Instituto Jurua
Instituto Juruá is a Brazilian Amazon conservation non-profit headquartered in Manaus that supports traditional riverine and indigenous communities in sustainable fisheries management and forest protection across the Juruá River basin, operating four conservation programs serving approximately 5,000 fishery managers across 41 protected territories.
- Company typePrivate
- Founded2018
- HeadquartersManaus, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Instituto Jurua does
Instituto Juruá is a Brazilian non-profit civil society organization (associação civil sem fins lucrativos) headquartered in Manaus, Amazonas, with field offices in Carauari and Itamarati. Founded in 2018, it focuses on biodiversity conservation and sustainable development in the Amazon, with primary territorial focus on the Médio Juruá river basin and expanding operations into Upper Juruá (Ipixuna and Guajarã). The organization operates through four institutional programs: Science & Innovation (scientific research and field expeditions including the "Entre Rios e Saberes" project), Capacity Building & Community Stewardship (education and youth formation), Territorial Governance and Sociobioeconomy (community assembly support and value chains), and Protected Areas and Social Justice (protected area management including the Uacari Sustainable Development Reserve).
Its core methodology is community-based conservation and sustainable fisheries management, particularly the Pirarucu Management Model developed with local communities to protect lakes, monitor fish stocks, and safeguard associated ecosystems. Research covering 96 lakes along the Juruá River demonstrated that each community protects, on average, an area of várzea (floodplain) and forest nearly 86 times larger than the managed lake area. Programs serve approximately 5,000 fishery managers represented by 40+ community organizations across 41 Indigenous Lands and Protected Areas, protecting roughly 15-20 million hectares of Amazon rainforest. The organization also disseminates knowledge through the bilingual "Vozes do Juruá" podcast, a multilingual website, peer-reviewed publications (Nature Sustainability, Science magazine), and a small e-commerce store (Lojinha).
Revenue is generated through a diversified mix of channels for a non-profit: voluntary individual donations via the website ("Doe Aqui" platform), symbolic species adoption programs, e-commerce merchandise sales, and — most significantly — government-funded Payment for Environmental Services (PSA Pirarucu) disbursements flowing through the Floresta+ Amazônia Project (Green Climate Fund via UNDP, co-implemented with federal agencies MMA, MDA, and Conab). The PSA Pirarucu program mobilizes approximately R$15 million over two years. Strategic partnerships include WWF Network membership, ICMBio, IBAMA, SEMA, INPA, FAS, and local associations such as ASPROC, ASMAMJ, AMAB, and AMARU.
Instituto Jurua firmographics
Firmographics- Name
- Instituto Jurua
- Legal name
- Instituto Juruá
- Website
- https://institutojurua.org.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto Juruá is a Brazilian Amazon conservation non-profit headquartered in Manaus that supports traditional riverine and indigenous communities in sustainable fisheries management and forest protection across the Juruá River basin, operating four conservation programs serving approximately 5,000 fishery managers across 41 protected territories.
- Ownership category
- akta.pro rank
Instituto Jurua industry classification
Industry- Product category
- Amazon Conservation Services
- NAICS
- Administration of Conservation Programs (924120), Administration of Conservation Programs (92412)
- SIC
- Forestry (800), Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF)
Keywords
Where Instituto Jurua is headquartered
LocationHeadquarters
- HQ city
- Manaus
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Instituto Jurua business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Affiliation Programs: The organization accepts donations from individuals and supporters through its 'Doe Aqui' (Donate Here) platform. Affiliation programs allow supporters to contribute financially to conservation efforts.
- Symbolic Species Adoption Program: Program allowing supporters to symbolically adopt threatened species, with funds supporting conservation activities and community livelihoods.
- Payment for Environmental Services (PSA): Government-funded payments to communities for environmental services rendered through conservation activities. The PSA Pirarucu program mobilizes approximately R$15 million over two years to remunerate managers protecting forests and practicing sustainable fisheries.
- Instituto Juruá Store (Lojinha): E-commerce store selling nature-inspired products, with proceeds supporting institutional operations and conservation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Donation-based support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Instituto Jurua product offering
Product offeringCore offering
Instituto Juruá is a non-profit civil society organization that implements community-based conservation and sustainable development programs in the Brazilian Amazon, with a primary focus on the Juruá River basin. Its core work combines sustainable pirarucu fisheries management, territorial governance, scientific research, and capacity building for traditional riverine and indigenous communities, funded through donations, government environmental-services payments (PSA Pirarucu), grants, and a small e-commerce store.
Product overview
Instituto Jurua operates as a non-profit civil society organization focused on biodiversity conservation and sustainable development in the Amazon. The organization's offerings consist primarily of conservation programs (Science & Innovation, Capacity Building & Community Stewardship, Territorial Governance and Sociobioeconomy, and Protected Areas and Social Justice), communication platforms (the Vozes do Juruá podcast, newsletter, and publications), environmental services programs (PSA Pirarucu), and an e-commerce store. These offerings are integrated through community participation, assembly support, and partnerships with grassroots organizations, rather than a unified technology product. The institute functions primarily as a conservation organization rather than a technology company, with its programs supporting community-based management of natural resources.
Differentiator
Problem solved
Functional benefit
Brands
- Vozes do Juruá: A podcast series produced by Instituto Juruá covering topics related to Amazonian sociobiodiversity, community conservation, and sustainable development along the Juruá River. Currently in its 1st and 2nd seasons.
- Lojinha do Instituto Juruá
Products and services
- PSA Pirarucu (Payment for Environmental Services Program for Pirarucu) A federal payment-for-environmental-services program established in March 2026 that financially rewards traditional communities for protecting lakes, biodiversity, and territories through sustainable pirarucu management. Implemented by Brazil's Ministry of Environment and Climate Change (MMA), Ministry of Agrarian Development and Family Agriculture (MDA), and Conab with Green Climate Fund resources channeled via UNDP.
- Vozes do Juruá Podcast A bilingual/multilingual podcast series covering Amazon conservation, pirarucu management, community leadership, women's roles in value chains, and sociobiodiversity. Distributed via Spotify and other podcast platforms to raise awareness about Instituto Juruá's work and the Médio Juruá territory.
- Lojinha do Instituto Juruá (Natureza & Arte Store) An online e-commerce store selling nature-inspired products and merchandise, with proceeds supporting Instituto Juruá's institutional operations and conservation programs.
- Boletim Informativo (Newsletter) A free email newsletter service that keeps supporters informed about Instituto Juruá's activities, conservation milestones, campaigns, projects, and news from the Amazon.
- Publications Scientific publications, research documents, and reports produced by Instituto Juruá, including studies on community-based pirarucu management effectiveness published in peer-reviewed journals (e.g., Nature Sustainability, Science).
Quantifiable outcome
- 15 million hectares of Amazon rainforest protected by 5,000+ fishery managers through community-based conservation
- +3 more outcomes
Companies that use Instituto Jurua
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Instituto Jurua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Instituto Jurua partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Ministry of Environment and Climate Change (MMA)coreLead ministry for the PSA Pirarucu program, working in partnership to implement payment for environmental services for community fishery managers protecting Amazon forests.
- Ministry of Agrarian Development and Family Agriculture (MDA)coreCo-implementing partner of PSA Pirarucu, bringing focus on family agriculture and traditional communities' economic development.
- National Supply Company (Conab)coreImplementing partner for PSA Pirarucu, responsible for operationalizing payment mechanisms and accreditation of community organizations.
- WWF Network (Rede WWF)coreInstituto Juruá is part of the global WWF Network, providing access to international conservation resources, technical expertise, and global conservation frameworks. This membership connects the institute to a worldwide network of conservation organizations and amplifies its visibility and impact.
- FAS (Amazon Conservation Foundation)coreFAS is a key partner in sustainable development initiatives within Amazonas, sharing expertise in community conservation and sustainable livelihood programs.
- Instituto FronteirasmajorPartnership with Instituto Fronteiras (based in Cruzeiro do Sul, Acre) to support fisheries management in Guajará, Amazonas, combining local knowledge with regional coordination.
- PNUD (UNDP)coreImplementing partner for Green Climate Fund resources, supporting project execution and monitoring of conservation outcomes.
- ICMBio (Chico Mendes Institute for Biodiversity Conservation)coreFederal environmental agency managing protected areas, working with communities and partners on conservation initiatives in the Médio Juruá.
- SEMA (State Secretariat for Environment)majorState environmental authority in Amazonas supporting conservation and sustainable development initiatives.
- IBAMAcoreFederal environmental agency authorizing fisheries management areas and collaborating on environmental monitoring and enforcement.
- Fishers' Colony Z-43majorLocal fisheries organization interested in supporting fishing agreement construction and sustainable fisheries management.
- Fishers' Union of GuajarámajorLocal union supporting community-based fisheries management and participating in fishing agreement development.
- Conselho Indigenista Missionário (Cimi)minorHost of planning meeting venue (Sítio Xare) for Instituto Juruá's strategic planning week, supporting institutional capacity building activities.
- National Institute for Amazonian Research (INPA)coreHost venue for PSA Pirarucu launch event. INPA is a key research institution for Amazonian science supporting evidence-based conservation.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Instituto Jurua competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy (TNC): Global conservation organization active in the Amazon with nature-based solutions and forest conservation programs. Comparable outcome focus but operates at a fundamentally different scale and geographic breadth.
- WWF-Brasil: Brazilian arm of WWF Network and existing partner of Instituto Juruá. Operates broadly across multiple Brazilian biomes with much larger scale and program portfolio; overlapping but broader in geographic and thematic scope.
- Wildlife Conservation Society (WCS): Global conservation organization with established Amazon fisheries and protected-area programs in Brazil. Comparable focus on community-managed conservation but operates at substantially greater scale across multiple continents.
- Conservation International (CI-Brasil): Global conservation organization with significant Amazon footprint and track record of PSA and community-based programs. Comparable mission but much larger scale and broader portfolio of conservation and climate finance initiatives.
Direct peers
- Instituto Socioambiental (ISA): Brazilian NGO focused on indigenous peoples and traditional communities in the Amazon, combining territorial governance advocacy, scientific research, and community support. Directly comparable mission and beneficiary base.
- Rare: International conservation organization specializing in community-based fisheries management and behavior-change campaigns. Highly comparable methodology around community-led fisheries stewardship and PSA-style incentive models.
- IPAM (Instituto de Pesquisa Ambiental da Amazônia): Amazon-focused environmental research and policy institute combining science, territorial governance, and community engagement in the Brazilian Amazon. Comparable in combining scientific research with on-the-ground conservation in the same geography.
- Imazon (Instituto do Homem e Meio Ambiente da Amazônia): Belém-based Amazon research and policy NGO producing scientific publications and policy recommendations on Amazon deforestation and sustainable development. Comparable as a research-driven Brazilian Amazon conservation organization.
- Fundação Amazonas Sustentável (FAS): Brazilian Amazon NGO operating in Amazonas with overlapping community-based conservation and sustainable livelihoods programs, and a documented strategic partnership with Instituto Juruá. Highly comparable in geography, mission, and funder profile.
Emerging players
- Earth Innovation Institute: NGO advancing jurisdictional and landscape approaches in tropical forest regions, with Brazil programs around sustainable production and forest protection. Comparable in working at the intersection of community governance, policy, and forest outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Instituto Jurua social profiles
Digital presenceInstituto Jurua compliance and trust
Trust signalCompliance1 record
Instituto Jurua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instituto Jurua leadership team
Management profileNumber of profiles
Profiles2 records
Instituto Jurua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instituto Jurua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instituto Jurua
What does Instituto Jurua do?
Instituto Juruá is a non-profit civil society organization that implements community-based conservation and sustainable development programs in the Brazilian Amazon, with a primary focus on the Juruá River basin. Its core work combines sustainable pirarucu fisheries management, territorial governance, scientific research, and capacity building for traditional riverine and indigenous communities, funded through donations, government environmental-services payments (PSA Pirarucu), grants, and a small e-commerce store.
Is Instituto Jurua a public or private company?
Instituto Jurua is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Instituto Jurua founded?
Instituto Jurua was founded in 2018. It employs 11 to 50 people.
Where is Instituto Jurua based?
Instituto Jurua is headquartered in Manaus, Brazil, in the Latin America region.
How does Instituto Jurua make money?
Four revenue lines are on record. Donations and Affiliation Programs are the primary driver. The others are symbolic Species Adoption Program, payment for Environmental Services (PSA) and instituto Juruá Store (Lojinha).
Who are Instituto Jurua's main competitors?
Broad incumbents on record are The Nature Conservancy (TNC), WWF-Brasil, Wildlife Conservation Society (WCS) and Conservation International (CI-Brasil). Direct peers are Instituto Socioambiental (ISA), Rare, IPAM (Instituto de Pesquisa Ambiental da Amazônia), Imazon (Instituto do Homem e Meio Ambiente da Amazônia) and Fundação Amazonas Sustentável (FAS). Earth Innovation Institute is listed as an emerging player.
Does Instituto Jurua have an API?
No public API is recorded for Instituto Jurua.
What industry is Instituto Jurua in?
Instituto Jurua's product category is Amazon Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of IMAMAJAH, Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian). Its NAICS code is 924120 and its SIC code is 800.