Lorbac Productions

What Lorbac Productions does

Lorbac Productions is a privately held French audiovisual production and digital marketing agency headquartered in Lyon, operating across metropolitan France, overseas territories (DOM-TOM), and internationally. Founded in 2018, the firm runs an end-to-end creative model spanning strategy, copywriting, art direction, directing, filming, photography, post-production, motion graphics, community management, branding, and celebrity/influencer marketing. Its service portfolio is organized into named lines including Publicités (advertising production), Institutions, Captation Direct Live, Production Executive (notably for reality TV formats), Fictions, Influence, Photos, and Videos, with a dedicated Studio IA offering that integrates generative AI for script writing, automated editing, content personalization, and real-time performance analytics. The company also offers "phygital" production combining live capture with AR, drones, multi-camera setups, and 3D effects.

The agency's commercial model is project-based professional services, with quotes issued per scope and no publicly disclosed pricing or retainer structure. Go-to-market is sales-led, leveraging a portfolio website, case studies, an industry blog, and active organic social channels (TikTok, Instagram Reels, YouTube Shorts) to attract enterprise and institutional buyers. Documented clients span roughly 18+ named logos across food & beverage (Nestlé, Burger King, Caffarel, Les Burgers de Papa, Cicatryl), luxury and heritage (Révillon, ESKA Watches, Palladium), telecommunications (Orange), sports (Olympiques Lyonnais, Babolat), entertainment (OCS, Prime Vidéo, Les Marseillais, Les Cinquantes, Adidas), banking (Banque Populaire), automotive (BYMYCAR), hospitality (Intercontinental), and startups (PennyPet). Reported outcomes include a 40% uplift in online orders via recipe Reels, a 35% e-commerce sales boost via shopping Shorts, 500,000 views in 48 hours on a live-event teaser, 5x organic reach on 50 personalized shorts from a single corporate film, a 30% conversion lift from personalization, and a 40% online-sales increase from AR virtual try-on videos.

Name

Lorbac Productions

Legal name

Lorbac Productions

Website

https://lorbacproductions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)

Keywords

• Audiovisual production services
• Digital marketing agency
• Video advertising production
• Creative agency services
• Influencer marketing

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Audiovisual Production Services: Core revenue stream from producing video content for brands including advertisements, corporate films, event coverage, and social media content. Project-based fees charged for production services.
2. Creative and Strategy Services: Revenue from creative concept development, copywriting, art direction, branding, and marketing strategy services bundled with production or sold separately.
3. Photography Services: Professional photography services for products, lifestyle, and brand imagery including post-production and retouching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lorbac Productions is a French creative agency that produces audiovisual content and digital marketing campaigns for brands, enterprises, and institutions. Its services span advertising production (TV commercials, digital and social ads), live event capture and streaming, executive production for TV shows, fiction/short film production, professional photography, celebrity and influencer marketing, and AI-assisted short-form video production. It operates in metropolitan France, overseas territories (DOM-TOM), and internationally, with a client roster including Nestlé, Burger King, Orange, Adidas, Prime Vidéo, and Babolat.

Product overview

Lorbac Productions is a full-service audiovisual production and digital marketing creative agency operating in France, overseas territories (DOM-TOM), and internationally. The company offers an integrated portfolio of services organized into distinct service lines: Publicités (advertising production for major brands including Nestlé, Burger King, Caffarel), Institutions (institutional communications), Captation Direct Live (live event capture and streaming), Production Executive (executive production for TV and film), Fictions (dramatic content production), Influence (celebrity and influencer marketing), Photos (professional photography), and Videos (general video production). The agency also provides specialized creative services including Conception Rédaction (copywriting), Post Production, Direction Artistique (art direction), Réalisation (directing), Graphisme (graphic design/motion graphics), Community Management, Studio IA (AI-powered content production), and Branding. The agency positions itself as an innovative creative partner that combines traditional audiovisual expertise with modern AI technologies for content creation and personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual Production (Production Audiovisuelle) Full-service audiovisual production covering TV commercials, corporate films, social media content, and live event coverage delivered to brands and institutions.
• Digital Marketing (Marketing Digital) Digital marketing strategy and execution including social media management, content strategy, influencer partnerships, and online advertising campaigns for brand clients.
• Advertisements (Publicités) Creation of advertising campaigns across TV, digital, and social media platforms for clients including Nestlé, Burger King, Caffarel, Adidas, and Babolat.
• Live Capture (Captation Direct Live) Live event streaming and direct capture services for corporate events, sports competitions (e.g., BO Tennis), regional pageants (e.g., Miss Rhône Alpes), and live performances.
• Executive Production (Production Executive) Executive production services managing overall film and video production logistics, coordination, and delivery for television shows and branded content, including reality TV productions (Les Marseillais, Les Cinquantes) and Adidas campaigns.
• Fictions Fiction film and series production services including dramatic storytelling, narrative filmmaking, and entertainment content creation.
• Celebrity and Influencer Marketing (Influence et Celebrity Marketing) Celebrity and influencer marketing services connecting brands with public personalities and influencers for authentic brand partnerships, endorsements, and PR-driven campaigns.
• Photography (Photos) Professional photography services including product shoots, lifestyle photography, corporate headshots, branded photo content, and post-production/retouching for marketing use.
• AI Studio (Studio IA) AI-powered content production service using artificial intelligence for script generation, automated editing, content personalization at scale, and real-time performance analytics for marketing campaigns.
• Institutional Communications (Institutions) Institutional communication services for public and private institutions including government agencies, non-profits, and corporate foundations, covering campaigns such as Orange's #ForGoodConnections cyberbullying awareness initiative.
• Branding Brand strategy and identity development services including brand positioning, visual identity, and brand messaging for market differentiation.

Quantifiable outcome

• 40% increase in online orders for a food client through Reels recipe content
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Romance: Paris-based creative agency producing brand campaigns, films and digital content for major advertisers (McDonald's, Renault). Directly comparable as a French boutique-style creative + production house serving enterprise clients.
• TBWA\Paris: Paris creative agency within the TBWA network, producing commercial campaigns, brand films and digital content for enterprise clients. Comparable to Lorbac in offering end-to-end creative + production for brands.
• DDB Paris: Paris creative agency producing TV commercials, digital campaigns and branded content for large advertisers. Comparable in offering integrated creative + production services to enterprise clients.
• Marcel (Publicis): Paris-based creative agency inside Publicis Groupe, focused on brand campaigns, digital content and social. Closely mirrors Lorbac's positioning as a creative-led, brand-content shop for major advertisers.
• Artisans du Film: French production house specialising in TV commercials, branded content and digital film production. Closely comparable to Lorbac's core audiovisual production service line for advertising clients.
• BETC Paris: Paris-based creative agency producing advertising campaigns for major French and global brands (Lacoste, Evian, Canal+). Directly comparable to Lorbac's full-service advertising production and brand storytelling motion.
• La Chose: Boutique French creative agency producing brand campaigns, films and social content. Directly comparable to Lorbac as a smaller, creatively-led French agency serving enterprise brands.

Broad incumbents

• Havas Paris: Global Paris-based communications group with creative, media and production capabilities. Comparable as a competitor for enterprise brand budgets, but operating at significantly greater scale and breadth.
• Publicis: Global Paris-headquartered advertising network offering creative, media, production and digital services. Competes with Lorbac for the same advertiser budgets but at vastly larger scale and broader scope.
• Ogilvy Paris: Global creative network's Paris office, producing brand campaigns, content and digital production for multinational clients. Comparable enterprise brand production motion but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LorbacProductions
• LinkedInlinkedin.com/company/lorbac-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorbac Productions