Mercury Events

What Mercury Events does

Mercury Events S.r.l. is an Italian event management and catering company, founded in January 2008 by Luca Procacci, that specializes in premium open bar services for high-end weddings, corporate events, and private celebrations. The company designs and manufactures its own proprietary bar counters in-house across six thematic collections (INFINITY, GALAXY, CIRCULAR, DOLCEVITA, LUMINOUS, and WOOD STYLE), with notable hardware differentiation including the iBar 2.0 LEDWALL — an interactive bar counter featuring an LED wall with touch-screen recognition that produces reactive visual effects. Mercury Events maintains an internal staff of over 40 professional bartenders, including acrobatic and mixology specialists, and provides turnkey service packages covering bar counter rental, beverage supply, bartender staffing, and on-site setup and breakdown.

The company operates from three offices in Rome (headquarters), Sesto Fiorentino (Florence), and Cantù (Como), serving Italy's principal luxury wedding and corporate event destinations including Rome, Milan, Florence, Venice, Lake Como, the Amalfi Coast, and Puglia. Customer tiers include Open Bar Gold (luxury spirits), Premium Bar, Mixology Bar, Bio Bar (organic/biodynamic), and Kosher Bar variants. Mercury Events has completed over 1,000 events across 15+ years and serves an enterprise clientele that includes Fendi, Dior, Prada, Bulgari, BMW, Mercedes-Benz, Jaguar, LG, Vanity Fair, and Juventus FC.

Mercury Events generates revenue through quote-based all-inclusive event packages priced on event size, duration, bartender count, bar counter selection, and beverage scope; ancillary revenue derives from bar counter rental/sale and affiliated luxury bartender equipment under the Lumian Bar Tools sub-brand. Go-to-market is primarily direct field sales driven by referrals from luxury venues and wedding planners, with Instagram and a portfolio-rich website serving as top-of-funnel marketing assets.

Name

Mercury Events

Legal name

Mercury Events S.r.l.

Website

https://mercuryevents.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercury Events S.r.l. is an Italian event catering company, founded 2008 and based in Rome, that designs and manufactures proprietary bar counters and supplies professional bartenders for luxury weddings, corporate brand events, and high-end private celebrations across Italy.

Ownership category

akta.pro rank

Product category

Event Bar Catering Services

NAICS

Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Luxury bar catering
• Open bar services
• Event bartending
• Custom bar design
• Mobile bar rental

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Bar Catering Services: Full-service open bar catering for events including professional bartenders, bar equipment, drinks, and setup. Pricing is quote-based based on event size, duration, and service level.
2. Bar Design and Equipment Rental: Rental and sale of custom-designed bar counters and mobile bar units for events, including setup and breakdown services.
3. Specialized Bartender Services: Provision of professional bartenders including classic bartenders, acrobatic bartenders, and mixology specialists for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mercury Events provides turnkey luxury open bar catering services for weddings, corporate events, and private celebrations across Italy. The offering combines in-house manufactured proprietary bar counters (across themed collections including INFINITY, GALAXY, CIRCULAR, DOLCEVITA, LUMINOUS, and WOOD STYLE) with on-site professional bartender staffing (classic, acrobatic, and mixology), premium beverage service, and full event setup and breakdown.

Product overview

Mercury Events is a luxury bar catering company specializing in open bar services for high-end events including weddings, corporate events, and private celebrations. The company offers a comprehensive suite of products and services including: (1) Bar Catering Services - Open Bar Gold, Premium Bar, Mixology Bar, Bio Bar, and Kosher Bar catering options; (2) Bar Design - Proprietary bar counter collections including INFINITY (linear/modular designs), GALAXY (mirrored bars), CIRCULAR (circular bars), DOLCEVITA (Italian vintage designs), LUMINOUS (illuminated bars), and WOOD STYLE (wooden/vintage bars); (3) Bartender Services - Professional, acrobatic, and mixology-trained bartenders; (4) Supporting Services - Luxury Bar Tools (via affiliated Lumian brand), Ice Production, and Dedicated Productions (buffet counters). The core offering combines custom bar design manufacturing with professional bartending staff to deliver complete event bar solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Lumian Bar Tools: Luxury bar tools and bartender equipment brand mentioned as related entity under the Mercury Events umbrella

Products and services

• Bar Catering / Open Bar Service Premium open bar catering service for weddings, private events, and corporate events across Italy. Includes professional bartenders, custom bar counters, premium beverages, and complete bar setup and breakdown, tailored to event size, duration, and service level.
• Bar Design and Custom Bar Counter Manufacturing Custom-designed bar counters and furniture for events, including exclusive proprietary designs manufactured in-house. Available in themed collections spanning linear, mirrored, circular, vintage Italian, illuminated, and wooden styles.
• Professional Bartender Services Professional bartender staffing for events including classic bartenders, acrobatic/flair bartenders, and mixology specialists, drawn from an in-house team of 40+ professional bartenders.
• iBar 2.0 LEDWALL Interactive Bar Interactive bar counter with LED wall display and touch screen technology capable of recognizing human touch and reacting with visual effects including stars, fire, and lights; designed as a centerpiece installation for premium events.
• Acrobatic / Flair Bartender Service Acrobatic flair bartending service featuring bottle manipulation and entertaining cocktail performance, used as a live entertainment element at high-end events.
• Luxury Bar Tools (Lumian) Professional bartender equipment and tools offered through affiliated brand Lumian Bar Tools, used in Mercury Events catering operations and supplied to event clients.
• On-site Ice Production (Fabbrica del Ghiaccio) On-site ice production and delivery service for events, supplying ice directly to venues in the Rome, Fregene, and Ostia areas.
• Buffet / Buvette Collection (Dedicated Productions) Dedicated buffet counters and serving stations designed to match the bar counter collections, providing a coordinated aesthetic across bar and food service areas at events.

Quantifiable outcome

• Over 1000 open bar events completed successfully
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lumian Bar ToolscoreTechnology or IntegrationExclusive supplier of luxury bartender equipment and bar tools. Lumian Bar Tools provides premium bartender equipment that complements Mercury Events' bar catering services, adding an additional layer of quality and prestige to the service offering.
• BelvedereminorOthersVodka brand serving as official sponsor for celebrity events including the Alessandro Martorana/Juventus birthday celebration.
• Moët & ChandonminorOthersChampagne brand serving as official sponsor for luxury celebrity events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lick Me I'm Delicious: UK boutique cocktail catering company specializing in bespoke molecular mixology, flair bartending, and tailored cocktail experiences for corporate and private events. Comparable for high-end, design-forward cocktail catering with proprietary signature drinks and experiential positioning.
• Mixology Group: UK-based cocktail and bar service company offering mobile bar hire, mixology workshops, and branded cocktail experiences for weddings, corporate clients, and luxury events. Comparable for end-to-end event bar catering with quote-based pricing and an emphasis on custom cocktails and branded activations.
• Airheads Beverage Catering: US-based event bartending and beverage catering company providing mobile bar service, mixology staffing, and bar rentals for corporate events, weddings, and private parties. Comparable as a direct competitor in mobile open-bar catering for premium events with similar service tiers and a quote-based pricing model.
• Top Shelf Bartending: US event bartending service providing mobile bars, professional bartender staffing, and bar rental for weddings, corporate events, and private parties. Comparable as a direct operational peer for off-premise bar catering with multi-tier service packages and designer bar options.

Broad incumbents

• Soho House: Global private members' club brand that operates private events, catering, and bar service for high-end members and brand partners. Comparable as a premium brand-led operator delivering event catering and bar experiences to creative, fashion, and luxury clients worldwide.
• Belmond Catering: Luxury hotel and experiential brand (Orient-Express heritage) operating premium catering and private event services at high-end destinations in Italy and abroad. Comparable as a luxury hospitality operator covering Italian destinations (Amalfi, Tuscany, Venice) with bespoke event and bar service offerings.
• Cipriani: Iconic Italian luxury hospitality group (Harry's Bar, Cipriani events, Cipriani catering) operating upscale event and catering services worldwide. Comparable as a long-established Italian luxury events and catering brand with premium B2B and private client demand, although operating at much larger scale and across multiple categories beyond bar service.

Regional players

• Wedo Luxury Italian Weddings: Italy-based luxury destination wedding planner organizing high-end weddings across Amalfi, Tuscany, Lake Como, Puglia, and Rome. Comparable as a regional Italian luxury wedding specialist coordinating premium vendors (including bar caterers) for destination events; Mercury Events and Wedo operate on parallel sides of the same wedding value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mercuryevents
• Facebookfacebook.com/MercuryEvents
• LinkedInlinkedin.com/company/mercury-events-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Events