Pier Counsel
Pier Counsel is a private, founder-led Indian law firm (~10–12 professionals) headquartered in Gurugram with a Bangalore office, advising tech startups, corporates, global organizations, and investors on corporate, M&A, PE/VC, regulatory, data privacy, and cross-border legal matters through project-based and retainer engagements.
- Company typePrivate
- Founded2007
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pier Counsel does
Pier Counsel is a business-focused legal advisory firm headquartered in Gurugram with a second office in Bangalore, founded in 2007 and operating as a private, founder-led partnership. The firm employs approximately 10–12 legal professionals under Managing Partner and Founder Anand Kumar (20+ years of corporate and transactional experience) and Partner Anish Vohra, structured across Principal Associate, Senior Associates, Associates, and qualified Company Secretaries.
The firm's core offering comprises five service lines — Corporate Commercial Advisory, Mergers & Acquisitions and Investments, Private Equity & Venture Capital Transactions, Regulatory & Compliance Advisory, and Technology, Data & Privacy Law — supplemented by a dedicated Intellectual Property Advisory practice. Delivery is human-led professional services; there is no proprietary technology platform, and the firm relies on standard direct-engagement channels (website contact forms, email, phone, LinkedIn) plus content marketing via a legal-insights blog to source mandates. The firm does not publicly disclose pricing; engagements are structured as project-based or retainer arrangements.
Pier Counsel targets four primary client segments — tech startups, established corporates, global organizations with India mandates, and investors/funds — with particular depth in cross-border deal structuring, SEBI-compliant investment work, FEMA/FDI routing, and digital-data governance. The firm contributed the India chapter to The Venture Capital Law Review (Third Edition) published by Law Business Research, signalling positioning within India's upper-tier VC-law advisory community despite its boutique scale. Revenue, funding, and ownership structure beyond the founder/partner layer are not publicly disclosed.
Pier Counsel firmographics
Firmographics- Name
- Pier Counsel
- Legal name
- Pier Counsel
- Website
- https://piercounsel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pier Counsel is a private, founder-led Indian law firm (~10–12 professionals) headquartered in Gurugram with a Bangalore office, advising tech startups, corporates, global organizations, and investors on corporate, M&A, PE/VC, regulatory, data privacy, and cross-border legal matters through project-based and retainer engagements.
- Ownership category
- akta.pro rank
Pier Counsel industry classification
Industry- Product category
- Legal Advisory Services
- NAICS
- Offices of Lawyers (54111), Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Patent Prosecution & Portfolio Management (BPAHAMAA)
Keywords
Where Pier Counsel is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Pier Counsel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Legal Advisory Services: Professional legal advisory services provided through project-based and retainer-based engagement structures. Supports tech startups, corporates, and global organizations across corporate, regulatory, and cross-border matters.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pier Counsel product offering
Product offeringCore offering
Pier Counsel is a business-focused legal advisory firm that provides strategic counsel to tech startups, corporates, investors, and global organizations across corporate commercial matters, mergers and acquisitions, private equity and venture capital transactions, regulatory and compliance matters, technology and data privacy law, and intellectual property. Services are delivered through project-based and retainer engagements combining legal expertise with a practical understanding of how businesses operate in the Indian and cross-border context.
Product overview
Pier Counsel operates as a unified legal advisory firm offering five core service lines: Corporate Commercial Advisory, Mergers Acquisitions & Investments, Private Equity & Venture Capital Transactions, Regulatory & Compliance Advisory, and Technology Data & Privacy Law. Additionally, the firm provides Intellectual Property Advisory as a specialized service. These offerings are delivered as professional legal services rather than software products, providing strategic advice on corporate, regulatory, and cross-border matters to tech startups, corporates, and global organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Commercial Advisory Legal advisory service providing business structuring, corporate governance, commercial agreement drafting and review, and regulatory compliance management for everyday corporate matters. Targeted at businesses and established corporate entities seeking practical guidance for ongoing operations.
- Mergers, Acquisitions & Investments Transaction advisory service supporting businesses and investors with deal structuring, due diligence, and seamless execution across complex mergers, acquisitions, and investment transactions. Targeted at corporates and investors executing complex transactions.
- Private Equity & Venture Capital Transactions Legal advisory for investors, funds, and founders covering investment structuring, term sheet negotiation, shareholder agreements, and transaction documentation for early-stage and growth-stage funding. Targeted at founders, investors, venture capital funds, and private equity investors.
- Regulatory & Compliance Advisory Advisory service guiding businesses on regulatory approvals, licensing requirements, compliance frameworks, and interactions with regulatory authorities under applicable laws and industry regulations. Targeted at businesses navigating complex regulatory and licensing environments.
- Technology, Data & Privacy Law Legal advisory covering data protection compliance, privacy policies, technology and SaaS agreements, data processing arrangements, and regulatory obligations under digital and data governance frameworks. Targeted at businesses handling data, technology platforms, and SaaS offerings.
- Intellectual Property Advisory IP protection service including trademark, copyright, and patent advisory; IP registration and portfolio management; licensing agreements; IP due diligence; and enforcement actions for brand protection. Targeted at businesses and brand owners requiring IP portfolio management and enforcement.
Companies that use Pier Counsel
Customer profileSegments4 records
Ideal customer profiles4 records
Pier Counsel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pier Counsel partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pier Counsel competitors and assessment
Company assessmentBroad incumbents
- Khaitan & Co. One of India's largest full-service law firms with deep M&A, PE/VC, regulatory, and technology practices. Represents a broad incumbent competing for the same cross-border and corporate mandates Pier Counsel targets, but on a much wider service palette.
- Cyril Amarchand Mangaldas: India's premier full-service law firm with dominant PE/VC and M&A market share. A top-of-mind incumbent competing for every category of corporate, regulatory, and transactional work that Pier Counsel covers.
- Shardul Amarchand Mangaldas: Major Indian corporate law firm with strong M&A, PE/VC, regulatory, and technology practices. A broad incumbent operating in the same corporate, regulatory, and transactional space as Pier Counsel.
- JSA (J. Sagar Associates): Established full-service Indian law firm with significant corporate, securities, and PE/VC practices. Competes with Pier Counsel on the same transactional mandates though with much broader scale and headcount.
Direct peers
- Nishith Desai Associates: India-based, tech and startup-focused law firm with strong PE/VC, M&A, and cross-border practices. Closely aligned with Pier Counsel's niche focus on technology businesses, investment structuring, and regulatory advisory.
- IndusLaw: Indian law firm with strong corporate, M&A, and PE/VC capabilities plus technology and regulatory practices. Similar mid-size positioning to Pier Counsel with overlapping service lines for tech startups and investors.
- Trilegal: Leading Indian law firm with a prominent PE/VC and corporate practice serving founders, funds, and corporates across India. Comparable in transactional focus, though significantly larger, providing a benchmark for Pier Counsel's growth path.
- L&L Partners: Mid-size Indian law firm with active PE/VC, M&A, and regulatory practices. Comparable positioning as a full-service transactional firm serving startups, funds, and corporates.
- LexOrbis: Boutique IP-focused law firm in India handling patent prosecution, trademarks, and IP portfolio management. The IP-advisory component of Pier Counsel's practice directly overlaps with LexOrbis's specialization.
Emerging players
- Advaya Legal: Newer Indian law firm targeting technology, startups, PE/VC, and cross-border mandates. Closely aligned with Pier Counsel in client focus on tech startups and growth-stage companies, though still building scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pier Counsel social profiles
Digital presencePier Counsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pier Counsel leadership team
Management profileNumber of profiles
Profiles10 records
Pier Counsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pier Counsel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pier Counsel
What does Pier Counsel do?
Pier Counsel is a business-focused legal advisory firm that provides strategic counsel to tech startups, corporates, investors, and global organizations across corporate commercial matters, mergers and acquisitions, private equity and venture capital transactions, regulatory and compliance matters, technology and data privacy law, and intellectual property. Services are delivered through project-based and retainer engagements combining legal expertise with a practical understanding of how businesses operate in the Indian and cross-border context.
Is Pier Counsel a public or private company?
Pier Counsel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pier Counsel founded?
Pier Counsel was founded in 2007. It employs 11 to 50 people.
Where is Pier Counsel based?
Pier Counsel is headquartered in Gurugram, India, in the Asia region.
How does Pier Counsel make money?
One revenue line is on record: legal Advisory Services.
Who are Pier Counsel's main competitors?
Broad incumbents on record are Khaitan & Co., Cyril Amarchand Mangaldas, Shardul Amarchand Mangaldas and JSA (J. Sagar Associates). Direct peers are Nishith Desai Associates, IndusLaw, Trilegal, L&L Partners and LexOrbis. Advaya Legal is listed as an emerging player.
Does Pier Counsel have an API?
No public API is recorded for Pier Counsel.
What industry is Pier Counsel in?
Pier Counsel's product category is Legal Advisory Services. Its primary akta.pro industry code is BPAHAMAA, Patent Prosecution & Portfolio Management. Its NAICS code is 54111 and its SIC code is 8111.