id-digital-performers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online ID