Communications Korea

What Communications Korea does

Communications Korea is a Seoul-headquartered, founder-led public relations consulting firm established on October 1, 1987 as the first PR agency in Korea. The firm delivers enterprise B2B professional services across six core practice areas: PR consulting, crisis management, integrated marketing communications (IMC) campaigns, travel and tourism PR, public affairs, and intercultural communications. Supporting sub-products include the Accredited in Crisis Management (ACM) certification course operated through the Korea Institute of Crisis Management Strategy (established 2002) and the President Identity (PI) executive communications package (launched 2009).

The business is built on direct enterprise field sales targeting Korean corporations and government institutions, with retainer and project-based engagements delivered through dedicated account teams. Notable clients include Pernod Ricard Korea, Amore Pacific, Lotte Food, Ford Korea, Kyowon Group, Bon IF, and government bodies such as the Blue House National Security Council, KFDA, and the Guam Visitors Bureau (held continuously for 18 years), alongside tourism boards from the Philippines, Thailand, and Australia. The firm is privately held, founder-led by CEO Kim Kyong-Hae since inception, with no disclosed external institutional investment or headcount figures.

Name

Communications Korea

Legal name

(주)커뮤니케이션즈 코리아

Website

https://commkorea.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Communications Korea is a Seoul-based, founder-led public relations consulting firm established in 1987 as Korea's first PR agency. It delivers enterprise PR, crisis management, tourism, and public affairs services to Korean corporations, government institutions, and international tourism boards.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Crisis Communications & Issues Management (MPAAADAF)

Keywords

• Public relations consulting
• Crisis management services
• Destination marketing PR
• Integrated marketing communications
• Public affairs consulting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Consulting Services: Professional consulting services including crisis management, media relations, brand PR, government affairs PR, and integrated marketing communications. Revenue is generated through retainer fees and project-based engagements with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Communications Korea is a B2B public relations consulting firm that provides strategic communications, crisis management, integrated marketing communications, destination marketing for tourism boards, public affairs, and intercultural communications services to enterprise corporations and government institutions in Korea. Services are delivered by senior PR consultants through retainer-based and project-based engagements, with specialized offerings including the ACM crisis management certification and PI executive identity package.

Product overview

Communications Korea is Korea's first PR consulting firm, established in 1987, offering a comprehensive suite of public relations and communications services. The company's portfolio consists of core consulting services including PR Consulting, Crisis Management, IMC Campaign, Travel & Tourism PR, Public Affairs, and Intercultural Communications. These services are delivered through professional consultants without a software product platform. The company also offers specialized sub-products such as the Accredited Crisis Management (ACM) certification course and President Identity (PI) communication service packages. Services span strategic communications, media relations, crisis response, and cross-cultural marketing across industries including FMCG, automotive, finance, tourism, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Consulting Services Core strategic public relations consulting service providing media relations, strategic communications counsel, and PR strategy development for corporate clients across industries.
• Crisis Management Services Specialized crisis management consulting including crisis communication strategy, crisis management manual development, and on-site crisis response for government and corporate clients.
• IMC Campaign (Integrated Marketing Communications) Integrated Marketing Communications campaigns combining traditional PR with digital and content marketing strategies to reach target audiences through coordinated channel strategies.
• Travel & Tourism PR Destination marketing and tourism PR services including international tourism board representation, travel industry media relations, and tourism promotion campaigns.
• Public Affairs Government relations and public affairs consulting including government-targeted PR, policy communication, and stakeholder engagement strategies for public sector clients.
• Intercultural Communications Cross-cultural communication consulting helping international brands establish presence in the Korean market through culturally adapted messaging and communications strategies.
• Accredited Crisis Management (ACM) Certification Course Professional certification program for crisis management practitioners, established at the Korea Institute of Crisis Management Strategy in 2002.
• President Identity (PI) Communication Service Executive communications service package developed in 2009 for corporate top-level management focusing on personal brand and executive positioning.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Cheil Worldwide (제일기획)coreGTM or Marketing Partner · 1 January 2019Listed as official PR partner for Cheil Worldwide, Korea's leading global advertising agency. This partnership enables Communications Korea to provide integrated PR services as part of broader marketing campaigns for shared enterprise clients.
• Eurocom Worldwide (Global PR Network)coreStrategic or Co-development Partner · 1 January 2016Enlisted as official Korean partner for Eurocom Worldwide, a global PR network. This membership provides international reach and network support for serving multinational clients and expanding Korean brands globally.
• Hill & KnowltoncoreStrategic or Co-development Partner · 1 January 1988Exclusive associate business-tie up established in 1988 with Hill & Knowlton, one of the world's largest PR agencies. This partnership provided early international PR expertise and global network access for Communications Korea.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weber Shandwick Korea: Korea office of the Interpublic-owned global PR firm. Competes for similar large-enterprise consumer, healthcare, technology, and public affairs mandates; relevant given CK's portfolio across FMCG, healthcare, and government.
• Havas PR Korea: Korea operations of Havas' global PR and communications network. Comparable across consumer brand PR, integrated campaigns, and corporate reputation, with growing emphasis on meaningful-brands positioning.
• BCW (Burson Cohn & Wolfe) Korea: Korea office of WPP's integrated communications agency formed by merging Burson-Marsteller and Cohn & Wolfe. Direct competitor in crisis, corporate, and public affairs work, including government and tourism board engagements.
• FleishmanHillard Korea: Korea operations of Omnicom's global PR network. Competes head-to-head for multinational and Korean enterprise PR engagements and offers integrated communications across consumer, corporate, and public affairs.
• Edelman Korea: Korea office of the world's largest independent PR firm. Directly competes for the same enterprise, government, and crisis communications mandates that Communications Korea serves, including FMCG, technology, and public-affairs work.
• MSL Korea: Korea operations of Publicis Groupe's global PR and communications agency. Comparable in scope across consumer, corporate, and public affairs mandates, especially for multinational clients.
• Ketchum Korea: Korea office of the Omnicom-owned global PR firm. Competes in brand PR, consumer communications, and corporate reputation work for the same enterprise client set CK serves.
• Hill & Knowlton Korea: Korea office of WPP-owned global PR firm and CK's historical partner since 1988. Closely comparable on crisis communications, public affairs, and multinational client servicing.
• Ogilvy PR Korea: Korea operations of WPP-owned Ogilvy's PR and influence practice. Comparable on integrated marketing communications and brand PR, which aligns directly with CK's IMC Campaign offering.

Broad incumbents

• Cheil Worldwide: Korea's largest advertising agency and CK's official PR partner since 2019. While primarily an advertising incumbent rather than a PR pure-play, it competes for integrated marketing budgets and represents a key partner channel for CK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/communicationskorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communications Korea