What Station Resource Group does

Station Resource Group (SRG) is a nonprofit membership organization serving public radio stations and joint licensees across the United States. Founded in 2001 and headquartered in Pasadena, California (with an additional reference to Clarksburg), SRG's stated mission is to ensure America's local public media institutions better serve their communities and thrive during a period of radical change. Its membership base of approximately 60 named organizations includes major public radio stations such as WNYC, WGBH, KQED, Minnesota Public Radio, KPBS, and WAMU, spanning university licensees, independent nonprofits, and state agencies. SRG is governed by Co-CEOs Tom Thomas and Terry Clifford, with Laura Walker as Chairman.

SRG does not develop or sell technology products; its core work is strategic planning, research, governance consulting, advocacy, and convening. Its service lines include Advocacy, Annual Retreat, Audience Service, Digital Transformation, Fundraising Support, Governance, Journalism, and Organizational Culture/DEI. The organization produces multi-year research initiatives such as the Gov-o-Metrics governance survey, the Audience Intelligence digital audience project (2016-2017, in partnership with Lighthouse Datalab and seven member stations), and the 2024 RUN: Researching Unmet Needs research program. SRG was also instrumental in creating Public Radio Capital (2001) and the American Journalism Project.

SRG's sole revenue stream is membership dues calculated on a sliding scale based on each member's non-federal support plus CPB grants, ranging from $5,300 to $80,300 annually (median $17,500). The formula is $2,000 base + tiered percentages (0.25%, 0.20%, 0.10%) applied to revenue brackets, with capital funds above 10% of non-capital revenue excluded. Go-to-market is community-led: new members are recruited through professional public radio networks, industry conferences, peer referrals, and the annual SRG planning retreat, with no commercial marketing channels used.

Name

Station Resource Group

Legal name

Station Resource Group

Website

https://srg.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Station Resource Group is a nonprofit membership organization serving approximately 60 leading US public radio stations and joint licensees, providing strategic planning, research, governance consulting, advocacy, and convening services funded by sliding-scale membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Clarksburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: SRG is a nonprofit membership organization funded primarily through annual dues paid by member public radio stations. Dues are calculated on a sliding scale based on each member's revenue (non-federal support reported to CPB plus annual CPB grants), plus a fixed sum paid by every member. The formula is: $2,000 base + 0.0025 × (revenue up to $3 million) + 0.0020 × (revenue from $3M to $6M) + 0.0010 × (revenue over $6M). Capital funds exceeding 10% of non-capital revenue are excluded. Current member dues range from $5,300 to $80,300 annually, with a median of $17,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Station Resource Group (SRG) is a nonprofit membership organization that provides strategic consulting, advocacy, research, governance benchmarking, fundraising support, and convening services to public radio stations and joint licensees in the United States. Its member institutions include universities, independent nonprofits, and state agencies that operate noncommercial educational radio stations. SRG's core work centers on helping members transition from broadcast-only operations to multi-platform community media organizations.

Product overview

Station Resource Group (SRG) is a nonprofit membership organization serving public radio stations in the United States. SRG does not offer a unified software product or platform; instead, it provides an array of consulting and support services to its member institutions. These services include: Advocacy (legislative and regulatory representation), Annual Retreat (annual strategic planning conference), Audience Service (programming and content improvement), Digital Transformation (multi-platform strategy), Fundraising Support (major gifts and philanthropy), Governance (board and organizational governance), Journalism (local news strategy), and Organizational Culture/DEI (diversity, equity, and inclusion). SRG also produces research publications, surveys (Gov-o-Metrics), and resource guides to help public radio stations navigate the transition from broadcast to multi-platform community media institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services

Quantifiable outcome

• SRG member stations have added over 1,000 local journalists to their newsrooms in the past decade, with public media overall adding over 1,150 journalist positions from 2011–2021
• +3 more outcomes

Named customers46 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Lighthouse DatalabcoreTechnology or Integration · 1 October 2016Lighthouse Datalab served as the principal data analytics and data science advisor for phase one of SRG's Audience Intelligence project (June 2016–October 2017), which aimed to build systems for ongoing digital audience insight generation across leading public media organizations.
• GBHcoreStrategic or Co-development Partner · 1 October 2016GBH was a partner in the Audience Intelligence project phase one alongside SRG, KQED, Southern California Public Radio, Chicago Public Media, New York Public Radio, Oregon Public Broadcasting, and St. Louis Public Radio. GBH is also co-collaborator on the Public Media Journalism Data Project with SRG and Public Media Company.
• Public Media CompanycoreStrategic or Co-development Partner · 1 October 2016Public Media Company partnered with SRG and GBH on the ongoing Public Media Journalism Data Project to document and visualize public media's response to the ongoing crisis in local journalism.
• Southern California Public RadiocoreStrategic or Co-development Partner · 1 October 2016Southern California Public Radio was a phase one project partner in SRG's Audience Intelligence initiative alongside five other leading public media organizations, contributing data and staff to the shared digital audience insights effort.
• Chicago Public MediacoreStrategic or Co-development Partner · 1 October 2016Chicago Public Media was a phase one project partner in SRG's Audience Intelligence initiative, pooling digital audience data with other leading public media organizations to create first-cut digital audience profiles.
• KQEDcoreStrategic or Co-development Partner · 1 October 2016KQED was a phase one project partner in SRG's Audience Intelligence initiative, contributing to shared analytics systems and digital audience insights across leading public media organizations.
• New York Public RadiocoreStrategic or Co-development Partner · 1 October 2016New York Public Radio was a phase one project partner in SRG's Audience Intelligence initiative and host of the Indivisible collaborative national call-in show (2017) produced with MPR News and The Economist.
• Oregon Public BroadcastingcoreStrategic or Co-development Partner · 1 October 2016Oregon Public Broadcasting was a phase one project partner in SRG's Audience Intelligence initiative, contributing to the pooled dataset and analytics infrastructure.
• St. Louis Public RadiocoreStrategic or Co-development Partner · 1 October 2016St. Louis Public Radio was a phase one project partner in SRG's Audience Intelligence initiative, participating in shared digital audience profiling and analytics systems development.
• Public Radio CapitalcoreStrategic or Co-development PartnerPublic Radio Capital was created by SRG and launched as an independent nonprofit organization in 2001 to help public media organizations acquire and protect broadcast delivery channels. Marc Hand, who authored SRG's papers on broadcast capacity and station acquisitions, is the Managing Director of Public Radio Capital.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Current: Public media trade publication covering the U.S. public broadcasting system. It is an industry information provider adjacent to SRG's convening role, though it does not directly compete for membership dues.

Direct peers

• Association of Public Television Stations: Membership association representing U.S. public television stations in policy and funding matters. Operates the same trade-association model as SRG but on the television side of the public media system.
• Greater Public: Membership organization for public media stations focused on fundraising, major gifts, and revenue development — overlapping closely with one of SRG's core service lines (Fundraising Support) and serving the same member type.
• American Press Institute: Nonprofit that conducts research, training, and convening for the news industry. Comparable to SRG in mission, research-led member services, and focus on journalism sustainability, though not limited to public media.
• Radio Television Digital News Association: Membership organization for broadcast and digital journalism newsrooms, providing training, awards, advocacy, and standards. Highly comparable to SRG's journalism service line for member station newsrooms.
• National Federation of Community Broadcasters: Membership-based association serving community radio stations across the U.S. with training, advocacy, and convening — directly comparable to SRG's model applied to community licensees rather than the larger public radio system.
• Public Media Company: Member-supported nonprofit that advises public media organizations on financial transactions, acquisitions, and partnerships. It is a formal SRG partner on the Public Media Journalism Data Project and competes for similar strategic advisory engagements.

Broad incumbents

• NPR: National public radio content producer and distributor, many of whose member stations are also SRG members. It is a much larger, system-critical incumbent with a different (content-distribution) business model than SRG's membership-services model.
• National Association of Broadcasters: Largest U.S. trade association for commercial radio and television broadcasters. Comparable as a broadcasting trade association with advocacy, research, and convening functions, though oriented to commercial rather than noncommercial licensees.
• Corporation for Public Broadcasting: Federally funded entity that distributes the CPB grants embedded in SRG's dues formula. It is a much larger and more resourced industry actor whose funding decisions directly determine SRG member revenues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/station-resource-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Station Resource Group