Moama Bowling Club

What Moama Bowling Club does

Moama Bowling Club is a member-owned registered club established in 1928 and headquartered at 6 Shaw Street, Moama, NSW, Australia, operating a multi-venue entertainment complex serving the Echuca Moama region and Murray River corridor. The club runs four food and beverage outlets (Bistro, Sports Bar, Café, and the Frinkle ice cream parlour), four international-standard bowling greens at The Greens, a gaming floor, seven flexible event spaces accommodating 15 to 450 guests, and an in-house catering team of approximately 60 staff. It has 26,000+ members, partners with more than 80 community organizations, and generates revenue from F&B sales, gaming machines (subject to the NSW ClubGRANTS scheme), membership subscriptions ranging from $5 to $290 per year, event and function hire, and bowling green hire at AUD $10 per person per session.

The club's technology footprint is a conventional hospitality stack: a proprietary MBC Rewards loyalty program with an iOS and Android mobile app providing digital membership cards, points accrual, app-exclusive offers, and table booking; OpenTable integration for bistro reservations; Idealpos for gift vouchers; live-view webcams covering the Echuca Moama Bridge and The Greens car park; and Google Analytics and Google Tag Manager for web measurement. The core operating technology is the club management and POS platform that underpins the multi-venue operations and the membership/loyalty ledger; no proprietary AI, machine learning, or data flywheel is disclosed.

Commercially, the club pursues a community-led, event-driven, direct-to-consumer model. It targets five primary segments — bowling enthusiasts, dining and entertainment seekers, event hosts, corporate and business clients, and regional tourists — using the mobile app, email newsletters, organic social media, community sponsorships, OpenTable, and a 5km free courtesy shuttle as its distribution and marketing channels. Sub-brands The Greens, Wildergreen, Embr, Treehouse, and Junction Moama operate as distinct venues within the club's physical footprint, each with its own website, extending the club's positioning from a traditional bowling club into a broader regional lifestyle and entertainment destination. The club is governed by a Board of Directors led by President Lindsay Rankin and Vice President Haydn O'Neale, with CEO Paul Barnes and COO Liam Fleming heading a 65+ person management and catering organization.

Name

Moama Bowling Club

Legal name

Moama Bowling Club

Website

https://moamabowlingclub.com.au

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Moama Bowling Club is a member-owned registered club in Moama, NSW, Australia, operating a multi-venue entertainment complex with bowling greens, dining outlets, gaming, and event spaces that serves 26,000+ members and regional visitors in the Echuca Moama and Murray River region.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment (Registered Club)

NAICS

Bowling Centers (71395), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAAAAAD

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

Keywords

• Bowling club hospitality
• Lawn bowls facilities
• Registered club dining
• Function and event venue
• Club gaming and entertainment

Headquarters

HQ city

Moama

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: Revenue from Bistro dining, Sports Bar, Café, and Frinkle ice cream parlour. Food is a primary revenue driver with full lunch and dinner service across multiple venues.
2. Gaming Revenue: Revenue from electronic gaming machines. Subject to ClubGRANTS scheme where clubs claim tax deduction on gaming machine revenue over $1 million for community support spending.
3. Membership Subscriptions: Annual and multi-year membership fees ranging from $5 to $290 depending on membership type (Social, Playing, Premium, Junior, Indoor Bowling). Over 26,000 members.
4. Events and Function Hire: Revenue from hosting private events, corporate functions, conferences, and weddings. Seven flexible event spaces accommodate 15-450 people with full catering services.
5. Bowling Green Hire: Revenue from barefoot bowls sessions ($10 per person) and green hire for social and competition bowls. State-of-the-art undercover facilities open 7 days.
6. Catering Services: In-house catering team of approximately 60 staff provides custom menus for events ranging from canapés to three-course dinners using local ingredients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Moama Bowling Club operates a multi-venue sports and hospitality destination in Moama, NSW (Echuca Moama region) under a registered club model. Its core offerings are lawn bowling facilities (including four international-standard greens and a separate barefoot bowls venue, The Greens), multiple food and beverage outlets (Bistro, Sports Bar, Café, Frinkle ice cream parlour, and the Embr wood-fired Italian venue within the Wildergreen precinct), electronic gaming machines, seven flexible function and event spaces, family entertainment (Treehouse kids' play area), and a member loyalty programme (Elements Rewards) supported by a proprietary mobile app. Memberships start from A$5 and the club serves over 26,000 members plus regional visitors.

Product overview

Moama Bowling Club operates as a multi-venue entertainment complex in Echuca Moama, offering a portfolio of dining, sporting, and hospitality products. The club's core products include The Greens (barefoot bowls and lawn bowls venue), The Bistro (full-service restaurant), Sports Bar, Café, and Frinkle (ice cream parlour), all positioned within a single destination venue. Family entertainment is served through Treehouse (kids' play space) within the Wildergreen precinct. The club operates Elements Rewards, its loyalty program, accessible via the MBC Rewards App for mobile members. Event hosting capabilities are anchored by The Venue, a major function and conference space, complemented by seven flexible meeting rooms. The membership program provides discounted access across the portfolio while generating engagement through prizes and birthday rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Elements Rewards: The club's loyalty and rewards program for members, offering points earned on purchases throughout the club.
• The Greens
• The Venue
• Wildergreen
• Treehouse
• The Bistro
• Sports Bar
• Café
• Frinkle

Products and services

• Membership Program Annual club memberships (Social A$5, Playing A$100, Premium A$290, Junior A$10, Indoor Bowling A$25-A$200) offering discounted food and beverage pricing, voting rights at AGM, birthday rewards, entry into members' prize draws up to A$20,000 weekly, and access to Elements Rewards loyalty programme. Over 26,000 members across the Echuca Moama region.
• The Greens (Barefoot Bowls and Bowling Greens) Bowling venue featuring four international-standard undercover greens, a licensed sports bar and TAB area, and BBQ entertainment spaces. Hosts social and competitive bowls, club championships, and barefoot bowls sessions at A$10 per person per session including bowls hire, green hire, lights, and trained bowls staff assistance.
• Bistro Full-service restaurant offering lunch and dinner menus blending traditional favourites with contemporary flavours, a curated wine list, and craft beers. Open to members and the general public with reservations via OpenTable.
• Sports Bar Sports-watching venue featuring state-of-the-art screens broadcasting AFL, NRL, A-League, and Big Bash matches, with drinks and snacks service in a sleek sports bar environment.
• Café Casual café serving freshly ground espresso, tea, hand-crafted sandwiches, homemade meals, and treats made by an in-house Master Pastry Chef. Adjacent to the Kids' Kave play area for family dining.
• Frinkle Modern ice cream parlour offering build-your-own desserts with ice cream or frozen yoghurt, assorted toppings, and syrups charged by weight. Styled after parlours of a bygone era.
• Wildergreen (with Embr and Treehouse precinct) Nature-led dining and lifestyle precinct featuring garden pathways, sun-dappled outdoor spaces, the Embr wood-fired Italian dining venue, Treehouse children's play, and lawn seating. Operates as a wholly-owned sub-brand of Moama Bowling Club.
• The Venue (Function and Conference Centre) Large-scale function and conference space at the club accommodating up to 450 cocktail guests or 400 theatre-style, equipped with state-of-the-art AV technology, private bar, and full in-house catering for weddings, conferences, and major events. One of seven flexible event spaces across the venue (capacity range 15-450).
• Gaming Machines Electronic gaming machine operations on the club floor, subject to the NSW ClubGRANTS scheme for community support on gaming revenue over A$1 million. Available to members and guests during club operating hours.
• Elements Rewards Loyalty Programme Club-wide loyalty programme for members where 1 point (equal to 1 cent) is earned on purchases throughout the club and redeemable for food, beverages, merchandise, and gift cards. Accessible in-venue and through the MBC Rewards mobile app.
• Courtesy Shuttle Service Free transport service for members and guests within a 5 km radius using a luxury fleet of buses. Operating 12 pm-1 am Sunday-Thursday and 12 pm-2 am Friday-Saturday. Supports same-day and advance bookings.
• Treehouse Kids' Play Space Family entertainment space with sensory play, arts and crafts, and interactive activities for children aged 5+. Complimentary supervised play for families dining at the club; younger children welcome with a parent or guardian.

Quantifiable outcome

• 23.7% of club power generated from solar panels, reducing greenhouse emissions by 15,418.05 metric tonnes over club's lifetime
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major, flagship and minor.

• Moama Football Netball ClubcoreOthersMajor community sports partner with sponsorship and support, including participation in initiatives like the Archie Walker Indigenous Round.
• Run Echuca MoamacoreOthersCommunity running and fitness event organization supported by the club.
• Echuca Neighbourhood HousecoreOthersCommunity support organization benefiting from club's community outreach and support programs.
• Murray River CouncilmajorOthersLocal government partnership for community development and regional initiatives.
• The Greens MoamaflagshipStrategic or Co-development PartnerSister venue - state-of-the-art bowling complex with four international-standard greens. Distinct website and brand operating as part of the Moama Bowling Club family of venues.
• WildergreenflagshipStrategic or Co-development PartnerMulti-seasonal sanctuary and nature-led dining precinct featuring Embr (wood-fired Italian dining), Treehouse kids' space, and outdoor experiences. Distinct website at wildergreenmoama.com.au.
• EmbrcoreStrategic or Co-development PartnerWood-fired Italian dining venue located within the Wildergreen precinct at Moama Bowling Club. Distinct brand at embr.com.au.
• TreehousecoreStrategic or Co-development PartnerFamily entertainment space for children aged 5+ with sensory play, arts, crafts, and interactive activities. Complimentary for families dining at the club. Distinct brand at treehousemoama.com.au.
• Beacon FoundationminorOthersNational organization supporting young Australians. Receives community support through Moama Bowling Club partnerships.
• Echuca Regional HealthcoreOthersLocal healthcare provider receiving community support and partnership from the club.
• Moama Anglican GrammarminorOthersIndependent school receiving community sponsorship and support from the club.
• ClubGRANTS Program PartnerscoreOthersVarious community organizations supported through the NSW ClubGRANTS scheme, which allows clubs to claim tax deduction on gaming machine revenue over $1 million for community support spending.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Echuca Bowling Club: Lawn bowling club directly across the Murray River in Echuca, Victoria, serving the same catchment population. Most direct geographic competitor for bowls participation, members, and event hosting.
• Moonee Ponds Bowling Club: Established Melbourne lawn bowling club with dining, gaming, and event facilities. Comparable urban/regional bowling club with similar revenue mix from bowls, F&B, and functions.
• Club Mulwala: Large multi-venue bowling and registered club on the NSW/Victoria border near Moama, offering bowls, dining, gaming, and accommodation. Highly comparable as a Murray-region bowling club with similar mix of F&B, gaming, and bowls.

Others

• Bowls Australia: National governing body for lawn bowls in Australia, which sets competition standards and rules used by The Greens' international-standard greens. Relevant ecosystem participant and tournament organizer.
• ClubsNSW: Industry peak body for NSW registered clubs, including gaming, F&B, and compliance advocacy. Relevant as the regulatory/industry ecosystem governing Moama Bowling Club's operating framework.

Broad incumbents

• RSL Queensland: Network of Returned & Services League clubs across Queensland operating gaming, dining, events, and community programs under a registered club structure. Comparable registered-club operating model with similar regulatory framework.
• ALH Group (Endeavour Group): Australia's largest pub and club operator (formerly ALH Group), with extensive regional and metro hospitality venues. Comparable multi-venue hospitality operator at significantly larger scale.
• Wests Group: Major NSW registered clubs group operating multiple venues with dining, gaming, function, and entertainment offerings. Useful benchmark for club-group operating model and F&B/gaming mix.
• Twin Towns Services Club: One of Australia's largest registered clubs (Tweed Heads, NSW), operating multiple dining venues, gaming, events, and entertainment under one roof. Comparable multi-venue registered club model at substantially larger scale.

Regional players

• Club Forster: Regional NSW bowling and sports club on the Mid North Coast with bowls, dining, gaming, and entertainment offerings. Comparable regional multi-venue registered club model outside Moama's catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moama_Bowling

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moama Bowling Club