What Netprofiler does

Netprofiler is a Dutch digital marketing agency headquartered in Amsterdam, founded in 2003 and operating as the flagship search-marketing label of LevelUp Group, a six-label digital marketing conglomerate with approximately 160 employees across Amsterdam and Den Bosch. The company specializes in OmniSearch — an integrated multi-channel search strategy framework that unifies seven search channels (traditional search engines, AI search, local search, app search, shopping and comparison platforms, social search, and data/tech infrastructure) under a single revenue-oriented strategy for enterprise e-commerce brands. Core services include SEO, SEA, and the proprietary Generative Engine Optimization (GEO) practice targeting LLM-powered search (ChatGPT, Gemini, Perplexity).

The agency's proprietary technology stack centers on two assets: CAS (Content Automation for Search), an AI agent launched in October 2025 that produces SEO/GEO content at scale using multiple LLM models and has delivered measurable rankings outcomes for clients; and the OmniSearch Tech-Stack, which provides integrated dashboards, feed management, monitoring, and automation across channels. Key technology partnerships include Google Premier Partner 2025, Meta Verified Partner, Gold Partner status with Channable and Producthero, and certified partnerships with Promptwatch, SEMji, and Hunch.

Netprofiler operates a professional services and managed growth program model, engaging enterprise e-commerce clients on multi-year custom contracts priced per engagement. The customer base includes recognizable Dutch and international brands such as New York Pizza, Harman Kardon (10+ year relationship), Samsung, Rituals, 10DAYS, PassaSports, Parship, and Oxfam Novib. Distribution is primarily direct enterprise field sales supported by content marketing, industry events (Friends of Search 2025 sponsor, Digital Marketing Festival 2026), partner referrals, and four consecutive years of #1 ranking in Emerce100 Digital Marketing Bureaus. Operating geography is the Netherlands and broader Europe; no public funding or revenue figures are disclosed.

Name

Netprofiler

Legal name

LevelUp Group

Website

https://netprofiler.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Netprofiler is a Dutch digital marketing agency that provides OmniSearch strategy, SEO, SEA, and AI-driven content services to enterprise e-commerce brands across Europe. Operating as part of LevelUp Group, it delivers integrated multi-channel search optimization across traditional, AI, social, local, and marketplace channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - OmniSearch Strategy Consulting: Long-term growth programs and consulting engagements focused on integrated search strategy across multiple channels including SEO, SEA, AI search, social search, marketplaces, and local search.
2. Growth Programs: E-commerce growth programs and lead generation programs offering sustained growth, maturity improvement, and market insights. Focus on long-term partnerships with measurable ROI.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Netprofiler is a Dutch digital marketing agency that delivers the OmniSearch growth framework to e-commerce brands, integrating multiple search channels (traditional search engines, AI search, local search, app search, marketplaces, social search, and data infrastructure) into one unified search strategy. The agency provides professional services spanning SEO, SEA, GEO, marketplace optimization, social search, and local search, supported by a proprietary AI agent (CAS) for automated content production and a custom Tech-Stack platform with dashboards and automation.

Product overview

Netprofiler is an e-commerce focused online marketing agency offering the OmniSearch Growth Framework—a unified platform combining strategy, execution, and proprietary technology. The core offering centers on OmniSearch Strategie, which integrates seven search channels (Traditional Search Engines, AI Search, Local Search, App Search, Shopping & Vergelijkingsplatformen, Social Search, and Data & Tech) under one cohesive strategy. The service portfolio includes two primary marketing services (SEO and SEA), a proprietary AI agent called CAS (Content Automation for Search) for automated content production, and a Tech-Stack platform providing dashboards, monitoring, and automation tools. The OmniSearch Academy provides training services. Together, these components form an integrated system where SEO and SEA data inform each other, CAS accelerates content production, and the Tech-Stack provides the data infrastructure—all unified under the OmniSearch strategy framework.

Differentiator

Problem solved

Functional benefit

Brands

• CAS (Content Automation for Search): Proprietary AI agent developed by Netprofiler that enables scalable and qualitative SEO content creation for improved visibility in search engines and AI platforms.

Products and services

• OmniSearch Strategie Foundational cross-channel search strategy service that integrates all search channels — traditional search engines, AI search, local search, app search, shopping platforms, and social search — into one unified growth framework for e-commerce brands.
• SEO (Search Engine Optimization) Organic search optimization service combining content optimization, technical SEO, and authority building. Includes Generative Engine Optimization (GEO) for AI and LLM visibility, integrated with SEA for unified search performance.
• SEA (Search Engine Advertising) Paid search advertising service maximizing visibility through data-driven campaigns, smart automation, and feed management, leveraging Performance Max, data-driven campaigns, and feed optimization across Google, Bing, and other platforms.
• AI Search Optimization (GEO) Optimization service for visibility in AI agents and LLM-powered search (ChatGPT, Gemini, Perplexity, AI Overviews), focused on becoming a recommended source in AI-driven responses through Generative Engine Optimization (GEO).
• Local Search Local visibility optimization service for multi-location businesses focused on 'near me' searches, Google Maps navigation, and regional sales impact across multiple channels.
• App Search (ASO) App Store Optimization service for increasing organic app installs and boosting paid advertising performance in app stores.
• Shopping & Vergelijkingsplatformen Marketplace and comparison platform optimization service for visibility and presence on platforms such as Bol.com and Amazon, including product feed optimization for shopping engines and price comparison sites.
• Social Search Social platform search optimization service ensuring brands are discoverable during social browsing, optimizing content for platform-specific requirements such as video for TikTok and hashtags for Instagram, and emerging in-app purchase functions.
• Data & Tech Data infrastructure and technology services forming the foundation of OmniSearch, including feed enrichment, technology integration, dashboarding, and monitoring for reliable cross-channel data and decision-making.
• CAS (Content Automation for Search) Proprietary AI agent that generates scalable, high-quality SEO and GEO content for product listing pages, landing pages, and international expansion. Uses multiple LLM models and 15 years of SEO/GEO specialist knowledge.
• OmniSearch Tech-Stack Technical foundation for OmniSearch execution including dashboards, monitoring, automation, and AI systems. Combines tools for prompt tracking, search intent analysis, feed optimization, and campaign management.
• OmniSearch Academy Knowledge-sharing service including training, coaching, and strategic sessions that help client teams work more independently with the OmniSearch strategy and build internal capabilities.

Quantifiable outcome

• +30% yield improvement on search within first 6 months
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PI MarketingcoreStrategic or Co-development Partner · 29 June 2022PI Marketing, a group of 30 specialists focused on email and marketing automation for e-commerce, joined LevelUp Group in June 2022. They strengthen the group's retention capabilities and operate from Den Bosch as the Brabant hub.
• C2BcoreStrategic or Co-development Partner · 25 May 2022C2B is an Amsterdam-based creative content bureau that joined LevelUp Group in May 2022. They specialize in design, strategy, project management, and content creation. C2B and Netprofiler already collaborated successfully on the New York Pizza recruitment campaign which won multiple awards.
• ChannablecoreTechnology or IntegrationChannable is a feed management and marketplace integration platform. Netprofiler holds Gold partner status with Channable, using their technology for feed optimization and multi-channel product data management.
• GooglecoreTechnology or IntegrationNetprofiler is a Google Premier Partner 2025, indicating high-level certification and spending thresholds met. They utilize Google Ads, Google Analytics, and other Google technologies extensively in their service delivery.
• MetacoreTechnology or IntegrationMeta verified partner status, utilizing Facebook, Instagram, and other Meta platforms for social and programmatic advertising campaigns.
• ProductherocoreTechnology or IntegrationGold Partner of Producthero, a product advertising platform. Netprofiler has maintained Gold Partner status for multiple years.
• SEMjicoreTechnology or IntegrationSEO technology partner providing AI-powered content optimization tools. Netprofiler uses SEMji for real-time content scoring and optimization suggestions.
• HunchcoreTechnology or IntegrationTechnology partner for Hunch, an advertising technology platform. Award-winning partnership in advertising technology.
• Dutch Search AwardsminorOthersIndustry award organization that has recognized Netprofiler multiple years (2021-2024) for excellence in search marketing.
• Dutch Interactive AwardsminorOthersDutch Interactive Awards organization that awarded Netprofiler Gold, recognizing excellence in digital marketing.
• EmerceminorOthersEmerce100 annual ranking has consistently ranked Netprofiler #1 in Digital Marketing Bureaus category (2022-2025).

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Dept Agency: Amsterdam-headquartered digital agency offering creative, technology, and data-driven marketing services. Directly comparable as a Dutch full-service digital agency with similar client scale and regional depth.
• iProspect: Global performance marketing agency owned by Dentsu, focused on SEO, paid search, and digital media. Closest direct peer given its comparable search-led, channel-integrated offering for enterprise brands.
• Croud: UK-based digital performance agency with a strong focus on paid search, SEO, and content across multi-channel campaigns. Comparable business model combining proprietary tech with managed service delivery for enterprise clients.
• Brainlabs: Independent digital media agency specializing in paid search, programmatic, and SEO. Comparable as a search-first performance agency competing for similar enterprise budgets.

Broad incumbents

• GroupM: WPP's media investment group encompassing media buying, planning, and SEO/SEA services. Competes with Netprofiler on enterprise search mandates but operates as a broad multi-agency holding entity.
• WPP: Largest global advertising holding company, parent of GroupM, Ogilvy, and VMLY&R. Relevant incumbent competitor for cross-border enterprise clients seeking integrated communications versus specialist search agencies.
• Dentsu: Global advertising holding company whose iProspect and Merkle units directly compete with Netprofiler. Relevant as the broader incumbent whose scale, global footprint, and bundled offerings contrast with Netprofiler's regional focus.
• Publicis Groupe: Global advertising holding company with performance and digital agencies (including Publicis Media and Performics). Comparable as a broad incumbent offering SEO/SEA capabilities within a wider services portfolio.

Emerging players

• Rise by Hydrant: European digital marketing agency operating across paid media, SEO, and analytics for enterprise clients. Comparable as an emerging performance agency expanding into AI-driven search and content capabilities similar to Netprofiler's roadmap.

Regional players

• Greenhouse Group: Dutch digital marketing group with multiple specialist agencies (including GreenHouse, Clever Strategy, and Fresh Digital). Comparable regional competitor focused on the Netherlands market with similar multi-agency structure to LevelUp Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netprofiler

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netprofiler