Alliance Materials

What Alliance Materials does

Alliance Materials is a privately held, family-run masonry and landscaping materials distributor founded in 1995 and headquartered in Keller, Texas. The company operates three physical showroom locations across the Dallas-Fort Worth Metroplex (Keller, Weatherford, and Burleson) and serves customers nationwide via a dedicated delivery fleet that extends into Canada. Its product portfolio is organized into four core categories — natural stone (Texas limestone and sandstone in chopped, random, saw cut, cobblestone, and ledgestone varieties), landscaping stone (river rock, flagstone, boulders, mill blocks), specialty products (outdoor living items such as Stone Age fireplaces, Big Green Egg grills, Aquascapes water features, Kemiko stain, and manufactured stone veneer), and masonry products (mortar mix, CMU blocks, reinforcing products, sand and gravel) — plus a separately branded thin veneer line at amithinveneer.com.

The company sells primarily through direct, one-time product purchases at its showrooms and via a field sales team, with a separate inside-sales motion supporting phone-based orders. Pricing is quote-based and not publicly disclosed. Customer segments span professional builders and masonry contractors (primary), distributors, and DIY homeowners. Alliance Materials holds a distribution partnership with Texas Stone Designs for manufactured stone veneer and serves as a multi-generation family operation with documented customer relationships across named DFW-area luxury home builders (Waterford Classic Homes, Atwood Custom Homes, Calais Custom Homes) and commercial masonry contractors (J&E Masonry, Sterling Masonry). The underlying technology stack is conventional web infrastructure (Webflow CDN) with no proprietary software, AI capabilities, or API products. The company carries a 4.5-star Google rating across 99 reviews and claims the largest in-stock stone selection in North Texas.

Name

Alliance Materials

Legal name

Alliance Materials

Website

https://alliancematerials.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Materials is a Texas-based masonry and landscaping materials distributor serving professional builders, contractors, distributors, and DIY customers through three Dallas-Fort Worth showrooms and a nationwide delivery fleet.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Masonry materials supply
• Natural stone products
• Landscaping stone
• Thin veneer stone
• Building materials distribution

Headquarters

HQ city

Keller

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: One-time product sales of natural stone, landscaping stone, masonry products, thin veneer, and related construction materials to distributors, professionals, and DIY customers through 3 retail showroom locations with dedicated delivery fleet.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Alliance Materials distributes and retails masonry and landscaping materials including natural stone (limestone, sandstone in chopped, saw cut, cobblestone, ledgestone varieties), thin stone veneer, landscaping stone (river rock, flagstone, boulders), masonry construction supplies (mortar, CMU blocks, sand & gravel, tools), and specialty outdoor living products (fireplaces, grills, water features). Products are sold to distributors, professional builders, contractors, and DIY customers through three DFW-area showrooms with nationwide delivery.

Product overview

Alliance Materials is a masonry and landscaping materials supplier serving the Dallas-Fort Worth Metroplex and nationwide. The company operates as a single unified offering with a broad product portfolio organized into four main categories: Natural Stone (including chopped, random, saw cut, cobblestone, and ledgestone varieties in Texas limestone and sandstone), Landscaping Stone (river rock, flagstone, boulders, mill blocks), Specialty Products (outdoor living items such as fireplaces, grills, water features, and manufactured stone veneer), and Masonry Products (mortar mix, CMU blocks, tools, sand & gravel). They also offer Thin Veneer as a separate sub-brand. The products cater to distributors, professionals, and DIY enthusiasts with a dedicated delivery fleet.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Natural stone offerings including chopped, random, saw cut, cobblestone, and ledgestone varieties in Texas limestone and sandstone types such as Austin, Buff Lueders, Granbury, Hackett, Millsap, Moss, Oklahoma, Silvermist, and more. Sold to distributors, professional builders, contractors, and DIY customers for residential and commercial construction projects.
• Landscaping Stone Landscaping materials including river rock, mill blocks and steps, select flagstone, patio flagstone, flowerbed edging, and boulders for outdoor residential and commercial landscaping projects.
• Specialty Products Specialty outdoor living products including cast stone, Blaze Grills, Aquascapes water features, Big Green Egg grills, Kemiko cement stain, stone paving, Stone Age Fireplaces, and manufactured stone veneer for outdoor kitchens, patios, and living spaces.
• Masonry Products Masonry construction materials including cleaners and sealers, reinforcing products (ladder wire, wall ties, rebar), mixers and tools, CMU blocks, mortar mix, and sand and gravel for masonry contractors and builders.
• Thin Veneer Thin stone veneer products marketed under a separate sub-brand (amithinveneer.com) for reduced-weight applications while maintaining the appearance of full-thickness stone. Available across various stone types including Austin, Buff Lueders, Silvermist, and more.
• Stone Age Fireplaces Modular masonry fireplaces, fire pits, wood-fired pizza ovens, barbecue smokers, and outdoor kitchen islands from Stone Age Manufacturing, available as easily-assembled kits for complete outdoor living areas.
• Manufactured Stone (Texas Stone Designs) Distributed line of Texas Stone Designs manufactured stone veneer, produced by a family-owned manufacturer since 1993. Products feature realistic stone appearances with thicknesses ranging from 1.25 to 2 inches, including sills, hearthstones, and accessories.
• CMU (Concrete Masonry Units) Concrete masonry blocks in various sizes (4x8x16, 6x8x16, 8x8x16, 12x8x16) and colors including smooth and split face options for industrial, commercial, institutional, and residential uses.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texas Stone DesignsminorChannel Partner/ Reseller/ DistributorAlliance Materials is a distributor for Texas Stone Designs, a family-owned manufacturer of stone veneer since 1993. Texas Stone Designs produces realistic-looking stone veneer for projects both small and large with various designs and colors. Thickness ranges from 1.25 to 2 inches with various sills, hearthstones, and accessories available.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Builders FirstSource: One of the largest U.S. suppliers of building products, manufactured components, and value-added services to professional builders. Overlaps with Alliance in masonry and building materials distribution but at vastly greater scale, including the DFW market.
• Oldcastle APG (CRH): National manufacturer and distributor of building products including masonry, hardscapes, and packaged concrete/aggregate solutions (Belgard, Sakrete). Provides a broader-incumbent comparison as a vertically integrated competitor in Alliance's adjacent masonry categories.
• Cemex: Global building materials company producing cement, ready-mix concrete, aggregates, and masonry products. Compares as a large-scale upstream/adjacent supplier in the masonry supply chain where Alliance is a downstream retail distributor.
• SiteOne Landscape Supply: Largest U.S. publicly traded distributor of landscape supplies, hardscapes, masonry, and irrigation products. Overlaps with Alliance in landscape stone, masonry supplies, and hardscape categories at far greater scale and geographic reach.

Direct peers

• McCoy's Building Supply: Family-run, Texas-headquartered lumber and building materials retailer operating dozens of showrooms across the South and Southwest. Closely comparable to Alliance in target customer (pro builders and DIY), regional concentration, and broad masonry-and-stone assortment.
• Foxworth-Galbraith Lumber Company: Texas-based family-owned building materials dealer with multiple yard locations across the state. Directly comparable as a regional, relationship-driven pro-supplier carrying lumber, masonry, and stone categories with delivery services.
• Texas Stone Source: Texas-focused wholesale and retail natural stone supplier offering limestone, sandstone, and building stone to builders, masons, and homeowners in the DFW region. Comparable assortment and builder/pro trade customer profile to Alliance.
• Ewing Outdoor Supply (now Ewing Landscaping & Irrigation Supply): Regional landscape and hardscape materials distributor with showroom locations throughout the South and Southwest, including Texas. Comparable in product mix (hardscape, natural stone, masonry supplies) and B2B/pro contractor customer base.
• Stone Mart: Texas-based natural stone and building materials retailer with showrooms serving builders, designers, and homeowners in the DFW and broader Texas market. Directly comparable mix of natural stone, thin veneer, masonry, and hardscape products aimed at custom builders.

Regional players

• J & N Stone: DFW-area stone supplier providing natural and manufactured stone products to local builders and homeowners. Comparable assortment of masonry and hardscape stone with a Texas/Mexico sourcing network, though operating in adjacent rather than fully overlapping DFW submarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Materials