Tomorrow gate
Tomorrow Gate is a privately held Japanese corporate branding company that provides philosophy-led branding consulting, concept and design services, and B-SCORE, a proprietary brand diagnostic SaaS, primarily to mid-to-large Japanese enterprises.
- Company typePrivate
- Founded2010
- HeadquartersOsaka, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tomorrow gate does
Tomorrow Gate (トゥモローゲート株式会社) is a privately held Japanese corporate branding company founded in 2010 by Kohei Nishizaki and headquartered in Osaka, with a Tokyo regional office. The company sells two integrated offerings: project-based branding consulting and creative services (corporate philosophy construction, concept design, brand consulting, brand design, office branding) delivered to mid-to-large Japanese enterprises, and B-SCORE, a proprietary cloud-based brand diagnostic SaaS launched in April 2025 that quantifies corporate brand strength across philosophy, policy, and behavior dimensions and produces AAA-E rankings. As of January 2026, B-SCORE serves 210 paying companies, and over 400 enterprises have engaged Tomorrow Gate's consulting services cumulatively since founding. Customer logos span retail (Luqua Osaka, Wacoal), media (Mainichi Shimbun, Kansai TV), manufacturing (Mandom), professional services (CBRE, 識学), and sports (Ryukyu Asteeda).
The company's go-to-market is content-led and inbound-driven: 85% of new customers arrive pre-aware of the company through CEO Nishizaki's personal brand (YouTube ~17万, X ~11万, TikTok ~7万 subscribers) and the corporate blog, supplemented by organic social media, PR, and a nationwide taxi digital-signage campaign for B-SCORE. The sales process for consulting engagements involves direct CEO-led conversations, brand diagnostics, and 27+ hour executive workshops to produce a proprietary Vision Map deliverable. B-SCORE is sold through a self-serve online model (bscore.jp) with a free trial, a small-business rate of ¥6,660/year for firms with ≤10 employees, and standard plans scaling from ¥18K to ¥540K/year by employee count, plus an optional dedicated consultant add-on.
Revenue is generated primarily through professional-service fees from consulting engagements, with a growing subscription component from B-SCORE. The company also operates an in-house chef-run employee cafeteria (Kitchen Service) used as a culture and brand showcase rather than a revenue source. Tomorrow Gate is founder-owned and bootstrapped with no disclosed external investment, reported 2024 sales of approximately ¥600M (~$4M USD), and stable headcount of 40-41 employees across 2026.
Tomorrow gate firmographics
Firmographics- Name
- Tomorrow gate
- Legal name
- トゥモローゲート株式会社
- Website
- https://tomorrowgate.co.jp
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tomorrow Gate is a privately held Japanese corporate branding company that provides philosophy-led branding consulting, concept and design services, and B-SCORE, a proprietary brand diagnostic SaaS, primarily to mid-to-large Japanese enterprises.
- Ownership category
- akta.pro rank
Where Tomorrow gate is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Tomorrow gate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Branding Consulting & Creative Services: Full-service branding engagements including corporate philosophy construction, concept design, brand consulting, brand design, and office branding. Revenue is generated through project-based professional service fees. Clients include companies across diverse industries such as retail, media, manufacturing, and professional services.
- B-SCORE Brand Survey SaaS: Subscription-based brand diagnostic tool (B-SCORE) offered in Trial (free) and Standard (paid annual) tiers. Pricing scales by number of employees. As of January 2026, B-SCORE serves 210 companies.
- Kitchen Service / Office Catering: In-house chef-operated employee cafeteria (社員食堂) providing daily meals to employees. This is primarily an internal employee benefit rather than a revenue-generating external service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Trial Plan — Free limited access |
| Subscription | Annual | Standard Plan — Full access by employee count |
| Subscription | Annual | Small Business Rate — 10 employees or fewer |
| Subscription | Annual | Custom Consulting — Dedicated consultant (optional add-on) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Tomorrow gate product offering
Product offeringCore offering
Tomorrow Gate is a corporate branding company that provides end-to-end branding services including corporate philosophy construction and penetration, concept design, branding consulting, brand design (visual identity, websites, signage), office branding, and the proprietary B-SCORE brand diagnostic SaaS platform. It also runs an in-house employee kitchen service as part of its culture-building offering. Clients are primarily Japanese mid-to-large enterprises across retail, manufacturing, media, professional services, and sports verticals.
Product overview
Tomorrow Gate is a corporate branding company that combines consulting and creative services. Its core offering spans brand strategy, corporate philosophy construction, concept design, consulting, brand design, office branding, and a proprietary employee cafeteria service. The company also offers B-SCORE — a cloud-based brand power diagnostics and survey tool that quantifies corporate brand equity across "Philosophy," "Policy," and "Action" dimensions, with plans ranging from a free trial to paid standard subscriptions and an AI-enhanced rebrand featuring strategy proposal capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- B-SCORE (ビースコア): Proprietary brand power survey service that quantifies corporate brand strength across three perspectives: philosophy, policy, and behavior. Launched April 2025 with AI-powered brand strategy recommendations added in 2026.
Products and services
- Corporate Philosophy Construction and Penetration Consulting service that helps companies articulate and internalize their corporate philosophy (mission, vision, values) through workshops, Vision Map creation, and ongoing alignment programs to embed principles across the organization. Targeted at executive leadership of Japanese enterprises.
- Concept Design Service focused on developing the central concept and messaging framework that defines how a company presents itself to the world, including brand statements, positioning, and communication strategies. Targeted at enterprise clients seeking brand differentiation.
- Branding Consulting Advisory services for solving corporate management and branding challenges, encompassing strategy development, organizational design, and KPI/KGI-aligned action planning. Targeted at enterprise leadership teams.
- Brand Design Creative design services covering visual identity systems, corporate materials, recruitment pamphlets, websites, signage, and other brand-facing visual touchpoints, all produced by the company's own in-house creative team. Targeted at enterprise clients.
- Office Branding Service that transforms office spaces into brand-expressive environments, designing physical workspaces to embody corporate philosophy and culture, contributing to employee engagement and external brand impression. Targeted at enterprise clients.
- B-SCORE Brand Survey SaaS platform that quantifies corporate brand equity through employee surveys covering philosophy alignment, policy clarity, and action consistency. Delivers deviation-value scores and AAA-E grades, with AI-powered brand strategy recommendations for prioritized improvement actions. Available via trial (free) and standard (paid annual) tiers. Targeted at Japanese companies seeking to measure and strengthen brand equity.
Quantifiable outcome
- 85% of new customers arrive as inbound referrals already aware of the company
- +5 more outcomes
Companies that use Tomorrow gate
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Tomorrow gate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tomorrow gate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CROSS FMminorCROSS FM, a Fukuoka-based radio station, held its 'HORIEXPO OSAKA' business event at Tomorrow Gate's Osaka headquarters. Tomorrow Gate provided venue support as co-host. The event featured Horita Takafumi (ホリエモン) and connected business leaders across Japan as part of CROSS FM's 'National Satellite Initiative'.
- JR西湖SC開発 (JR West Japan SC Development) — Luxua OsakaminorTomorrow Gate was commissioned to design the brand concept 'ココロ、くすぐる。' (_tickling the heart_) for Luxua Osaka, a major shopping center connected to Osaka Station. Building on this initial concept work, Tomorrow Gate later produced the experiential marketing event 'WHY NOT NOW?' (valentine's resolution event) at Luxua Osaka's 9th floor as part of the mall's 11th anniversary.
- B-SCORE Brand Survey (proprietary service brand)coreB-SCORE is Tomorrow Gate's proprietary brand diagnostic tool and product line. While not an external partnership, the B-SCORE platform incorporates proprietary methodology, AI recommendation capabilities, and a network of companies who have used the service (210+ companies as of January 2026).
- KADOKAWAcoreKADOKAWA approached CEO Kohei Nishizaki in early 2024 to co-publish his first business book 'レベルゼロ — 自分を超え続ける仕事の教科書'. KADOKAWA served as the official publisher for this title, which was released in January 2024. The book became the foundation of a nationwide school donation project funded by crowdfunding (2,246万円 from 462 backers).
- Campfire (クラファン) — Crowdfunding PlatformminorTomorrow Gate used Campfire's crowdfunding platform to raise 2,246万円 from 462 backers for the book donation project 'レベルゼロを全国の高등학교・中学校・小学校に寄贈', enabling distribution of the business book to educational institutions across Japan.
Scale indicators8 records
Recent moves12 records
Expansion highlights12 records
Tomorrow gate competitors and assessment
Company assessmentDirect peers
- Goodpatch: Tokyo-headquartered digital product design and branding firm with a similar mid-size profile and focus on design-led business transformation for Japanese enterprises. Most comparable in scale, customer segment (large Japanese corporates), and emphasis on in-house creative production.
Broad incumbents
- TBWA\Hakuhodo: Japan affiliate of TBWA\Worldwide, built around Disruption methodology for brand strategy and creative work. Directly comparable to Tomorrow Gate's philosophy-driven branding positioning but at significantly larger scale and global reach.
- Hakuhodo: Japan's second-largest advertising agency with a dedicated Hakuhodo Consulting / branding practice serving mid-to-large enterprises across strategy, creative, and design. Operates at a vastly larger scale than Tomorrow Gate but competes for the same corporate branding mandate at the top of the enterprise market.
- ADK Holdings: Long-established Japanese advertising holding company (formerly Asatsu-DK) with integrated branding, content, and digital capabilities. Competes in the same corporate branding RFP pool with a fuller media and creative production stack than Tomorrow Gate.
- Septeni Holdings: Digital marketing-focused Japanese group providing brand consulting, performance marketing, and SaaS products (including employee engagement tools). Overlaps Tomorrow Gate on brand strategy and HR-adjacent SaaS adjacencies at a much larger platform scale.
- Engine Inc. Japanese communications / consulting group with strategy, branding, PR, and digital subsidiaries serving Japanese enterprise clients. Competes for similar corporate philosophy and brand-architecture engagements, typically at larger deal sizes.
- Dentsu: Japan's largest advertising and communications group with a full-service brand strategy, creative production, and consulting portfolio. Overlaps Tomorrow Gate on corporate philosophy / brand consulting engagements but offers a much broader media, digital, and global network capability.
- Ogilvy Japan: Japan operation of WPP's Ogilvy network offering brand strategy, advertising, and consulting to major Japanese and multinational clients. Provides a global-network alternative for the same mid-to-large enterprise brand strategy RFPs Tomorrow Gate pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Tomorrow gate social profiles
Digital presenceTomorrow gate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomorrow gate leadership team
Management profileNumber of profiles
Profiles4 records
Tomorrow gate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomorrow gate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomorrow gate
What does Tomorrow gate do?
Tomorrow Gate is a corporate branding company that provides end-to-end branding services including corporate philosophy construction and penetration, concept design, branding consulting, brand design (visual identity, websites, signage), office branding, and the proprietary B-SCORE brand diagnostic SaaS platform. It also runs an in-house employee kitchen service as part of its culture-building offering. Clients are primarily Japanese mid-to-large enterprises across retail, manufacturing, media, professional services, and sports verticals.
Is Tomorrow gate a public or private company?
Tomorrow gate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tomorrow gate founded?
Tomorrow gate was founded in 2010. It employs 1 to 10 people.
Where is Tomorrow gate based?
Tomorrow gate is headquartered in Osaka, Japan, in the Asia region.
How does Tomorrow gate make money?
Three revenue lines are on record. Corporate Branding Consulting & Creative Services are the primary driver. The others are B-SCORE Brand Survey SaaS and kitchen Service / Office Catering.
Who are Tomorrow gate's main competitors?
Goodpatch is listed as a direct peer. Broad incumbents are TBWA\Hakuhodo, Hakuhodo, ADK Holdings, Septeni Holdings, Engine Inc., Dentsu and Ogilvy Japan.
Does Tomorrow gate have an API?
No public API is recorded for Tomorrow gate.