1STi
1STi is a privately held Deep Tech consultancy in Rio de Janeiro that designs digital transformation strategies, human-centered AI solutions, and sustainable technology implementations for enterprise clients in Education, Healthcare, Insurance, and Retail across LATAM.
- Company typePrivate
- Founded2017
- HeadquartersRio De Janeiro, Brazil
- Headcount—
- GTM typeB2B
- OfferingServices
What 1STi does
1STi is a privately held Deep Tech consultancy headquartered in Rio de Janeiro, Brazil, founded by Igor Couto and serving enterprise clients across Education, Healthcare, Insurance, and Retail sectors in the LATAM region. The firm articulates a proprietary Deep Tech framework centered on the 'New 4Ps' (Platforms, Purpose, People, Planet) and delivers three service pillars: Deep Digital (digital transformation including Platform Engineering, Digital Backbones, and Deep Analytics), Human-Centered AI (ethical virtual assistants, chatbots, recommendation engines, and knowledge graphs), and Sustainable Tech (smart grids, IoT-enabled energy and food supply chain solutions). 1STi also publishes 'Binocular' magazine and the book 'Deep Tech and the Amplified Organization' to institutionalize its methodology and build category-level thought leadership.
The firm's revenue model is professional services-based: enterprise clients engage 1STi through direct sales and contact-form-driven inquiries for custom, quote-priced, multi-year transformation projects. There is no disclosed subscription or productized offering, no disclosed revenue, and no identified institutional funding, leaving 1STi positioned as a founder-led boutique consultancy. Distribution is regional (LATAM), supplemented by global content marketing through LinkedIn, Instagram, Medium, Facebook, the email newsletter, and the Binocular publication. Customer logos are described by sector rather than named accounts, and the firm curates a small ecosystem of Deep Tech partners (Sofya, Vai na Web, Instituto Precisa Ser) while holding UN Global Compact (Pacto Global) signatory status to reinforce its 'Deep Tech for Impact' positioning.
1STi firmographics
Firmographics- Name
- 1STi
- Legal name
- 1STi
- Website
- https://1sti.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- 1STi is a privately held Deep Tech consultancy in Rio de Janeiro that designs digital transformation strategies, human-centered AI solutions, and sustainable technology implementations for enterprise clients in Education, Healthcare, Insurance, and Retail across LATAM.
- Ownership category
- akta.pro rank
1STi industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where 1STi is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
1STi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consulting Services: Deep Tech consultancy services including digital transformation strategies, human-centered AI implementation, and sustainable technology development. They provide advisory services and guidance to help companies make strong decisions about deep technology principles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise consulting engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
1STi product offering
Product offeringCore offering
1STi is a Deep Tech consultancy that helps enterprises design and implement digital transformation strategies, human-centered AI solutions, and sustainable technology initiatives. It builds e-architectures, develops digital platforms, and advises leadership on adopting AI, IoT, smart grids, and deep analytics to scale and amplify organizations in line with the New 4Ps (Platforms, Purpose, People, Planet).
Product overview
1STi is a Deep Tech consultancy offering three main service pillars: Deep Digital (digital transformation strategies including Platform Engineering, Digital Backbones, and Deep Analytics), Human-centered AI (ethical AI solutions), and Sustainable Tech (environmental sustainability solutions). The company also publishes 'Binocular' magazine and authored the book 'Deep Tech and the Amplified Organization.' The portfolio centers on leveraging cutting-edge technologies including AI to drive innovation while maintaining ethical and human-centric principles.
Differentiator
Problem solved
Functional benefit
Brands
- Binocular: Magazine/publication covering Deep Tech topics including AI, quantum computing, business, leadership, people, and art.
Products and services
- Deep Digital
Quantifiable outcome
- Potential to scale best education globally through AI-powered learning assistants
- +1 more outcomes
Companies that use 1STi
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
1STi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
1STi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and moderate.
- SofyaminorPart of 1STi's deep tech ecosystem, appearing in the ecosystem section of their website alongside other innovation partners.
- Vai na WebminorDigital inclusion initiative partner in 1STi's deep tech ecosystem, supporting democratization of technology access.
- Instituto Precisa SerminorNon-profit institute partner in 1STi's deep tech ecosystem focused on social impact and technology democratization.
- UN Global Compact (Pacto Global)moderate1STi is a signatory member of the UN Global Compact (Pacto Global), committing to sustainable and responsible business practices aligned with their Deep Tech for Impact philosophy.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
1STi competitors and assessment
Company assessmentDirect peers
- CI&T: Brazilian-born digital consultancy offering AI, data, and platform engineering to enterprise clients across multiple verticals — closest direct competitor in geography, scale, and service portfolio.
- Thoughtworks: Global technology consultancy specializing in software strategy, platform engineering, and applied AI/ML — comparable on Deep Digital and Human-centered AI service pillars, with similar methodology-driven positioning.
- Zup Innovation: Brazilian digital product engineering and platform consultancy serving enterprise clients — comparable on Platform Engineering and Deep Analytics offerings within the same regional market.
- Globant: Argentina/LATAM-headquartered digital and cognitive transformation consultancy delivering AI, platform engineering, and sustainability services to global enterprises — directly comparable to 1STi in geography, service mix, and enterprise GTM.
- Stefanini: Brazilian multinational IT consultancy providing digital transformation, AI, and analytics services to enterprise clients — directly comparable in LATAM presence, sector breadth, and consulting depth.
- MJV Technology & Innovation: LATAM innovation and design-thinking consultancy with adjacent AI/sustainability practices — comparable niche positioning targeting enterprise transformation with purpose-driven methodology.
Broad incumbents
- everis (NTT Data): NTT Data's consulting arm with strong LATAM presence delivering AI, analytics, and platform engineering to enterprise and BFSI clients — broader incumbent competing across 1STi's vertical targets.
- Deloitte Digital: Global professional services firm's digital arm delivering AI, cloud, and sustainability transformation to multinationals — broader incumbent competing for the same enterprise transformation budget pool.
- TOTVS: Brazil's largest enterprise technology company offering software, platform, and digital transformation services — adjacent incumbent with deep LATAM enterprise relationships and broader portfolio.
- Accenture: Global systems integrator dominating enterprise digital transformation, responsible AI, and sustainability consulting — competes for the same enterprise transformation RFPs 1STi targets, with vastly greater scale and global delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
1STi social profiles
Digital presence1STi financial estimates
Financial estimateRevenue estimate
Valuation estimate
1STi leadership team
Management profileNumber of profiles
Profiles1 record
1STi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1STi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1STi
What does 1STi do?
1STi is a Deep Tech consultancy that helps enterprises design and implement digital transformation strategies, human-centered AI solutions, and sustainable technology initiatives. It builds e-architectures, develops digital platforms, and advises leadership on adopting AI, IoT, smart grids, and deep analytics to scale and amplify organizations in line with the New 4Ps (Platforms, Purpose, People, Planet).
Is 1STi a public or private company?
1STi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1STi founded?
1STi was founded in 2017.
Where is 1STi based?
1STi is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does 1STi make money?
One revenue line is on record: consulting Services.
Who are 1STi's main competitors?
Direct peers on record are CI&T, Thoughtworks, Zup Innovation, Globant, Stefanini and MJV Technology & Innovation. Broad incumbents are everis (NTT Data), Deloitte Digital, TOTVS and Accenture.
Does 1STi have an API?
No public API is recorded for 1STi.
What industry is 1STi in?
1STi's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 541511 and its SIC code is 7371.