Stryde
Stryde is a Newcastle upon Tyne-based outsourced finance partner that provides tiered subscription-based Finance Director/CFO services, project advisory, and finance operations support to ambitious founder-led and EOS-led UK small and mid-market businesses.
- Company typePrivate
- Founded2014
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stryde does
Stryde is a Newcastle upon Tyne-based outsourced finance partner serving ambitious UK small and mid-market businesses, founded in 2014 by CEO Kieran James. The firm delivers tiered subscription packages — Investment and Growth Readiness (£500-£1,450+VAT/month), Embedded Finance Partner (£1,050-£2,850+VAT/month), Embedded Finance Leadership (£2,265-£6,700+VAT/month) and Stryde for Excellence (£3,905+VAT/month) — alongside project-based Advisory and Consultancy work and a diagnostic offering called Business PSP Pulse (£5,000+ one-time). Its core products — embedded Finance Director/CFO services, Consultancy, Business PSP Pulse, and Finance Operations & Compliance — are operationalised through the proprietary SHIFT Framework methodology and the Financial Clarity Index assessment tool.
Underlying technology centres on Xero as the primary accounting platform, supported by integration touchpoints with QuickBooks, Sage, Google and Senta. No app, API or SDK is exposed. The firm operates a sales-led, discovery-call GTM booked via SimplyMeet, with the Financial Clarity Index acting as the principal lead magnet. Pricing is publicly disclosed across tiers, although packages remain tailored to client complexity. Ideal customers are founder-led and EOS-led UK businesses needing senior finance leadership without the cost of a full-time FD/CFO hire; Stryde itself runs on EOS and James founded the EOS UK User Community, creating alignment with EOS-adopting clients.
Stryde is a privately held, bootstrapped company with no disclosed external funding, acquisitions or parent entity. The team comprises approximately seven people (CEO, COO, Client CFO, Personal Tax Manager, Management Accountant, VAT Manager, Bookkeeping Manager) and serves clients exclusively in the United Kingdom from its registered office at 29 Garthfield Crescent. The "We sit in your finance seat" positioning — a registered service mark — is positioned against single-person fractional CFO offerings by combining multiple CFO-level skillsets with a wider tax, compliance and bookkeeping team.
Stryde firmographics
Firmographics- Name
- Stryde
- Legal name
- Stryde
- Website
- https://stryde.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stryde is a Newcastle upon Tyne-based outsourced finance partner that provides tiered subscription-based Finance Director/CFO services, project advisory, and finance operations support to ambitious founder-led and EOS-led UK small and mid-market businesses.
- Ownership category
- akta.pro rank
Stryde industry classification
Industry- Product category
- Outsourced Financial Advisory and Fractional CFO Services
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industry
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
Keywords
Where Stryde is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Stryde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outsourced Finance Director/CFO Services: Monthly subscription packages providing embedded finance leadership, strategic finance support, and full finance function management. Four tiered packages ranging from Investment and Growth Readiness (£500-£1,450/month) through to Stryde for Excellence (£3,905+/month). Revenue is recurring and predictable, scaling with service tier and client complexity.
- Finance Advisory and Consultancy: One-off and project-based advisory work for specific commercial challenges, restructuring, funding preparation, and investor readiness. Flexible expertise for moments that matter.
- Business PSP Pulse: Deep-dive finance function review with analysis, review and solutions phases. Pricing typically starts at £5,000 for the complete service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Investment and Growth Readiness Package - For businesses needing dependable compliance support and stronger finance foundations |
| Subscription | Monthly | Embedded Finance Partner Package - For businesses needing quarterly visibility, structured reporting, and regular FD input |
| Subscription | Monthly | Embedded Finance Leadership Package - For businesses needing monthly reporting, KPI visibility, and embedded finance leadership |
| Subscription | Monthly | Stryde for Excellence Package - Highest level of finance, operational and strategic support |
| Unit Pricing | One time | Business PSP Pulse - Deep-dive review of people, systems and processes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Stryde product offering
Product offeringCore offering
Stryde provides outsourced Finance Director and CFO services, financial advisory and consultancy, a Business PSP Pulse diagnostic review of the finance function, and day-to-day Finance Operations & Compliance to ambitious UK businesses. Services are delivered through four tiered monthly subscription packages plus project-based advisory work, with a 'sit in your finance seat' embedded model underpinned by the proprietary SHIFT Framework and Financial Clarity Index assessment.
Product overview
Stryde is an outsourced finance partner for ambitious businesses, operating on a tiered package model that scales from basic compliance foundations to full embedded finance leadership. The core service portfolio spans four principal areas: Finance Director/CFO (senior finance leadership without a full-time hire), Consultancy (project-based advisory on funding, restructuring, and commercial decisions), Business PSP Pulse (a diagnostic review of the finance function across people, systems, and processes), and Finance Operations & Compliance (day-to-day bookkeeping, payroll, VAT, and statutory compliance). These core services are delivered through four distinct pricing tiers — Investment and Growth Readiness Package, Embedded Finance Partner Package, Embedded Finance Leadership Package, and the Stryde for Excellence Package — which correspond to progressively higher levels of strategic input, reporting frequency, and embedded finance seat coverage. Stryde also uses its proprietary SHIFT Framework (Stryde's High Impact Finance Transformation Framework) as the operational methodology underpinning all service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Finance Director / Chief Finance Officer Outsourced Finance Director and CFO support providing senior finance leadership, forecasting, management accounts, KPI reporting, and commercial decision support without the cost of a full-time senior hire. Delivered through four tiered monthly subscription packages (Investment and Growth Readiness, Embedded Finance Partner, Embedded Finance Leadership, and Stryde for Excellence), underpinned by the proprietary SHIFT Framework.
- Consultancy Project-based advisory and consultancy services covering budgeting, forecasting, cash flow planning, funding readiness, investor preparation, business restructuring, management buyouts, financial modelling, and due diligence. Delivered as flexible one-off expertise for moments that matter.
- Business PSP Pulse A deep-dive diagnostic review of a business's finance function across people, systems, and processes. Provides a practical report with recommendations, priorities, quantified benefits, and next-step options to identify inefficiencies, risks, and improvement opportunities. Pricing typically starts at £5,000.
- Finance Operations & Compliance Day-to-day finance operations including company accounts preparation, tax returns, VAT, payroll, bookkeeping, credit control, cloud accounting support, and financial administration to keep businesses compliant and data reliable. Delivered via cloud accounting platforms including Xero and QuickBooks.
Quantifiable outcome
- FM4U: Turnover grew from £1.2m to £4.4m, 336+ hours saved annually, £48,000 annual FD cost avoided, 20%+ revenue growth for 3 consecutive years
- +2 more outcomes
Companies that use Stryde
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Stryde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Stryde partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Stryde competitors and assessment
Company assessmentOthers
- EOS Worldwide: Provider of the Entrepreneurial Operating System that Stryde runs on and sells into; not a competitor but the ecosystem whose UK growth directly drives Stryde's core pipeline.
Direct peers
- FD Centre: UK-based outsourced Finance Director provider offering part-time FD services to growing businesses, overlapping with Stryde's core Embedded Finance Partner/Leadership tiers.
- The CFO Centre: UK-headquartered fractional/outsourced CFO firm serving SMBs and mid-market companies with senior finance leadership on a subscription basis — the closest direct competitor in market and model.
- Pilot: US subscription-based outsourced bookkeeping, CFO, and tax service for startups and SMBs; same 'outsourced finance function for ambitious businesses' positioning, though US-focused.
- Kruze Consulting: US fractional CFO, accounting, and tax firm for VC-backed startups; competes on the same outsourced-finance-function-for-growth-stage-businesses thesis, US-only today.
Broad incumbents
- Grant Thornton UK: UK advisory firm providing outsourced finance, deal advisory and CFO support for mid-market and ambitious growth businesses — adjacent service portfolio with overlapping clients.
- Mazars UK: International audit, tax and advisory firm with a UK outsourced finance and CFO advisory practice targeting growth-stage companies and SMEs.
- Robert Half UK: Global staffing and finance/accounting talent firm with contract and interim FD/CFO placements; competes for the same outsourced-senior-finance-talent wallet via a different (staffing) model.
- RSM UK: Mid-tier global accounting and advisory firm offering CFO advisory, financial reporting and outsourced finance support to UK mid-market; broader portfolio and brand but overlapping service lines.
- BDO UK: Top-tier UK accounting and advisory network offering outsourced finance, advisory and CFO support; competes for the same growing-business finance-seat mandate with much larger delivery capacity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Stryde social profiles
Digital presenceStryde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stryde leadership team
Management profileNumber of profiles
Profiles7 records
Stryde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stryde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stryde
What does Stryde do?
Stryde provides outsourced Finance Director and CFO services, financial advisory and consultancy, a Business PSP Pulse diagnostic review of the finance function, and day-to-day Finance Operations & Compliance to ambitious UK businesses. Services are delivered through four tiered monthly subscription packages plus project-based advisory work, with a 'sit in your finance seat' embedded model underpinned by the proprietary SHIFT Framework and Financial Clarity Index assessment.
Is Stryde a public or private company?
Stryde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stryde founded?
Stryde was founded in 2014. It employs 1 to 10 people.
Where is Stryde based?
Stryde is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Stryde make money?
Three revenue lines are on record. Outsourced Finance Director/CFO Services are the primary driver. The others are finance Advisory and Consultancy and business PSP Pulse.
Who are Stryde's main competitors?
EOS Worldwide is listed as an others. Direct peers are FD Centre, The CFO Centre, Pilot and Kruze Consulting. Broad incumbents are Grant Thornton UK, Mazars UK, Robert Half UK, RSM UK and BDO UK.
Does Stryde have an API?
No public API is recorded for Stryde.
What industry is Stryde in?
Stryde's product category is Outsourced Financial Advisory and Fractional CFO Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting).