Negative

What Negative does

Negative Pte Ltd, headquartered in Singapore, operates a consumer-facing subscription platform that enables individuals to estimate and offset their monthly carbon footprint using country-specific statistical data and verified environmental credits. The core product flow consists of selecting a country and number of footprints, creating an account via email, Google, or Facebook, and subscribing to a monthly offset plan processed through Stripe. A personal dashboard at my.negative.eco provides ongoing impact tracking, a public profile page for sharing achievements, and a referral program with rewards tied to new subscriber conversions.

Underlying technology is a statistical carbon-footprint calculator that infers emissions from minimal user inputs (country, income, age) rather than requiring detailed activity logs; the company indicates machine learning is being explored to sharpen consumption-pattern inference. The platform currently routes offsets to two verified projects — a Wind Power Generation Project and the Ratchaburi Farms Biogas Project — and supports 35+ countries localized across six languages (English, Chinese, French, German, Portuguese, Spanish).

Revenue comes exclusively from a recurring monthly subscription model, with no enterprise tier, B2B offering, or disclosed pricing. Customer base is 100% individual subscribers (named testimonials include Georgia Curtis, Amelie Dillon, Luke Farrow, and Sumaiya), with 85+ active offsetters across 23 countries and 88.7 tonnes CO2e offset to date. Distribution is fully self-serve and product-led via the web, supplemented by content marketing, organic social, and a referral layer; no physical retail, no app, and no disclosed funding rounds or institutional investors are present.

Name

Negative

Legal name

Negative Pte Ltd

Website

https://negative.eco

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Negative is a Singapore-based consumer subscription platform that estimates individual carbon footprints from minimal inputs (country, income, age) and offsets them monthly using verified environmental credits. It serves climate-conscious individuals across 35+ supported countries via a self-serve web product.

Ownership category

akta.pro rank

Product category

Carbon Offset Services

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

Keywords

• Carbon offset subscription
• Carbon footprint calculation
• Verified carbon credits
• Climate action platform
• Personal emissions offsetting

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Monthly Carbon Offset Subscription: Recurring monthly subscription service where users select their country and number of footprints to offset. The subscription continues as long as consumption is ongoing, with flexible plan changes available at each billing cycle. Revenue is predictable and recurring in nature.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Negative operates a monthly carbon offset subscription that estimates each user's carbon footprint from minimal inputs (country, income, age) using country-specific statistical data, then funds verified emissions-reduction projects on the user's behalf. Customers sign up online, select the number of footprints to offset, and monitor their personal climate impact through a dashboard and shareable public profile.

Product overview

Negative is a unified carbon offset subscription platform consisting of a core carbon offset service with an integrated dashboard, carbon footprint calculator, and referral program. The platform uses statistical data and verified carbon credits to help users offset their monthly carbon footprint and achieve carbon negative status. Users can select their country and number of footprints to offset, create an account via email or social login, and monitor their climate impact through a personal dashboard with public profile sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Negative Carbon Offset Subscription Platform A self-serve monthly subscription service for individual consumers that estimates their carbon footprint from minimal inputs (country, income, age) using country-specific statistical data and uses the subscription fees to fund verified certified emissions reduction projects such as Wind Power Generation and Ratchaburi Farms Biogas.

Quantifiable outcome

• Global average carbon footprint needs to drop to under 2 tonnes by 2050 to avoid 2C temperature rise (current average: 4.47 tonnes per person per year)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Joro: Joro is a consumer app for tracking and reducing personal carbon footprints, with optional offsetting — closely aligned with Negative's individual subscriber model.
• Klima: Klima is a consumer carbon offset app with subscription-style purchasing and personal footprint tracking, competing for the same climate-conscious individual segment.
• Cloverly: Cloverly operates a carbon offset API and platform serving both consumers and enterprises, competing in the same verified-offset marketplace category.
• Wren: Wren offers a consumer-facing monthly carbon offset subscription, the most direct comparable to Negative's product, GTM motion, and pricing model.
• Patch: Patch provides carbon offset purchasing for both consumers and businesses via API and web; overlaps with Negative on verified offset supply and consumer onboarding.

Broad incumbents

• myclimate: myclimate is a long-standing climate NGO offering individual carbon offsetting subscriptions and project funding, providing a more established reference point for consumer offsets.
• Terrapass: Terrapass is an established consumer and business carbon offset provider with a broader portfolio of products and longer operating history, anchoring the same category.

Emerging players

• Atmos Financial: Atmos is a climate-focused fintech for consumers, adjacent to Negative because both target climate-conscious individuals with recurring service models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/negative_eco
• Facebookfacebook.com/Negative-100398205733233
• LinkedInlinkedin.com/company/negative-eco
• Instagraminstagram.com/negative.eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Negative